Growing software companies and helping them build a robust sales pipeline is an area of expertise for us. No matter how unique your product is, our sales reps can learn how to sell your software solution and schedule more meetings for your business.

Growing Software Companies With Lead Generation Services

Is your software product unique and complex? Do you feel that you’re more passionate about it than anyone else ever could be? These are just a few of the common reasons as to why software companies shy away from outsourced sales and B2B lead generation services. As experts on the matter, we’re here to tell you that lead generation works for software companies.

Our team of Sales Development Representatives (SDRs) are equipped with the knowledge, tools, and talent to learn any software product and sell it. No matter how complex your unique product is, our sales representatives can learn the product, answer questions about it, and handle the toughest objections. We help software companies grow their business every day, and we’re ready to help you do the same.

Women with a headset on setting an appintment

Let us focus on lead generation and appointment setting. All you have to focus on are the opportunities most likely to convert into sales.

B2B Appointment Setting and B2B Lead Generation:
Software Companies

We use our proven B2B appointment setting process to schedule appointments with interested buyers in your target market. Additionally, we offer other lead generation solutions that can help you drive leads to your website, grow your social media presence, or give your sales efforts a boost. With our suite of solutions and experience growing software companies, you can trust that we will help you accomplish your business goals.

If you’re considering hiring one sales rep in-house to handle everything from prospecting to closing the deal, think again. Effective sales development takes more than a person; it takes a process. At Abstrakt, we have data and operations specialists, teams full of sales experts, and even writers and designers to create deliverables for your sales program.

sales rep making a cold call

To Schedule Appointments For Your Software Company,
We Use The Following System:


Strategic Prospecting

Building a list of qualified prospects within your target market.


Cold Calling

Your dedicated SDR will cold call prospects and cleanse your list (ask discovery questions to filter out the leads that aren’t a fit).



For the leads who are a fit, we keep them in the process. Using a lead nurture process, we guide prospects through the buying journey, providing valuable information along the way. This keeps your business top of mind and helps us build a relationship.


Schedule Appointments

When a prospect is ready to meet and talk about how your software product could help their business, we schedule an appointment. Your team gets the opportunity to handle this meeting, either face-to-face or virtually, and close the deal.

Director of Partner Sales A Player Video

Our process identifies companies that make sense for you to partner with, fills your calendar with qualified appointments with key decision-makers, and gives you the opportunity to close more deals. Increase revenue and grow your business with B2B appointment setting from Abstrakt.

We know how to generate leads for software companies—drive more software leads and increase revenue faster

We’ve been providing lead generation solutions that help businesses grow for more than a decade. With Abstrakt, you gain access to the team, tools, and technology needed to effectively grow your software business. No matter what industry you’re targeting or which decision makers you’re looking to speak with, we can create a program to help you successfully grow.

Ready to Grow Your Business?

Ready to Grow Your Business?

Ready to Grow Your Business?

Marketing Collateral 
For Software Companies

Software companies can make great use of marketing collateral. If your software product is relatively complex and sometimes hard to sell, simplify your messaging with a piece of marketing collateral that is visually appealing and easy to understand.

Our team can create a new piece of collateral each month to help give your lead generation program a boost. Plus, use your marketing collateral for other purposes as you see fit.

The Clear Solution

Interested in learning more about our Pipeline Outbound process for Software Companies?

Diverse businessmen working on startup project using electronic tablet application

Check Out Our References
See what the CEO of Banker’s Caddy had to say about working with Abstrakt:

“Ours is a relatively complicated software product, but our Abstrakt representative quickly learned enough to sell a meeting to our prospects and handle most of the initial questions/objections. Our only regret is that we didn’t discover Abstrakt sooner. We expect them to be an important resource for our company for many years to come.”

Kirk Biden, CEO | Banker’s Caddy

The Abstrakt Lead Generation Advantage

What Makes us Different



Because of our explosive growth and career opportunities, we have been able to attract the very best in the B2B lead generation space. That means you will have an A-Player working with your business to help you grow.



We have been doing this for 10 years now. We are happy to have partners in every state in the U.S., and we are constantly developing innovative strategies within your industry.



When we work with you, we don’t work with anyone else in your market. We are in the trenches helping grow your market share and sales. How could we do the same thing for your competitors?



When you invest in us, we invest in you. You’ll have an activity or lead guarantee, and if we don’t hit it, we’ll work for free until we do.


All-In One Solution

We do everything you need to grow your business, all under one roof.

We’re Software 
Lead Generation Experts

Interested in learning more? Check out these resources!

Ready to Grow
Your Business?