Lead Generation for Logistics
We can help you expand your logistics network. Get the most out of your sales process with Abstrakt Marketing Group.
B2B Appointment Setting for Logistics and Freight Broker Lead Generation
If you’re looking to enhance your logistics or freight forwarding business’s sales performance, B2B appointment setting is the perfect lead generation solution for you. At Abstrakt Marketing Group, we help freight forwarding companies like yours find new business opportunities and convert those leads into sales. With our B2B appointment setting services, our sales teams cold call, email, and connect with prospective businesses that meet your ideal customer criteria.
When you collaborate with Abstrakt Marketing Group, you have access to a full-service sales team, including a dedicated:
- Sales Development Representative (SDR)
- Operations Specialist (for prospecting and list building)
- Data Analyst (for results analysis, KPIs, audits, and forecasting)
- Implementation Project Manager
- Sales Manager
- Copywriter
Our 3PL
Lead Generation Process
To have a successful logistics B2B appointment setting program, you need a sustainable process that allows you to generate more business opportunities over time. At Abstrakt Marketing Group, we have the following 3PL lead generation process in place:
01
Identify a Target Market
It’s important to remember that not every logistics lead that comes your way is a high-quality lead. Before starting the sales process, it’s crucial to identify a target market to ensure that you find the leads and business deals you want to receive a significant ROI.
At Abstrakt Marketing Group, we help logistics companies target various industries, from manufacturing to wholesale trade. This ensures that the companies our SDRs are prospecting are interested in your logistics business’s product or service. Whichever industry you want to generate business with, we can help you get those leads into your sales pipeline.
02
Cleanse Prospective Businesses
After you determine your target market, it’s time for SDRs to start making sales calls and sending cold emails to prospective companies. During the first month live, SDRs focus primarily on cleansing prospects. This process is crucial to ensuring you find the leads you want for your business.
Remember that ideal customer criteria we talked about? The cleansing process is where this comes into play. During lead cleansing, SDRs ask qualifying questions to gatekeepers and key decision-makers (KDMs) in the sales pipeline to clarify if they’re leads worth chasing. If not, the leads are removed from the sales pipeline so SDRs can focus on more qualified leads.
During the lead cleansing process, SDRs confirm the KDM of prospective businesses’ logistics solutions. Speaking with a KDM is crucial for a productive conversation because it verifies whether or not they have financial authority when it comes to their logistics solutions. Our SDRs strive to reach logistics KDMs like logistics managers, freight forwarders, customs brokers, project cargo service providers, and other vital logistics roles to have productive conversations.
03
Introduce the Company and Nurture Relationships
Once you gather all the information you need about the prospective business, it’s time to start building relationships. Unfortunately, not every logistics lead will agree to set up an appointment after the first dial. More often than not, it takes several conversations to build value and understand their budget and timeline before they agree to meet with your business.
Lead nurturing is crucial to gain and maintain top-of-mind awareness. If something goes wrong with a prospect’s current 3PL provider, your freight broker business will be the first alternative they think of contacting. By nurturing a lead, SDRs have the opportunity to meet them when timing makes the most sense to them and their budget.
04
Set High-Quality Appointments
Finally, after weeks or months of nurturing a lead, it’s time for SDRs to schedule an appointment between the prospect and your logistics company. From here, your internal team has the opportunity to talk one-on-one with a prospective business to explain how you can provide top-tier freight rates and logistics services. Our sales experts set you up with a hot lead—now it’s your turn to close business.
Ready to Grow Your Logistics Business?
Ready to Grow Your Logistics Business?
Ready to Grow Your Logistics Business?
Maximize Your Freight Forwarding Sales Strategy
With Digital Marketing Services
Every company has its freight forwarding sales strategy. However, some efforts are more successful than others. By collaborating with Abstrakt Marketing Group, you have access to marketing experts, from copywriters and web developers to digital strategists and graphic designers, to ensure you have a high-ranking digital presence.
While appointment setting services prioritize reaching out to prospective businesses, our B2B digital marketing services bring leads directly to you. With a user-friendly website design, intent-focused search engine optimization (SEO), and well-equipped social media profiles, you can bring in the leads you’ve been looking for.
Abstrakt Marketing Group supplies companies in the logistics industry with the following digital marketing services:
- Website Design and Development
- SEO Services
- Social Media Marketing
- Marketing Collateral
- Video Production
Want to expand your B2B lead generation efforts across the board? Check out our All-Inclusive Lead Generation program to see how other logistics companies use both inbound and outbound solutions to their advantage!
Ready to Grow
Your Business?
