Business development that opens new markets.
Growth comes from new accounts, new markets, and new relationships. We build the outbound motion that opens them, putting your team in front of decision-makers you could not reach alone.
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What is B2B Business Development?
Business development is the work of creating new growth, opening new markets, building relationships with target accounts, and generating qualified opportunities that did not exist before. It is broader than closing deals; it is about building the pipeline of future revenue. Abstrakt powers your business development with research, targeting, and multi-channel outreach that gets your team in front of the decision-makers who shape your next stage of growth.
How our business development works.
Define the growth target
New markets, new verticals, or named accounts, we map exactly where the opportunity is.
Open the right doors
SDRs research and engage the decision-makers who own the budget and the need.
Create qualified opportunities
Conversations become vetted meetings and real, trackable pipeline.
Build for the long term
Consistent outreach keeps a pipeline of future relationships always filling.
Why Abstrakt for business development.
Reach you cannot build alone
We get your team in front of accounts and decision-makers that are hard to access.
New-market expertise
A proven motion for breaking into verticals and territories you have not won yet.
Research-driven targeting
Firmographic and intent data point every effort at the right accounts.
Pipeline you can measure
Every dial, email, conversation and booked meeting is visible 24/7 in the Results Portal.
What is the difference between business development and sales?
Business development decides where the next revenue will come from and opens the door: a new territory, a new vertical, a new type of customer or a partner. Sales works opportunities once they exist and closes them. In small and mid-size companies the same person often does both, which is why new markets open slowly. Abstrakt runs the door-opening half and your team keeps the close, the same split described on outsourced sales.
| Business development | Sales | |
|---|---|---|
| Question it answers | Where should we grow, and who do we need to know there? | How do we win this opportunity? |
| Starting point | A market, segment or account list with no relationship yet | A qualified buyer with a need |
| Time horizon | Quarters to years | Weeks to months per deal |
| Output | Relationships, qualified meetings, entry into new accounts | Proposals, contracts and revenue |
Outsourced business development takes the opening work off your team: research, first contact, qualification and the follow-up that a new relationship needs. Your leadership keeps the strategy, meaning which markets and which services, and your closers keep the deals. If what you need is steady pipeline in a market you already serve, lead generation or appointment setting is the closer match.
How do you open a new territory or vertical?
Treat it as a research problem first and a calling problem second. Before anyone dials, you need to know which accounts exist there, who buys your service inside them and what would make them switch from whoever they use now.
- A new territory. A new metro changes the account list, the travel radius and the competition, but usually not who the buyer is. Our market guides cover commercial prospecting city by city, for example Dallas, with local business data for territory planning.
- A new vertical. Selling into a new industry changes the buyer, the vocabulary and the triggers. A roofer moving from property managers into manufacturing plants is talking to a different person about different risks. Our trade guides break buyers down by trade, such as commercial roofing and fire protection, and our B2B guides cover verticals such as manufacturing.
- Service radius and density. A territory is only worth opening if your crews can service it profitably. Define it by drive time and how tightly accounts cluster, not by a city name.
- Proof that travels. Buyers in a new market have never heard of you. Lead with work they will recognize: a similar building type, a similar customer or a similar problem solved.
Harring Fire Protection used outbound to move beyond new-construction work and into property management, building pipeline that did not depend on referral timing or permits. The result was 195 appointments, 16 closed deals and $200K in new business.
What does account-based business development look like?
It starts with a named list, not a territory. You choose the accounts worth winning, map everyone involved in the decision and work them as a group over months.
- Choose fewer, better accounts. A named list of high-value logos, each researched: locations, current providers where they can be found and recent changes.
- Map the buying group. On a multi-site account that can mean a regional facilities director, site managers, procurement and an executive sponsor. Deals with one contact stall when that person leaves.
- Enter where you have a reason. A site with an aging system, a new location or a contract coming due. Win one site, then expand across the portfolio.
- Coordinate the touches. Phone, email, LinkedIn and direct mail aimed at different people in the same account, all telling one story.
Enterprise programs put a team of 2 to 6 specialists on this kind of work. See enterprise sales development for how named-account programs are built, and account-based sales development for how a named-account program runs step by step.
Should you grow through partnerships or direct prospecting?
Use both, for different jobs. Partnerships borrow someone else's relationships and arrive warm, but on the partner's timeline. Direct prospecting starts cold but runs on yours. If referrals and partners are your only source, growth stops when they do.
| Partnerships and referrals | Direct prospecting | |
|---|---|---|
| Warmth | High; the introduction carries trust | Cold at first, earned over the sequence |
| Who controls volume | The partner | You |
| Predictability | Uneven | Scheduled, measurable activity |
| Reach into new markets | Limited to where partners already work | Any account you can identify |
For trades, the usual partners are general contractors, property management firms and complementary trades. They are worth cultivating, but they are a poor engine for a new market where you have no network yet. TruSeal America had a strong closing team with a pipeline that ran entirely on referrals; adding direct outbound produced $344K closed in 15 months. Century Facility Services broke its referral ceiling the same way.
The two work best on the same list. Ask partners for introductions to accounts you are already prospecting, so a warm introduction lands on an account your SDR has been working.
How does Abstrakt run a new-market launch?
The same way we run every program, with more research at the front. We define the market and the buyer, build the account list, open conversations by phone with email and LinkedIn around them, and qualify every meeting before it reaches you.
Define the target market
A custom ICP for the new territory or vertical: which companies, which sites, which roles, and which accounts are out.
Build the account list
A target account list (1,500 accounts on Foundation) with decision-makers identified, backed by Abstrakt Intelligence.
Open conversations
A U.S.-based SDR team runs phone-led outreach with email and LinkedIn. Growth adds cold direct mail and intent and trigger data.
Qualify and hand off
Every meeting clears Right Company, Right Contact and Right Timing before it lands on your calendar.
Nurture and review
Not-now accounts are nurtured, for up to 18 months on Growth. Activity is visible 24/7 in the Results Portal, with monthly reviews on Foundation or bi-weekly reviews and quarterly strategy on Growth.
We take one client per trade per territory and will not run the same program for a direct competitor in your territory, which matters most when you are the new entrant. A design-build GC looking for new commercial work in Texas and Oklahoma landed a $900K project by month three.
Business Development Services FAQ
What is business development?
Business development is creating new growth: opening new markets, building relationships with target accounts and generating qualified opportunities that did not exist before. It builds the pipeline of future revenue.
How is business development different from sales?
Business development finds and opens opportunities; sales closes them. Abstrakt works the development side and puts qualified meetings in front of your closers.
What is outsourced business development?
A sales development team that works as an extension of yours, under your name, handles the research, first contact, qualification and follow-up that open new accounts and markets. Your team keeps strategy and closing. At Abstrakt that work is done by U.S.-based SDRs.
Can you help us enter a new market?
Yes. We build the target list and outreach for the new market and qualify every meeting.
How quickly can a new market produce results?
The first stretch goes into the ICP, account list and messaging. After that it depends on your sales cycle: one design-build GC landed a $900K project in month three, while long-cycle accounts can take a year or more of nurture.
Do you help with account-based business development?
Yes. For named-account growth we map the buying group at each account and run coordinated outreach to the people who own the budget and the need. Enterprise programs use a team of 2 to 6 specialists.
Do you set up partnerships for us?
Our programs are built around direct prospecting. When partner types such as general contractors or property management firms fit your ICP, we can include them in outreach.
Will you work with my competitors in a new market?
Not in your territory. We take one client per trade per territory and will not run the same program for a direct competitor in your market.
Where this runs, and the proof behind it
By trade
- Commercial Cleaning & Janitorial appointment setting
- Commercial Construction appointment setting
- Commercial Electrical appointment setting
- Commercial Flooring appointment setting
- Commercial HVAC appointment setting
- Commercial Landscaping appointment setting
- Commercial Painting & Coatings appointment setting
- Commercial Roofing appointment setting
- Fire Protection appointment setting
- Managed Service Providers appointment setting
- Paving & Asphalt appointment setting
By market
Client results
Four Solutions. One Team.
Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.
- This service is part of Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, direct mail and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
- Inbound SDR SEO and AI search: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- A new blog every business day
- Every blog posted to up to 3 social platforms, chosen from LinkedIn, Facebook, Instagram, TikTok, YouTube and X
- Brand Boost Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
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Photos on this page: Vitaly Gariev (opens in a new tab) (Unsplash License (opens in a new tab)); Tim van der Kuip (opens in a new tab) (Unsplash License (opens in a new tab)); Annie Spratt (opens in a new tab) (Unsplash License (opens in a new tab)); Austin Distel (opens in a new tab) (Unsplash License (opens in a new tab)); Hero photo: Abstrakt team members on our St. Louis campus. Abstrakt photo (Abstrakt original, September 2026).
