- Controls
- Controls service contracts, upgrade budgets and which vendor works on the system.
How to open: Ask which buildings still run on a system only one vendor can touch and what a service call costs them in time.
Building automation appointment setting for controls integrators
Building automation is sold to people who often think they are stuck. The facilities director has a system nobody else can service, the energy manager has goals the system cannot report on, and IT wants to know what is on the network. We book meetings with those people, starting with the system they already have, so your integration and service work gets considered on its merits.
Qualified building automation meetings on your calendar, booked by U.S.-based SDRs under your name.
Ask Ava anything about the information on this page.
The sales floor behind your building automation program
- $1B+in client revenue generated
- 100,000+meetings booked a year
- 2,000clients
- 17+years on the phones
- 4.8 / 5on Google, 4.6 on Clutch, 4.64 with the BBB
Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.
What we fix
Why building automation pipelines stall, and what changes
Buyers who think they are locked in
Outreach explains integration and migration paths in plain terms so the buyer sees an alternative to the incumbent vendor.
Decisions spread across facilities, energy and IT
Your SDR maps each group on the account and works them separately, so the meeting includes the people who will approve the project.
Long project cycles
Nurture keeps you in front of the account through budget cycles until the upgrade or migration is funded.
Engineers and project managers are too busy to prospect
The SDR does the prospecting and follow-up so your technical team spends time on qualified meetings and proposals.
How it works
How we fill your building automation calendar
- 01
Build the list
Hospitals, campuses, office portfolios, labs, public buildings and the engineers and mechanical contractors who work on them, in your service area.
- 02
Run the outreach
A U.S.-based SDR team works phone, email and LinkedIn under your company name, opening with the system the account runs today and the problems it causes.
- 03
Book qualified meetings
Every meeting has the right company, the right contact and a real timing reason, such as an end-of-support system, an energy target or a renovation.
- 04
Nurture the rest
Accounts that are not ready stay in a follow-up cadence through the capital cycle and the next renovation.
Every meeting clears three checks before it reaches you
- Right companyAn account that fits the work you want.
- Right contactSomeone who signs or shapes the decision.
- Right timingA stated need or a reason to talk now.
Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.
We take one building automation client per territory
If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.
Where the pipeline comes from
The accounts a building automation program calls
- Hospitals and health systems
Pressure relationships, temperature and humidity in clinical spaces are monitored and documented, so controls problems become compliance problems.
- Universities and school districts
Campuses with a mix of controls from different decades and vendors, and a steady list of renovations that add more.
- Office portfolios and REITs
Owners want energy reporting and remote visibility across buildings, and tenant comfort complaints land on the property team.
- Laboratories and life science facilities
Lab airflow, fume hoods and environmental monitoring depend on controls that cannot drift.
- Government and municipal buildings
Energy goals, aging systems and procurement through bids and cooperative contracts.
- Mechanical contractors and consulting engineers
They bring controls scopes on renovations and new construction and choose which integrator to carry or specify.
Who decides
The people behind a building automation buying decision
- Controls
- Energy targets, reporting and the projects that get funded to hit them.
How to open: Ask whether the current system gives them the trend data they need to report on energy goals.
- Controls
- Daily use of the front end, alarms, overrides and the honest list of what does not work.
How to open: Ask how many points are in hand or overridden and which alarms the team has learned to ignore.
- Controls
- Controls specs and integrator selection on renovation and new construction projects.
How to open: Ask which projects have controls scopes coming up and whether the spec is open or tied to one manufacturer.
Reasons to call
What opens a building automation account
- End of support for a legacy system
When the front end or controllers are discontinued or replacement parts dry up, migration becomes a budget item instead of an idea.
- Energy benchmarking and performance rules
Local building performance requirements and corporate energy goals need data the existing system may not provide.
- Renovations and new wings
New space has to tie into the existing system, which opens the conversation about who integrates and services all of it.
- Network and cybersecurity reviews
IT teams are looking hard at building systems on the network, and an outdated controls network is often on their list.
- Service agreement renewals
Controls service contracts come up on a cycle, and a frustrated facilities team will look at an open-protocol alternative before renewing.
Our terms
Why companies hand us the phones
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified meeting is, who we call and how results are reported.
Exclusive to your territory
One building automation client per territory. We will not run the same program for your direct competitor in your territory.
A U.S.-based SDR team
Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.
Every meeting graded
Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.
Straight answers
What we hear before a program starts
“Our best work comes from referrals.”
Keep every one of them. Referrals close well, but they do not arrive on a schedule and they never reach the accounts that have not heard of you. Outbound adds a source you control, under your name, so a slow referral quarter does not turn into a slow year.
“Our buyers do not answer cold calls.”
Most do not, the first time. That is why your SDR works phone, email and LinkedIn together and keeps going after the first no. Meetings come from persistence and a specific reason to talk, not a clever script.
“We tried an appointment setter and the meetings were junk.”
Then nobody pinned down what a meeting was. Before launch we agree on the definition with you: right company, right contact, right timing. Every meeting is graded on our 25-point 5 Star Scorecard before it reaches your calendar.
“We could hire our own SDR.”
You can. Then the recruiting, training, data, dialer and management are yours, and a hire that does not work out costs months before you know it. With us the SDR, the data and the management come with the program. Program expectations and commitments are defined in your agreement.
Customer results
Client results, published only with approval
We publish a client result after the client approves it and the figure has a period. There is no approved building automation story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Calculate my opportunity
What a building automation pipeline takes, in your numbers
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
- 1,000dials a month
- 48dials every working day
- 2proposals a month
- 0.4wins a month, on average
- 4.8wins from 12 months at this pace
- 96meetings over 12 months
-
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Decide with the facts
See how Abstrakt works for building Automation
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified building automation meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Beyond the calls
What your building automation buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for directors of facilities The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns building automation searches into calls Inbound SDR builds the site, content and search presence that turn interest into conversations your team can work. Shown: Ironwatch Security. See Inbound SDR →
The talk track
What a sales call sounds like in building automation
This is the path our SDRs follow on a good call in building automation. Each line is tagged with its step in the ENGAGE Sales Process: a specific reason to talk, a pushback handled without arguing, the qualifying and decision questions, the differentiator, and a clear ask for the meeting. It earns every point on our 5 Star Scorecard.
- Opener
- Reason for the call
- Pushback
- Feel, felt, found
- Qualify
- Decision-making question
- Timeline
- Differentiator
- Consideration question
- Close for the meeting
- Meeting set
- Recap the agenda
- Confirm details
- Invite sent
Dramatized example.Written from our building automation talk track and voiced by AI. Names and figures are samples. This is not a recording of a real call.
Abstrakt SDR for Vantage ControlsBooking for a client in building automation. Calling Dana Ellis, decision-maker.
- OpenerAbstrakt SDRHi Dana, this is Chris with Vantage Controls on a recorded line. I know I'm catching you in the middle of the day, so I'll keep this short. How are you today?
- ProspectOkay. What's it about?
- Reason for the callAbstrakt SDRThe reason for my call, we integrate and service building automation systems across the metro, and your company came up with four buildings on one controls system. I wanted to see who can work on the system today besides the vendor who installed it.
- PushbackProspectWe already have a controls vendor.
- Feel, felt, foundAbstrakt SDRI understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When your controls vendor answers a service call, that covers the repair. Ours is a written audit of the whole system. It's a second document at no cost, and if they've got everything handled it will say so.
- ProspectOkay, that makes sense.
- QualifyAbstrakt SDRTwo quick things so I send the right engineer out. Is it four buildings on the system, and are you the one who signs off on controls work, or does that go somewhere else?
- ProspectFour buildings. The software's about twelve years old. And yes, that's me.
- Decision-making questionAbstrakt SDRBesides you, who else is usually involved when a decision like this gets made?
- ProspectOur energy manager weighs in. But it's my budget and my call.
- TimelineAbstrakt SDRAnd when are you looking to have this sorted out?
- ProspectWe've got capital money next fiscal year. So, the next six months.
- DifferentiatorAbstrakt SDRWhat we do differently is the audit itself. We document every controller, point and schedule and hand you a written system report at no charge either way. Then any qualified technician can service it, so you're not locked in again.
- ProspectThat's what I should've asked for the first time.
- Consideration questionAbstrakt SDRIf what we show you makes sense, is Vantage Controls a company you'd consider working with down the road?
- ProspectYes, I'd consider it.
- Close for the meetingAbstrakt SDRLet's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it.
- Meeting setProspectTuesday at ten.
- Recap the agendaAbstrakt SDRGreat. So that's Tuesday the 15th at 10 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the front end and a mechanical room with you, and leave you the written system report. When he gets there, where should he check in?
- ProspectEngineering office in the basement. Have them call me from the lobby.
- Confirm detailsAbstrakt SDRLet me confirm your details: your title, the best email for the invite, and that we're meeting at your building address.
- ProspectDirector of facilities. It's dana dot ellis at our company dot com. And yes.
- Invite sentAbstrakt SDRPerfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Tuesday.
Questions
Building Automation appointment setting, answered
What kinds of BAS work can outbound generate?
Controls service agreements, legacy system migrations, integration of mixed systems, energy and analytics projects, renovation and new construction controls scopes, and ongoing support contracts.
Who does the SDR call?
Facilities and plant operations directors, energy and sustainability managers, chief engineers and controls leads, and the consulting engineers and mechanical contractors who carry controls scopes.
Can an SDR handle a technical product like controls?
The SDR does not design systems. They are trained on your offer and on the questions that qualify an account, like system age, vendor lock and upcoming projects, then hand the technical conversation to your team.
Will you work for another integrator in my market?
No. We take one building automation client per territory, so your territory and your outreach stay yours.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
- This service is part of
Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
-
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
- Secure line
- Session
- Joining
- On camera
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
