A website that holds up when a buyer checks you out after the call
Almost every meeting your SDR books gets a website visit before it happens. The facility manager or procurement lead wants to see what you do, where you work and whether you look able to handle their building. We plan, write, design and build sites that answer those questions quickly and give the visitor an easy way to ask for a conversation.
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Talk with a strategist about inbound leads.
Fill in the form and a strategist calls you within one business day.
- 30 minutes with someone who runs outbound programs.
- We check if your territory is open. One client per trade per territory.
- No obligation. Rather talk now? Call (314) 338-8865.
Where your website fits in your pipeline
The call earns a few minutes of attention. Before the meeting, the buyer opens your site and often forwards it to whoever signs off. If it looks dated, loads slowly on a phone or is vague about your services, the meeting gets pushed or cancelled and your rep never hears the reason.
The site is also what your reps send. A service page, a project page or a capabilities page gives an SDR a specific link for a specific prospect after the call. Forms and calls are tracked and connected to your CRM, so inbound requests land in the same pipeline your reps already work instead of a shared inbox.
Outbound stirs up demand. Then they look you up.
Our outbound program stirs up demand. When a prospect hears from your BDR, they look you up. What they find decides whether they take the meeting.
Nobody books a meeting with a company they cannot find. The facility manager your rep just called opens a browser before they open their calendar. Five places answer the question for them.
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The next call either starts with "I looked you up" or it does not get answered. We run the outbound and the search work as one program, so the company a buyer finds matches the one your BDR described.
The web design problems that cost you meetings
- Outdated design
A site that looks ten years old tells a buyer the company might be too. We design a custom site around your brand and the work you want more of.
- Frustrating user experience
Buyers leave when they cannot find a service or a phone number. We build the sitemap around how commercial buyers look for what you sell.
- Slow load times
A slow page loses the visitor before your message loads. We build for speed and keep measuring it after launch.
- Not mobile friendly
Plenty of follow-up research happens on a phone between meetings or on a job site. Every page is built and tested to work at phone width.
- Low search visibility
A site that does not rank only gets visitors your reps sent. Keyword planning, on-page SEO and technical setup are part of the build, not an add-on.
How we run web design
- 01
Month 1: Strategy and design
Decide what the site needs to say and to whom, then show you how it will look.
- Review of your core services, design goals and competitors
- Sitemap and keyword plan built around how your buyers search
- Custom mockups that match your brand
- Design and development roadmap with consistent branding, content and technical standards
- 02
Month 2: Build and write
Write the copy and build the site.
- Copy for each service, written for the people who buy it
- Fast, secure build optimized for performance and search
- Forms, calls and integrations set up
- 03
Month 3: Test and launch
Check everything before a buyer sees it.
- Testing of every link, form and integration
- Responsive checks on phones, tablets and desktops
- Final approvals and go-live
- 04
Month 4 and on: Optimize
Keep the site fast, current and converting.
- Speed and conversion improvements
- Performance monitoring and SEO updates
- New features and pages as the business grows
- Hosting and site health maintenance
What you get
- Custom design, no templates
- Sitemap and keyword plan based on competitor research
- Service page copy written for commercial buyers
- Mobile-ready, fast-loading build with on-page SEO
- Pre-launch testing of links, forms and integrations
- Hosting and site health maintenance
- Ongoing speed, conversion and SEO updates after launch
Your dedicated strategist
A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:
- Digital project manager
- Web designer
- Web developer
- SEO strategist
- Copywriter
The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.
The technical work under the hood, audited line by line
Google and AI tools decide whether your pages are worth showing before a buyer ever sees them. If the site is slow, cannot be crawled or sends mixed signals about which page is the real one, content and links cannot do their job.
The work starts with a technical site-health audit, then the fixes, then ongoing monitoring under our hosting and site-health maintenance. Here is what the audit covers.
- Maintenance targets85%+ site health scores and 99% uptime
- Before launchFour rounds of quality checks before launch
Crawl and index
- robots.txt and XML sitemapEvery page you want found is listed and crawlable
- Index coverage and crawl errorsBroken pages and blocked URLs fixed
- Canonicals, redirects and duplicatesOne URL per page, old URLs 301-redirected
Core Web Vitals
- Largest Contentful Paint (LCP)2.5 s or less
- Interaction to Next Paint (INP)200 ms or less
- Cumulative Layout Shift (CLS)0.1 or less
Security and mobile
- HTTPS on every pageNo mixed content, no insecure forms
- Mobile renderingReadable and tappable on a phone
Readable by search and AI
- Structured dataOrganization, LocalBusiness, Service and FAQ schema
- Titles, descriptions and headingsOne H1, clean heading order, unique titles
- ImagesCompressed, sized and described with alt text
Core Web Vitals targets are Google's published "good" thresholds, measured at the 75th percentile of page loads (Google, web.dev; INP replaced FID in March 2024).
Websites we have built
Quoted to the scope you need
Inbound SDR packages start at $1,000 per month, sold on their own or alongside an outbound program. Tell us the markets you sell into and the services you want found for, and we will quote the scope. Ask for a quote.
Web Design questions, answered
How long does a new website take?
The build is planned in three monthly phases: strategy and mockups, then copy and development, then testing and launch. Optimization continues after launch. How fast it moves depends mostly on how quickly content and approvals come back from your side.
Do you use templates?
No. Each site is designed around your brand, your services and the buyers you sell to. The structure comes from research into your competitors and how your buyers search.
What should a commercial contractor's website show?
What you do, where you do it, the kinds of buildings and clients you work for, and examples of finished work. A buyer who took your SDR's call should be able to confirm all of that in under a minute and find a way to reach you.
Who maintains the site after launch?
We do. Hosting and site health maintenance are part of the plan, along with ongoing speed, conversion and SEO updates.
What does Web Design cost?
Web Design is part of Inbound SDR, Abstrakt's inbound program. Packages start at $1,000 per month. Scope depends on the size of your site, the markets you serve and how much content you need, so we quote it after a short call.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
-
Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
- This service is part of
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials, video and direct mail that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
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- Joining
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