APPOINTMENT SETTING AND LEAD GENERATION FOR MSP
We generate leads, you generate profits while getting to focus on your business.
Sales Pitch
What Partners Are Saying
“The relationship with Abstrakt has allowed me to have an entire team of people that are out there helping with the pre-sales approach.”
What Is Included
In Our IT Lead Generation Programs
A great lead generation program includes both appointment setting and a solid marketing plan. We know how to generate leads for MSPs and B2B companies across various sectors. Our B2B lead generation solution, Pipeline Outbound, as well as our marketing services helps with the biggest problem most IT companies face while growing their businesses—building and maintaining a consistent sales pipeline.
Our solution gives you a dedicated person for every aspect of your lead generation program:
- Identifying Prospects: We have the person on our team who is good with data (Partner Operations Specialist)
- Cold Calling: We have the person on our team who is a great communicator and can speak to potential customers (Partner Sales Representative)
- Sending Emails: We have the person on our marketing team who can write well to write emails for your program (Copywriter)
The best way to think of Abstrakt is as an outsourced service provider for your sales pipeline. We focus on the front end: database building, prospect identification and qualification, qualified lead nurturing and developing face-to-face sales appointments—all for less than the salary of one full-time employee.
Pipeline Outbound Lead Generation
Outbound marketing is reaching out to customers who you feel would be a good fit for your business. We generate leads with the following services:
- List building—Our team of data analysts build a list of the right target prospects so that you can reach the exact type of customer you want.
- Cold calling—Volume is what our competitors focus on, we focus on relationship building. By building the right list and reaching the right targets at the right time with the right message, we close deals.
- Email marketing—We use email marketing as another way to stay in touch with prospects. Plus, we add to our messaging by including landing pages and marketing collateral in the body of emails to prospects.
- Nurturing—A real appointment doesn’t happen until the time is right; you can’t force it. Our process requires team members to stay in front of prospects until a real appointment happens and until the time is right. We follow up on every single lead, every single time. No question.
Pipeline Inbound Lead Generation
Businesses are already online searching for what you offer. Abstrakt helps users find you. Our marketing efforts will help you generate more traffic to your website than you ever thought possible. The people who visit your website are already looking for what you offer, our proven marketing tactics will keep them engaged and convert them into customers.
We offer the following inbound marketing solutions to grow your business:
- Website Development—Our team creates beautifully designed, SEO-optimized websites that rank in search engines for MSPs.
- Search Engine Optimization (SEO)—To rank well in Google requires continuous SEO optimizations. Our digital strategy team has you covered with ongoing SEO services.
- Content Marketing—From blog posts and thought leadership pieces to new service pages and content refreshes, we make sure that new content is published regularly and that current content stays fresh.
- Social Media Marketing—We build your business page, craft creative posts, and run Facebook ads to attract potential customers to your social accounts and website.
- Video Production—Show potential customers what really makes you special with professional video production from Abstrakt Studios.
Imagine you had the best appointment setter working for your business. With Abstrakt, you gain access to the talent, tools, and technology you need to successfully generate MSP leads.
If yours is like most MSPs, your salespeople don’t have time or are not willing to prospect for new business. They should be focused on your client’s technology. That’s why we spend 100% of our time prospecting and building a sustainable sales pipeline for you.
The Clear Solution
We have years of experience working with MSP companies to generate leads. Let’s talk about how we can help your business.
Marketing Collateral
To Support IT/MSP Sales
With Abstrakt’s Pipeline Marketing Collateral, you receive marketing materials each month. With the point values given, customize your package by choosing which assets would be most beneficial for your business. Marketing collateral is ideal for increasing brand awareness, providing information about your products or services, and communicating what makes your company stand out from the competition.
We have an internal team of copywriters, editors, and designers who all work together to create dynamic assets for your business. You have the option to have them match your existing branding or create something original. Every piece of collateral can focus on particular products and services, or talk about the benefits of your business as a whole.
Our team works directly with you every month to decide which asset will work best for the topic you want to highlight. These are pieces of marketing collateral you can hand out in person or share online to talk about the advantages of your services.
Trust the Experts
With Your MSP’s Business Growth Goals
At Abstrakt, we know how to get in front of the right decision maker with our proven sales process. Why waste time hiring your own employee? Not only does our program far exceed anything you will be able to do at a reasonable price, but we will always be here. If you hire your own salesperson, that job has an expiration date. Abstrakt’s services do not.
The tools and technology we use to do what we do would cost our entire program alone, likely more.
The cost of our services covers top technology and tools plus dedicated sales experts.
Are you interested in what a lead generation program would look like for your MSP? Look to the experts at Abstrakt. Contact us today to learn more.
Experts at Generating Leads
for Managed Service Providers (MSPs)
At Abstrakt, we have over a decade of experience generating high-quality leads for MSPs. We aim to identify a buyer’s persona and tailor messaging towards their needs in order to sell your services and grow your business. No matter what your unique needs are, we are able to reach potential customers and generate qualified leads for a variety of IT solutions and IT providers.
We can provide the following:
Ready to Grow
Your Business?
