Commercial Insurance Lead Generation

Grow your book of business and score your next major account with commercial insurance lead generation services from Abstrakt.

How To Get Commercial Insurance Leads

Whether you’re an insurance producer or an account manager juggling dozens of clients on a daily basis, you know how tough it is to make time for lead generation. You can’t neglect your current clients to look for new ones—after all, bringing in new leads becomes meaningless if you lose long-term relationships in the process. However, you can’t grow your business without increasing your client base.

How do you get commercial insurance leads when you barely have enough time in the day to keep up with client requests? You could continue to make frantic cold calls every time you get a five-minute break from renewal meetings, carrier conversations, or proposal presentations. Or you could spend your days winning new business and attending to your loyal clients without spending any time prospecting. Which option sounds better?

With Abstrakt as your commercial insurance lead generation partner, you don’t have to worry about searching for potential clients, introducing them to your business, or convincing them that you’re the right agent for their needs. Instead, we send high-quality leads who are ready to buy straight to you, so you can focus on what you do best—closing deals.

B2B Commercial Insurance Appointment Setting:
Build a Sustainable Pipeline of Your Ideal Clients

Before you can start blowing prospects away with the insurance proposal you spent days perfecting, you need to get them through your doors and that’s easier said than done. Your ideal clients probably already have insurance agents, and it takes more than a few phone calls to convince them to consider switching. That’s where Abstrakt’s commercial insurance lead generation skills come into play.

Here’s how we use our B2B appointment setting services to generate commercial insurance leads.



We only spend our time chasing qualified leads during the commercial insurance lead generation process. To determine who’s qualified, we go through our lead list and gather data on each. Then, we see if they fit your criteria for industry, company size, and insurance needs. After we have details about each lead’s company and their contact information, our cleansing team picks which prospects should move forward in the pipeline.



Once we cleanse and finalize our list, our appointment setters contact your commercial insurance leads. This first conversation sets the stage for the rest of our relationship, so we focus on building a rapport and demonstrating your agency’s value. Our team asks leads about their pain points, insurance goals, and timeline to determine how to move them forward in the buying journey.



Very few leads will pick up the phone, listen to a pitch, and decide to buy your product immediately. Most need time to understand why you’re a better choice for their insurance needs than their current agent. During this time, we use frequent phone calls, personalized emails, and targeted marketing collateral to nurture leads. Because every lead is different, we tailor our commercial insurance lead generation method to fit each one.


Set Appointments

Our end goal of commercial insurance lead generation is to set appointments with your leads, whether it takes a few phone calls or an entire year of emails. Once the potential client is ready to move forward, we schedule an appointment between them and your team. Additionally, we update our lead generation portal frequently to ensure you have every detail you need to create the most effective B2B sales presentation.

Ready to Grow Your Insurance Agency?

Ready to Grow Your Insurance Agency?

Ready to Grow Your Insurance Agency?

How We Use Marketing Collateral
To Get Leads for Insurance Businesses

You may know exactly why your lead needs a new errors and omissions or product liability policy, but it’s not always easy to explain why. Risk management is complicated, and people outside the insurance industry often can’t pinpoint the difference between two coverage types or policy forms. With professional marketing collateral, you can get leads for your insurance business by sharing information that’s quick to read and easy to understand.

Our experienced copywriters, editors, and designers know how to take even the most complicated topics and turn them into easily digestible pieces of content. Depending on your needs, we can create various pieces of content to use during the commercial insurance lead generation process, including:

  • Corporate brochures: This collateral type provides a perfect introduction to your company during the early stages of B2B appointment setting.
  • Sell sheets and infographics: When leads don’t understand a particular coverage type, these informational documents boil down the essential details.
  • Videos: Sometimes, showing is better than telling. A high-quality corporate video shares a lot of information in a short amount of time to help leads understand your company’s value.
  • Case studies: If potential clients can see that you solved a problem for a similar company, they’re more likely to consider a partnership.
  • Pitch decks: A pitch deck can save you hours in preparation for your sales meeting. All you have to do is fill in details about your current prospect before you’re ready to pitch.

Our incredible creative team can create any type of sales collateral for commercial insurance lead generation clients. All you have to do is share your idea, and we’ll bring it to life.

Support Your Sales Team
With Lead Generation for Commercial Insurance Agents

Your producers and customer service teams have enough on their plate as it is. Why should they have to prospect on top of their regular tasks? Give them the support they need by outsourcing B2B lead generation for your commercial insurance agents.

Abstrakt has the many tools and team members you need to find prospects and turn them into clients. Plus, we have over a decade of experience providing commercial insurance lead generation services for companies across the country. We offer a team of sales development representatives (SDRs) for less than the cost of one in-house team member that will allow you to spend less on sales and maximize your return on investment.

In addition to our comprehensive outbound commercial insurance lead generation services, we also offer:

If you’re ready to grow your insurance agency and smash your sales goals, it’s time to choose Abstrakt as your commercial insurance lead generation partner.

Close up view of person looking over insurance documents

The Abstrakt Lead Generation Advantage

What Makes Us Different



Because of our explosive growth and career opportunities, we have been able to attract the very best in the B2B lead generation space. That means you will have an A-Player working with your business to help you grow.



We have been doing this for 10 years now. We are happy to have partners in every state in the U.S., and we are constantly developing innovative strategies within your industry.



When we work with you, we don’t work with anyone else in your market. We are in the trenches helping grow your market share and sales. How could we do the same thing for your competitors?



When you invest in us, we invest in you. You’ll have an activity or lead guarantee, and if we don’t hit it, we’ll work for free until we do.


All-In-One Solution

We do everything you need to grow your business, all under one roof.

Ready to Grow
Your Business?