Lead Generation for Financial Institutions
Get the Right Businesses at the Right Time
Get the Right Businesses at the Right Time
Financial institutions are competitive, which means your bank needs to have a competitive edge over other establishments. At Abstrakt Marketing Group, we believe B2B lead generation for banking is essential to generate new B2B business opportunities consistently. With an efficient lead generation strategy, you have the chance to accumulate more revenue and generate more partnerships with local businesses.
Many financial institutions partner with outsourced lead generation providers so they can leave the sales and business development to experienced representatives. By outsourcing your lead generation efforts, your bank staff has the opportunity to focus on day-to-day operations and provide your current clientele with high-quality customer service.
A common misconception about B2B lead generation is that many businesses believe the more leads, the better. However, we’re here to tell you that’s incorrect. Not every lead is worth chasing—that’s why our process is different from other lead generation providers.
When you partner with Abstrakt Marketing Group, our sales development representatives (SDRs) and business development representatives (BDRs) find and follow up with prospects that meet your ideal customer criteria. For financial institutions, this could include the number of employees, the amount of revenue a business generates each month, quarter, or year, the type of industry the company is categorized as, and other qualifiers.
Leads can be generated in various ways, including referrals, filled-out web forms, or a purchased list of prospective businesses. Depending on how you want to approach your leads, there are two ways your business can nurture relationships with prospective partners:
Outbound lead generation is the process of directly reaching out to specific prospects. With an outbound lead generation service, you have a team of BDRs and SDRs who cold call, send emails, and connect with key decision-makers (KDMs) on LinkedIn to pitch your business’s services. Outbound sales efforts are ideal for building a healthy sales pipeline and consistently developing a relationship with qualified leads over a long period of time. This lead generation strategy ensures that the leads you generate meet your ideal customer criteria.
Our outbound lead generation includes the following services:
Our inbound marketing team works to bring leads to you indirectly. With inbound marketing services, you have the opportunity to develop an optimized website that is user-friendly and prioritizes user intent and experience. Our expert digital strategists help you find keywords that eager prospects are looking for and apply them to your website and social media copy. Our marketing materials are eye-catching and engaging for a wide range of audiences.
We offer banks the following digital marketing services:
With Abstrakt’s all-inclusive lead generation solution, your financial institution has coverage over both local and digital markets. When you sign up for an all-inclusive lead generation program, our outbound and inbound teams work together to guarantee you have the best strategy possible. Taking advantage of both lead generation strategies maximizes your opportunity to generate high-quality leads and obtain a significant ROI.
Lead generation providers have unlimited access to sales tools and technologies to find leads that meet your bank’s customer criteria. When our reps come across prospects that provide little to no value to your financial institution, we move them out of the sales pipeline so we can focus on better business opportunities.
Depending on your company’s needs, we can scale our lead generation efforts up or down. If we’ve helped your business to boom, then we can lower the urgency of setting appointments. On the other hand, if you’re not getting the results you want, we can scale up the number of appointments we set for you each month.
Hiring an internal sales team is costly when you think about compensation packages, benefits, the cost of sales tools and technologies, and more. When you hire an outsourced lead generation provider, you save money and gain access to the latest sales technologies and the most knowledgeable experts in the sales industry.
When considering outsourcing your lead generation efforts, it’s important to remember that it’s not a hands-off experience. The more involved you are with your outsourced sales team, the more successful your lead generation program is. By partnering with Abstrakt Marketing Group, you gain access to an entire sales team, including:
Marketing collateral is an essential addition to your bank’s lead generation efforts. When you take advantage of Abstrakt’s Marketing Collateral service, you receive high-quality sales and marketing assets to bring to your appointments or post online for digital optimization. With our program, you get to choose the types of assets that you want. Our team of marketing collateral managers, copywriters, and graphic designers get to work creating collateral that you’ll be proud to show off.
Each month, our team works directly with your financial institution to decide which asset works best for your specific needs. Our marketing collateral pieces include: