$171K in Closed Business: From Rocky Roads to Smooth Success

From Rocky Roads to Smooth Success

$171K

About Our Partner

In the heart of the Midwest, our partner prioritizes the longevity and aesthetics of commercial properties. Specializing in enhancing curb appeal, improving drainage, and ensuring safety and compliance, they elevate property value and reduce long-term costs.

Client’s Challenges

Despite a solid reputation for unparalleled craftsmanship and stellar customer service, the Midwest asphalt leader faced obstacles in scaling operations. They needed a dedicated business development partner, one with expertise and innovative strategies, to drive consistent year-over-year growth. It wasn’t just about finding new clients, but about laying the groundwork for long-term, sustainable expansion.

Our Solution

Outbound BDR meticulously assembled a list of potential businesses in our partner’s unique target areas. We initiated calls and emails to sieve through potential partners and pinpoint key decision-makers. The aim? Set up sales meetings for our partner with decision-makers or key influencers related to construction/ maintenance of paving, concrete, or asphalt. Each decision-maker must be considering at least 2 of the 3 services.

The Excellent Results

Our strategy led to significant results, securing $171K in total closed business thus far. Beyond the impressive figures, the partnership boasted a perfect 100% meeting attendance rate, ensuring our partner’s proposals were always presented to an attentive audience. This combination of meaningful engagements and tangible success has set a new benchmark for our partner’s ambitions.

Results from Abstrakt program records for this client, first published June 2025. Results vary by market, offer and program.

This program

Industry
Paving
Program
Outbound BDR
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How Abstrakt works

One partner. Multiple ways to grow.

Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.

Core sales development

  • Outbound BDR

    A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.

    Pricing starting at $5,000 per month See Outbound BDR
  • Enterprise SDR/BDR

    Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.

    Custom pricing See Enterprise SDR/BDR

Supporting growth solutions

  • Inbound SDR

    A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.

    Packages starting at $1,000 per month See Inbound SDR
  • Brand Boost

    Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.

    Packages starting at $500 per month See Brand Boost

Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month

One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.

Starting at$6,500per month
  • Outbound BDR$5,000
  • Inbound SDR$1,000
  • Brand Boost$500
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