Reach the business owners and risk managers evaluating coverage before renewal. We book qualified meetings so your producers spend their time quoting, not prospecting.
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Most commercial insurance agencies don't need another list of cold leads to chase. They need meetings on the calendar. Our reps run calls, email and LinkedIn as one program, so you talk to the business owners and risk managers who have a renewal coming and the budget for it.
Matches your ICP. No bottom-of-market noise.
The actual decision-maker, not a gatekeeper.
Active intent, budget approved, project underway.
These are the problems we hear most from companies like yours, and what we do about each one.
Producers spend more time prospecting than quoting.
We book qualified meetings with in-appetite accounts so producers sell.
You reach prospects too late in the renewal cycle.
We time outreach to renewals so you're in the conversation early.
Referrals can't scale your book.
A steady outbound motion adds qualified opportunities every month.
Reaching the owner or risk manager is hard.
We multi-thread the decision-makers who control the policy.
Every program is built around your highest-value offerings, the service lines we put in front of qualified buyers so your team spends its time quoting real work.
Qualified meetings with in-appetite accounts.
Reaching accounts ahead of renewal.
Targeting specific classes and programs.
Reaching growing, multi-site employers.
Every business with employees, vehicles, property or contracts buys commercial insurance, so the question is not who needs it. It is which accounts fit your carriers' appetite and your producers' expertise. The best outbound targets are businesses in classes you can place well, where a good producer can find something the incumbent broker is missing.
Our guide to building a B2B ideal customer profile covers how we turn appetite and class into a target list.
At most small and mid-sized businesses the owner picks the broker, but the person who knows the renewal date and handles the claims is often someone else. Reach the owner with a reason to review, and use the controller, office manager or HR lead to learn the timing.
Controls: The broker decision, often personally.
Cares about: Cost, not being surprised by a denied claim, and the relationship with whoever handles the account now.
When involved: At renewal and whenever premiums jump.
Controls: The insurance budget, renewal paperwork and premium payments.
Cares about: Predictable cost, audits that do not produce surprise bills, and certificates issued on time.
When involved: In the months before renewal. Usually the best source of the x-date.
Controls: Workers' compensation claims, return-to-work and often employee benefits.
Cares about: Claims handling, the experience modifier and safety programs.
When involved: When comp costs rise or a claim goes badly.
Controls: The marketing process, broker of record and program structure.
Cares about: Total cost of risk, carrier quality and good data.
When involved: On a formal schedule, often with a set marketing window each year.
Controls: Drivers, safety programs and contracts that require certificates.
Cares about: Keeping trucks moving and contracts compliant.
When involved: When a customer contract or a claim forces a coverage question.
A renewal coming up with a reason to look. Without the reason, a renewal date just tells you when they will sign with the incumbent again.
It runs on the renewal calendar. Businesses switch agencies at renewal, so outbound is about learning the x-date, earning enough trust to take the account to market before the incumbent does, and being in place when the decision gets made.
The usual sequence is a first conversation that learns the renewal date and what the owner would change, a coverage review meeting, authorization to approach carriers or a broker-of-record letter, then quoting and a proposal ahead of expiration. Carriers generally work with the first agency to submit an account, so an incumbent who remarkets early can block your markets. Timing is the whole game.
There is rarely a new budget to find. The premium is already being spent, and the question is which agency places it. That makes the decision a comparison of advice and service, not a new purchase.
Displacing a long-standing agent rarely happens on price alone. It happens when you show the owner a gap the incumbent never raised, or when you take one line, such as the fleet or workers' comp, and earn the rest at the next renewal.
"Not now" almost always means "not until renewal." A business that renewed last month is a prospect for next year. Record the x-date, the incumbent agency and carrier, and what the owner liked and disliked, then schedule the next touch for the months before expiration. Our Growth program nurtures accounts for up to 18 months, enough to cover a full renewal cycle.
Insurance objections are mostly about loyalty, timing and whether the owner sees insurance as advice or a commodity. Each answer tells you where the account sits on the renewal calendar.
What it tells you: Loyalty to a person, often not to the agency.
Next step: Ask when they last had a second opinion on coverage, and offer a review rather than a quote.
What it tells you: They see insurance as a commodity, and you would be a price check.
Next step: Explain that you need current policies and loss runs to quote properly, and ask for a short review. If they only want a number, decide whether the account is worth it.
What it tells you: The date.
Next step: Record the x-date, ask what they would change next time, and schedule follow-up ahead of the next renewal.
What it tells you: Price is not the pain. Coverage gaps or service might be.
Next step: Ask about their last claim and their last audit. Either one usually reveals whether there is a reason to meet.
What it tells you: You reached someone who does not own the decision, or an owner who has delegated it.
Next step: Ask who reviews the renewal internally and when it lands on their desk.
A qualified appointment is with the person who chooses the broker, at a business in your appetite, with a known renewal date far enough out to market the account and a stated reason to review.
That is how we define a qualified appointment for agencies. If your producers would rather quote than prospect, our appointment setting service keeps their renewal calendar full, and our cold calling framework shows how the first conversation is run.
A repeatable, transparent process, built and managed for you end to end.
We map your total addressable market, scoring accounts and 200+ buying-intent signals to find the ones most likely to need you now.
A U.S.-based SDR team runs the cold calls, backed by email, LinkedIn and customized direct mail.
Every interested contact is vetted against your ideal profile. Only real opportunities with real timing move forward.
The meeting lands with full context, and every touch is logged in your Results Portal.
Aggregated across active commercial insurance partners, the kind of pipeline a managed outbound program builds.
Client testimonials and verified reviews from the companies we grow.
Plug in your revenue goal and average deal size, and we'll show you the qualified meetings per month you need to book. No form, no email, just the math.
Open the Business Growth FormulaWhere new commercial insurance business comes from right now, built from our own talk tracks.
A quick call to see if your market is still open and whether we're the right fit. We'll walk you through how the program works, no long sales process, no obligation.
A quick 15-minute market & fit call.
The framework for reverse-engineering a revenue goal into the exact number of qualified meetings you need every week.
Read the ArticleWe publish a client result after the client approves it and the figure has a period. There is no approved insurance story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified insurance meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
New-business appointments with in-appetite accounts, renewal-timed conversations, niche/program business, and multi-location employers.
Business owners, CFOs, risk and HR managers, and operations leaders who control the policy decision.
Most agencies sell leads, names and emails you chase. We sell booked meetings with qualified buyers, each verified against three checks: Right Company, Right Contact, Right Timing.
Both. Whether you serve a single metro or operate across multiple states, we build the target list to match your footprint.
Often, yes. Owners, controllers and office managers will usually share the renewal month when the question comes with a good reason. When a contact will not share it, we record what we learned and keep the account in a nurture cadence so it comes back before the next likely renewal.
No. SDRs book the meeting and gather the timing and context. Coverage advice, quoting and anything that requires a license stays with your producers.
Yes. The target list is built from your carriers' appetite and the classes your producers know best, whether that is contractors, transportation, manufacturing or another niche.
Early enough to get current policies and loss runs, review them, and approach carriers before the incumbent remarkets the account. For most commercial accounts that means months ahead of expiration, not weeks.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDRDedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDRA website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDRSell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand BoostGet Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
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