The Abstrakt 5 Star Quality Process

Not every meeting deserves a place on your calendar.

That's why we evaluate appointment quality through a structured 25-point scoring framework. We assess the information gathered during prospect conversations, review qualification criteria, and document the details your sales team needs to prepare for meaningful meetings.

Our 5 Star Quality Process helps evaluate the quality of appointments through defined criteria, documented evidence, and structured review, so your sales team can focus on conversations that meet your agreed expectations.

Five Star Scorecard

Illustrative
Five Star Scorecard for the illustrative appointment: points by section
SectionPoints
1. Script adherence6 / 6
2. Appointment commitment5 / 5
3. Qualifiers4 / 4
4. Decision-maker5 / 5
5. Need5 / 5
Total25 / 25
Stars 5.00
StatusQualified

Evidence Call recording and transcript, reviewed by someone who did not make the call. DQ flags: none.

The real 25-point scorecard, marked for a fictional appointment from our scripted demonstration call. Stars = points earned ÷ points possible × 5.

Ask Ava anything about Abstrakt Sales, out loud or by typing.

The scorecard, applied

Anatomy of a qualified appointment

One appointment, the way the reviewer sees it. Pick a section of the scorecard to see what it measures, the lines on the call that earned it, and what would have changed the score.

Fictional example. Built from our scripted commercial roofing demonstration call. Names, the building and every detail are samples, not a client record.

Appointment profile

Dana, facilities director

Commercial roofing program · in-person meeting

Client program
Commercial roofing (sample program)Qualifiers
Prospect
Dana, facilities directorDecision-makerQualifiers
Property
Flat roof, about 40,000 square feet, last done in 2009. Size confirmed by Dana on the call.Qualifiers
Need
A leak over the warehouse in March. Wants a plan before winter.Need
Decision process
"Our CFO looks at anything big. But it's my call."Decision-maker
Current vendor
Has a roofer and says he's fine. Open to a second look.Script adherence
Consideration
"If the numbers make sense, I'd consider it."Script adherence
Meeting
Thursday the 17th at 2:00, 30 minutes, in person at the building. Check in at the front desk.Appointment commitment
Agenda
Warren Doyle, the project manager, walks the roof with Dana, documents its condition and leaves the written report.Script adherenceNeed
Confirmed details
Title, email and the main building address, confirmed on the call.Qualifiers
Invite
Sent during the call, with an ask to accept it so the time is held.Appointment commitment
Status: QualifiedMeeting held: not yet, tracked on the opportunity board

5 Star Scorecard

Total25 / 25
Stars5.00
Reviewer decisionQualified
DQ flagsNone

1. Script adherence6 / 6

What it measures. How the call was run: the opener, the reason to meet, and the two questions every call must ask.

  1. IntroductionDone+1

    Recorded-line notice, what you do, a nod to their time, and an open-ended question. All four, or it scores zero.

    Recorded line, a nod to her time, what the client does, then an open question about inspections.

    "The reason for my call, we work on low-slope commercial roofs across the metro, and your building came up as 40,000 square feet with the roof last done in 2009. I wanted to see how you're handling maintenance and inspections right now."

    Hear it at 0:00
  2. Differentiator or case studyDone+1

    Something that sets you apart, or a customer they would recognize.

    "What we do differently is the inspection itself. Ours are manufacturer-certified and filed in the warranty portal, so it protects your existing coverage instead of putting it at risk. And the written condition report costs you nothing either way."

    Hear it at 1:09
  3. Recapped the reason to meetDone+1

    Once the date and time are set, the caller replays the agenda. In person, they ask where to check in.

    "Great. So that's Thursday the 17th at 2 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the roof with you, document its condition, and leave you the written report. When he gets there, where should he check in?"

    Hear it at 1:42
  4. Feel, felt, foundDone+1

    When the prospect pushes back: I understand, others felt the same, here is what they found.

    She pushed back ("We already have a roofer"), so this item applied.

    "I understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When the management company's vendor files an inspection, it covers their scope. Ours is a second document at no cost, and if they've got everything handled it will say so."

    Hear it at 0:25
  5. Consideration questionDone+1

    Would they consider working with you down the road? A no here means no meeting.

    "If what we show you makes sense, is Summit Roofing a company you'd consider working with down the road?"

    Hear it at 1:23
  6. Decision-making questionDone+1

    Who else is involved in a decision like this? Asked open, never "you're the decision-maker, right?"

    "Besides you, who else is usually involved when a decision like this gets made?"

    Hear it at 0:55

Why this score. All six items are on the recording, including both required questions. 6 of 6.

What would have changed it, by the scorecard's rules

  • If Dana had not pushed back: Feel, felt, found is marked NA and leaves the total: 24 of 24 possible, still 5.00 stars.
  • If the consideration question had not been asked: DQ: consideration question not asked. The meeting is disqualified, whatever the other items score.

2. Appointment commitment5 / 5

What it measures. How solid the meeting is: inside your windows and meeting type, soon, and on both calendars.

  1. Scheduling preferencesDone+1

    Inside the days, times and windows you gave us.

    "Let's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it."

    Hear it at 1:30
  2. Within 5 business daysDone+1

    The caller goes for a date inside the next five business days.

    "Let's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it."

    Hear it at 1:30
  3. Asked to accept the inviteDone+1

    Asked while still on the phone. Scored on the ask, not the accept.

    "Perfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Thursday."

    Hear it at 2:09
  4. Calendar invite sentDone+1

    An invite went out for this meeting.

    "Perfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Thursday."

    Hear it at 2:09
  5. Preferred locationDone+1

    Your meeting type, in your order: in person, on site, phone or video.

    In person at the building, the sample program's meeting type.

    "Great. So that's Thursday the 17th at 2 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the roof with you, document its condition, and leave you the written report. When he gets there, where should he check in?"

    Hear it at 1:42
  6. Meeting lengthMetNot scored

    Never promise less time than you need. No stated length means 30 minutes minimum.

    Thirty minutes, stated in the recap.

    "Great. So that's Thursday the 17th at 2 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the roof with you, document its condition, and leave you the written report. When he gets there, where should he check in?"

    Hear it at 1:42

Why this score. Two specific times offered, one taken, length and place stated, invite sent with an ask to accept. 5 of 5, and the length check is met.

What would have changed it, by the scorecard's rules

  • If the date had fallen outside the next five business days: Within 5 business days is marked not done: 24 of 25, 4.80 stars. Not a disqualifier.
  • If the caller had promised less time than the program needs: DQ: meeting too short.

3. Qualifiers4 / 4

What it measures. Whether the prospect fits what you sell, against the qualifiers agreed with you in writing before the first dial.

  1. Lead qualifiedDone+1

    Meets your qualifiers. Trips none of your disqualifiers.

    "Yeah, that sounds right. And roof work comes to me."

    Hear it at 0:43
  2. Confirmed contact infoDone+1

    Title and email, plus the address for an in-person meeting or the phone number for a phone meeting. All or nothing.

    "Facilities director. It's dana dot ellis at our company dot com. And yes, the main building."

    Hear it at 1:58
  3. Required probing questionsDone+1

    Every probing question your program marks Required.

    Roof size, and who signs off on roof work.

    "Yeah, that sounds right. And roof work comes to me."

    Hear it at 0:43
  4. Qualifiers validated by phoneBy phone+1

    Confirmed by the prospect on the call: full point. Only verified online: half.

    Dana confirmed the size herself: "Yeah, that sounds right."

    "Yeah, that sounds right. And roof work comes to me."

    Hear it at 0:43
  5. Contact recordMetNot scored

    The address or phone number on the contact matches the appointment note.

    Checked after the call: the building address on the contact matches the appointment note.

Why this score. The qualifier was confirmed by the prospect, not just looked up, and every contact detail an in-person meeting needs was confirmed. 4 of 4.

What would have changed it, by the scorecard's rules

  • If the roof size had only been checked online: Phone validation earns half a point: 24.5 of 25, 4.90 stars.
  • If the building address had not been confirmed: DQ: address not confirmed.

4. Decision-maker5 / 5

What it measures. Who said yes, and what part they play in the decision.

  1. Decision-makerFinal decision-maker5 of 5

    5 Final decision-maker · 2.5 Influencer · 0 Neither

    Asked open. She named the CFO for big spends and said the call is hers.

    "Our CFO looks at anything big. But it's my call."

    Hear it at 0:55

Why this score. The answer came from an open question, and the prospect placed the decision with herself. 5 of 5.

What would have changed it, by the scorecard's rules

  • If she had said the CFO makes the call: Influencer, 2.5 of 5: 22.5 of 25, 4.50 stars.
  • If she had deflected the question: Neither, 0 of 5: 20 of 25, 4.00 stars.

5. Need5 / 5

What it measures. When the prospect plans to act, and whether there is a clear reason to meet.

  1. NeedWithin 6 months5 of 5

    5 Within 6 months · 2.5 6 to 12 months · 1 Beyond 12 months · 0 Unclear

    A plan before winter, with a leak already on record.

    "Before winter, ideally. We had a leak over the warehouse in March. Buckets everywhere."

    Hear it at 1:02

Why this score. A dated reason to act, in the prospect's own words. 5 of 5.

What would have changed it, by the scorecard's rules

  • If her timeline had been 6 to 12 months: 2.5 of 5: 22.5 of 25, 4.50 stars.
  • If there had been no clear reason to meet: DQ: agenda not confirmed.

The score

How the call was run and what was confirmed. 25 points, shown as stars. A high score is not a verdict on its own.

The status

The reviewer's decision: qualified, pending review or disqualified. Any disqualifier marks the meeting disqualified, whatever its points.

The held meeting

Whether it actually happened. Tracked afterward on the opportunity board: meeting booked, meeting held, proposal sent, closed.

How the 5 Star Quality Scorecard works

What does a five-star appointment actually mean?

It means the appointment earned every point that could apply. Nothing more, and nothing less: the stars describe the call and what it confirmed, not whether the deal will close.

25 points across five sections
Script adherence 6, appointment commitment 5, qualifiers 4, decision-maker 5, need 5.
Stars = points earned ÷ points possible × 5
Shown to two decimals. Half points exist: a qualifier verified only online earns 0.5, an influencer earns 2.5.
NA comes out of the total
If an item could not apply, like handling an objection the prospect never raised, it does not count against the caller. 24 of 24 possible is still 5.00.
DQ is separate from the score
Some misses disqualify the appointment outright, and the reason is named. Points do not buy back a disqualifier.
The items are fixed; the standards are yours
Your qualifiers, Required probing questions, scheduling windows, meeting type and meeting length are set with you at onboarding, and the reviewer grades against them.

Worked examples, same formula

How points convert to stars
AppointmentEarnedPossibleStars
Every item earned25255.00
No objection raised (NA)24245.00
Qualifier verified online only24.5254.90
Influencer, not final decision-maker22.5254.50
Consideration question not askedAnyDQ
Illustrative arithmetic on the published formula, using the example appointment above.
The five sections

What makes an appointment qualified?

The five sections of the scorecard, item for item as the reviewer grades them. For the definition of a qualified appointment on its own, see what a qualified appointment is.

  • DoneThe caller did it.
  • Not doneMissed. Still counts in the total.
  • NACould not apply. Comes out of the total.
  • RequiredEvery call.
  • DQDisqualifies the appointment, reason named.

1. Script adherence

6 pts, one per item
What it evaluates
How the call was run: the opener, the reason to meet, and the two questions every call must ask.
Why it matters
The first ten seconds are your brand. And the two required questions are where a polite yes turns into a real one, or falls apart.
Evidence
The call recording and transcript, item by item.
How it is scored
One point per item. Feel, felt, found is marked NA when the prospect raises no objection, and comes out of the total.
Script adherence items
ItemStandardRules
IntroductionRecorded-line notice, what you do, a nod to their time, and an open-ended question. All four, or it scores zero.1 point
Differentiator or case studySomething that sets you apart, or a customer they would recognize.1 point
Recapped the reason to meetOnce the date and time are set, the caller replays the agenda. In person, they ask where to check in.1 point
Feel, felt, foundWhen the prospect pushes back: I understand, others felt the same, here is what they found.NA: no objection
Consideration questionWould they consider working with you down the road? A no here means no meeting.RequiredDQ: consideration question not asked
Decision-making questionWho else is involved in a decision like this? Asked open, never "you're the decision-maker, right?"RequiredDQ: decision-making question not asked

2. Appointment commitment

5 pts, one per item
What it evaluates
How solid the meeting is: inside your windows and meeting type, soon, and on both calendars.
Why it matters
Interest has a shelf life. A meeting outside your schedule, or promised shorter than you need, is one your rep cannot win.
Evidence
The date, time, place and length agreed on the call, and the invite record.
How it is scored
One point per item. Asking to accept the invite and sending it can be NA when the prospect rushed off or no calendar is connected. Meeting length is not scored; it is a check.
Appointment commitment items
ItemStandardRules
Scheduling preferencesInside the days, times and windows you gave us.DQ: does not meet qualifications
Within 5 business daysThe caller goes for a date inside the next five business days.1 point
Asked to accept the inviteAsked while still on the phone. Scored on the ask, not the accept.NA: prospect rushed off
Calendar invite sentAn invite went out for this meeting.NA: no calendar connected
Preferred locationYour meeting type, in your order: in person, on site, phone or video.DQ: does not meet qualifications
Meeting lengthNot scoredNever promise less time than you need. No stated length means 30 minutes minimum.DQ: meeting too short

3. Qualifiers

4 pts
What it evaluates
Whether the prospect fits what you sell, against the qualifiers agreed with you in writing before the first dial.
Why it matters
Lists go stale. The prospect does not. A qualifier confirmed in their own words is worth more than one looked up.
Evidence
The prospect's answers on the call, how each qualifier was verified, and the confirmed contact details.
How it is scored
One point each, except phone validation: confirmed by the prospect on the call is a full point, verified only online is half. The contact record is checked after the call and not scored.
Qualifiers items
ItemStandardRules
Lead qualifiedMeets your qualifiers. Trips none of your disqualifiers.DQ: not qualified
Confirmed contact infoTitle and email, plus the address for an in-person meeting or the phone number for a phone meeting. All or nothing.DQ: address or phone number not confirmed
Required probing questionsEvery probing question your program marks Required.NA: none requiredDQ: further probing needed
Qualifiers validated by phoneConfirmed by the prospect on the call: full point. Only verified online: half.DQ: did not verify qualifier
Contact recordAfter the callThe address or phone number on the contact matches the appointment note.DQ: contact address or phone not updated

4. Decision-maker

5 pts, pick one
What it evaluates
Who said yes, and what part they play in the decision.
Why it matters
A meeting with someone who cannot move the deal costs your rep an afternoon.
Evidence
The prospect's answer to the open decision-making question.
How it is scored
One of three marks: 5, 2.5 or 0. The question itself is required under Script adherence.
Decision-maker options
PointsMarkDisqualifier
5Final decision-makerThe decision is theirs.None
2.5InfluencerThey influence the decision.None
0NeitherNot asked, deflected, or no role.None

5. Need

5 pts, pick one
What it evaluates
When the prospect plans to act, and whether there is a clear reason to meet.
Why it matters
Timing separates a meeting about a project from a meeting about someday.
Evidence
The prospect's own timeline and reason, in their words.
How it is scored
One of four marks: 5, 2.5, 1 or 0. No clear reason to meet is a disqualifier.
Need options
PointsMarkDisqualifier
5Within 6 monthsNone
2.56 to 12 monthsNone
1Beyond 12 monthsOr unknown.None
0UnclearNo clear reason to meet.DQ: agenda not confirmed
Disqualifiers

What makes an appointment fail quality review?

A disqualifier. Every one is on the scorecard, and when one is hit, the reason is named. A missed item that is not a disqualifier costs points but does not disqualify the meeting.

Meets the standard compared with disqualified, by area
AreaMeets qualification standardsDisqualified, reason named
FitMeets your qualifiers and trips none of your disqualifiers.DQ Not qualified
Required questionsConsideration and decision-making questions both asked, the second one open.DQ Consideration or decision-making question not asked
Schedule and meeting typeInside your days, times and windows, in your meeting type.DQ Does not meet qualifications
Meeting lengthAt least the time you need, or 30 minutes when none is stated.DQ Meeting too short
Contact detailsTitle and email, plus the address (in person) or phone number (phone meeting).DQ Address or phone number not confirmed
Probing questionsEvery question your program marks Required.DQ Further probing needed
Qualifier verificationVerified by the prospect on the call, or at least online.DQ Did not verify qualifier
Reason to meetA clear reason to meet, with the agenda confirmed.DQ Agenda not confirmed
Contact recordAfter the call, the contact matches the appointment note.DQ Contact address or phone not updated
How appointment quality review works

How every appointment moves through quality review

Six steps on every appointment, in this order. Step four is the review. For the whole program around it, from the target list to the results meeting, see how our appointment setting process works.

  1. Qualified on the call

    Checked against the qualifiers agreed with you at onboarding.

  2. You hear about it right away

    Email and text the moment it is booked.

  3. The prospect gets an invite

    Date, time, place and agenda.

  4. Quality review

    A reviewer who did not make the call scores the recording on the 25-point scorecard.

    • QualifiedMeets the scorecard and your qualifiers.
    • Pending reviewBooked and waiting on the reviewer.
    • DisqualifiedA disqualifier was hit. The reason is named on the scorecard.
  5. Reminders go out

    To your rep and the prospect, by email and text.

  6. We ask how it went

    A short survey after the meeting. The answers shape the next call.

After the meeting

Every booked meeting becomes an opportunity and moves across a board. That is where a qualified appointment and a held meeting part ways, and where the program is measured on revenue, not meeting counts.

  1. Meeting booked
  2. Meeting held
  3. Proposal sent
  4. Closed
Appointments queue in Abstrakt Intelligence: booked meetings with contact, company, meeting time, booking time and the rep who set each one, with 9 qualified and 2 awaiting review
The appointments queue in Abstrakt Intelligence. Demo screen, sample data.
Hear a qualification conversation

Hear how qualification happens in a sales conversation

Play the call and the score builds as each item is earned. Pick a section to highlight the lines that earned it. Select any timestamp to jump there.

Illustrative Qualification Call Scripted demonstration, voiced by AI. Names and figures are samples.

  1. SDR

    Hi Dana, this is Chris with Summit Roofing on a recorded line. I know I'm catching you in the middle of the day, so I'll keep this short. How are you today?

    • Introduction, in progress
  2. Prospect

    Doing well. What's this about?

  3. SDR

    The reason for my call, we work on low-slope commercial roofs across the metro, and your building came up as 40,000 square feet with the roof last done in 2009. I wanted to see how you're handling maintenance and inspections right now.

    • +1 Introduction
  4. Prospect

    We already have a roofer. Honestly, he's fine.

  5. SDR

    I understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When the management company's vendor files an inspection, it covers their scope. Ours is a second document at no cost, and if they've got everything handled it will say so.

    • +1 Feel, felt, found
  6. Prospect

    Okay, that makes sense.

  7. SDR

    Two quick things so I send the right person out. Does the roof sit at about 40,000 square feet, and are you the one who signs off on roof work, or does that go somewhere else?

    • +1 Lead qualified
    • +1 Required probing questions
    • +1 Qualifiers validated by phone
  8. Prospect

    Yeah, that sounds right. And roof work comes to me.

  9. SDR

    Besides you, who else is usually involved when a decision like this gets made?

    • +1 Decision-making question
    • Final decision-maker, in progress
  10. Prospect

    Our CFO looks at anything big. But it's my call.

    • +5 Final decision-maker
  11. SDR

    And when are you looking to have this sorted out?

    • Within 6 months, in progress
  12. Prospect

    Before winter, ideally. We had a leak over the warehouse in March. Buckets everywhere.

    • +5 Within 6 months
  13. SDR

    What we do differently is the inspection itself. Ours are manufacturer-certified and filed in the warranty portal, so it protects your existing coverage instead of putting it at risk. And the written condition report costs you nothing either way.

    • +1 Differentiator or case study
  14. Prospect

    Huh. I didn't know it worked that way.

  15. SDR

    If what we show you makes sense, is Summit Roofing a company you'd consider working with down the road?

    • +1 Consideration question
  16. Prospect

    Sure. If the numbers make sense, I'd consider it.

  17. SDR

    Let's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it.

    • +1 Scheduling preferences
    • +1 Within 5 business days
  18. Prospect

    Thursday at two works.

  19. SDR

    Great. So that's Thursday the 17th at 2 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the roof with you, document its condition, and leave you the written report. When he gets there, where should he check in?

    • +1 Recapped the reason to meet
    • +1 Preferred location
    • ✓ Meeting length
  20. Prospect

    Front desk. Just ask for me.

  21. SDR

    Let me confirm your details: your title, the best email for the invite, and that we're meeting at your building address.

    • Confirmed contact info, in progress
  22. Prospect

    Facilities director. It's dana dot ellis at our company dot com. And yes, the main building.

    • +1 Confirmed contact info
  23. SDR

    Perfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Thursday.

    • +1 Asked to accept the invite
    • +1 Calendar invite sent
What your sales team receives

Quality you can see. Information your team can use.

With every appointment: the meeting brief for whoever attends, the scorecard, the reviewer's notes with the call transcript, and a record that the brief was delivered. Here is the example appointment, laid out by what your team does with it.

Appointment handoff · Sample

Dana, facilities director · Thursday at 2:00, in person

Qualified25 / 25 · 5.00 stars

Qualification evidence

Qualifiers met
Roof about 40,000 square feet, confirmed by Dana on the callScorecard
Decision-maker
Final decision-maker: "it's my call"; the CFO reviews big spendsScorecard
Need and timing
Leak in March, wants a plan before winter: within 6 monthsScorecard
How it was verified
By phone, in the prospect's own wordsScorecard

Appointment details

When and where
Thursday at 2:00, 30 minutes, in person at the buildingMeeting brief
Check-in
Front desk, ask for DanaMeeting brief
Contact
Title, email and building address confirmedScorecard
Invites
Recipients and scheduling on recordDetails

Sales preparation

Who and why
Who your rep is meeting, why, and what was saidMeeting brief
Agenda agreed
Walk the roof, document its condition, leave the written reportMeeting brief
What they pushed back on
Already has a roofer; open to a second lookQuality review
What landed
Manufacturer-certified inspection filed in the warranty portal, and a written report at no costQuality review

Quality accountability

The scorecard
Every item and how it was marked: 25 of 25, 5.00 starsScorecard
Reviewer notes
The review, with the call transcript behind itQuality review
Delivery record
Proof the brief email was deliveredDetails
The recording
The real call on your account, in My VoiceResults Portal
Representation, not a screenshot. Fields and their sources (meeting brief, scorecard, quality review, details, Results Portal) are as described on Abstrakt Intelligence. The appointment is fictional, from the scripted demonstration call.

The program side of the handoff, from the first touch to the results meeting, is on Our Process. Every call recording, survey result and dashboard lives in the Results Portal.

Quality assurance and client feedback

Quality doesn't stop when the meeting is booked.

Client feedback helps us evaluate whether the appointments we're developing align with agreed qualification standards. By reviewing appointment details and discussing outcomes, we can identify opportunities to improve targeting, messaging, and qualification.

Guaranteed in writing. An appointment guarantee based on your industry; the exact number is in your agreement. If we miss the number by the end of the year, we work for free until we hit it.

  1. After the meetingA short survey asks how it went. The results sit in your Results Portal.
  2. Any timeListen to the actual calls on your account in My Voice, next to the scorecard for each meeting.
  3. Every monthWe walk through the program with you and change what needs changing: targets, messaging, qualifiers.
  4. On the next callThe survey answers and your feedback shape how the next meeting is qualified.
Why it matters

Better-qualified conversations. Better-prepared sales teams.

  • Better preparation

    Your salespeople walk in knowing the prospect's role, their needs and the context of the conversation, in the prospect's own words.

  • Greater transparency

    Documented criteria explain why an appointment was considered qualified, item by item, with the recording behind it.

  • More accountability

    A defined framework supports consistent evaluation, a shared language for feedback, and steady improvement to the program.

Preview of the one-page Five Star Scorecard: five sections, every item, points and the Required, NA and DQ rules (opens the PDF in a new tab)
The one-pager

The scorecard our reviewers use, on one page

Every section, item, point value and rule on this page comes from this sheet. Print it, hand it to your sales manager, or hold any provider's meetings up against it, ours included.

The PDF is an image of the printed sheet. The same content is on this page as text, in the five sections above.

Our four solutions

Four Solutions. One Team.

Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.

All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program

Your sales team deserves more than another meeting.

See how Abstrakt combines trained sales professionals, structured qualification, and quality accountability to help your team spend more time in meaningful sales conversations.

Appointment quality assurance FAQs

What is a qualified B2B appointment?

A confirmed meeting where the prospect meets the qualifiers agreed with you in writing, trips none of your disqualifiers, and agreed to meet inside your scheduling preferences and meeting type, with contact details confirmed. At Abstrakt, every booked appointment is then scored on the 25-point 5 Star Scorecard and marked qualified, pending review or disqualified.

How does appointment quality assurance work at Abstrakt?

A quality reviewer who did not make the call scores the recording against the 25-point scorecard and the qualifiers set with you at onboarding. Each appointment is marked qualified, pending review or disqualified, and any disqualification reason is named on the scorecard.

What does an appointment qualification scorecard include?

Ours has five sections worth 25 points: script adherence (6), appointment commitment (5), qualifiers (4), decision-maker (5) and need (5). Some items are required on every call, some can be marked NA when they could not apply, and some disqualify the appointment when missed.

What is a five-star appointment?

One that earned every applicable point. Stars are points earned divided by points possible, times five, so 25 of 25 is 5.00. Items that could not apply, like handling an objection the prospect never raised, come out of the total instead of counting against the caller.

What makes an appointment fail quality review?

A disqualifier: the prospect does not meet your qualifiers, a required question was not asked, the meeting is outside your scheduling preferences or meeting type, it was promised shorter than you need, contact details or a qualifier were not confirmed, required probing was not finished, there is no clear reason to meet, or the contact record does not match the appointment note. A missed item that is not a disqualifier costs points but does not disqualify the meeting.

Who reviews appointment quality?

A quality reviewer on our team who did not make the call. Quality control sits on the support team behind every program, alongside recruiting, training, content and data.

How are sales calls evaluated?

From the recording, item by item: how the call was run, how solid the meeting is, whether the prospect fits, who said yes and when they plan to act. The calls themselves follow the ENGAGE Sales Process, the standard the scorecard grades against.

What is the difference between a scheduled appointment and a qualified appointment?

A scheduled appointment has a date and time. A qualified appointment has also been reviewed against the scorecard and your qualifiers and marked qualified. Whether the meeting was held is tracked separately afterward, on the opportunity board: meeting booked, meeting held, proposal sent and closed.

What information should a client receive with each appointment?

A brief for whoever attends, the scorecard, the reviewer notes with the call transcript, and a record that the brief was delivered. Every call recording is also in the Results Portal.

How can a company verify appointment quality?

Listen to the call. Every recording on your account is in My Voice in the Results Portal, and the scorecard shows how each item was marked, so you can check a meeting line by line against the qualifiers you agreed in writing.

How does a client raise a concern about a meeting?

Bring it to us with the recording and the scorecard in hand. We walk through the program with you every month and change what needs changing: targets, messaging and qualifiers.

What metrics show appointment quality?

Per meeting: the star score, the status and any disqualification reason. After the meeting: the post-meeting survey, and whether it moved to meeting held, proposal sent and closed on the opportunity board, so the program is measured on revenue, not meeting counts.

How does appointment qualification vary by industry?

The 25 points are the same on every call. What counts as meeting them is set per program: your qualifiers and disqualifiers, the probing questions you mark Required, your scheduling windows, meeting type and meeting length. A roofing program might qualify on roof size and when it was last inspected; another industry uses its own facts.

How does Abstrakt's appointment setting process work?

A target list built for your market, reps certified on your account, calls on the ENGAGE Sales Process with email, LinkedIn and direct mail around them, then the six appointment steps on this page, with every not-now kept in nurture. Our Process walks through the whole program.

More on how the program runs: how our SDRs run a call, our appointment setting process, and the team behind your program.

Photos on this page: Vitaly Gariev (opens in a new tab) (Unsplash License (opens in a new tab)); Tim van der Kuip (opens in a new tab) (Unsplash License (opens in a new tab)); Annie Spratt (opens in a new tab) (Unsplash License (opens in a new tab)); Austin Distel (opens in a new tab) (Unsplash License (opens in a new tab)).

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