Commercial lead generation and B2B appointment setting in Denver

Denver-Aurora has 7,172 business sites with 20 or more people on site in the categories commercial trades sell to, #19 of the 100 markets we cover, and 1.35 times the national concentration of wholesale distributors. Private business establishments grew 7.5% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

See Your Denver Sales Opportunity Check my market

Ask Ava anything about the information on this page.

Local B2B snapshot

How many businesses are in Denver-Aurora, and which ones buy

Denver-Aurora has 36,600 establishments in the categories commercial trades sell to, 7,172 of them with 20 or more people on site. Compared with the national mix it over-indexes on wholesale distributors (1.35x), hosting and data processing companies (1.32x) and apartment and residential property managers (1.25x). Added over the past year: medical, dental and outpatient offices (+648), wholesale distributors (+506) and restaurants (+243). Down: hospitals (-5) and commercial property managers (-5).

  • 36,600 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 7,172 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • +7.5% private business establishments, 2025 Q1 to 2026 Q1 (135,674 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 1.35x the national concentration of wholesale distributors

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 9,352 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Denver-Aurora)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Denver-Aurora

  1. Restaurants2,354
  2. Retail stores1,506
  3. Medical, dental and outpatient offices815
  4. Wholesale distributors 1.35x the U.S. mix630
  5. Manufacturing plants544
  6. Grocery stores276
  7. Senior living and nursing257
  8. Bank and credit union offices204

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in Denver-Aurora: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 2,3546,860 0.83x +243
Retail stores 1,5068,583 0.71x +188
Medical, dental and outpatient offices 8157,736 1.07x +648
Wholesale distributors 6303,797 1.35x +506
Manufacturing plants 5442,273 0.57x +12
Grocery stores (also counted in retail) 2761,401 0.70x +17
Senior living and nursing 257569 0.49x +11
Bank and credit union offices 2041,754 1.07x +81
Hotels 186422 0.72x +16
Churches and religious organizations 1451,165 0.40x +16
Trucking companies 1231,169 0.61x +51
Auto dealerships (also counted in retail) 119347 0.64x +11
Private K-12 schools 118197 0.52x +10
Hosting and data processing companies 76336 1.32x 0
Warehousing and distribution 74217 0.74x +15
Apartment and residential property managers 47814 1.25x +178
Hospitals 3745 0.63x -5
Golf courses and country clubs 2635 0.46x +4
Commercial property managers 12251 1.22x -5
Colleges and universities 1030 1.22x +7
Nonresidential building owners 8347 1.23x +16
Total, each site once7,17236,600

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in Denver

What Industry Are You Growing In?

Pick your trade to see the Denver-Aurora buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in Denver at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants2,354
  2. Retail stores1,506
  3. Medical, dental and outpatient offices815
  4. Wholesale distributors630
  5. Manufacturing plants544

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial Landscaping#22 of 100
  2. Commercial Roofing#46 of 89
  3. Commercial Flooring#42 of 68

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Denver

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Denver: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial Landscaping
Largest buyer group: retail stores
 955 +50 4,357 4.6 #22 not counted
Commercial Roofing
Largest buyer group: retail stores
 61 +5 3,985 65.3 #46 9,352
Commercial Flooring
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 45 0 2,842 63.2 #42 not counted
Commercial Construction
Largest buyer group: manufacturing companies
 521 +17 2,014 3.9 #62 9,352
Paving & Asphalt
Largest buyer group: retail stores
 114 +5 4,261 37.4 #59 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 815 +42 2,702 3.3 #67 2,647
Commercial Painting & Coatings
Largest buyer group: retail stores
 75 +4 4,097 54.6 #62 not counted
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
 291 +4 2,368 8.1 #75 3,491
Fire Protection
Largest buyer group: restaurants
 152 +9 4,645 30.6 #77 not counted
Commercial Electrical
Largest buyer group: retail stores
 481 +32 3,102 6.4 #90 not counted
Managed Service Providers
Largest buyer group: construction contractors
 3,919 +310 4,304 1.1 #96 not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Denver-Aurora adding businesses? Five years of counts

Private business establishments in the metro's counties went from 118,294 in 2021 to 129,622 in 2025 (+9.6%), while private employment moved +6.6% to 1,382,791. In the Census Bureau's latest count, 9,772 establishments opened and 9,037 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, Denver-Aurora
YearEstablishmentsEmploymentAvg weekly wage
2021118,2941,297,358$1,528
2022127,8911,365,011$1,609
2023134,9351,388,602$1,659
2024129,5931,387,004$1,732
2025129,6221,382,791$1,812

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 10 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, Denver-Aurora-Centennial, CO
Year to MarchOpenedRateClosedRate
20199,16112.1%7,88410.5%
20209,09111.9%8,52511.2%
202110,27713.3%8,51611.0%
202210,14312.9%9,04711.5%
20239,77212.2%9,03711.3%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Denver-Aurora-Centennial, CO. Each year runs March to March; rates are per 100 establishments.

New business applications

82,186 applications for an employer ID number were filed in the metro's counties in 2025, +69.3% on 2019 (48,549): Denver County 30,899, Arapahoe County 17,176, Jefferson County 12,541, Adams County 10,612, Douglas County 7,920, Broomfield County 1,576, Elbert County 665, Park County 444, Clear Creek County 229 and Gilpin County 124. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, Denver-Aurora
Trade20212025Change
Fire Protection133149+16 (+12.0%)
Commercial Electrical451464+13 (+2.9%)
Managed Service Providers3,6363,728+92 (+2.5%)
Commercial HVAC & Mechanical2902900 (0.0%)
Paving & Asphalt113110-3 (-2.7%)
Commercial Cleaning & Janitorial842795-47 (-5.6%)
Commercial Landscaping988932-56 (-5.7%)
Commercial Roofing6459-5 (-7.8%)
Commercial Flooring5045-5 (-10.0%)
Commercial Construction574516-58 (-10.1%)
Commercial Painting & Coatings9071-19 (-21.1%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Denver calendar

Cooling demand peaks in July (152 cooling degree days in a normal year), and 84% of the 1,008 severe hail and wind reports from 2015 to 2024 fell in June, May and July. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Denver-Aurora
MonthAvg high (F)Cooling degree daysHail and wind reports
January4100
February4200
March5000
April5608
May668237
June7776412
July83152201
August80112128
September733321
October6111
November4900
December4000

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Denver-Aurora

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $8.63 billion in contracts with a place of performance in Denver-Aurora's counties in federal fiscal year 2026 (October 2025 to September 2026), against $10.42 billion in fiscal 2025 (-17.2%). Construction (NAICS 23) took $80.8 million.

Contract obligations by county
CountyFY2026FY2025
Adams County$228.1 million$189.4 million
Arapahoe County$941.8 million$1.57 billion
Broomfield County$77.3 million$47.3 million
Clear Creek County$292,595$1.2 million
Denver County$2.46 billion$2.77 billion
Douglas County$2.42 billion$3.11 billion
Elbert County$82,781$653,467
Gilpin County$0-$40,810
Jefferson County$2.50 billion$2.74 billion
Park County$948,662$367,602
Metro counties$8.63 billion$10.42 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Managed Service Providers541512$89.9 million
Commercial Construction236220$37.9 million
Commercial Electrical238210$4.5 million
Commercial Cleaning & Janitorial561720$4.2 million
Commercial HVAC & Mechanical238220$3.1 million
Fire Protection561621$1.9 million
Paving & Asphalt237310$1.5 million
Commercial Landscaping561730$1.1 million
Commercial Flooring238330$385,952
Commercial Roofing238160$222,231
Commercial Painting & Coatings238320$124,337

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer. A negative figure means deobligations (money taken back on earlier contracts) exceeded new obligations in that county.

Territory intelligence

Where the Denver buyers are

Denver County, Arapahoe County and Jefferson County hold 69% of the metro's 7,172 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Denver-Aurora-Centennial, CO
CountySitesShare
Denver County 2,20631%
Arapahoe County 1,51821%
Jefferson County 1,21017%
Adams County 1,15716%
Douglas County 7139.9%
Broomfield County 1702.4%
Clear Creek County 120.2%
Elbert County 60.1%
Park County 50.1%
Not assigned to a county by Census1752.4%
Metro total7,172100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 175 sites cannot be placed in a county.

Abstrakt territories in this market

Denver-Aurora, CO. A strategist confirms which one your program would hold.

The owners that anchor Denver-Aurora

Each fact links to its source, checked 2026-10.

Health system

UCHealth University of Colorado Hospital

Aurora, Adams and Arapahoe counties

UCHealth's fiscal 2025 Metro Denver fact sheet lists 829 available beds at University of Colorado Hospital and 16,056 employees in the Metro Denver region.

The Anschutz Medical Campus hospital plus Highlands Ranch and Broomfield hospitals run around the clock and carry heavy mechanical, life-safety, cleaning and flooring workloads.

HVACcleaningfire protectionflooringelectrical

UCHealth (opens in a new tab)
Airport

Denver International Airport (DEN)

Denver, Denver County

The Greeley Tribune describes DEN as one of Colorado's largest employers with 43,000 employees.

Terminal, concourses, parking structures, training facilities and airfield support buildings need constant cleaning, HVAC service, electrical work and pavement upkeep.

cleaningHVACelectricalpaving

Greeley Tribune (opens in a new tab)
Campus

Auraria Campus

Denver, Denver County

The Auraria Higher Education Center says the 150-acre campus is shared by Community College of Denver, Metropolitan State University of Denver and University of Colorado Denver.

One downtown campus serving three institutions means classroom buildings, a shared library, student centers, parking and grounds managed by a single campus authority.

cleaningHVAClandscapingpavingflooring

Auraria Higher Education Center (opens in a new tab)
3 more anchor owners in Denver-Aurora
Major employer

Lockheed Martin Space

Waterton Campus, Jefferson County

The Denver Post reported in May 2025 that Lockheed Martin said it employs roughly 14,000 people in Colorado at its locations in Jefferson County, Boulder and Colorado Springs.

The Waterton Canyon campus near Littleton holds satellite production buildings, clean rooms, offices and open-space grounds with strict electrical, mechanical and fire protection requirements.

electricalHVACfire protectioncleaninglandscaping

The Denver Post (opens in a new tab)
Industrial park

Majestic Commercenter

Aurora, Adams County

Majestic Realty describes the park as a 1,600-acre master-planned business park with over 10 million square feet built and a planned build-out of 21 million square feet.

Large high-cube warehouse and distribution buildings carry big roof areas, truck courts and sprinkler systems that need regular service and replacement.

roofingpavingfire protectionelectricalconstruction

Majestic Realty (opens in a new tab)
Projects and economic activity

What is being built in Denver-Aurora, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

Denver International Airport Concourse C-West expansion

400,000 sq ft

Approved or fundedApproved; program management contract awarded

An expansion of Concourse C at Denver International Airport adding up to 11 gates and new concessions, with a seven-year, $700 million program management contract approved by Denver City Council.

Completion is projected around 2030 to 2031, so the next several years bring a long sequence of concourse packages for mechanical, electrical, fire protection and finish contractors.

constructionHVACelectricalfire protectionflooring

Mile High CRE, 2026-01-06 (opens in a new tab)

UCHealth and AdventHealth Broomfield hospitals

Announced or plannedProposed; in city review

Two hospitals planned on opposite corners of Baseline Road and I-25 in Broomfield: a UCHealth hospital of about 330,000 square feet and an AdventHealth hospital of 443,880 square feet, each with a medical office building.

UCHealth says construction could begin in 2026 with a 2029 target opening; two hospitals at one interchange would put sitework, paving and full mechanical and electrical packages out to bid in the same window.

constructionHVACelectricalpavingfire protection

KUNC, 2026-01-26 (opens in a new tab)

AdventHealth Aurora Highlands ER and medical office building

$81 million

Opening or openOpening September 2026

An 88,000-square-foot, three-story freestanding emergency room, imaging center and clinic building in The Aurora Highlands south of Denver International Airport, planned as the first phase of a future hospital.

Opening shifts the building to service contracts (cleaning, landscaping, geothermal HVAC maintenance), and the shelled third floor and planned hospital phase point to more interior and mechanical work later.

cleaninglandscapingHVACconstruction

AdventHealth, 2025-01-29 (opens in a new tab)

Philip Morris International U.S. manufacturing campus

$1 billion

Opening or openOpened 2026

A 780,000-square-foot manufacturing, packaging and distribution campus on 148 acres at 25315 E. 48th Ave. in Aurora, between I-70 and Denver International Airport.

A plant this size needs recurring industrial cleaning, roof maintenance, parking lot upkeep and grounds care, and the company plans investment of $1.2 billion through 2028, which signals more build-out work.

cleaningroofingpavinglandscapingHVAC

Commercial Property Executive, 2026-07-28 (opens in a new tab)
Market view

What we see in Denver

Hail decides the roofing year in Denver. Of the 1,008 hail and wind reports filed for the metro from 2015 to 2024, 84% landed in June, May and July, and June was the single busiest month. Fewer roofers are around to answer those calls: the commercial roofer count slipped 7.8% from 2021 to 2025. A roofer who has inspection meetings with facilities managers set before May is the name they already have when the damage comes in.

Electrical and managed IT are the hardest sells. Commercial electrical ranks #90 of 100 markets for room, and Denver's 3,919 managed service providers share 4,304 larger buyer sites, 1.1 each, a rank of #96. Those firms win on specialization, not reach. Hosting and data processing companies run 1.32x the U.S. mix, and CoreSite's newest Denver data center on Race Street, opening in 2026, carries electrical, cooling and fire suppression work.

New building is clustering on the east side near Denver International Airport. Philip Morris International opened a manufacturing and distribution campus in Aurora in 2026 and plans more investment through 2028, AdventHealth's Aurora Highlands ER and medical office building was set to open in September 2026 as the first phase of a future hospital, and the airport's Concourse C-West expansion runs toward completion around 2030. Medical offices added 648 locations metro-wide in a year.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in Denver

22,940 general and operations managers, 7,730 computer and information systems managers and 7,250 construction managers work in the Denver-Aurora-Centennial, CO metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Denver-Aurora-Centennial, CO
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
22,940$142,330MSP
Computer and information systems managers
SOC 11-3021
7,730$203,340
Construction managers
SOC 11-9021
7,250$128,850
Buyers and purchasing agents
SOC 13-1020
6,160$87,920
Medical and health services managers
SOC 11-9111
4,700$137,760
Property, real estate, and community association managers
SOC 11-9141
1,340$101,750landscaping, painting, paving
Facilities managers
SOC 11-3013
1,120$125,780cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Purchasing managers
SOC 11-3061
980$180,000
Education administrators, postsecondary
SOC 11-9033
730$120,560

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Denver-Aurora-Centennial, CO, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Denver guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Denver Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My Denver Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Denver results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Denver

  • 24,480people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a Denver program quoteRun the full numbers
Local sales intelligence

See how a Denver program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Denver.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Denver territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Denver walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Denver.

First, we size your territory.

The Denver area has about 66 thousand companies and 301 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Denver.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a Denver program

Reps on Abstrakt's St. Louis sales floor work your Denver-Aurora list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in Colorado

Colorado does not license general contractors or roofers at the state level, so licensing is handled by individual cities and counties. The state does register electrical contractors and fire suppression contractors.

Confirm with Colorado Department of Regulatory Agencies, Division of Professions and Occupations (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Denver, 2026

This page's Denver data in one report for your team, with the Colorado calling rules. No form to fill in.

Download the PDF (1.1 MB) Read it online
Free trade territory report · PDF

Get the territory report for your trade in Denver

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Colorado calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the Denver counts

Send me the report

Free. The download starts as soon as you press the button, and the next page links it again. We use your details to follow up about it. Privacy Policy.

Territory assessment

See Your Denver Sales Opportunity

A Partner Sales Manager sizes your Denver territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

Talk With a Sales Development Expert: (314) 338-8865 Check my market Explore Enterprise Sales Development

Get My Territory Assessment

All fields are required.

We use your details only to prepare and discuss your assessment. See our Privacy Policy (opens in a new tab).

Outsourced sales development in Denver, answered

Does Abstrakt provide B2B lead generation and appointment setting in Denver?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Denver-Aurora-Centennial, CO metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Denver program?

It starts with the list. Of the 7,172 sites in Denver-Aurora with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Denver?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial landscaping (#22 of 100), commercial roofing (#46 of 89) and commercial flooring (#42 of 68) rank best in Denver.

What kinds of businesses are concentrated in Denver?

Compared with the national mix, Denver-Aurora has more wholesale distributors (1.35x), hosting and data processing companies (1.32x) and apartment and residential property managers (1.25x). Those industries are the best-represented buyers for trades that serve them.

Is the Denver business market growing?

Yes, on both counts below. Private business establishments across Denver-Aurora's counties went from 118,294 in 2021 to 129,622 in 2025 (+9.6%), and private employment +6.6% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 9,772 establishments opened and 9,037 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 735.

How much federal construction money is spent in Denver?

Federal contract obligations with a place of performance in Denver-Aurora's counties came to $8.63 billion in federal fiscal year 2026 (October 2025 to September 2026), $80.8 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

Is federal construction work a big opportunity in Denver?

Not for most building trades. Construction obligations came to $80.8 million of the $8.63 billion in fiscal 2026 federal contract spending, and the largest trade line was IT services at $89.9 million, ahead of commercial construction at $37.9 million. Total federal spending also fell 17.2% from the prior year.

Which Denver trades are losing contractors?

Painting, general commercial construction and flooring. From 2021 to 2025 the commercial painting count fell 21.1%, commercial construction 10.1% and flooring 10.0%. Fewer painters chasing the same buildings is an opening for the firms that remain. Fire protection moved the opposite way, up 12.0% over the same years.

Which counties make up the Denver market?

The metro covers 9 counties. Denver County, Arapahoe County and Jefferson County hold 69% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Denver?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

Stop riding the feast-or-famine cycle. We fill your calendar with qualified meetings while your team does what it does best, winning and delivering the work.

Book my strategy callCall (314) 338-8865
Sales Talk newsletter

Get Sales Talk in your inbox

New playbooks, benchmarks and guides from our sales floor, for owners and sales leaders who sell to businesses. One email a month. See past issues.

Your email and the details you choose to add, nothing else. We never sell or share your address, and every issue has a one-click unsubscribe. Privacy Policy.

Check my marketCall us