The Growth Formula Calculator.

A worked example

Take the numbers already in the calculator. A company doing $5 million wants to reach $8 million and expects to lose $750,000 of existing revenue to churn this year, so it needs $3.75 million in new sales. At a $40,000 average deal that is 94 new customers. Closing 25% of the pitches it runs means 376 pitches, and if 80% of booked meetings actually happen, 470 qualified meetings have to be booked. That is about 40 a month.

Which input moves the number most

Show rate and close rate work on every meeting you book, so small changes there matter more than they look. In the same example, getting the show rate from 80% to 90% cuts the meetings needed from 470 to 418. Lifting the close rate from 25% to 30% cuts it to about 393. Neither costs a single extra dial, which is why every meeting we book is graded on a 25-point scorecard before it reaches you (the 5 Star Quality Process).

Pressure-test the monthly number

Forty meetings a month is a real workload. Before you commit to it, check two things. First, how many dials and conversations it takes to book one meeting in your category: our B2B prospecting benchmarks break that down from more than 3 million logged calls. Second, whether your territory holds enough buyers to support it: every market page shows how many larger business sites and competing contractors are in that metro. Then compare the cost of hiring the reps yourself with the SDR cost calculator.