$2.29M Closed From 60 Appointments Over 16 Months: A Commercial Roofing Partnership

Building Stronger Roofs and Stronger Pipelines

$2.29M60 appointments

Overview

This Utah-based contractor is a full-service commercial and residential roofing company that has been solving complex roofing challenges for more than 20 years. They specialize in roof restoration, replacement, coatings, and maintenance across the Salt Lake City region and are authorized installers for several trusted roofing system manufacturers.

Partnership Goals

Before partnering with us, this contractor relied heavily on referrals and had previously worked with a pay-per-lead provider that delivered inconsistent quality. Their goal was to build a predictable, guaranteed appointment model that would keep their sales team focused on closing deals instead of chasing unqualified leads. Market exclusivity and transparent reporting made them confident in trying a new approach.

Notable Wins

  • $232K closed with a manufacturing facility after months of nurturing and rescheduling. The account required multiple follow-ups and a final coordinated pitch that sealed the deal.
  • $1.45M closed with a large industrial client that initially had no roofing needs. Persistent outreach and relationship-building uncovered a major repair project that turned into a full roof replacement.

Results

A growing pipeline of high-value commercial opportunities driven by consistent outbound and inbound performance.

By the Numbers

  • $2.29M Closed Revenue
  • 60 Lifetime Appointments
  • 11 Closed Opportunities
  • 16 Months Partnered

Results from Abstrakt program records for this client, first published November 2025. Results vary by market, offer and program.

This program

Industry
Commercial Roofing
Program
Outbound BDR
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How Abstrakt works

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Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.

Core sales development

  • Outbound BDR

    A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.

    Pricing starting at $5,000 per month See Outbound BDR
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Supporting growth solutions

  • Inbound SDR

    A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.

    Packages starting at $1,000 per month See Inbound SDR
  • Brand Boost

    Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.

    Packages starting at $500 per month See Brand Boost

Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month

One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.

Starting at$6,500per month
  • Outbound BDR$5,000
  • Inbound SDR$1,000
  • Brand Boost$500
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