Century Facility ServicesCommercial cleaning · Local market · Outbound BDR
Featured transformation
How Century Facility Services broke its referral ceiling: $415K closed in year one
- Client
- A Tulsa commercial cleaning company had a solid client base, low turnover and a reputation for consistent work. What it did not have was a scalable way to grow beyond its referral network.
- Challenge
- When Century lost a sales rep, leadership faced the classic build-or-buy decision: recruit, hire and train a replacement, or outsource the function entirely. Meanwhile, the referral network that had built the business had clearly hit its ceiling.
- Strategy
- Abstrakt built the prospect list from scratch: verified decision-makers, validated contact information and the operating context that moves a sales conversation forward. Century did not have to hire, train or manage anyone.
- Execution
- A four-channel outbound program across phone, email, LinkedIn and direct mail with coordinated messaging, run by Abstrakt's SDR team against that list.
- Qualified appointments58appointments bookedFirst year of the program.
- Closed business7deals closedFirst year of the program.
- Closed business$415KFirst year of the program.
Periods: First year of the program (case published April 2026). Closed business is deal value reported by the client, not revenue received.
