Demand generation that warms up the list before your SDRs dial it
Cold calls go better when the buyer already knows your name. We clean and verify your target list, introduce your company through multichannel outreach, keep it in front of decision-makers with steady touches, and hand the interest to BDRs who book it as appointments on your calendar.
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Talk with a strategist about inbound leads.
Fill in the form and a strategist calls you within one business day.
- 30 minutes with someone who runs outbound programs.
- We check if your territory is open. One client per trade per territory.
- No obligation. Rather talk now? Call (314) 338-8865.
Where demand generation fits with outbound calling
Demand generation does not replace outbound. It changes what happens when the call connects. A property manager who has seen your emails and your work is more willing to stay on the line, and a rep who can see that engagement opens with something relevant instead of a cold pitch.
It also keeps the accounts that are not ready yet. Prospects who say not now stay in nurture instead of dropping off the list, and when interest turns into intent, a BDR books the meeting. One list feeds email, content and calling, so nobody gets worked twice and nobody gets forgotten.
Outbound stirs up demand. Then they look you up.
Our outbound program stirs up demand. When a prospect hears from your BDR, they look you up. What they find decides whether they take the meeting.
Nobody books a meeting with a company they cannot find. The facility manager your rep just called opens a browser before they open their calendar. Five places answer the question for them.
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The next call either starts with "I looked you up" or it does not get answered. We run the outbound and the search work as one program, so the company a buyer finds matches the one your BDR described.
The demand generation problems that cost you meetings
- Hard to stand out
Your buyers hear from a lot of vendors. Repeated, useful touches before the call make your company the one they recognize.
- Thin pipeline
We work the whole target list, not just the few accounts ready this month, so there is always a next set of conversations coming.
- Breaking into a new market
Nobody in a new territory knows you. We build and verify the decision-maker list there and introduce you before the SDRs start calling.
- Low brand awareness
Consistent multichannel outreach puts your name in front of the same decision-makers over weeks, not once.
- Leads that do not convert
Interest gets nurtured until it shows intent, then a BDR qualifies it and books a meeting with the person who decides.
How we run demand generation
- 01
Identify decision-makers
Start with a list worth reaching.
- Data cleansing and enrichment
- Verified decision-makers at target accounts
- Tighter targeting so outreach reaches the right people
- 02
Introduce your company
Make a first impression before sales reaches out.
- Multichannel outreach to the target list
- Messaging that establishes credibility
- 03
Engage and nurture
Stay in front of buyers until they are ready.
- Consistent, value-driven touchpoints
- Multichannel messaging matched to the buyer
- Tracking of interest as it turns into intent
- 04
Book qualified appointments
Turn interest into meetings on your calendar.
- BDR follow-up with engaged decision-makers
- Qualified, sales-ready appointments
- Focus on meetings that actually happen
What you get
- Cleansed and enriched decision-maker list
- Multichannel introduction campaign
- Email and content nurture sequences
- BDR follow-up on engaged prospects
- Qualified appointments booked on your calendar
- Re-engagement of dormant opportunities
- Performance analysis from a dedicated data analyst
Your dedicated strategist
A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:
- Partner success manager
- Business development representative (BDR)
- Partner performance manager
- Data analyst
- Content and email manager
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
This work is priced to scope. Tell us the markets you sell into and the pipeline you need, and we will quote it alongside your outbound program. Ask for a quote.
Demand Generation questions, answered
What is demand generation?
It is the work of making target buyers aware of your company and interested in it before, and alongside, direct sales contact. For us that means a verified list, multichannel outreach, ongoing nurture and BDRs who turn the resulting interest into appointments.
Does demand generation replace cold calling?
No. It warms the market your SDRs call into. Calls land better when the buyer has already seen your name, and the outreach surfaces which accounts are paying attention.
How is it different from lead generation?
Lead generation collects names. Demand generation builds interest in those names over time, so when a rep reaches out, the buyer has a reason to take the meeting.
What happens to prospects who are not ready to buy?
They stay in nurture with regular, useful touches instead of being dropped. When their interest turns into intent, a BDR follows up and books the meeting.
Can you work our old, cold leads?
Yes. Dormant opportunities are a good place to start. In one published case, more than 100 cold opportunities were revived and turned into qualified appointments.
What does demand generation cost?
Demand generation is quoted to scope: list size, channels and appointment volume.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
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Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
- This service is part of
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
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