Commercial lead generation and B2B appointment setting in Baton Rouge

Baton Rouge has 1,972 business sites with 20 or more people on site in the categories commercial trades sell to, #67 of the 100 markets we cover, and 1.35 times the national concentration of bank and credit union offices. Private business establishments grew 2.6% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

Ask Ava anything about the information on this page.

Local B2B snapshot

How many businesses are in Baton Rouge, and which ones buy

Baton Rouge has 9,502 establishments in the categories commercial trades sell to, 1,972 of them with 20 or more people on site. Compared with the national mix it over-indexes on bank and credit union offices (1.35x), retail stores (1.31x) and warehousing and distribution (1.29x). Added over the past year: restaurants (+82), medical, dental and outpatient offices (+60) and retail stores (+18). Down: hosting and data processing companies (-11) and auto dealerships (-1).

  • 9,502 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 1,972 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • +2.6% private business establishments, 2025 Q1 to 2026 Q1 (29,625 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 1.35x the national concentration of bank and credit union offices

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 1,947 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Baton Rouge)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Baton Rouge

  1. Restaurants 1.21x the U.S. mix570
  2. Retail stores 1.31x the U.S. mix437
  3. Medical, dental and outpatient offices225
  4. Manufacturing plants190
  5. Wholesale distributors187
  6. Grocery stores 1.15x the U.S. mix99
  7. Senior living and nursing68
  8. Bank and credit union offices 1.35x the U.S. mix58

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in Baton Rouge: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 5701,699 1.21x +82
Retail stores 4372,807 1.31x +18
Medical, dental and outpatient offices 2251,453 0.99x +60
Manufacturing plants 190582 0.92x +17
Wholesale distributors 187959 1.11x +5
Grocery stores (also counted in retail) 99393 1.15x +2
Senior living and nursing 68161 0.77x +5
Bank and credit union offices 58558 1.35x 0
Churches and religious organizations 55482 0.22x +3
Private K-12 schools 5073 1.28x +7
Trucking companies 49287 1.10x +10
Auto dealerships (also counted in retail) 4695 0.99x -1
Hotels 30144 1.01x +4
Hospitals 2130 1.11x +3
Warehousing and distribution 1649 1.29x -1
Apartment and residential property managers 867 1.10x +15
Hosting and data processing companies 533 0.82x -11
Golf courses and country clubs 311 0.40x +1
Colleges and universities 07 0.61x -1
Commercial property managers 040 0.83x 0
Nonresidential building owners 060 0.68x +2
Total, each site once1,9729,502

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in Baton Rouge

What Industry Are You Growing In?

Pick your trade to see the Baton Rouge buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in Baton Rouge at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants570
  2. Retail stores437
  3. Medical, dental and outpatient offices225
  4. Manufacturing plants190
  5. Wholesale distributors187

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial Landscaping#50 of 100
  2. Commercial Cleaning & Janitorial#72 of 100
  3. Commercial Flooring#55 of 68

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Baton Rouge

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Baton Rouge: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial Landscaping
Largest buyer group: retail stores
277 +15 985 3.6 #50 not counted
Managed Service Providers
Largest buyer group: construction contractors
445 -3 1,205 2.7 #52 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
234 +3 758 3.2 #72 509
Commercial Flooring
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
12 +1 593 49.4 #55 not counted
Fire Protection
Largest buyer group: restaurants
37 +2 1,052 28.4 #81 not counted
Commercial Roofing
Largest buyer group: retail stores
24 0 945 39.4 #85 1,947
Commercial Construction
Largest buyer group: manufacturing companies
247 +5 560 2.3 #97 1,947
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
132 -10 645 4.9 #97 728
Commercial Painting & Coatings
Largest buyer group: retail stores
37 +5 958 25.9 #85 not counted
Commercial Electrical
Largest buyer group: retail stores
196 +17 837 4.3 #99 not counted
Paving & Asphalt
Largest buyer group: retail stores
53 +6 979 18.5 #94 not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Baton Rouge adding businesses? Five years of counts

Private business establishments in the metro's counties went from 25,923 in 2021 to 29,159 in 2025 (+12.5%), while private employment moved +7.4% to 333,139. In the Census Bureau's latest count, 1,670 establishments opened and 1,478 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, Baton Rouge
YearEstablishmentsEmploymentAvg weekly wage
202125,923310,189$1,125
202227,372323,110$1,177
202328,409328,714$1,246
202428,670333,676$1,304
202529,159333,139$1,326

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 10 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, Baton Rouge, LA
Year to MarchOpenedRateClosedRate
20191,5939.2%1,3417.7%
20201,4498.3%1,4818.5%
20211,76110.0%1,3857.8%
20221,82110.1%1,6549.2%
20231,6709.2%1,4788.2%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Baton Rouge, LA. Each year runs March to March; rates are per 100 establishments.

New business applications

15,498 applications for an employer ID number were filed in the metro's counties in 2025, +38.8% on 2019 (11,168): East Baton Rouge Parish 8,971, Ascension Parish 2,262, Livingston Parish 2,217, West Baton Rouge Parish 479, Iberville Parish 459, Pointe Coupee Parish 313, East Feliciana Parish 239, Assumption Parish 228, St. Helena Parish 177 and West Feliciana Parish 153. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, Baton Rouge
Trade20212025Change
Managed Service Providers342444+102 (+29.8%)
Commercial Electrical155185+30 (+19.4%)
Paving & Asphalt4249+7 (+16.7%)
Commercial Cleaning & Janitorial208234+26 (+12.5%)
Commercial Landscaping247267+20 (+8.1%)
Commercial Construction228244+16 (+7.0%)
Commercial Painting & Coatings3234+2 (+6.3%)
Commercial HVAC & Mechanical129136+7 (+5.4%)
Commercial Flooring11110 (0.0%)
Fire Protection3635-1 (-2.8%)
Commercial Roofing2624-2 (-7.7%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Baton Rouge calendar

Cooling demand peaks in July (533 cooling degree days in a normal year), and 63% of the 383 severe hail and wind reports from 2015 to 2024 fell in April, June and May. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Baton Rouge
MonthAvg high (F)Cooling degree daysHail and wind reports
January622813
February662726
March736524
April79118101
May8530269
June9046173
July9253331
August9252913
September8839311
October811623
November71387
December641512

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Baton Rouge

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $294.2 million in contracts with a place of performance in Baton Rouge's counties in federal fiscal year 2026 (October 2025 to September 2026), against $350.6 million in fiscal 2025 (-16.1%). Construction (NAICS 23) took $11.6 million, 67% of it on one award: the Federal Emergency Management Agency's 70FBR623F00000114 (opens in a new tab) in East Baton Rouge Parish, $7.7 million obligated this fiscal year (the award record describes it as LOGISTICS HOUSING OPERATIONS UNIT INSTALLATION, MAINTENANCE AND DEACTIVATION - LOG HOUSE HAULING AND INSTALLING AND MAINTENANCE AND DEACTIVATION OF UP TO 2300 UNITS IN SUPPORT OF DR-4611-LA IN LOUISIANA).

Contract obligations by county
CountyFY2026FY2025
Ascension Parish-$1.7 million$6.9 million
Assumption Parish$75,000$146,713
East Baton Rouge Parish$98.7 million$180.6 million
East Feliciana Parish$2.1 million$757,284
Iberville Parish-$412,013$2.5 million
Livingston Parish$1.3 million$613,690
Pointe Coupee Parish$2.2 million-$139,925
St. Helena Parish$0$0
West Baton Rouge Parish$178.4 million$159.3 million
West Feliciana Parish$13.5 million$22,788
Metro counties$294.2 million$350.6 million
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Commercial Construction236220$6.2 million
Commercial Landscaping561730$1.2 million
Commercial Cleaning & Janitorial561720$711,628
Commercial Electrical238210$355,624
Commercial HVAC & Mechanical238220$100,462
Commercial Roofing238160$21,230
Commercial Painting & Coatings238320$13,972
Managed Service Providers541512$5,323

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer. A negative figure means deobligations (money taken back on earlier contracts) exceeded new obligations in that county.

Commercial building permits

City-Parish of East Baton Rouge issued 1,256 commercial permits from October 1, 2025 to September 30, 2026, 96 of them for new construction; the busiest month was Sep 2026 (148). Each count covers only the permits that authority issues, so they are not a metro total and do not add up across jurisdictions. City-Parish of East Baton Rouge: Construction permits issued by the consolidated City of Baton Rouge and Parish of East Baton Rouge (Permits and Inspections); the other parishes in the metro issue their own.

City-Parish of East Baton Rouge: commercial permits by type of work
Type of workPermits
Existing bldg - remodel only266
Electrical permit194
Re-roof163
Sign permit162
New building permit89
Change in occupancy/use classification61
Gas test permit44
Fence permit41
Commercial permits by month, table
Commercial permits issued by month and jurisdiction, Oct 2024 to Sep 2026
MonthCity-Parish of East Baton Rouge
Sep 2026148
Aug 2026145
Jul 2026107
Jun 2026103
May 2026132
Apr 2026117
Mar 202684
Feb 202695
Jan 202693
Dec 202565
Nov 202569
Oct 202598
Sep 202593
Aug 202571
Jul 202598
Jun 202583
May 202590
Apr 2025108
Mar 202598
Feb 202595
Jan 202593
Dec 202478
Nov 202487
Oct 2024110

Sources: City-Parish of East Baton Rouge, EBR Building Permits (opens in a new tab) (City of Baton Rouge and Parish of East Baton Rouge, Permits and Inspections, Public Domain (opens in a new tab); permit types the parish marks (C) for commercial, excluding occupancy permits and tire business permits (not construction work), by issueddate). Retrieved 2026-10-15. Counts only; declared job values are applicant estimates and are not shown.

Territory intelligence

Where the Baton Rouge buyers are

East Baton Rouge Parish, Ascension Parish and Livingston Parish hold 85% of the metro's 1,972 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Baton Rouge, LA
CountySitesShare
East Baton Rouge Parish 1,25263%
Ascension Parish 23912%
Livingston Parish 1768.9%
West Baton Rouge Parish 743.8%
Iberville Parish 392.0%
Pointe Coupee Parish 130.7%
West Feliciana Parish 90.5%
East Feliciana Parish 80.4%
Assumption Parish 30.2%
Not assigned to a county by Census1598.1%
Metro total1,972100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 159 sites cannot be placed in a county.

Abstrakt territories in this market

Baton Rouge, LA. A strategist confirms which one your program would hold.

The owners that anchor Baton Rouge

Each fact links to its source, checked 2026-10.

Health system

Our Lady of the Lake Regional Medical Center

Baton Rouge, East Baton Rouge Parish

FMOL Health says Our Lady of the Lake Regional Medical Center is one of the 25 largest hospitals in the country and one of only three Level I trauma centers in Louisiana.

A large regional hospital campus with trauma, surgical and patient towers runs mechanical, life-safety and environmental services around the clock.

HVACcleaningfire protectionelectricalflooring

FMOL Health (opens in a new tab)
Health system

Baton Rouge General

Baton Rouge, East Baton Rouge Parish, and Prairieville, Ascension Parish

Baton Rouge General reports over 600 licensed beds between three campuses: Bluebonnet, Mid City and Ascension.

Three hospital campuses in two parishes each have their own roofs, mechanical plants, parking and interior finish cycles.

HVACroofingcleaningpainting

Baton Rouge General (opens in a new tab)
Major employer

ExxonMobil Baton Rouge Refinery

Baton Rouge, East Baton Rouge Parish

ExxonMobil's 2022 fact sheet lists 522,000 barrels a day of crude oil capacity, 2800 full-time employees and contractors, and a refinery of about 2,100 acres including nearby tank farms.

A refinery site of about 2,100 acres including tank farms, operating since 1909, carries ongoing electrical, fire protection, coatings and paving needs.

electricalfire protectionpavingroofingpainting

ExxonMobil (opens in a new tab)
3 more anchor owners in Baton Rouge
Campus

Louisiana State University

Baton Rouge, East Baton Rouge Parish

LSU's interim president reported nearly 8,200 first-time freshmen on campus in fall 2025, the largest incoming class in school history.

The flagship campus runs residence halls, classroom buildings, athletic venues and large grounds that need cleaning, HVAC and landscaping.

cleaningHVAClandscapingroofingflooring

Louisiana Radio Network (opens in a new tab)
Airport

Baton Rouge Metropolitan Airport (BTR)

Baton Rouge, East Baton Rouge Parish

BTR set a record in 2024, welcoming 844,025 passengers, up 10.65% from 762,789 passengers in 2023.

The terminal, parking and airfield-side buildings need cleaning, HVAC service and pavement maintenance.

cleaningHVACpavingelectrical

225 Magazine (opens in a new tab)
Projects and economic activity

What is being built in Baton Rouge, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

Hut 8 River Bend Data Center Campus

$10 billion

Under wayUnder construction, operations expected second quarter 2027

An AI data center campus in West Feliciana Parish north of Baton Rouge with an initial 330 megawatts of utility capacity, built with Jacobs as engineering, procurement and construction manager.

Data center construction at this scale runs heavy on electrical and cooling work, and the site needs fire suppression, paving and access roads. Peak construction is expected to bring about 1,000 workers on site.

electricalHVACfire protectionpavingconstruction

Construction Dive, 2025-12-22 (opens in a new tab)

Shintech Louisiana Plaquemine Expansion

$3.4 billion

Announced or plannedAnnounced March 2026, work started, first phase due 2030

An expansion of Shintech's chemical complex in Plaquemine, Iberville Parish, adding a second ethylene unit and a fourth chlor-alkali and vinyl chloride monomer unit.

A multi-year industrial build brings support buildings, control rooms, electrical infrastructure, protective coatings and site paving, and is expected to create about 3,000 construction jobs over its life.

electricalpaintingpavingfire protectionconstruction

Louisiana Economic Development, 2026-03-04 (opens in a new tab)

Katoen Natie Baton Rouge Polymers Terminal Expansion

$25 million

Under wayUnder construction, completion expected October 2026

A new 300,000 sq ft warehouse for storing and repackaging titanium dioxide and other products at the Baton Rouge Polymers Terminal in East Baton Rouge Parish.

A large logistics warehouse needs roofing, fire sprinklers, lighting and truck-court paving now, then sealed or coated floors and recurring maintenance after the November 2026 start of operations.

roofingfire protectionelectricalpaving

Louisiana Economic Development, 2025-11-19 (opens in a new tab)

Our Lady of the Lake St. Elizabeth expansion

$59 million

Under wayBroke ground September 29, 2026; completion early 2028

A three-story, 71,000-square-foot medical office building at the St. Elizabeth hospital in Gonzales, Ascension Parish, for women's primary care, cardiology, imaging, pharmacy and lab services, with a new facade, shared lobby, two elevators and more parking.

Imaging and clinic space mean mechanical, electrical and fire protection work through 2027, then flooring, post-construction cleaning and a new medical office janitorial contract when the building opens in early 2028; expanded parking adds paving work on the Highway 30 site.

HVACfire protectionflooringcleaningpaving

Gonzales Weekly Citizen (via Yahoo News), 2026-09-30 (opens in a new tab)

Hyundai-POSCO steel plant, RiverPlex MegaPark

Approved or fundedGround broken; $1.3 billion in bonds approved September 2026, key permits pending

A steel plant in Modeste on the west bank of Ascension Parish that anchors the RiverPlex MegaPark industrial complex; the State Bond Commission approved $1.3 billion in tax-free bonds for it in September 2026.

Once air and dock permits clear, an integrated steel plant brings years of industrial electrical, fire protection, protective coatings and paved yard work, plus offices and support buildings.

electricalfire protectionpaintingpavingconstruction

WWNO, 2026-09-18 (opens in a new tab)

Our Lady of the Lake Regional Medical Center Emergency Department Reimagination

$55 million

Under wayUnder construction, opening planned March 2027

A renovation of 25,000 square feet of the emergency department at Our Lady of the Lake Regional Medical Center in Baton Rouge, adding at least 20 monitored beds, trauma rooms and a dedicated CT scanner, with Womack Construction as contractor.

Interior hospital work inside an open, 24/7 department means phased flooring, terminal and post-construction cleaning, and mechanical and electrical work before the space turns over in February 2027; a second phase covering cosmetic updates and the waiting room follows.

flooringcleaningHVACelectricalpainting

WAFB, 2026-09-08 (opens in a new tab)

Sports Illustrated Resorts Baton Rouge (Hilton Baton Rouge Capitol Center conversion)

$40 million

Announced or plannedAnnounced April 2026; renovation to begin early 2027, completion expected September 2027

Travel + Leisure Co. will renovate the 11-story Hilton Baton Rouge Capitol Center on Lafayette Street downtown into a Sports Illustrated Resorts property with vacation ownership, hotel and whole ownership units.

A hotel-to-resort conversion is mostly interior work: guestroom and corridor flooring, painting, and mechanical upgrades during 2027, then housekeeping, carpet care and common-area cleaning contracts once it relaunches.

flooringpaintingcleaningHVAC

WAFB, 2026-04-14 (opens in a new tab)

Southern University student housing development

$50 million

Under wayUnder construction, opening targeted August 2027

A new residence hall on the Southern University campus in Baton Rouge adding 500 beds in its first phase, with plans to reach 850 beds.

A 500-bed residence hall needs flooring, fire sprinklers and mechanical systems over a roughly 13-month build, then move-in cleaning and ongoing custodial and floor care for the residence hall.

flooringcleaningfire protectionHVACconstruction

WAFB, 2026-06-25 (opens in a new tab)
Market view

What we see in Baton Rouge

Baton Rouge is crowded for the building trades. Electrical ranks #99 of 100 markets on larger buyer sites per contractor, HVAC and general construction both #97, and the electrical contractor count still grew 19.4% from 2021 to 2025. A firm here wins on timing and access, not on being one more name in a facilities manager's inbox.

The large industrial builds sit outside East Baton Rouge Parish. The River Bend AI data center campus in West Feliciana Parish is under construction for operations in the second quarter of 2027, with Jacobs as engineering, procurement and construction manager. Shintech started its Plaquemine expansion in Iberville Parish, with a first phase due in 2030, and Hyundai-POSCO's steel plant in Ascension Parish has broken ground but still waits on key permits. Shintech's and Hyundai-POSCO's scopes include support buildings, protective coatings and paving, which is where a smaller subcontractor fits.

Interior work in health care and hospitality is where we would point a flooring, painting or cleaning firm. Our Lady of the Lake is renovating its Baton Rouge emergency department with Womack Construction for a March 2027 opening, its St. Elizabeth medical office building in Gonzales broke ground in September 2026 for early 2028, and the Hilton Baton Rouge Capitol Center conversion to a Sports Illustrated Resorts property begins renovation in early 2027. Southern University's new residence hall, due in August 2027, adds move-in cleaning and floor care.

The City-Parish of East Baton Rouge issued 1,256 commercial permits from October 1, 2025 to September 30, 2026, 163 of them commercial re-roofs, and the busiest month was Sep 2026.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in Baton Rouge

8,230 general and operations managers, 2,170 construction managers and 1,520 medical and health services managers work in the Baton Rouge, LA metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Baton Rouge, LA
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
8,230$107,140MSP
Construction managers
SOC 11-9021
2,170$118,770
Medical and health services managers
SOC 11-9111
1,520$107,420
Education administrators, postsecondary
SOC 11-9033
1,230$103,340
Computer and information systems managers
SOC 11-3021
950$120,210
Buyers and purchasing agents
SOC 13-1020
820$71,150
Property, real estate, and community association managers
SOC 11-9141
700$51,810landscaping, painting, paving
Facilities managers
SOC 11-3013
370$98,190cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Purchasing managers
SOC 11-3061
160$124,290

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Baton Rouge, LA, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Baton Rouge guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Baton Rouge Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My Baton Rouge Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Baton Rouge results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Baton Rouge

  • 1,730people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Local sales intelligence

See how a Baton Rouge program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Baton Rouge.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Baton Rouge territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Baton Rouge walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Baton Rouge.

First, we size your territory.

The Baton Rouge area has about 19 thousand companies and 87 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Baton Rouge.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a Baton Rouge program

Reps on Abstrakt's St. Louis sales floor work your Baton Rouge list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in Louisiana

Louisiana requires a commercial contractor license from the LSLBC for commercial projects valued at $50,000 or more including labor and materials, with lower thresholds for electrical, mechanical, and plumbing work. Subcontractors on qualifying commercial projects also need to be licensed, and fire sprinkler and fire alarm work is licensed separately by the State Fire Marshal.

Confirm with Louisiana State Licensing Board for Contractors (LSLBC) (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Baton Rouge, 2026

This page's Baton Rouge data in one report for your team, with the Louisiana calling rules. No form to fill in.

Free trade territory report · PDF

Get the territory report for your trade in Baton Rouge

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Louisiana calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the Baton Rouge counts

Send me the report

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Territory assessment

See Your Baton Rouge Sales Opportunity

A Partner Sales Manager sizes your Baton Rouge territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

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Outsourced sales development in Baton Rouge, answered

Does Abstrakt provide B2B lead generation and appointment setting in Baton Rouge?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Baton Rouge, LA metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Baton Rouge program?

It starts with the list. Of the 1,972 sites in Baton Rouge with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Baton Rouge?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial landscaping (#50 of 100), commercial cleaning & janitorial (#72 of 100) and commercial flooring (#55 of 68) rank best in Baton Rouge.

What kinds of businesses are concentrated in Baton Rouge?

Compared with the national mix, Baton Rouge has more bank and credit union offices (1.35x), retail stores (1.31x) and warehousing and distribution (1.29x). Those industries are the best-represented buyers for trades that serve them.

Is the Baton Rouge business market growing?

Yes, on both counts below. Private business establishments across Baton Rouge's counties went from 25,923 in 2021 to 29,159 in 2025 (+12.5%), and private employment +7.4% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 1,670 establishments opened and 1,478 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 192.

How much federal construction money is spent in Baton Rouge?

Federal contract obligations with a place of performance in Baton Rouge's counties came to $294.2 million in federal fiscal year 2026 (October 2025 to September 2026), $11.6 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

How many commercial building permits are issued in Baton Rouge?

City-Parish of East Baton Rouge issued 1,256 commercial permits between October 1, 2025 and September 30, 2026. That count covers only the permits City-Parish of East Baton Rouge issues, not the metro. Source: each jurisdiction's open-data permit layer, retrieved 2026-10-15.

Is the River Bend data center campus worth chasing for Baton Rouge contractors?

For electrical, mechanical and fire protection firms with data center experience, yes, but the route runs through Jacobs, the engineering, procurement and construction manager. The campus in West Feliciana Parish is under construction for operations in the second quarter of 2027, and the site also needs paving and access roads. Electrical is already the most crowded trade in the metro, ranked #99 of 100, so the campus adds work to a trade with little room to begin with.

What does the Our Lady of the Lake emergency department renovation mean for flooring and cleaning firms?

Phased interior work inside a department that stays open around the clock. Womack Construction is the contractor on the renovation at Our Lady of the Lake Regional Medical Center, which adds monitored beds, trauma rooms and a dedicated CT scanner, with the space turning over in February 2027 ahead of a planned March 2027 opening. That means phased flooring and terminal and post-construction cleaning, and a second phase covering cosmetic updates and the waiting room follows.

Which counties make up the Baton Rouge market?

The metro covers 9 counties. East Baton Rouge Parish, Ascension Parish and Livingston Parish hold 85% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Baton Rouge?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

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