B2B Appointment Setting for Marketing Agencies
You bring creative command to the table; Abstrakt brings sales savvy. Together, we can turn your marketing agency into an unstoppable force.
Why Add Outbound B2B Lead Generation
to Your Marketing Strategy?
As a marketing agency, you’re no stranger to generating leads. Whether you’re creating a new website, managing a social media campaign, or producing a TV commercial, your end goal is to bring in more customers for your clients. You can find a way to advertise just about anything, including your own services. However, it takes more than a clever tagline and an eye-catching logo to convince clients to join forces with your agency—you need the power of sales.
Marketing and sales may be two sides of the same coin, but they require two completely different skill sets. Your creative team could spin a few words into an unforgettable catchphrase, but they probably can’t turn a cold call into a sales meeting (unless every member of your team is Don Draper). To make the most out of your marketing strategy, you need a separate outbound sales team.
Think about it this way: For every company that knows it needs a brand overhaul, there are several more that don’t realize what a marketing strategy could do for their business. The first demographic might find you through a Google search or social media post because they’re looking for your services. However, you’re missing the majority of potential customers—they’re not searching for you, which means that they’re not seeing your marketing materials and don’t know you exist. With a few cold calls, emails, and social media messages, you can reach a previously untapped market of potential clients, show them the benefits of partnering with your company, and convince them to sign on as a client.
Implementing an outbound lead generation strategy is easier said than done. In addition to hiring a team of sales representatives, you need to train your new employees, come up with a game plan, and spend months doing preliminary work before you can put the plan into action. Plus, if sales isn’t your strong suit, you’ll need a seasoned professional to manage your DIY B2B lead generation program.
If building a sales program sounds like too much for your agency to handle, Abstrakt can help. As an outsourced lead generation provider, we give our marketing agency clients the infrastructure, employees, and resources they need to grow, minus the hefty price tag. You focus on being creative; we’ll focus on connecting you with new opportunities.
How B2B Appointment Setting Works for Marketing Agencies
Most marketing agencies already have a solid inbound marketing strategy. With the best writers, designers, and strategists on your team, it’s easy to build a website that ranks well in search results and post social media content that converts leads into customers. The hard part, however, is reaching prospects who have never heard your company name, browsed your website, or clicked on your social media profile.
B2B appointment setting builds on your existing inbound strategy to reach the leads that otherwise would never come across your services. At Abstrakt, we use a four-step B2B appointment setting approach to ensure that your exceptional marketing materials end up in the right hands. We find businesses in your target audience, whether that’s healthcare, food service, retail, or a combination of industries, and show them the value your agency offers. Then, we set appointments with as many qualified leads as possible and allow you to showcase your creative chops during your sales presentation.
With B2B appointment setting services from Abstrakt, you can increase your visibility, bring in dozens of potential clients, and grow your business—all without making a single sales call.
The Simple Solution
We have years of experience working with local St. Louis companies to generate leads. Let’s talk about how we can help your business.
Our Proven B2B Appointment Setting Process
A lack of direction can tank a great marketing strategy. If you don’t have an end goal in mind and a clear idea of how to get there, you probably won’t end up with the results you envisioned. The same is true for sales—if you don’t know how to get from the first call to an appointment, you might as well quit before you start.
At Abstrakt, we didn’t get to be the top B2B lead generation company in the country by winging it. Instead, we developed a tried and true appointment setting process that yields predictable results every time. These are the four steps we follow to grow your marketing agency.
01
Cleanse
Most marketing agencies have a niche. Some focus on a specific service, like website design; others offer a range of services for a particular industry. We don’t want to waste your time by setting appointments with leads outside of your niche, which is why we take a month to learn about your company before kicking off our program.
During implementation month, we compile a list of potential leads that fit your criteria and collect information about each one. If we learn that some aren’t good candidates, we remove them from your list; otherwise, we gather as much data as possible to give our appointment setters a head start when it’s time to start calling.
02
Introduce
When your team is brainstorming copy ideas, and their first idea falls flat, they can think of another. However, if our appointment setters fail to impress leads during their first phone call, it’s unlikely they’ll have a second chance to redeem themselves. As a result, we dedicate an entire phase of the appointment setting process to introductory phone calls.
The stakes are high during first phone calls—we have to capture a stranger’s attention, convince them not to hang up, and give them a reason to engage in conversation within the first few seconds. If we’re successful, the lead will detail their current marketing strategy and tell us about any issues before agreeing to future correspondence.
03
Nurture
The B2B appointment setting process is similar to airing a TV commercial. Only a few customers will buy your product after seeing your ad once. For most people, your first ad plants the seed for a future purchase, which could be a few days or months in the future. Similarly, it typically takes several conversations for us to set appointments with leads.
During the lead nurturing process, we connect with contacts over phone, email, and social media, depending on which communication method they prefer. As we build relationships with qualified leads, we send them examples of your work and continue addressing their pain points. Our end goal is to set appointments with as many eligible potential clients as possible.
04
Set Appointments
The fourth step of our B2B appointment setting process may sound simple, but it’s more difficult to execute than you’d think. Some leads are nervous about taking the final leap, and it takes a few calls to nail down a meeting time. Plus, for every key decision-maker who shows up to their first meeting, there’s often another who reschedules.
We send meeting invites and recorded audio of our call to each lead to increase our show rate. Then, we update our CRM platform so you can access detailed notes about the lead before attending your sales meeting. Since you know your work better than anyone else, we let you take the reins for your sales meeting.
Ready to Grow Your Business?
Ready to Grow Your Business?
Ready to Grow Your Business?
Get Creative With Your Lead Generation Strategy
As a marketing agency, it’s your job to help clients spread their message through blog posts, content marketing, and web design. Often, that means putting your own sales strategy on the back burner while you focus on projects. Even if you have an in-house marketing department responsible for curating a custom brand strategy and perfecting your online presence, you’re still missing out on potential clients if you don’t have an outbound lead generation strategy in place.
You don’t have to give up your creative freedom to grow your company. Your team can continue developing innovative marketing materials while Abstrakt manages your B2B appointment setting program. By adding an outsourced sales team to your lead generation program, you can avoid the upfront costs of adding a new sales team, gain the expertise of an established lead generation company, and increase your exposure as a leading marketing company.
We’re St. Louis Lead Generation Experts
Interested in learning more? Check out these resources!
Ready to Grow
Your Business?
