Content your reps can send the minute they hang up
The best follow-up to a good call answers the question the buyer just asked. Content marketing builds that library on purpose: articles, sales collateral, social posts and short video, each planned around a real objection or decision your buyers face, written in your voice and ready for your reps to use.
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Where content fits in your pipeline
After the call, content does the follow-up work. A property manager who said "we already have a vendor" gets a short piece on what to check before renewing. An operations lead who asked about downtime gets the article on how you schedule around production. The rep stays useful between touches instead of sending "just checking in."
Before and after the meeting, the same content builds trust. Prospects who look you up find pieces that show you understand their building, their budget cycle and their headaches. Proposals land with a buyer who has already read how you work.
The content marketing problems that cost you meetings
- Nothing worth sending after a call
Reps fall back on generic follow-ups when there is no content to share. We plan pieces around the objections and questions your SDRs hear every week.
- Scattered, inconsistent materials
Old decks, mismatched one-pagers and off-brand posts make the company look disorganized. We audit what you have and rebuild it as one consistent set.
- No time or people to produce it
Content slips when the marketing person is also the office manager. Our writers, designers and video producer handle production on a steady schedule.
- Content that never turns into conversations
Posts that collect likes but never help a deal are wasted effort. Every piece we plan has a stated job in the sales process.
- Paying for overhead you do not need
A full in-house content team is a big fixed cost. We act as an extension of your team and scale with what you need.
How we run content marketing
- 01
Discover
Learn your brand, your buyers and what already exists.
- Brand voice, identity and positioning
- Buyer pain points and motivations
- Audit of existing content for consistency and effectiveness
- Competitor review for differentiation
- 02
Plan
Give every piece a purpose before anyone writes it.
- Clear messaging and intent for each asset
- The right format for the job: social, video or sales materials
- Each asset tied to engagement or conversion
- 03
Create
Write, design and produce the content.
- Designers, writers and videographers working together
- Visuals and messaging that match across every asset
- 04
Distribute
Get each piece into the places buyers will see it.
- Files formatted for social, web, print and sales use
- Ready-to-use files for quick rollout
- Guidance on where and when to place each piece
What you get
- Content plan built around buyer questions and objections
- Sales collateral suite
- Articles and blog content
- Social media content
- Short video content
- Files formatted for web, social, print and sales use
- Placement guidance
Your dedicated strategist
A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:
- Graphic designer
- Copywriter
- Copy editor
- Marketing manager
- Video producer
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
Quoted to the scope you need
Creative work is priced by the pieces and volume you need. Most clients pair it with an outbound program, so the assets are built for the conversations your SDR is already having. Ask for a quote.
Content marketing questions, answered
What kinds of content do you produce?
Sales collateral, articles, social media posts and video. The plan decides the mix, based on what your buyers need to see and what your reps need to send.
How is this different from just writing blog posts?
Each piece is planned around a stage in your sales process, such as an objection after a cold call or a question before a proposal. Blog posts are one format among several, not the goal.
Can our sales reps use the content directly?
Yes. That is the point. Pieces are delivered as ready-to-use files for email, print and social so a rep can send the right one right after a conversation.
What does content marketing cost?
Creative work is quoted to scope, based on how many pieces you need each month and which formats. We price it after we understand the plan.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
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Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
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Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR - This service is part of
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials, video and direct mail that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
- Secure line
- Session
- Joining
- On camera
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
