- Controls
- Where they hang their license, based on split, fees, support and leads.
How to open: Ask what they would need from a brokerage to do more transactions next year without working more hours.
Outsourced sales development for realtor Recruiting
Realtor recruiting: sit down with agents who close, not agents who click ads
Every brokerage is recruiting, and most of it is the same ad, the same cap-and-split pitch and the same open house invite. Producing agents ignore it. We call licensed agents in your market under your brokerage's name, learn what is wearing on them where they are, and book a sit-down with your broker or team leader when they have a reason to listen.
Qualified realtor recruiting meetings on your calendar, booked by U.S.-based SDRs under your name.
Ask Ava anything about the information on this page.
The sales floor behind your realtor recruiting program
- $1B+in client revenue generated
- 100,000+meetings booked a year
- 2,000clients
- 17+years on the phones
- 4.8 / 5on Google, 4.6 on Clutch, 4.64 with the BBB
Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.
What we fix
Why agent recruiting stalls, and what changes
Ads and job boards bring in unlicensed applicants
Outbound goes straight to licensed agents with transactions on the board, so your broker sits down with people who already produce.
Brokers recruiting between their own deals
The SDR does the dialing and the follow-up. Your broker only takes sit-downs with agents who have a reason to talk.
A pitch that sounds like every brokerage
Before launch we write down what your brokerage actually does better, and the SDR leads with that instead of a split comparison.
Agents who say not now
Most do. The SDR keeps in touch until a fee change, a merger or a team breakup gives them a reason to call back.
How it works
How we fill your realtor recruiting calendar
- 01
Build the list
Target licensed agents and team leaders in your market by brokerage, production and the kind of agent you want to add.
- 02
Run the outreach
A U.S.-based SDR team works phone, email and LinkedIn under your brokerage's name, leading with what an agent gains by moving.
- 03
Book recruiting sit-downs
Every meeting is with a licensed agent who agreed to talk and gave a reason, booked onto your broker's or team leader's calendar.
- 04
Nurture the rest
Agents who are settled today stay in a follow-up cadence until a fee change, a merger or a leadership change opens the door.
Every meeting clears three checks before it reaches you
- Right companyAn account that fits the work you want.
- Right contactSomeone who signs or shapes the decision.
- Right timingA stated need or a reason to talk now.
Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.
We take one realtor recruiting client per territory
If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.
Where the pipeline comes from
Where the agents you want are hanging their license
- Agents at brokerages that changed their model
New fees, a new split structure or a franchise switch make agents rerun their numbers, and many do it quietly.
- Agents at brokerages going through a merger
When brokerages combine, agents get new managers, new systems and new rules, and the good ones start comparing.
- Producers on teams that are breaking up
When a team leader leaves or a team splits, its agents decide where to go next, usually within weeks.
- Newer agents with a few closings
Agents in their first years want training, leads and mentorship, and will move for a brokerage that offers them.
- Experienced agents who want to build a team
Top producers ready to add buyer agents look for a brokerage that supports team building with tools and splits.
- Agents at low-support virtual models
Some agents find out they want an office, local leadership and a brand people recognize, and will say so when someone asks.
Who decides
Who your SDR gets on the phone
- Controls
- Whether a whole team and its buyer agents move together.
How to open: Ask what their current brokerage does to help them recruit and keep their own agents.
- Controls
- Their first or second brokerage choice, usually driven by training and leads.
How to open: Ask how they are getting clients today and what help they wish they had.
- Controls
- The sit-down the SDR books, and the offer.
How to open: Ask about the agent's production, their current brokerage and their reason to talk.
Reasons to call
What makes an agent take the call
- Fee, split and cap changes
A change in what an agent pays the brokerage is the most common reason they start listening.
- Brokerage mergers and rebrands
Ownership and brand changes unsettle agents who chose their brokerage for the old name or the old leadership.
- Managing broker or team leader departures
Agents follow the person who recruited and coached them. When that person leaves, they are recruitable.
- A slow market
When transactions drop, agents look harder at what their brokerage gives them in leads, training and marketing.
- Agents planning to build a team
Producers adding buyer agents need splits and support built for teams, and many brokerages do not offer that.
Our terms
Why companies hand us the phones
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified meeting is, who we call and how results are reported.
Exclusive to your territory
One realtor recruiting client per territory. We will not run the same program for your direct competitor in your territory.
A U.S.-based SDR team
Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.
Every meeting graded
Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.
Straight answers
What we hear before a program starts
“Our agents bring us referrals.”
Keep every one of them. Agent referrals reach the people your agents already know, and they slow down when your agents are busy. Outbound reaches the rest of the licensed agents in your market under your brokerage's name.
“Producing agents ignore recruiting calls.”
They ignore the same split pitch every brokerage makes. The SDR asks about their business first, then leads with what your brokerage does better, and keeps in touch until a fee change or a leadership change gives them a reason to talk.
“Recruiting ads got us unlicensed applicants.”
Outbound starts from licensed agents with recent transactions, and the criteria are agreed with you before launch. An agent who does not fit is not booked.
“Our broker can make these calls.”
Then your broker is dialing instead of selling, coaching and closing recruits. A dedicated SDR does the dialing and follow-up, and the activity and meeting commitments for your program are written into your agreement.
Customer results
Client results, published only with approval
We publish a client result after the client approves it and the figure has a period. There is no approved realtor recruiting story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Calculate my opportunity
What a realtor recruiting pipeline takes, in your numbers
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
- 1,000dials a month
- 48dials every working day
- 2proposals a month
- 0.4wins a month, on average
- 4.8wins from 12 months at this pace
- 96meetings over 12 months
-
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Decide with the facts
See how Abstrakt works for realtor Recruiting
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified realtor recruiting meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Beyond the calls
What the agents you recruit see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for producing agents The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns realtor recruiting searches into calls Inbound SDR builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Inbound SDR →
Questions
Realtor Recruiting appointment setting, answered
Do you recruit agents for us?
We book the conversations. Your broker or team leader runs the sit-down, makes the offer and handles onboarding and license transfer.
What kinds of agents can outbound reach?
Experienced producers, team leaders and their buyer agents, and newer licensed agents looking for training and leads.
How do you qualify an agent before the meeting?
We agree on the criteria with you before launch, such as an active license in your state, recent transactions and a stated reason they would consider a move. Agents who do not fit are not booked.
Will you recruit for another brokerage in my market?
No. We take one realtor recruiting client per territory, so we are never pitching a competing brokerage to the same agents in your market.
Our four solutions
Four Solutions. One Team.
Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.
- This service is part of Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, direct mail and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
- Inbound SDR SEO and AI search: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- A new blog every business day
- Every blog posted to up to 3 social platforms, chosen from LinkedIn, Facebook, Instagram, TikTok, YouTube and X
- Brand Boost Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
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