Securing manufacturing sales leads is difficult when you’re focused on running all the other operations in your facility. Abstrakt can build you a custom marketing strategy guaranteed to bring in industrial sales leads while you handle other business matters.
Whether you’re a contract or project-based manufacturing outfit, building a dedicated sales team is a challenge. When you’re busy fulfilling client needs and manufacturing products, it’s impossible to find the time necessary to vet, hire, and onboard a qualified sales and marketing team. Lead generation strategy for many manufacturers is an afterthought, and it’s no surprise why.
Your current clients deserve all of your attention. After all, a manufacturing company won’t stay in business for long if it’s employees become so obsessed with increasing sales that they ignore their long-term clientele. If you don’t have a crew of experienced sales employees on your payroll, you don’t have to spend six figures on hiring them—you can become an Abstrakt partner for a fraction of the price.
For the past decade, we’ve been mastering the art of B2B lead generation and causing predictable growth for our clients. We use innovative lead generation strategies to capture your top prospects and turn them into revenue opportunities for your business. We pitch your products and services to potential clients in your industry. Once we’ve vetted and nurtured a contact, we pass the generated lead to you and provide everything you need to close the deal.
No lead generation strategy is complete without a well-defined sales funnel. Before you start tracking down industrial sales leads, you need a sales and marketing team you can depend on to present your products and services consistently and effectively to potential clients. Abstrakt specializes in B2B marketing. When you work with our marketing strategists and sales development reps (SDRs), you receive a state-of-the-art sales funnel that transforms prospects into qualified leads and, ultimately, brand new clients.
Knowing when a retail or distribution lead is between providers and ready to start a new partnership is a tough skill to master. Abstrakt removes all the guesswork involved in hunting down and scoring a new buyer. You don’t have to worry about finding leads at the right time and convincing them that your products are worth buying. We handle the tricky first steps of the sales cycle and let you tackle the fun part: closing the deal.
Using our strategic four-step appointment setting process, we get in front of as many potential customers as possible, move the best opportunities into our sales pipeline, and maintain consistent communication to ensure every qualified lead stays in the running. It’s a sales strategy that makes lead generation for manufacturers a reliable and predictable process.
Here’s how our sales and marketing teams use B2B appointment setting services to produce quality leads for your business:
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Abstrakt doesn’t waste time with false sales leads. We take the time to research and vet our list of prospects to determine who’s a qualified lead and who isn’t. We look for companies that need your products and services and are interested in partnering with a new manufacturing company.
The sales team collects information like company size, industry, and contact information for key decision-makers. We scrub our list for inaccuracies or gaps in knowledge and hop on the phone with prospects to ask qualifying questions and make sure they’re worth pursuing. Cleansing is essential to lead generation for manufacturers. It sets the stage for the rest of the customer prospecting process.
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Once we’ve cleansed and finalized our lead list, we make first contact with key decision-makers. Our first conversation with a lead shapes our future relationship with them. We strive to develop a rapport and make a lasting impact during every introductory phone call or email. To ensure we’re bringing you the right manufacturing sales leads and representing your products and services accurately, we give our sales reps 40 hours of training before they pick up the phone.
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To keep leads in your pipeline until they’re ready to buy, you need to nurture them with consistent communication and relevant sales materials. Our B2B marketers know how to keep an industrial sales lead interested without overwhelming them with contact. While many leads do buy during the nurture phase, it’s very rarely after the first call. Multiple touchpoints are needed to make your manufacturing company first in mind when a potential buyer is ready to make a new purchase.
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This is the moment the manufacturing lead generation process all comes down to. We’ve nurtured a B2B lead to the point they’re ready to make a purchasing decision. Our reps schedule a meeting between the potential client and your team and pass along all the relevant information you need to close the deal successfully. With a killer sales pitch, your dream of increased sales will come true.
You may have the services or equipment a client needs to excel in their industry, but how do you let them know that? Explaining what your product is and why a customer needs it isn’t simple. However, with a digital marketing team by your side, you can leverage assets like brochures, corporate video production, social media, and case studies to inform and persuade potential buyers. With professional marketing collateral, your lead-scoring efforts reach heights you may never have thought possible.
By overhauling your website, social media profiles, and overall digital presence, you can attract qualified leads and prompt them to reach out to you. Abstrakt’s skilled copywriters, editors, producers, and designers understand how to attract B2B leads with targeted, keyword-rich content that effectively illustrates your products or services and is easy to find.
We tailor content according to your needs. When our digital marketing team drives lead generation for manufacturing companies, we offer the following services:
Are you ready to take your digital marketing and sales strategy to the next level? Choose Abstrakt as your manufacturing lead generation partner.
