Convert Qualified Leads Into Sales Meetings
B2B Appointment Setting Services
Abstrakt delivers full-service B2B appointment setting powered by dedicated SDR teams, smart prospecting, and omni-channel outreach. We help you fill your pipeline with qualified sales meetings year-round.
The Sales Playbook Youβve Been Waiting For
This free guide walks you through the ins and outs of appointment setting lead generation, so you can scale smarter.
Why Appointment Setting Matters for Growing B2B Companies
A Modern Approach to Building a Predictable Pipeline
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Consistent Outbound Activity
Most sales teams donβt have the time or bandwidth to prospect every day. Appointment setting creates a steady cadence of activityβresearching accounts, making calls, sending emails, and following upβso your closers stay focused on selling, not sourcing.
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Accurate Targeting & Better Data
Effective outbound starts with clean, verified data. We refine your target market using 125M+ records and real-time campaign insights, ensuring every outreach touchpoint is directed at the right companies and the right decision-makers.
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Stronger Engagement With Decision-Makers
With up to 10 contact attempts per prospect and multi-channel touchpoints, we connect with the people who actually influence buying decisions. This accelerates pipeline growth and dramatically improves your chances of starting qualified conversations.
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Long-Term Nurture That Converts βNot Nowβ Into βYesβ
Nearly half of your potential opportunities wonβt be ready to meet right away. Our quarterly nurture cycleβcalls, emails, and landing pagesβkeeps your brand top-of-mind until prospects re-enter their buying window, generating appointments long after initial outreach.
Market Research & List Building
Abstraktβs proprietary Universal Database and Recommendation Engine combines 125M+ contact records and real-time campaign data to define your ideal target market with precision.
Instead of guessing who to contact, we analyze live performance trendsβ20M+ calls, 262M+ emails, and ongoing engagement metricsβto identify the companies and decision-makers most likely to convert. This ensures every outreach effort begins with accurate information and a quality prospect list.
With this foundation in place, we can predict the best contact times, understand email responsiveness, and prioritize segments that historically perform well. By the time outreach begins, your campaign is fueled by data that gives you a real competitive edge.
Launch Strategy With Email Marketing
We use targeted email outreach to introduce your brand, warm up your list, and engage prospects who may already be active in the market.
Our team deploys a structured three-part email series that educates, builds trust, and supports the calling and LinkedIn touches that follow. By coordinating email with the rest of our omni-channel strategy, we increase visibility, create consistent touchpoints, and set the foundation for higher-quality conversations throughout the campaign.
Identify Key Decision-Makers (KDMs) & Cleanse Contacts
50β125+ new verified KDMs added monthly to your pipeline.
Our team verifies contact details, job roles, and direct lines by making up to 10 strategic call attempts per prospect and leveraging multiple outreach channels for added accuracy.
This cleansing phase ensures your list is refreshed, validated, and focused only on the people who matter most. By removing bad data and confirming real KDMs, we strengthen the foundation of your campaign and set the next stage up for meaningful engagement.
Introduce & Qualify KDMs
25-60+ qualified sales leads added monthly to your pipeline.
Our team makes up to 10 coordinated outreach attempts to ensure each KDM is introduced to your brand and assessed as a qualified sales target.
During each interaction, we gather key sales intelligence: company size, footprint, employee count, current vendors, contract timing, and any factors that influence buying readiness.
The goal at this stage is simple: secure an appointment or develop a high-quality business lead. That means confirming the right contact, validating company fit, and capturing the core data points needed to move the opportunity forward.
Build Relationships & Nurture Leads
Without a long-term lead nurturing process you could be missing up to 46% of your potential appointments.
Many decision-makers wonβt convert immediately, but theyβll engage later if your brand remains present and relevant. Thatβs where a structured nurture strategy becomes essential.
Our approach follows a quarterly cycle, giving each KDM multiple touchpointsβup to three calls and an email that directs them to a tailored landing page. These steady, value-driven interactions keep your company top-of-mind and position you to capture opportunities the moment prospects enter their buying window.
Listen to Real Sales Calls From Our BDRs
Construction
HVAC
Roofing
Not Sure Who to Hire? See the Top Appointment Setting Firms
If youβre evaluating appointment setting providers, donβt go in blind.
Choosing the right partner can have a major impact on your pipeline, close rates, and long-term sales growth. This expert-backed guide breaks down the capabilities, processes, and performance benchmarks that separate top-tier agencies from the rest.


Partner Results Portal
See all activity and results of your appointment setting campaign with 24/7 access to our real-time results portal.
Each client will have access to our comprehensive online results portal, ensuring full transparency and collaboration. Through this portal, clients can review all activity at any time, monitor their sales pipeline, manage leads, and score calls.
In addition to our monthly results meetings, where we thoroughly review performance and progress, clients can also approve content and access invoices directly from the portal. This setup fosters a team approach, providing total clarity into our activities and reinforcing our commitment to clients success.
Pricing Packages
If you donβt see a package that meets your needs, contact us for a custom quote.Β
$5,250
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Target Dials: 650
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Target KDMs Identified: 60
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Target Letters Sent: 125
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Real-Time Access to Results in Partner Results Portal
$7,250
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Target Dials:975
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Target KDMs Identified: 90
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Target Letters Sent: 185
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Real-Time Access to Results in Partner Results Portal
$9,250
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Target Dials: 1,300
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Target KDMs Identified: 120
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Target Letters Sent: 250
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Real-Time Access to Results in Partner Results Portal
All the Experts. All the Tools. All for a Fraction of the Cost.
Building an internal sales development team is expensive. By the time you cover salary, benefits, CRM and data tools, training, and recruiting, a single SDR can cost over $99,500 per year, and that still doesnβt include the additional support roles needed to run an effective outbound program.
With Abstrakt, you get all of that for a fraction of the cost: seasoned BDRs, industry-trained messaging experts, QA support, data analysts, and enterprise-grade technologyβalready built, tested, and ready to plug into your CRM. No hiring delays, no tech setup, no ramp time. Just an efficient appointment-setting engine delivering qualified meetings to your sales team.
Industry Specialization
Experience matters β 100+ B2B industries served
Accounting
Architecture
Automotive
Cleaning
Construction
Engineering
Finance
Flooring
HVAC
Insurance
Landscaping
LED Lighting
IT Managed Services
Marketing Agencies
Logistics
Manufacturing
Outsourced HR
Painting
Paving
Roofing
Security Services
Software
Solar
Telecom
See How Abstrakt Appointment Setting Drives ROI
Real stories and firsthand experiences from companies growing their pipelines with us.
AbstraktΒ MarketingΒ Group provides salesΒ outsourcingΒ services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.
β Bill Richards,Β Director of Operations, Andyβs Roofing
Weβve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,
β Elijah Hanson,Β Account Manager, TeamLogic IT
Abstrakt Marketing Group manages a commercial construction companyβs website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the clientβs work.
β Mitchel Wileczek,Β Business Development, Commercial Construction CompanyΒ
Still Have Questions?
B2B Appointment Setting Services FAQ
What is included in B2B appointment setting services?
A full B2B appointment setting program typically includes target market research, multi-channel outreach (cold calling, email, LinkedIn, and direct mail), lead qualification, appointment scheduling, and reporting. At Abstrakt, we follow a 5-step process:
- Build your target market using 125M+ records
- Launch an email-driven strategy
- Identify and cleanse KDMs with up to 10 call attempts
- Qualify leads and collect key sales data
- Nurture prospects for long-term pipeline
How does B2B appointment setting work?
Providers combine research, outreach, and sales development tactics to connect your team with qualified decision-makers. Abstraktβs system uses a proven omnichannel approach, meaning prospects receive targeted calls, personalized emails, LinkedIn engagement, and even direct mail to increase connection and response rates. This layered approach produces more consistent conversations and higher-quality meetings.
How do you identify and qualify key decision-makers (KDMs)?
We use data from ZoomInfo, Hoovers, and real-time campaign results to pinpoint the right contacts in each company. Our team then makes up to 10 outbound attempts per prospect to verify their role, confirm contact information, and determine fit. During qualification, we gather essential sales insights such as company size, footprint, vendors, and buying timelines to ensure your team receives fully informed, high-value leads.
How does your omnichannel outreach improve appointment rates?
Different prospects respond to different channels, so relying on just calls or email leaves opportunities on the table. Our omnichannel strategy integrates:
- Cold calls for real-time conversations
- Email marketing with tailored landing pages
- LinkedIn outreach to warm and educate decision-makers
- Direct mail with a 98% delivery rate for memorable touchpoints
What makes your appointment setting process different from hiring an SDR?
Hiring a full-time SDR often comes with costs exceeding $99,500 per yearβincluding salary, benefits, tech stack, training, and management. With Abstrakt, you gain a full team (BDRs, QA, data analysts, content specialists, managers) plus our mature tech infrastructure for a fraction of that cost. This gives you more consistency, more activity, and faster results without the burden of managing internal staff.
How do you ensure the quality of the appointments you book?
Every appointment goes through a rigorous quality control process before it’s sent to your team. We confirm the decision-maker, verify the company’s fit, and ensure at least three key sales data points are captured.
You also receive:
- Recorded call audio
- Detailed notes
- Full contact history
- Calendar invitations, confirmations, and show-rate reminders
News, Tips & Strategies for Better Sales Meetings
Ready to Fill Your Calendar?
