Your own team of U.S.-based reps, our prospecting technology and a proven process, reaching the people who buy what you sell. We build relationships, open doors and book sales meetings. Your team closes the deals.
Company-wide figures across all Abstrakt programs, as of October 2026. The photo shows an Abstrakt BDR on a headset call on our St. Louis sales floor.
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Outsourced BDR services
Pipeline goes feast or famine because prospecting happens in bursts. Your team prospects when work is slow and stops when it is busy, and the meetings follow the same curve a few months later. Somebody has to own the first conversation every working day.
Your best people are serving customers and closing deals. Prospecting gets done when there is time, which means it stops when work is busy and the calendar goes quiet a few months later.
125dials per appointment in our sales center, 78 to 169 by industry. Ten meetings a month is about 60 dials every working day.
An in-house BDR means recruiting, training, managing and retaining someone in a role with built-in turnover. When the rep leaves, you start over while the pipeline goes quiet.
$125Kfirst-year cost of one in-house SDR at a $55,000 base salary, before ramp time
Reaching a decision-maker takes an average of eight calls, and most teams quit after two or three. Without disciplined follow-up, "call me when the contract is up" never turns into a conversation.
46%of appointments in our Outbound BDR program come from nurture
Abstrakt gives you a managed sales development operation that consistently identifies, engages, nurtures and qualifies the decision-makers you want to sell to.
We build your pipeline. You close the business.
Dials per appointment: Abstrakt sales center, Performance Intelligence, national, 3,140,107 calls and 25,151 appointments across 15 verticals, as of 2026-10 (benchmarks by industry). Calls to reach a decision-maker and the nurture share: Abstrakt Outbound BDR program deck. SDR cost: a $55,000 base salary plus commission, payroll taxes and benefits, tools, recruiting and training, turnover and manager time, the starting values in our SDR cost calculator.
Our approach
Abstrakt is a technology-enabled outsourced sales development company, not a call center with a script. Prospecting is the whole job for us, and four things make it repeatable.
Your BDRs work from our St. Louis campus and represent your company on every call. Every rep completes two weeks of extensive training before taking a call on the floor, then is certified on your account, including AI role plays.
500+ U.S.-based team members on one campus
Meet the team behind your programThe platform our sales floor runs on. It sizes your territory, builds the list from criteria a playbook has already used to book meetings, removes prospects who are not a fit before a rep sees them, and puts the context for every call on screen.
14M+ U.S. commercial buildings mapped
See the screensCalls every working day on recorded lines, backed by short text-only emails, direct mail written about the conversation and LinkedIn. Prospects who are not ready yet stay in a structured nurture cadence until their timing changes.
An average of 8 calls to reach a decision-maker
How the outreach worksEvery dial, conversation, booked meeting and recorded call is in your Results Portal. Each meeting arrives with a brief for whoever attends, and we walk through your results with you every month.
Every booked meeting graded on a 25-point scorecard
About the Results PortalProven sales development results
Published Abstrakt case studies, with the period each result covers. Results vary by program and market and are not typical of every engagement.
Commercial cleaning
Century Facility Services, Tulsa, OK
Paving and concrete
TruSeal America, Minneapolis area
Fire protection
Harring Fire Protection, Philadelphia
Commercial HVAC
Mechanical Service & Systems
Commercial construction
Design-build GC, Texas and Oklahoma (name withheld)
Commercial roofing
Schena Roofing, Michigan, Ohio and Indiana
Chiller Systems Service has worked with Abstrakt since 2015. Vandy Butler talks about the appointments we set and keeping their name in front of commercial HVAC buyers.
The process
Month one builds your target market and launches your marketing strategy. Then four phases run every working day, by people and supported by technology at each step. Together they are the six steps of our process.
We build a targeted list by company and decision-maker criteria: the companies that fit your business, and the people inside them who decide. Up to ten structured calls confirm who really decides and get a direct line.
Certified BDRs start relevant, professional conversations with decision-makers, run on the ENGAGE Sales Process: a real reason to talk, pushback handled without arguing, qualifying questions and a clear ask.
Not ready is not a no. Qualified prospects who are not ready yet get up to five calls a quarter plus email and landing pages until their timing changes. In our program, 46% of appointments come from nurture.
We book qualified meetings with decision-makers who fit your criteria and agreed to meet for a real reason, then send them by email, text and calendar invite with the prospect information your team needs.
Go deeper: the ENGAGE Sales Process · the 5 Star Quality Process · what counts as a qualified appointment · our B2B prospecting services
A dramatized call from our talk track for your industry, each line tagged with its step in the ENGAGE Sales Process. More industries: every sample call.
Dramatized example written from our talk tracks and voiced by AI. Names and figures are samples, not a recording of a real call. Grade it on our 5 Star Scorecard.
Your turn
You heard how our reps run it. Now you're the SDR. Dana, a decision-maker in your industry played by a live AI, picks up, pushes back and decides whether you get the meeting. Three minutes, then a score card on the steps our reps are graded on.
Who it is for
Outbound BDR is for small and midsize B2B companies that need a steady flow of first conversations with decision-makers. The process, the people and the technology are the same. What changes is who we call and where.
For commercial trades and local service companies. Your BDR works the property managers, facility directors, building engineers and owners your crews can reach, and learns the incumbent and the renewal month on every building. Read how appointment setting works for commercial contractors, or see the market pages for Chicago, Dallas, Denver and all 100 markets.
For B2B companies that sell nationwide. Your BDR works the executives who hold the budget in every region you sell into: operations, finance, IT, procurement, owners and founders.
Selling to the largest companies in the world? Enterprise SDR/BDR is built for that.
Industry playbooks we run most: commercial HVAC, commercial roofing, commercial electrical, commercial plumbing, construction, commercial cleaning, fire protection, commercial landscaping and manufacturing and industrial.
Why outsource your BDR team?
An in-house BDR is one hire. Outbound that works is a department: recruiting, pay, training, management, tools, data and the restart when someone leaves. Here is what each option asks of you.
| Compared on | In-house BDR | Abstrakt Outbound BDR |
|---|---|---|
| Recruiting | Write the job post, interview and hire, and do it again every time a rep leaves. | We recruit, hire and replace BDRs. Recruiting is our cost. |
| Compensation | Base pay plus commission, payroll taxes and benefits. Our model starts from a $55,000 base salary. | One flat monthly program, pricing starting at $5,000 per month. |
| Training | You build the training, the talk track and the role plays, and run them yourself. | Two weeks of extensive training before a rep takes a call on the floor, then certification on your account, including AI role plays. |
| Management | Your sales leader reviews calls and coaches, on top of their own number. | A Partner Sales Manager coaches the floor every week. A partner success manager owns your account. |
| Technology | Pay for and run the CRM, dialer, email and LinkedIn tools. | Included: Salesforce, ZoomInfo, Gong and Abstrakt Intelligence. |
| Prospect data | Buy a list and clean it yourself. | Your list is built and reviewed in Abstrakt Intelligence before anyone dials. |
| Turnover | Recruit, retrain and ramp again while the pipeline goes quiet. | We replace and retrain. Your program keeps running. |
| Ramp-up | A new hire has to learn your market, your buyers and your talk track before meetings come. | Month one is implementation. Most partners see a first qualified appointment set by day 11 (typical, not a promise). |
| Reporting | Trust whatever the rep logs, and spot-check calls when there is time. | Every dial, email and recorded call in your Results Portal, plus a monthly results meeting. |
$125Kfirst-year cost of one in-house SDR at a $55,000 base salary, before ramp time.
$5,000a month to start Outbound BDR, with the team, the tools and the data included.
When hiring makes sense: you already have a manager who has run a BDR team, a playbook that books meetings today, enough volume to keep reps busy for years, and the patience to absorb turnover. If that is you, build it. If not, compare the numbers with in-house vs outsourced appointment setting or how outsourced SDR companies compare.
Price an in-house SDR on your numbers →
Free workbook · 7 pages 2027 Growth Planning Workbook Turn your revenue goal into the meetings to book each month and quarter, with the math, a 12-month tracker and planning guidance. Build my 2027 plan 
Free report · 12 pages What a B2B appointment really costs In-house SDR versus outsourced appointment setting: year-one SDR cost in 98 metros and the dials behind one appointment in 15 verticals. Get the report Abstrakt Intelligence and the Results Portal
You do not license, configure or staff the software. It runs underneath your program, and you see what it produces: reviewed meetings with a brief attached, and the activity behind them in your Results Portal.
The default criteria for your vertical are derived from the qualified appointments that playbook has already produced. Every criterion is a card you can edit, and the counts refresh when the list is built.
Every prospect opens to a four-panel record, so the rep knows who they are calling and what has already happened before they dial.
The platform pulls what the prospect actually said from the recording and writes the follow-up against it. A prospect who is genuinely not a fit is suppressed across every channel.
When a call transcript shows pushback that can be answered, a recovery task is created automatically. No rep has to flag the call.
Every booked meeting lands in the appointments queue as qualified, pending review or disqualified before it is delivered to you.
Meetings held, proposals sent and deals closed are tracked on an opportunity board. Your Results Portal shows the activity behind every meeting on any device.
Every screen in Abstrakt Intelligence · The team and technology behind your program
Pricing
One flat monthly program. The team, the tools and the data are included, and so is everything below.
Starting at$5,000per month
A flat monthly program. The activity or qualified-appointment number is agreed in writing before launch. If we miss the number by the end of the year, we work for free until we hit it.
Most complete option
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Outbound starts the conversation. Your website and search results back it up when the buyer looks you up, and the sales collateral is what they read before the meeting. Inbound SDR · Brand Boost
Better together
Outbound starts the conversation. Daily content keeps your name in front of the buyer between every touch, and your website, search and AI answers back it up when they look you up.
+24guaranteed appointments a year added to your outbound guarantee when you add Inbound SDR on the one-year agreement.
Example: an Outbound BDR guarantee of 60 appointments a year becomes 84 when you add Inbound SDR on the one-year agreement, for $1,000 more per month. Example only. Your appointment guarantee is based on your industry; the exact number is in your agreement.
We call your website's warm visitors
Once we run your website, we see which companies visit, who downloads a white paper or guide and who fills out a form, and your SDRs call them right away to try to book an appointment.
After an SDR calls, emails or connects, buyers look up your company and often your name. What they find decides whether they agree to the appointment.
The buyers your SDRs connect with on LinkedIn see your posts in their feed between touches, so your name is familiar before the next call.
When a buyer asks for more information, the library of content we have been building for you is ready. It sets your firm up as the expert on what you sell, ahead of the competition.
Get started
A strategy call covers your market, your buyers and what a program would look like. Or check your market first: we run one client per trade per territory.
An outsourced BDR (business development representative) is a prospecting professional employed, trained and managed by an outside firm who works on your behalf: building your target list, calling and following up with decision-makers, qualifying them, nurturing the ones who are not ready, and booking qualified meetings on your calendar. At Abstrakt, your BDRs are U.S.-based on our St. Louis campus. We build your pipeline. You close the business.
In six steps. Build your target market: a targeted list by company and decision-maker criteria in Abstrakt Intelligence. Launch your marketing strategy: phone, email, direct mail and LinkedIn run as one cadence. Qualify target companies and decision-makers: up to ten structured calls confirm who really decides. Decision-maker introduction: certified BDRs start the conversation by phone. Nurture qualified companies: prospects who are not ready get up to five calls a quarter plus email until their timing changes. New sales appointments: we book qualified meetings, grade each one on a 25-point scorecard and send it to you with a meeting brief.
The titles are often used interchangeably. In the most common split, a BDR works outbound, starting conversations with prospects who have not raised their hand, while an SDR follows up with inbound leads who already responded. Outbound BDR is our outbound program; leads from your website go to an SDR in our Inbound SDR program.
Outbound BDR starts at $5,000 per month, a flat monthly program with the team, tools and data included. Outbound BDR, Inbound SDR and Brand Boost together start at $6,500 per month. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Hiring works best when you already have a manager who has run a BDR team, a playbook that books meetings today and the patience to absorb turnover. One in-house SDR costs about $125K in year one at a $55,000 base salary, before ramp time. Outsourcing gives you the team around the rep: recruiting, training, coaching, quality control, data, tools and replacements, for one monthly program.
Companies that sell to other businesses and need steady first conversations with decision-makers. Locally, that is commercial trades and service companies such as HVAC, roofing, electrical, plumbing, cleaning, fire protection and landscaping: we run 10 trades. Nationally, it is B2B companies such as manufacturers, software, logistics and staffing firms across 35 industries.
On the call, the BDR confirms the decision-maker, that the company fits your criteria and that there is a real reason to meet, such as the current vendor or the renewal month. Then a reviewer who did not make the call grades every booked meeting on the 25-point 5 Star Scorecard against the call transcript before it reaches your calendar.
Month one is implementation: your ideal customer profile, target list, messaging and calendar handoff are built and approved, and your BDRs are certified on your account before the first dial. Most partners see their first qualified appointment set by day 11. That is a typical timeline from our programs, not a promise for any single program; outbound pipeline builds over 6 to 12 months.
Yes. Qualified prospects who are not ready get up to five calls a quarter plus email and landing pages until their timing changes, and calls with answerable pushback are queued for a call back automatically. In our Outbound BDR program, 46% of appointments come from nurture.
Activity, meetings and revenue. Every dial, conversation, booked meeting and recorded call is in your Results Portal. Every meeting is graded before delivery, and meetings held, proposals sent and deals closed are tracked on an opportunity board, so the program is measured on revenue, not meeting counts. We review results with you every month.
Yes. A national program works buyers in every region you sell into. A local program works the buildings and buyers inside the territory your crews can reach, and the territories are set with you before launch. We publish market pages for 100 U.S. metros.
We take one client per trade per territory. Once you claim your territory, we will not run the same program for your direct competitor there. Check whether yours is open on the market availability page.
Related: BDR vs SDR in detail · outsourced SDR and BDR teams · B2B appointment setting services · check your market
One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.
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AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
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New playbooks, benchmarks and guides from our sales floor, for owners and sales leaders who sell to businesses. One email a month. See past issues.
