Overview
A Minneapolis-area commercial concrete and asphalt contractor with an experienced in-house sales team.
Program: Outbound BDR. Scope: Local market. Timeframe: 15-month program (case published April 2026).
The challenge
TruSeal had an experienced sales team with a strong process and high conversion rates, but no consistent top-of-funnel generation behind it. When referrals slowed, the pipeline slowed.
Who we reached
Warehouse supervisors, facility directors and capital improvements managers.
The strategy
An Outbound BDR program against a manually curated, cleaned list of verified commercial decision-makers. Abstrakt generated and qualified the opportunities; TruSeal's closers did what they were already good at.
Execution
Four coordinated channels, phone, email, LinkedIn and direct mail, all worked by the same SDR team from the same prospect list and messaging.
Verified results
- Qualified appointments129appointments booked15-month program. Appointments Abstrakt set for the client.
- Closed business$344,44015-month program. Published as "closed commercial revenue": the value of work the client closed, as reported by the client. Not revenue received.
Representative wins and details from the published case:
- A $276,000 project
- A $25,000 project
- A $14,000 project
What the classes mean: Meetings Abstrakt set with a decision-maker who met the client's criteria. Deals the client reports closing, at deal value. Not revenue received. Source: Abstrakt program records for this client, first published April 2026 on abstraktmg.com. Results vary by market, offer and program, and are not typical of every engagement.
Why it worked
Nothing about TruSeal's selling had to change, only the source of at-bats. A scheduled, multi-channel outbound motion gave a strong closing team a pipeline on a schedule TruSeal controls.
