LED Lead Generation Through a Custom Sales Pipeline
The LED industry is extremely competitive and highly dependent on regional incentives. Many companies focus purely on new projects with businesses that haven’t converted to LED lighting.
This style of thinking causes a gold rush type of environment where it’s all about who gets there first. Because most business owners and managers are tied up with bidding out new projects and fulfilling work, they aren’t able to prospect or build a sales pipeline.
When LED companies are operating in this environment, a lot of work comes because of winning bids against others, most of the time at lower margins than they would like. When these LED companies partner with Abstrakt, we run our process while they operate their businesses and take care of customers.
We help identify organizations of the right size that haven’t converted to LED. We nurture these very important prospects until they are ready to convert. When they are, our partner is sitting at the bidding table first, and most of the time, by themselves. Our philosophy is to partner with only one LED company in a marketplace. This has made us uber-focused on growing market share and profits for only you and your business. Call now to ask about market availability in your area.
What Partners Are Saying
“One early appointment started with a $20,000 project, and has now led to hundreds of thousands of dollars in heavy industrial electrical work.”
What Is Included In Our Outbound Lead Generation Program for LED?
Abstrakt’s business-to-business lead generation solution, Pipeline Outbound, helps with the biggest problem most LED companies face while growing their businesses – building and maintaining a consistent sales pipeline. The best way to think of Abstrakt is as an outsourced service provider for your sales pipeline. For less than the cost of a single full-time salesperson, you can have the expertise of our sales team on your side.
Let us build a pipeline that funnels new leads to your salespeople. We’ll do the legwork of nurturing leads and identifying prospects, so you can close the deal.
We focus on the front end: database building, prospect identification and qualification, qualified lead nurturing, and developing face-to-face sales appointments, all for less than the salary of one full-time employee. If yours is like most LED companies, your salespeople don’t have time or are not willing to prospect for new business. Doesn’t it make sense that they spend more time closing deals than prospecting for them? We think so. That’s why we spend 100% of our time prospecting for you.
Grow Your LED Business
It’s easy to grow your LED business with Abstrakt. Learn how our knowledgeable can help with your lead generation efforts.
With Abstrakt’s Pipeline Marketing Collateral, you’ll receive marketing materials each month. With the point values given, customize your package by choosing which assets would be most beneficial for your business. Marketing collateral is ideal for increasing brand awareness, providing information about your products or services, and communicating what makes your company stand out from the competition.
We have an internal team of copywriters, editors, and designers who all work together to create custom, compelling content that puts the advantages of your business on display. Every asset can bring a potential customer’s attention to a particular product and service or just focus on the benefits of your business as a whole. These are high-quality assets you can distribute in person or share online across your social media platforms.
We create content that is easily digestible and conveys all the benefits of your business to your potential customers. Our team works directly with you to determine which asset works best for the products and services you want to promote.