An entire sales development operation. Working for you.
The people. The intelligence. The technology. The infrastructure. All working together to build your pipeline.
Why build an entire sales development department when you can benefit from one that's already established? Abstrakt combines trained U.S.-based sales professionals, proprietary intelligence, AI-powered capabilities, experienced management, and disciplined execution into one outsourced sales development solution.
What sits behind every Abstrakt program: people, data, AI technology, management and quality control. Screens are from the Abstrakt Intelligence demo environment with fictional companies and contacts.
01 People
02 Data
03 AI technology
Leaders of the departments behind every program04 Management
05 Quality control
Real screens, demo environment, fictional companies and contacts
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Not one SDR. An operation.
Everything behind your sales development program.
When you hire Abstrakt, you are not hiring one SDR. You are gaining access to an established sales development operation: trained U.S.-based reps, the managers who coach them, the specialists who hire, train, review and support them, and the platform they all work in.
01 Your people
Select a role to see what it does, how it supports your program and who it works with. Some roles are dedicated to your program; others are shared specialists who support every program.
Dedicated to your program
Primary BDR
The lead rep on your account. U.S.-based, trained on your market and certified on your talk track before the first dial.
How it supports your program
Works your list every working day by phone, email, direct mail and LinkedIn, and books the meetings.
What you get
One rep who knows your account, your buyers and the pushback your market gives.
Works with
Certified by the trainer, coached by the Partner Sales Manager, and every meeting they book is graded by quality control.
Dedicated to your program
BDR team
The reps working your list with your primary BDR every working day: calls, email, direct mail and LinkedIn.
How it supports your program
Same list, same talk track and the same certification as your primary BDR.
What you get
Your program does not stop when one person is out.
Works with
Works alongside your primary BDR under the same Partner Sales Manager.
Manages your program
Partner Sales Manager
Manages the BDRs on your program. Coaches the floor every week, listens to calls and keeps activity on pace.
How it supports your program
Weekly coaching and call review for the reps on your account.
What you get
Your reps are coached every week without taking your sales leader off their own number.
Works with
Coaches your BDRs and works with your partner success manager on what the calls are telling us.
Department leaderAndrew WittmaierExecutive Vice President of Partner Success
Manages your program
Partner success manager
Owns your account from launch on: the strategy, the monthly results meeting and anything you need changed.
How it supports your program
Your one point of contact for the whole program.
What you get
One accountable person, instead of a vendor you have to chase.
Works with
Takes your feedback to the floor and brings the floor’s results to you every month.
Shared specialists behind every program
Quality control
A reviewer who did not make the call grades every booked meeting on the 25-point 5 Star Scorecard before it reaches you.
How it supports your program
Checks each meeting against the call recording and the qualifying criteria for your account.
What you get
Only reviewed meetings reach your calendar, each with a brief for whoever attends.
Works with
Grades what your BDRs book; what it finds goes back to the floor as coaching.
Every program has a dedicated BDR team led by a primary BDR. How much activity they run for you is set in your agreement. Support positions that work across programs. Your program is supported by them; they are not assigned to one account. Dedicated and shared roles, explained
02 Your intelligence
The proprietary platform every Abstrakt rep works in. Select a capability to see the real screen and what it does for your pipeline.
Demo environment, fictional data
Territory intelligence
Pick a metro area and the platform shows how many verified, reachable business contacts it holds, how many distinct companies they work for and what share of the national database that is.
For your sales team: Your program starts from the real size of your market, not a guess.
Demo environment, fictional data
Industry playbooks
Each tile is a playbook we already run, with the company count for your territory. Choose the vertical your buyers sit in and the platform loads that playbook.
For your sales team: Targeting starts from criteria that already produced meetings in your industry.
Demo environment, fictional data
Decision-maker records
Every prospect opens to a full record: the decision-maker, contact details, facility specs we qualified against and engagement signals from every channel.
For your sales team: Your rep knows who they are calling and why before the phone rings.
Demo environment, fictional data
AI-assisted training
An AI trainer plays your prospect and raises pushback the rep has not seen. The call is recorded and graded on the path the rep took.
For your sales team: Reps practice on the AI, not on your prospects.
Demo environment, fictional data
Certification before the first dial
Certification needs every scorecard criterion hit, every pushback handled and a meeting booked. Pass, and dialer access opens for your account.
For your sales team: Nobody calls on your behalf until they can explain your business.
Demo environment, fictional data
Recovery calls
When a call transcript shows pushback that can be answered, a recovery task is created automatically, with the counter the first rep never said and a prepared opening line.
For your sales team: Calls that should have booked get a second, better-prepared attempt.
Demo environment, fictional data
Follow-up on every channel
Every completed call is processed automatically into direct mail, LinkedIn and email follow-up written from what the prospect said. A prospect who is not a fit is suppressed everywhere.
For your sales team: Every conversation keeps working for you after the call ends.
Demo environment, fictional data
Quality review
Every booked meeting lands in a review queue with the meeting brief, the 5 Star Scorecard, the quality review with the transcript and proof the brief was delivered.
For your sales team: You get reviewed meetings, not raw bookings.
Demo environment, fictional data
Pipeline tracking
Held meetings move across an opportunity board: meeting booked, meeting held, proposal sent and closed, with value, probability and next step on each card.
For your sales team: The program is measured on revenue, not meeting counts.
This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Explore Abstrakt Intelligence
03 Your operational infrastructure
The management, systems and routines a sales development department needs, already built and running before your program starts.
Program strategy
Your market, your buyers and your program terms are set on a strategy call before launch, and your partner success manager owns the strategy from then on.
Why it matters: The list, the talk track and the follow-up all start from the same plan.
Sales management and coaching
A Partner Sales Manager coaches the floor every week, listens to calls and keeps activity on pace.
Why it matters: Coaching is somebody’s full-time job, not a task squeezed between deals.
Recruiting and replacement
Our recruiters hire the BDRs and replace any who leave.
Why it matters: Turnover does not restart your program.
Training and certification
Two weeks of training before the floor, then certification on your account with AI role plays.
Why it matters: Every rep on your list has proven they can speak for your business.
Calling infrastructure
A dialer with the contact on screen, a branching talk track, and every call on a recorded line with a disposition.
Why it matters: Every conversation is recorded, searchable and reviewable.
Quality assurance
Every booked meeting graded on the 25-point 5 Star Scorecard by a reviewer who did not make the call.
Why it matters: A meeting is checked before it costs your team an afternoon.
Reporting
Every dial, email, meeting and recorded call in your Results Portal, and a monthly results meeting.
Why it matters: You see the work behind every meeting, any time.
Client success
A partner success manager owns your account from launch on.
Why it matters: One person answers for your program.
CRM integration
We integrate with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics. Without a CRM, the Results Portal’s lead management covers it.
Why it matters: Meetings land where your team already works.
Continuous improvement
Playbook criteria come from meetings already booked, recovery calls come from call transcripts, and changes are agreed in your monthly results meeting.
Why it matters: The program learns from its own calls.
Building this in-house means hiring, buying and running each of these yourself. Compare the cost
Build or buy
Why build it yourself when we've already built it?
On our illustrative model, one in-house SDR costs about $124,700 in year one. An Abstrakt Outbound BDR program starts at $60,000 a year. That is $64,700 less, about 52% lower first-year cost, before ramp time on the in-house side.
Illustrative, not guaranteed savings. The two columns are not the same thing: one is a single employee, the other is a program run by a team. Your costs and your program scope will differ.
A · Build internally
One in-house SDR, year one
Illustrative first-year cost of one in-house SDR, with the source of each line
Cost
Amount
Base salaryCost model assumption, the SDR cost calculator starting value
$55,000
Commission and bonusCost model assumption
$15,000
Payroll taxes and benefitsCost model assumption, 25% of pay (conservative: BLS ECEC puts private-industry benefits at about 43% on top of wages, June 2026)
$17,500
Tools and dataCost model assumption, $550 a month for CRM, dialer, data, email and LinkedIn tools
$6,600
RecruitingCost model assumption, one hire
$5,000
Training and onboardingCost model assumption, one hire
$2,000
TurnoverCost model assumption, 35% of reps replaced a year, at the recruiting and training cost
$2,450
Manager and QA timeCost model assumption, 5 hours a week of coaching and QA at $75 an hour, 50 weeks
$18,750
Admin timeCost model assumption, 4 hours a month at $50 an hour
$2,400
Year one, fully loaded
$124,700
Not counted: ramp months, vacancy months, office and equipment.
$64,700about 52% lower, illustrative
B · Work with Abstrakt
Outbound BDR program, year one
From$60,000$5,000 a month starting price, flat monthly program
What supports your program:
A BDR team led by your primary BDR
A Partner Sales Manager and a partner success manager
Shared specialists: quality control, data, content, recruiting and training
Abstrakt Intelligence and our third-party stack
Results Portal and a monthly results meeting
Service model: a program, not an employee. Your BDR team's activity level is set in your agreement, and the managers and specialists support many programs. The comparison is of first-year budgets, not headcount.
Compare your SDR costs
Change any number. Defaults are our published model; nothing is sent anywhere and no contact details are needed.
On these numbers, one in-house SDR costs $124,700 in year one and the Abstrakt program costs $60,000: $64,700 less, 51.9% lower.
One in-house SDR, fully loaded
$124,700
Abstrakt program, 12 months
$60,000
Difference
$64,700
Percent difference
51.9%
In-house line items
Base salary
$55,000
Commission and bonus
$15,000
Payroll taxes and benefits
$17,500
Tools and data
$6,600
Recruiting
$5,000
Training and onboarding
$2,000
Turnover
$2,450
Manager and QA time
$18,750
Admin time
$2,400
Formulas, assumptions and exclusions
Payroll taxes and benefits = (base + commission and bonus) × the percentage.
Tools and data = monthly cost × 12. Manager time = hours a week × hourly cost × 52.
In-house total = the seven lines added. Abstrakt = monthly program price × 12.
Difference = in-house total minus the Abstrakt cost. Percent = difference ÷ in-house total. A negative number means the program costs more on your numbers.
Not counted on the in-house side: ramp months before a rep books at full pace, turnover and re-hiring, office space, equipment, and the meetings either option books.
Not counted on the Abstrakt side: add-on programs (Inbound SDR, Brand Boost) and anything outside your agreed scope.
A program is not one employee. This compares first-year budgets; it does not claim the program equals one full-time rep.
For ramp, turnover, QA hours and cost per meeting, use the full SDR cost calculator.
Goes to our contact form. Your calculator numbers stay in your browser.
One hire versus an established sales development operation.
An internal team can build every row below with its own budget and people. The difference is who builds it, pays for it and keeps it running.
What you provide when you hire one SDR, compared with what an Abstrakt program already has running
Function
Build internally
Abstrakt program
Recruiting
You source, interview and hire, and do it again when a rep leaves. Our model counts $5,000 for one hire.
Our recruiters hire the BDRs and replace any who leave.
Training
You write the onboarding and teach it while the rep ramps.
Two weeks of training before the floor, then certification on your account with AI role plays.
Sales management
Your sales leader coaches, about 5 hours a week in our model, on top of their own number.
A Partner Sales Manager coaches the floor every week. A partner success manager owns your account.
Prospect data
You license contact data and keep it clean.
Lists built from ZoomInfo and D&B Hoovers data in Abstrakt Intelligence, reviewed before anyone dials.
Account intelligence
You research territories and decision-makers, or buy a tool that does.
Territory sizing, industry playbooks and a full decision-maker record in Abstrakt Intelligence.
Technology
You choose, pay for and administer the CRM, dialer, data and email tools, about $550 a month in our model.
Abstrakt Intelligence, Salesforce, Gong and the rest of our stack, run by us.
Calling infrastructure
You set up phone lines, call recording and dispositions.
A dialer with the contact on screen and every call on a recorded line, dispositioned.
Quality assurance
Someone on your team reviews calls when there is time.
A reviewer who did not make the call grades every booked meeting on the 25-point 5 Star Scorecard.
Reporting
You build reports from what the rep logs.
Every dial, email, meeting and recorded call in your Results Portal, plus a monthly results meeting.
Client support
The rep reports to you, so the management is yours.
A partner success manager is your one point of contact.
Ongoing optimization
You review results and rework the list and the script.
Recovery calls from call transcripts, follow-up written from each call, and changes agreed in your monthly results meeting.
When one hire is the right call: you already have a manager who has run an SDR team, a playbook that books meetings today and the tools in place. Then a rep is the missing piece. If you are missing the rest, the rest is what we provide.
Real people. Real conversations. An entire team behind your growth.
Abstrakt is not an autonomous AI SDR company. Every call on your account is made by a person: a U.S.-based rep, hired, trained and coached by us on our St. Louis campus. The technology is there to make that person better prepared, better targeted and better reviewed.
Technology makes our people better. Our people turn intelligence into opportunities.
What our people do
The judgment
Build the relationship on the call
Run discovery and qualify the company and the decision-maker
Handle objections in your words
Nurture the prospects who are not ready yet
Adapt the message to your account and to the person on the line
+
What the technology does
The preparation
Sizes the territory and targets the right accounts
Puts the prospect's context on screen before the call
Trains and certifies reps with AI role plays
Turns each call into follow-up and recovery tasks
Reviews every meeting and tracks it to closed
Technology, in three layers
Proprietary intelligence your competitors can't simply buy off the shelf.
Anyone can license a CRM or a contact database. Abstrakt Intelligence is ours: built around how our floor targets, trains, calls and reviews. The third-party tools support it, and people put it to work.
1Proprietary intelligence
Abstrakt Intelligence
Territory sizing, industry playbooks, decision-maker records, AI training and certification, recovery calls, follow-up on every channel, quality review and pipeline tracking, in one platform our reps work in all day. It runs underneath your program; you never license, configure or staff it.
Demo environment, fictional companies and contacts
2Supporting technology
The third-party stack
Tools named in our program materials, paid for and run by us. No licenses for you to buy.
SalesforceCRM
GongCall recording and conversation intelligence
ZoomInfoB2B contact and company data
D&B HooversB2B company data
LinkedIn Sales NavigatorLinkedIn prospecting
Smartlead.aiCold email sending
UnbounceLanding pages
AlchemerSurveys
SemrushSearch research
DynadotDomains
3Human execution
Trained, coached, reviewed people
The BDRs, managers and specialists who turn the data into conversations and the conversations into meetings. Meet the roles.
Who does what
One program. A coordinated team of specialists.
Nine roles support every program, but not in the same way. Here is what is dedicated to you, who manages it, and which specialists support every program.
Dedicated to your program
Every program has a dedicated BDR team led by a primary BDR. How much activity they run for you is set in your agreement.
Primary BDR
BDR team
Manages your program
Your account has a partner success manager, and the BDRs on it are managed by a Partner Sales Manager.
Partner Sales Manager
Partner success manager
Shared specialists behind every program
Support positions that work across programs. Your program is supported by them; they are not assigned to one account.
Quality control
Data analyst
Content manager
Recruiter
Trainer
How they work together: the recruiter hires, the trainer certifies, the data analyst hands over a reviewed list, your BDRs call it, the Partner Sales Manager coaches them, quality control grades every meeting, the content manager writes the follow-up, and your partner success manager brings it all to you every month.
The departments behind every program, and who leads them
Experienced leadership is what keeps coaching consistent, programs managed and the process improving across every account.
Partner successAndrew Wittmaier, Executive Vice President of Partner Success
Partner deliveryLindsey Morales, Director of Partner Delivery
Training and developmentJessica Frye, Executive Vice President of Training and Development
Learning and developmentMichaela Tuttle, Director of Learning and Development
Business analytics and reportingNicholas Wulf, Vice President of Business Analytics and Reporting
Product developmentKathleen Payne, Executive Vice President of Product Development
Information technologyLee Engelhardt, Executive Vice President of Information Technology
One accountable partner. An entire operation behind the scenes.
You deal with one person. Behind them, the whole operation does its part.
YouYour team
Takes the meetings
Closes the work
Gives feedback monthly
Your one contactPartner success manager
Strategy, the monthly results meeting and anything you need changed.
Behind the scenes
PerformancePartner Sales Manager
TrainingTrainer and recruiter
QualityQuality control reviewers
Data and targetingData analyst, Abstrakt Intelligence
Follow-upContent manager
CallsYour BDR team
What you receive
Qualified meetings on your calendar, each with a brief for whoever attends and proof the brief was delivered.
How results reach you
Your Results Portal any time, your CRM if you run one, and a monthly results meeting.
How feedback is handled
Tell your partner success manager. Changes are agreed in your monthly results meeting and taken to the floor.
What you commit to
Program expectations and commitments are defined in your agreement.
Results Portal
Visibility into your program. Confidence in your process.
Abstrakt Intelligence is what our floor works in. The Results Portal is what you log in to: your program on any device, without waiting for a report. It works with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics.
Growing companiesStart with Outbound BDR, pricing starting at $5,000 per month, and add channels as you grow.Outbound BDR →
MidmarketPair outbound with Inbound SDR and Brand Boost, or run all three from $6,500 a month.All solutions →
EnterpriseEnterprise SDR/BDR, priced custom: depends on your needs and the size of the dedicated team we build for you.Enterprise SDR/BDR →
Team, technology and cost, answered
What is included in an Abstrakt sales development program?+
An Outbound BDR program includes a dedicated BDR team certified on your talk track, a partner success manager and weekly floor coaching, a target list built in Abstrakt Intelligence, calls, email, direct mail and LinkedIn every working day, every meeting graded on the 25-point 5 Star Scorecard, your Results Portal and monthly results meetings. Programs start at $5,000 a month.
How much does an in-house SDR cost?+
About $124,700 in year one on our illustrative model at a $55,000 base salary, before ramp time.
What is the fully loaded cost of an SDR?+
Base salary plus commission and bonus ($15,000 in our model), payroll taxes and benefits (25% of pay), tools and data ($550 a month), recruiting and training ($7,000), turnover (35% a year) and manager, QA and admin time. Ramp months, vacancy months, office and equipment come on top. The calculator on this page lets you change every line.
Is outsourcing sales development cheaper than hiring an SDR?+
Often, on first-year budget. On our illustrative model one in-house SDR costs $124,700 in year one and an Abstrakt Outbound BDR program starts at $60,000 a year: $64,700 less, about 52% lower. That is illustrative, not guaranteed savings, and it compares budgets, not headcount: a program is run by a team, not one employee. Your numbers and your program scope will differ.
Who is on the team behind my program?+
A primary BDR and a BDR team dedicated to your program, a Partner Sales Manager who coaches them, a partner success manager who owns your account, and shared specialists in quality control, data, content, recruiting and training.
Who manages the sales development team?+
A Partner Sales Manager manages the BDRs on your program, coaching the floor every week and listening to calls. Your partner success manager owns the account, the strategy and the monthly results meeting.
Do you recruit and train your own reps?+
Yes. Our recruiters hire the BDRs and replace any who leave. Every rep gets two weeks of training before the floor and is certified on your account with AI role plays before they dial your list.
What technology does Abstrakt use?+
Abstrakt Intelligence, our own platform, plus third-party tools named in our program materials: Salesforce, Gong, ZoomInfo, D&B Hoovers, LinkedIn Sales Navigator, Smartlead.ai, Unbounce, Alchemer, Semrush, Dynadot. You do not license, configure or staff any of it. We integrate with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics.
What is Abstrakt Intelligence?+
The software our sales floor runs on. It sizes your territory and builds a reviewed list, trains and certifies each rep on your account, runs the calls and the follow-up, and puts every booked meeting through a quality review before it reaches you.
Are your sales development reps U.S.-based?+
Yes. Abstrakt has 500+ U.S.-based team members on our St. Louis campus, all roles, and no offshore call center.
What does the client receive?+
Qualified meetings on your calendar, each with a brief for whoever attends, the activity behind them in your Results Portal (including recordings of the real calls on your account), a partner success manager and a monthly results meeting.
How does quality control work?+
A reviewer who did not make the call grades every booked meeting on the 25-point 5 Star Scorecard and checks it against the call transcript. Only meetings that pass reach your calendar.
What is included in the base program?+
The Outbound BDR program: the team, the tools and the data, outreach by phone, email, direct mail and LinkedIn, quality control, the Results Portal and monthly results meetings, from $5,000 a month. Program expectations and commitments are defined in your agreement.
What costs extra?+
Add-on programs with their own scope and pricing: Inbound SDR (packages from $1,000 per month) and Brand Boost (packages from $500 per month). Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month. Enterprise SDR/BDR is priced custom.
How is a program different from hiring one SDR?+
Hiring one SDR gets you one person, and you still provide the management, data, tools, training, quality review and replacement when they leave. A program gives you a dedicated BDR team with all of that already running around it. It is not one-for-one: the managers and specialists support many programs.
Can enterprise companies use Abstrakt?+
Yes. Enterprise SDR/BDR runs the same operation into Fortune 1000 and large-enterprise accounts, priced custom to your needs and the size of the dedicated team we build for you.
Our four solutions
Four Solutions. One Team.
Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.
$6,500/monthAll three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program →
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