Commercial trades
Contractors selling to facility, property and operations leaders: HVAC, roofing, paving, electrical, cleaning, landscaping, painting, flooring, fire protection and construction.
B2B Lead Generation Services
B2B lead generation that fills your pipeline.
We work as the outsourced sales development team for companies that sell to other businesses. Our U.S.-based SDRs work under your name to find your best-fit accounts, start the right conversations and turn them into qualified pipeline.
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Book my strategy call
Get qualified meetings on your calendar.
Tell us where to reach you. A strategist calls within one business day to walk through your market and a program.
- A 30-minute call with someone who runs outbound programs for a living.
- We tell you if your territory is still open: one client per trade per territory.
- No obligation. Prefer to talk now? Call (314) 338-8865.
The Basics
What is B2B Lead Generation?
B2B lead generation is the process of identifying companies that fit your ideal customer profile, reaching the decision-makers inside them, and turning interest into qualified sales opportunities. Done right, it is not a list of names. It is a steady, predictable flow of meetings with buyers who have a real need, a real budget, and the authority to act. Abstrakt runs that engine end to end: data, outreach, qualification, and booked meetings on your calendar.
How It Works
How our lead generation program works.
1
Build the target list
We map your total addressable market and score every account against your ideal customer profile, so your team only ever works in-market opportunities.
2
Run multi-channel outreach
Trained SDRs work the phone, email, and LinkedIn as one coordinated sequence per account, not five disconnected campaigns.
3
Qualify every opportunity
Each lead passes a three-check standard, Right Company, Right Contact, Right Timing, before it ever reaches your reps.
4
Hand off and report
Qualified meetings land on your calendar and every dial, reply, and booked meeting is visible in your live results portal.
Why Abstrakt
Why companies choose Abstrakt for lead generation.
U.S.-based SDRs
Trained specialists who learn your business and represent your brand like badged members of your team.
Proprietary intelligence
A data and intent platform that targets accounts showing real buying signals, not stale lists.
One client per territory
We will not run the same program for a direct competitor in your territory, so the meetings we book are yours alone.
Proven at scale
100,000+ qualified meetings booked every year for 2,000 clients across local and national B2B.
Outbound vs Inbound
Should your lead generation be outbound, inbound or both?
Outbound lead generation goes after buyers who fit your profile whether or not they are shopping. Inbound catches buyers who are already searching. Most B2B companies selling high-value contracts need outbound to control volume, and inbound so the buyers outbound wakes up find a credible company when they look you up.
| Outbound lead generation | Inbound lead generation | |
|---|---|---|
| Who it reaches | Accounts you choose, including ones not shopping yet | Buyers already searching for what you sell |
| What controls volume | List size, SDR capacity and cadence | Search demand, rankings and ad spend |
| When it starts producing | Once the list and messaging are ready | As pages rank and the site earns trust |
| Where it breaks | Stale data and loose qualification | Thin search volume for niche or local B2B services |
For commercial trades, search volume for one service in one metro is small, and the best buyers, a facilities director with a dozen buildings or a property manager with a portfolio, are often not searching at all. They re-bid when a contract ends or the incumbent slips. That is why our programs lead with outbound.
Inbound is the second half: when an SDR calls, the buyer looks you up, and what they find decides whether the meeting holds. We run that side through Inbound SDR, our inbound lead generation program. Harring Fire Protection ran both at once; read how outbound and inbound together produced $200K in new business.
Target List
How do we build a B2B target list worth calling?
The list is where most lead generation fails before the first dial. We build it from your ideal customer profile down: which companies, which locations, which people inside them, and whether the contact data is still true.
01
Define the ICP
We start from your best current customers: industry, size, number of sites, services bought and the deal size that justifies your closer's time. We also write down who is out. The method is in our guide to building a B2B ICP.
02
Build the account list
Matching accounts go into a defined territory and get tiered. Foundation programs start with a custom 1,500-account target list; tier 1 accounts get the deepest research and the most touches.
03
Identify decision-makers
On a commercial account the buyers can be the owner, the operations or facilities lead and procurement. We map who holds the budget, who lives with the problem and who signs.
04
Keep the data accurate
Contact data decays as people change jobs. Reps verify as they work: a wrong number, a bounced email or news that the facilities manager left all go back into the record. Abstrakt Intelligence handles mapping, scoring and trigger monitoring underneath.
A practical test for any list, ours included: pull twenty records at random and call them. If the named person is gone or the role has changed on several of them, the list will cap your results no matter how good the reps are.
Channels and Cadence
Which channels do we use, and how often do we reach out?
Our programs are phone-led, with email, LinkedIn and direct mail working the same accounts as one sequence. The phone is where qualification happens. The other channels build recognition so the call gets taken.
- Phone. The only channel where a rep can ask about timing, the current provider and who else is involved in one conversation.
- Email. Carries the specific reason you are reaching out and gives a busy buyer an easy way to reply. See how we run cold email.
- LinkedIn. Puts a face behind the name before the next call and reaches people whose direct line is not on file. See LinkedIn lead generation.
- Direct mail. A physical piece to high-value accounts that cuts through a crowded inbox. Cold direct mail is added on the Growth program.
How many touches, over how long, depends on deal size and how many people sit on the account. We lay out the sequence logic in how to build a multi-channel outbound cadence, and the calling side in our B2B cold calling framework. To hear how a call runs, pick your industry for a dramatized sample call, written from our talk tracks and voiced by AI.
Qualification and Nurture
When does a lead become qualified, and what happens to the rest?
A lead is a person at a company that fits. It becomes a qualified appointment only when it passes three checks and a decision-maker agrees to meet your team. Accounts that fit but are not ready go into nurture, not the trash.
"Lead" can mean anything from a downloaded contact to a real conversation, so we cover the difference in appointment setting vs lead generation and on our appointment setting page. For the whole path from lead to signed customer, see customer acquisition services. Every lead has to clear three checks:
- Right Company. The account fits your ICP: industry, size, location and a need you can actually serve.
- Right Contact. The person in the meeting controls or heavily influences the decision, not someone who will "pass it along".
- Right Timing. There is a reason to talk now: a contract coming up, trouble with the current provider, a project in planning or a budget opening.
Most fit accounts fail the timing check on the first call. A facilities director who just signed a three-year agreement is still a prospect; you just know when to come back. Reps log the renewal date and the incumbent, then keep the account warm until the window opens. That is the job of lead nurturing. Growth programs nurture for up to 18 months. Mechanical Service & Systems signed a $595K HVAC agreement after about two years of nurture on a single account. The full meeting standard is on what counts as a qualified appointment.
Buy vs Build
Should you buy leads or build pipeline?
Buying leads gets you names. A sales development team that works as an extension of yours builds pipeline: qualified meetings and a nurture list that keeps producing. Bought data only works if your team has time to call and follow up.
| Bought list or pay-per-lead | An outsourced sales development team | |
|---|---|---|
| What you receive | Contact records, or contacts flagged as interested | Qualified meetings with decision-makers, with account notes |
| Who does the outreach | Your team | A U.S.-based SDR team working your territory under your name |
| Exclusivity | Depends on the vendor; the same data is often available to competitors | One client per trade per territory |
| What happens to "not now" | Usually nothing | Logged with timing and nurtured |
| What you can see | A file or a lead count | Every dial, email, conversation and booked meeting in the Results Portal |
The hidden cost of bought leads is follow-up. Someone has to call each one more than once and remember who said "call me in the spring". In many contractors that is a closer or the owner, and prospecting slips first when the work gets busy. Handing that daily work to a team is what sales prospecting services are for. If you are weighing building that function yourself, read in-house SDR vs outsourced appointment setting.
Measurement
What should you measure in a lead generation program?
Measure qualified meetings held and the pipeline they create. Activity numbers tell you whether the engine is running. They do not tell you whether it is working.
- Activity. Dials, emails and LinkedIn touches. Useful mainly for spotting a stalled program.
- Decision-maker conversations. How often reps reach the right contact. A low number here usually points to the list, not the reps.
- Qualified meetings set and held. Meetings that pass all three checks, and how many actually happen.
- Proposals. How many meetings turn into a bid or proposal. This is where you find out whether the targeting is right.
- Closed revenue. The number that pays for the program. In long-cycle trades, judge it over quarters, not weeks.
Work backward from your revenue goal to the number of meetings you need each month. Our pipeline math guide and growth calculator walk through it with your numbers. Activity, conversations and booked meetings are visible at any hour in the Results Portal.
Industries
Which industries do we generate leads for?
Commercial trades and B2B companies. Each trade has its own buyers and buying windows, so each gets its own playbook. Contractors: see appointment setting for commercial contractors.
B2B companies
Sellers with defined buyers, from growing startups to established firms, including manufacturing, SaaS, commercial insurance, consulting, logistics, PEOs, staffing, waste and recycling, material handling and agencies.
Local and regional markets
We take one client per trade per territory and will not run the same program for a direct competitor in your territory. See our market guides and Local Outbound BDR.
Questions, Answered
B2B Lead Generation FAQ
What is B2B lead generation?
B2B lead generation is finding companies that match your ideal customer profile, reaching the right decision-makers and turning them into qualified sales opportunities. Abstrakt runs the full motion, from data and outreach to qualification and booked meetings.
What is outbound lead generation?
Outbound lead generation means contacting accounts that fit your ICP directly, by phone, email, LinkedIn and mail, instead of waiting for them to find you. It gives you control over who you talk to and how many conversations happen each month. We run it as outsourced BDR services.
What is the difference between lead generation and appointment setting?
Lead generation produces qualified interest; appointment setting books a confirmed meeting with a decision-maker. Our programs do both. See appointment setting vs lead generation.
How long before a lead generation program produces results?
The first stretch goes into the ICP, list and messaging. How fast meetings become revenue depends on your sales cycle: a design-build GC landed a $900K project in month three, while MSS closed its $595K deal after about two years of nurture.
What happens to leads that are not ready to buy?
They are logged with what we learned, such as the renewal date and current provider, and nurtured until the timing changes. Growth programs include nurture for up to 18 months.
Will you generate leads for my competitors?
Not in your territory. We take one client per trade per territory and will not run the same program for a direct competitor in your market.
Do you generate B2B or B2C leads?
Only B2B. We work with companies that sell to other businesses, from local commercial contractors to national and enterprise sellers.
Do you guarantee appointments?
Yes. Every program carries an appointment guarantee based on your industry; the exact number is in your agreement. If we miss it by the end of the year, we work for free until we hit it. Every meeting that counts toward the number has to pass the three-check standard.
Where this runs, and the proof behind it
By trade
- Commercial Cleaning & Janitorial appointment setting
- Commercial Construction appointment setting
- Commercial Electrical appointment setting
- Commercial Flooring appointment setting
- Commercial HVAC appointment setting
- Commercial Landscaping appointment setting
- Commercial Painting & Coatings appointment setting
- Commercial Roofing appointment setting
- Fire Protection appointment setting
- Managed Service Providers appointment setting
- Paving & Asphalt appointment setting
By market
Client results
Our four solutions
Four Solutions. One Team.
Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.
- This service is part of Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, direct mail and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
- Inbound SDR SEO and AI search: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- A new blog every business day
- Every blog posted to up to 3 social platforms, chosen from LinkedIn, Facebook, Instagram, TikTok, YouTube and X
- Brand Boost Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
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