Overview
A Philadelphia fire protection company growing its property-management and service book.
Program: Outbound BDR and Inbound SDR. Scope: Local market. Timeframe: 28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch.
The challenge
Fire protection work tied to new construction is feast or famine: when permits slow, so does revenue. Harring wanted to grow its property-management book and control its own top of funnel.
Who we reached
Facility managers and property managers evaluating fire protection vendors.
The strategy
Two programs running at the same time. Outbound BDR put Harring in front of facility and property managers; Inbound SDR built the website and search presence that made those conversations credible before the first handshake.
Execution
Cold calls, email, LinkedIn and direct mail ran against unified prospect lists. A new website launched in February 2025 with a search program behind it, starting from a domain authority of 9.
Verified results
- Qualified appointments195appointments booked28-month partnership. Appointments Abstrakt set for the client.
- Closed business16deals closed28-month partnership. Deals the client closed, as reported by the client.
- Closed business$200K28-month partnership. Value of the 16 deals the client closed, as reported by the client (outbound and inbound together). Not revenue received.
Representative wins and details from the published case:
- A $59,000 hotel project
- A $12,500 manufacturing win
- A $104,000 electric fire pump project that became an ongoing service relationship
- 444 keywords ranked with 54,000 monthly impressions within 12 months of the site launch
What the classes mean: Meetings Abstrakt set with a decision-maker who met the client's criteria. Deals the client reports closing, at deal value. Not revenue received. Source: Abstrakt program records for this client, first published April 2026 on abstraktmg.com. Results vary by market, offer and program, and are not typical of every engagement.
Why it worked
Outbound created conversations Harring would never have gotten from referrals; inbound made them credible. Two prospects reached out after finding Harring's blog content before any outreach, and leadership now uses the website in sales presentations.
