Inbound SDR · On-Page SEO

On-page SEO that turns your service pages into sales conversations

On-page SEO is the work done on your own pages: which keywords each page targets, how it is titled and structured, what it says and where it links. Done right, a facility manager searching for your service lands on a page that answers their question and gives them a clear next step.

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Where it fits in your sales process

Where on-page SEO fits in your pipeline

After an SDR call, buyers click through to your site to see if you do what the rep said. If your roofing or HVAC service pages are thin or generic, the visit undercuts the call. Strong pages give the buyer the detail they need and give your reps pages worth sending in a follow-up email.

The same pages pull in buyers who searched on their own. Every service page carries a call to action built for quick sales follow-up, so those inquiries land in the pipeline your appointment setters already work.

Why this matters to outbound

Outbound stirs up demand. Then they look you up.

Our outbound program stirs up demand. When a prospect hears from your BDR, they look you up. What they find decides whether they take the meeting.

Nobody books a meeting with a company they cannot find. The facility manager your rep just called opens a browser before they open their calendar. Five places answer the question for them.

your company name
Your Company: the services you sell, in the cities you serveyourcompany.com
Your Company on Google Maps
A directory listing you did not write

Illustration

The next call either starts with "I looked you up" or it does not get answered. We run the outbound and the search work as one program, so the company a buyer finds matches the one your BDR described.

How our outbound works →Inbound SDR
What we fix

The on-page seo problems that cost you meetings

  • Poor keyword targeting

    Pages aimed at the wrong terms, or every page aimed at the same one, compete with each other. We assign each page the searches it should win.

  • Weak or missing meta tags

    Title tags and descriptions decide whether a buyer clicks your result. We write them for each page around the search and the offer.

  • Thin or low-quality content

    A two-paragraph service page cannot answer a procurement lead's questions. We write content with the substance buyers and search engines look for.

  • No internal linking strategy

    Orphaned pages are hard to find for search engines and visitors. We link related services and resources so authority and buyers flow through the site.

  • Pages that do not convert

    Speed, layout and calls to action decide whether a visitor becomes a lead. We improve them alongside the content.

How it works

How we run on-page seo

  1. Strategy

    Decide what each page should rank for and what content is missing.

    • Business goals, competitor and keyword research
    • SEO content plan covering core topics, content gaps and target terms
    • Uncover competitor SEO strategies

  2. Build

    Structure and write pages around search intent.

    • SEO-friendly URLs, title tags and layout
    • Search-optimized website content
    • Speed, design and call-to-action improvements

  3. Optimize

    Keep pages current and ranking.

    • Update and expand existing content
    • Structured data and internal linking
    • Ongoing monitoring and refinement

  4. Grow

    Add new pages and content every month.

    • New blogs and landing pages each month
    • Local SEO content for the regions you serve
    • Ongoing speed and conversion improvements
Deliverables

What you get

  • Keyword research and page-by-page keyword mapping
  • SEO content plan with topic and gap analysis
  • Title tag, meta description and URL optimization
  • Structured data markup
  • Internal linking plan
  • Monthly SEO content (3,000+ words on SEO Services and Standard plans, 5,000+ on Enterprise)
  • Conversion-focused call-to-action updates
Who does the work

Your dedicated strategist

A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:

  • Digital project manager
  • SEO strategist
  • Copywriter
  • Editor
  • Web designer

The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.

Technical SEO

The technical work under the hood, audited line by line

Google and AI tools decide whether your pages are worth showing before a buyer ever sees them. If the site is slow, cannot be crawled or sends mixed signals about which page is the real one, content and links cannot do their job.

The work starts with a technical site-health audit, then the fixes, then ongoing monitoring under our hosting and site-health maintenance. Here is what the audit covers.

  • Maintenance targets85%+ site health scores and 99% uptime
  • Before launchFour rounds of quality checks before launch

Technical SEO services →Web design →

Crawl and index

  • robots.txt and XML sitemapEvery page you want found is listed and crawlable
  • Index coverage and crawl errorsBroken pages and blocked URLs fixed
  • Canonicals, redirects and duplicatesOne URL per page, old URLs 301-redirected

Core Web Vitals

  • Largest Contentful Paint (LCP)2.5 s or less
  • Interaction to Next Paint (INP)200 ms or less
  • Cumulative Layout Shift (CLS)0.1 or less

Security and mobile

  • HTTPS on every pageNo mixed content, no insecure forms
  • Mobile renderingReadable and tappable on a phone

Readable by search and AI

  • Structured dataOrganization, LocalBusiness, Service and FAQ schema
  • Titles, descriptions and headingsOne H1, clean heading order, unique titles
  • ImagesCompressed, sized and described with alt text

Core Web Vitals targets are Google's published "good" thresholds, measured at the 75th percentile of page loads (Google, web.dev; INP replaced FID in March 2024).

Getting a quote

Quoted to the scope you need

Inbound SDR packages start at $1,000 per month, sold on their own or alongside an outbound program. Tell us the markets you sell into and the services you want found for, and we will quote the scope. Ask for a quote.

Questions

On-Page SEO questions, answered

What is the difference between on-page SEO and technical SEO?+

On-page SEO covers what is on each page: keywords, titles, headings, content and internal links. Technical SEO covers how the site works underneath: speed, crawling, indexing, URLs and security. Most sites need both.

Do you write the content or just optimize what we have?+

Both. We update and expand existing pages and write new ones, including service pages, landing pages and blogs, as part of a monthly content plan.

How many pages do we need for a commercial trades business?+

At least one page for each service you sell and each area you want to win work in. A single page listing every service rarely ranks for any of them.

Will on-page SEO help my sales team?+

Yes. Reps can send a specific, detailed service page after a call instead of the home page, and pages built with clear calls to action bring in inquiries your appointment setters can qualify.

What does On-Page SEO cost?+

On-Page SEO is part of Inbound SDR, Abstrakt's inbound program. Packages start at $1,000 per month. Scope depends on the size of your site, the markets you serve and how much content you need, so we quote it after a short call.

Our four solutions

Four Solutions. One Team.

Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.

All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program

Inbound SDR

Tell us the services you sell and the markets you want to win. An inbound strategist will look at how buyers find you today in Google and AI search, and recommend where to start.

Book my strategy call See Our Work and ResultsCall (314) 338-8865

Or run a free SEO, local and AI search visibility check

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