See how Abstrakt could build your pipeline.

Chapter 1: Your Growth Opportunity · Slide 1 of 13

Today's agenda

Ava's narrationHi, I'm Ava. Thanks for taking a few minutes with us. This is the same walkthrough our strategists give in a live meeting, so you can see exactly how we build a predictable sales pipeline. We'll cover who Abstrakt is, how companies like yours grow today, why we work with only one company per market, our omni-channel process, the team and technology behind it, and your investment options. By the end, you should know whether this is a fit: a yes, a yes with a next step, or not right now. All three are fine answers.

Chapter 1: Your Growth Opportunity · Slide 2 of 13

About Abstrakt

Ava's narrationA quick word about us. Abstrakt is headquartered in St. Louis and works with partners in all 50 states and Canada. We have more than 500 U.S.-based team members and no offshoring, so the people calling on your behalf sound like your buyers. The growth chart on this slide is us, running the exact process you're about to see, on ourselves. We didn't buy that growth. We built it with this system, so you're not anyone's experiment.

About the figures on this slide. The slide comes from our 2026 program deck. Our current approved client figure is 2,000 clients, and 500+ U.S.-based team members counts everyone on the St. Louis campus, not only callers.

Chapter 1: Your Growth Opportunity · Slide 3 of 13

Your current state

Ava's narrationThere are really three ways a business grows. Referrals have the highest close rate, but you can't turn them up when you need pipeline. Inbound works when buyers come looking, but it's expensive and the rules keep changing. Outbound is the one you can predict and control. The hard part is doing it well: it takes expertise, the right technology, consistent daily activity, and people who don't burn out. Ask yourself how many meetings your revenue goal really requires each month, and whether you have a system that produces them.

Chapter 2: Your Market Advantage · Slide 4 of 13

Exclusive market initiative

Ava's narrationWe only take one company per market. Think about it: everyone we call on your behalf is probably working with one of your competitors today. If we represented you and five of them, we'd be competing against ourselves. So once a partner commits, that market closes. This map shows markets where we already have partners. If your market is still open, the first company to claim it gets a real, lasting edge. Ask yourself who your main competitors are, and how it would feel if one of them locked up this program first.

Chapter 3: How We Build Pipeline · Slide 5 of 13

The omni-channel process

Ava's narrationNo single channel wins on its own. Calls connect only part of the time, emails get skimmed, LinkedIn requests get ignored, and mail gets opened but not acted on. Stacked together, phone first, with a direct mail piece, an email and a LinkedIn touch reinforcing each other, they produce far higher response, because by the time we call, your prospect already knows your name. Under the hood it runs in phases: build the list, qualify, introduce, nurture, and set appointments. Let's walk through each one.

Chapter 3: How We Build Pipeline · Slide 6 of 13

Build your target market

Ava's narrationEverything starts with the list. We define your ideal customer with you: industries, company sizes, geography and the exact titles that buy. Then we build that list from the Abstrakt Intelligence Platform, our universal database, which draws on sources like ZoomInfo and D&B Hoovers along with your own customer data, and gets better with every campaign we run. The best callers in the world can't win working a bad list. Get this part right, and everything downstream gets easier.

About the figures on this slide. "Over 125 million records" is the deck's count of records in the platform database. It is a different measure from the 14M+ U.S. commercial buildings mapped in the Abstrakt Intelligence account map.

Chapter 3: How We Build Pipeline · Slide 7 of 13

Launch your marketing strategy

Ava's narrationHere's how a campaign launches. Each month we identify new targets from the database. We send short, text-only emails built for deliverability. After we've spoken with a prospect, they get a customized direct mail piece shaped by that exact conversation, so the follow-up feels earned, not generic. And we connect with active LinkedIn users first, then message them, so the outreach is welcomed rather than ignored. Every channel supports the phone call.

Chapter 3: How We Build Pipeline · Slide 8 of 13

Qualify target companies and decision-makers

Ava's narrationNext is qualification, the research most teams skip. Across a structured sequence of up to ten calls, we confirm who the real decision-maker is, get their direct contact information, and complete a short industry survey: facility information, their current vendor, when their contract renews, and how they make decisions. That intelligence goes straight into your records. Your closers never waste time on a company that was never going to buy, and you learn when each prospect is likely to be ready.

Chapter 3: How We Build Pipeline · Slide 9 of 13

Decision-maker introduction

Ava's narrationNow we have qualified companies and the right person at each one, and the real work begins. It takes an average of eight calls just to reach a key decision-maker, and most teams quit after two or three. We don't. When we reach them, we have the best possible conversation. If an opportunity exists, we set the appointment. If not, we leave the door open and keep building the relationship. How many calls does your team make before giving up?

Chapter 3: How We Build Pipeline · Slide 10 of 13

Nurture qualified companies

Ava's narrationMost decision-makers aren't ready the day we reach them. They're interested, with a caveat: call me when my contract's up, or I need to talk to my partner. So every quarter, qualified prospects get up to five calls, plus email and a landing page, to stay top of mind. It can take 18 attempts to convert an opportunity, and on this slide, 46 percent of appointments come from nurture. When those buyers are ready, you're the company they think of first.

Chapter 3: How We Build Pipeline · Slide 11 of 13

New sales appointments

Ava's narrationWhen a prospect agrees to meet, we pass the baton cleanly. We qualify the lead, send you the appointment by email and text, put the calendar invite in front of the prospect, run a quality assurance check, send reminders to both sides, and follow up with a survey afterward. The result is a qualified appointment: the right company and the right person, who clearly agreed to meet. Not a lead, not a maybe. Your job is to close.

Chapter 4: The Abstrakt Advantage · Slide 12 of 13

Team and technology

Ava's narrationThis is what you actually get: not one hire, a whole team. A partner success manager who owns your account, a primary BDR and a team of BDRs, a Partner Sales Manager, and a support bench of recruiting, training, quality control, content and data. Plus the full tech stack, including Salesforce, ZoomInfo and Gong. Compare that to building it yourself: by this slide's math, one in-house rep runs about 99,500 dollars a year in salary, benefits, technology, training and recruiting, and can quit in six months.

About the $99,500 on this slide. It is the deck's minimum expense for one in-house rep: salary, benefits, technology, training and recruiting. Our current model, which also counts commission, payroll taxes on it and the sales leader's time, puts one in-house SDR at about $124,700 in year one. See the full model.

Chapter 5: Your Program and Next Steps · Slide 13 of 13

Results portal

Ava's narrationYou're never in the dark. The Results Portal gives you lead management, results dashboards for every stage, your invoices, survey results, and My Voice, where you can listen to the real calls made on your account. It also includes The Grow Show, weekly episodes to sharpen your own team. We meet monthly to walk through your results, and we integrate with Salesforce, HubSpot, Pipedrive, Zoho and Microsoft Dynamics, so nothing about your program is a black box.