Account-based sales development for the accounts you most want to win

1. 01

   Choose fewer, better accounts

   Agree the account list and what qualifies a meeting. Each account is researched in Abstrakt Intelligence: locations, the people who decide, and the details we qualify against.

2. 02

   Map the buying group

   The person who takes the meeting is rarely the only one who signs. Multithreaded outreach to each role on the committee, with why that role matters written into the account collateral every rep certifies on.

3. 03

   Enter where there is a reason

   A new location, a contract coming due or an aging system. The rep opens with the reason that applies to that account, not a generic pitch.

4. 04

   Coordinate the touches

   Phone first, with email, LinkedIn and direct mail written from what each person said on the call, so every contact in the account hears one consistent story.

5. 05

   Book, brief and expand

   Meetings go to the account executive who owns the account, with a brief. Win one site or department, then work the rest of the account the same way.

For Fortune 1000 and large-enterprise targets, account-based work runs as Enterprise SDR/BDR: a dedicated team certified on your offer, with named-account campaigns, multithreaded executive outreach and competitive displacement campaigns as part of the same program. Each business unit can have its own playbook, qualification criteria and reporting.

The program follows five stages:

• Define. Agree on the growth objective, the target segments, what qualifies a lead and how success will be measured.
• Design. Choose the capabilities, team size, channels and reporting. Agree on governance, exclusions and integration. Build and review the account list in Abstrakt Intelligence.
• Activate. Reps study your account, practice with the AI trainer and pass certification. Then calls start, on a recorded line.
• Optimize. Quality reviews, recovery queues, call recordings and monthly collaboration calls show what is working, and talk tracks and criteria are adjusted.
• Scale. Add business units, territories or capabilities on the same foundation once the program is producing.

Enterprise SDR/BDR has custom pricing, which depends on your needs and the size of the dedicated team. A shorter named list inside one market can run on Outbound BDR, starting at $5,000 per month.

Every program carries an appointment guarantee based on your industry; the exact number is in your agreement. If we miss the number by the end of the year, we work for free until we hit it.