MSP Lead Generation

We offer lead generation and market exclusivity to MSPs across the nation. Using B2B appointment setting, we help our partners build and maintain a healthy sales pipeline that consistently generates high-quality opportunities.

Lead Generation—MSP Leads to Help You Grow Your Business

After looking at the resources you currently have in place, is your business overextending itself with lead generation? Abstrakt can enhance your book of business and supplement your growth in the MSP industry! While no two IT businesses are the same, all can benefit from B2B lead generation services and a proven B2B appointment setting solution like ours.

At Abstrakt, we know how to generate IT leads. We’ve been doing it for more than a decade and we have a proven track record of helping MSPs grow their business. Whether you specialize in cyber security, business phone systems, or IT consulting services, we have the right lead generation solution for you. Depending on the unique needs of your business, we have solutions that can help you generate both inbound leads and outbound leads.

  • B2B Appointment Setting
  • Website Design and Development
  • Social Media Marketing
  • Marketing Collateral
  • Content Writing and SEO Services
  • Video Production Services

Check Out Our References

Let us focus on lead generation while you focus on managing your customer’s IT infrastructure and/or end-user systems.

B2B Appointment Setting
Build a Sustainable Sales Pipeline and Generate More IT Leads

How do we schedule appointments with interested buyers in your market? Simple. First, we identify prospects within your target market and follow a process to meet them at every stage in the buyer’s journey (presenting value every step of the way). Then, we nurture these prospects until they’re ready to have a conversation about your products or services. We do this using a B2B appointment setting program—our proven process used to cleanse, qualify, and nurture leads, therefore getting you in front of more potential buyers.

Our process identifies companies that make sense for you to partner with based on your unique qualifiers.

Once prospects are qualified, our experienced Sales Development Representatives determine if these companies have any IT related projects or ongoing IT work. If the answer is yes, your dedicated sales rep will pitch your MSPs services as if they worked for your company. Then, they schedule appointments with key decision-makers and give you the opportunity to close a deal.

The Simple Solution

We have years of experience working with MSP companies to generate leads. Let’s talk about how we can help your business.

Pipeline Outbound IT & MSP Brochure

Ready to Grow Your Business?

Ready to Grow Your Business?

Ready to Grow Your Business?

More Than A Decade Of Experience 
Helping MSPs Grow Their Business

We’ve been generating qualified leads and scheduling high-quality appointments for IT for over a decade. Our vast experience with MSP lead generation makes us experts; we have the knowledge, the tools, and the team to help you grow no matter what you specialize in.

We have experience working with the following types of managed services providers (MSPs)/IT companies:

  • General managed services provider (MSP)
  • IT consulting
  • Cyber security
  • Network and infrastructure management
  • Help desk and support services
  • Compliance work
  • Software support, development, and management
  • Hardware as a Service (HaaS)
  • Communication systems (voice, video, data)
  • Print and copy management

The more we learn about your IT business, the better we can serve you.

This allows us to find the companies who would make the best fit as customers for your business and it ultimately helps us run a more successful lead generation program.

MSP Success Stories



“When it comes to Abstrakts digital marketing program, they’ve hit it out of the ballpark for us. We realized our website was outdated and it needed a refresher. Abstrakt sat down and really helped us scope out what we wanted to accomplish. They helped with everything from the content writing, producing all the web pages, and helped put our videos in all of our marketing materials. Abstrakts creative services has been a huge addition to what we’re trying to accomplish. What we’ve been able to do with Abstrakt, from cost savings and a holistic approach has absolutely saved us money, time, energy, and obviously resources.”



One of our IT clients, Polar Systems, has seen huge success with their B2B appointment setting program. In five years, our team built a solid pipeline that consistently generated leads. Because of the pipeline we had built, we closed two huge deals within the same month: one for a $300K IT project and one for $18K in monthly recurring revenue. The success of this program was due to the persistence of the sales rep at Abstrakt and the client trusting in the process and having patience every step of the way.


Stability Networks

Stability Networks is a technology consulting firm based in Boise, ID. When they came to Abstrakt, they had several issues with their existing sales model, one of the biggest being an inconsistent sales pipeline. We proposed our Pipeline Outbound lead generation solution, which included a B2B appointment setting program, to help them create more sales opportunities. Stability Networks has averaged between $12,000 and $15,000 in net new monthly recurring revenue contracts as a result of its partnership with Abstrakt and has also taken its MSP numbers from $48,000 of monthly recurring revenue to $220,000.

Marketing Collateral
To Support IT/MSP Sales

Marketing collateral is a great tool to help any business sell more, but especially MSPs. Yours are services that can often be complex and difficult to grasp. Simplify your messaging with marketing collateral—our team can create a new piece of collateral each month to help give your lead generation program a boost.

Plus, you’ll have the marketing assets for life for any purpose you may see fit.

The Abstrakt Lead Generation Advantage

What Makes us Different



Because of our explosive growth and career opportunities, we have been able to attract the very best in the B2B lead generation space. That means you will have an A-Player working with your business to help you grow.



We have been doing this for 10 years now. We are happy to have partners in every state in the U.S., and we are constantly developing innovative strategies within your industry.



When we work with you, we don’t work with anyone else in your market. We are in the trenches helping grow your market share and sales. How could we do the same thing for your competitors?



When you invest in us, we invest in you. You’ll have an activity or lead guarantee, and if we don’t hit it, we’ll work for free until we do.


All-In One Solution

We do everything you need to grow your business, all under one roof.

We’re MSP Lead Generation Experts

Interested in learning more? Check out these resources!

Ready to Grow
Your Business?