Commercial lead generation and B2B appointment setting in Los Angeles

Los Angeles-Long Beach has 30,739 business sites with 20 or more people on site in the categories commercial trades sell to, #2 of the 100 markets we cover. Private business establishments grew 8.6% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

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Local B2B snapshot

How many businesses are in Los Angeles-Long Beach, and which ones buy

Los Angeles-Long Beach has 191,765 establishments in the categories commercial trades sell to, 30,739 of them with 20 or more people on site. Its business mix tracks the national average closely. Added over the past year: medical, dental and outpatient offices (+2,269), restaurants (+1,038) and retail stores (+339). Down: commercial property managers (-40) and churches and religious organizations (-28).

  • 191,765 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 30,739 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • +8.6% private business establishments, 2025 Q1 to 2026 Q1 (762,481 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 32,337 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Los Angeles-Long Beach-Anaheim)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Los Angeles-Long Beach

  1. Restaurants9,358
  2. Retail stores6,009
  3. Manufacturing plants3,628
  4. Wholesale distributors3,264
  5. Medical, dental and outpatient offices3,139
  6. Grocery stores1,347
  7. Senior living and nursing1,156
  8. Bank and credit union offices701

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in Los Angeles-Long Beach: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 9,35832,100 0.71x +1,038
Retail stores 6,00938,838 0.59x +339
Manufacturing plants 3,62814,403 0.67x +52
Wholesale distributors 3,26427,945 0.69x +309
Medical, dental and outpatient offices 3,13942,669 0.97x +2,269
Grocery stores (also counted in retail) 1,3476,219 0.66x +146
Senior living and nursing 1,1563,716 0.68x +40
Bank and credit union offices 7016,643 0.51x +78
Private K-12 schools 6531,114 0.55x +28
Hotels 5991,770 0.48x +52
Churches and religious organizations 5614,387 0.63x -28
Auto dealerships (also counted in retail) 4551,202 0.43x +32
Trucking companies 4558,285 0.75x +194
Warehousing and distribution 260955 0.64x +42
Apartment and residential property managers 2393,928 0.98x +244
Hosting and data processing companies 172847 0.26x -2
Hospitals 155190 0.24x +5
Commercial property managers 1101,390 0.94x -40
Colleges and universities 104220 0.29x -3
Golf courses and country clubs 100139 0.23x +6
Nonresidential building owners 762,226 0.81x +19
Total, each site once30,739191,765

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in Los Angeles

What Industry Are You Growing In?

Pick your trade to see the Los Angeles-Long Beach buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in Los Angeles at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants9,358
  2. Retail stores6,009
  3. Manufacturing plants3,628
  4. Wholesale distributors3,264
  5. Medical, dental and outpatient offices3,139

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Paving & Asphalt#1 of 94
  2. Commercial Flooring#1 of 68
  3. Commercial Roofing#2 of 89

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Los Angeles

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Los Angeles: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Paving & Asphalt
Largest buyer group: retail stores
 176 -5 18,567 105.5 #1 not counted
Commercial Flooring
Largest buyer group: apartment and multifamily management companies
 80 -2 13,466 168.3 #1 not counted
Commercial Roofing
Largest buyer group: retail stores
 118 +3 19,254 163.2 #2 32,337
Commercial Landscaping
Largest buyer group: retail stores
 2,206 +109 19,212 8.7 #3 not counted
Commercial Electrical
Largest buyer group: retail stores
 1,035 +13 15,100 14.6 #8 not counted
Commercial Painting & Coatings
Largest buyer group: retail stores
 199 +7 19,849 99.7 #7 not counted
Commercial HVAC & Mechanical
Largest buyer group: manufacturing plants
 772 +16 11,256 14.6 #10 16,081
Commercial Cleaning & Janitorial
Largest buyer group: manufacturing plants
 2,568 +69 13,607 5.3 #13 10,053
Commercial Construction
Largest buyer group: manufacturing companies
 1,693 +25 10,927 6.5 #20 32,337
Fire Protection
Largest buyer group: restaurants
 364 -6 21,231 58.3 #20 not counted
Managed Service Providers
Largest buyer group: manufacturers
 4,339 +248 17,537 4.0 #26 not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Los Angeles-Long Beach adding businesses? Five years of counts

Private business establishments in the metro's counties went from 650,778 in 2021 to 721,815 in 2025 (+10.9%), while private employment moved +6.1% to 5,428,487. In the Census Bureau's latest count, 41,601 establishments opened and 37,884 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, Los Angeles-Long Beach
YearEstablishmentsEmploymentAvg weekly wage
2021650,7785,114,304$1,458
2022666,8895,406,269$1,474
2023679,4415,390,298$1,504
2024712,9075,436,274$1,559
2025721,8155,428,487$1,606

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 2 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, Los Angeles-Long Beach-Anaheim, CA
Year to MarchOpenedRateClosedRate
201937,70711.7%32,29710.0%
202041,58012.6%34,37810.4%
202142,73312.8%43,81113.2%
202250,64614.9%35,17910.4%
202341,60111.9%37,88410.8%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Los Angeles-Long Beach-Anaheim, CA. Each year runs March to March; rates are per 100 establishments.

New business applications

222,485 applications for an employer ID number were filed in the metro's counties in 2025, +34.8% on 2019 (165,099): Los Angeles County 172,540, Orange County 49,945. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, Los Angeles-Long Beach
Trade20212025Change
Commercial Cleaning & Janitorial2,2092,544+335 (+15.2%)
Fire Protection338368+30 (+8.9%)
Managed Service Providers3,9214,188+267 (+6.8%)
Commercial Painting & Coatings182194+12 (+6.6%)
Paving & Asphalt170180+10 (+5.9%)
Commercial Landscaping2,0382,131+93 (+4.6%)
Commercial Construction1,6061,666+60 (+3.7%)
Commercial Roofing110114+4 (+3.6%)
Commercial HVAC & Mechanical741756+15 (+2.0%)
Commercial Electrical1,0091,017+8 (+0.8%)
Commercial Flooring8382-1 (-1.2%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Los Angeles calendar

Cooling demand peaks in August (324 cooling degree days in a normal year), and 73% of the 33 severe hail and wind reports from 2015 to 2024 fell in February, January and March. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Los Angeles-Long Beach
MonthAvg high (F)Cooling degree daysHail and wind reports
January64106
February65712
March67166
April71300
May75710
June811560
July862950
August883242
September852422
October781025
November70230
December6420

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Los Angeles-Long Beach

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $18.05 billion in contracts with a place of performance in Los Angeles-Long Beach's counties in federal fiscal year 2026 (October 2025 to September 2026), against $24.20 billion in fiscal 2025 (-25.4%). Construction (NAICS 23) took $954.4 million, 77% of it on one award: the Department of the Army's W912BV25CA002 (opens in a new tab) in Los Angeles County, $739.3 million obligated this fiscal year (the award record describes it as WHITTIER NARROWS DAM IS OWNED BY THE FEDERAL GOVERNMENT AND OPERATED AND MAINTAINED BY THE USACE LOS ANGELES DISTRICT (SPL) AND IS 11 MILES EAST OF DOWNTOWN LOS ANGELES.).

Contract obligations by county
CountyFY2026FY2025
Orange County$2.93 billion$1.37 billion
Los Angeles County$15.12 billion$22.83 billion
Metro counties$18.05 billion$24.20 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Managed Service Providers541512$567.5 million
Commercial Construction236220$175.6 million
Fire Protection561621$61.4 million
Commercial Cleaning & Janitorial561720$18.2 million
Commercial HVAC & Mechanical238220$8.2 million
Commercial Electrical238210$4.4 million
Commercial Landscaping561730$3.3 million
Commercial Painting & Coatings238320$1.9 million
Commercial Roofing238160$1.7 million
Paving & Asphalt237310$1.7 million
Commercial Flooring238330$265,330

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer.

Commercial building permits

City of Los Angeles issued 6,517 commercial permits from October 1, 2025 to September 30, 2026, 258 of them for new construction; the busiest month was Oct 2025 (611). Each count covers only the permits that authority issues, so they are not a metro total and do not add up across jurisdictions. City of Los Angeles: Building permits issued by the Los Angeles Department of Building and Safety inside city limits; other cities in Los Angeles County issue their own.

City of Los Angeles: commercial permits by type of work
Type of workPermits
Bldg-alter/repair5,078
Nonbldg-new400
Bldg-new258
Grading227
Bldg-demolition211
Nonbldg-alter/repair208
Bldg-addition105
Nonbldg-demolition16

Month by month

City of Los Angeles: commercial permits issued per month, Oct 2024 to Sep 2026
700 350 0 Oct 2024: 604 commercial permitsNov 2024: 487 commercial permitsDec 2024: 498 commercial permitsJan 2025: 504 commercial permitsFeb 2025: 525 commercial permitsMar 2025: 542 commercial permitsApr 2025: 519 commercial permitsMay 2025: 527 commercial permitsJun 2025: 550 commercial permitsJul 2025: 558 commercial permitsAug 2025: 586 commercial permitsSep 2025: 550 commercial permitsOct 2025: 611 commercial permitsNov 2025: 405 commercial permitsDec 2025: 542 commercial permitsJan 2026: 501 commercial permitsFeb 2026: 536 commercial permitsMar 2026: 611 commercial permitsApr 2026: 573 commercial permitsMay 2026: 533 commercial permitsJun 2026: 559 commercial permitsJul 2026: 533 commercial permitsAug 2026: 531 commercial permitsSep 2026: 582 commercial permits Oct 2024Jan 2026Sep 2026

Oct 2025 to Sep 2026: 6,517 commercial permits, +1.0% against the 12 months before (6,450). The last 12 bars, in red, are that period.

Monthly counts from each authority's open-data permit layer, by issue date, with the same commercial definition as above. Abstrakt snapshots the counts every month, so the series continues after a portal drops old records. Series updated October 15, 2026.

Commercial permits by month, table
Commercial permits issued by month and jurisdiction, Oct 2024 to Sep 2026
MonthCity of Los Angeles
Sep 2026582
Aug 2026531
Jul 2026533
Jun 2026559
May 2026533
Apr 2026573
Mar 2026611
Feb 2026536
Jan 2026501
Dec 2025542
Nov 2025405
Oct 2025611
Sep 2025550
Aug 2025586
Jul 2025558
Jun 2025550
May 2025527
Apr 2025519
Mar 2025542
Feb 2025525
Jan 2025504
Dec 2024498
Nov 2024487
Oct 2024604

Sources: City of Los Angeles, Building and Safety, Building Permits Issued from 2020 to Present (N) (opens in a new tab) (City of Los Angeles, Department of Building and Safety, City of Los Angeles open data (no licence named on the dataset) (opens in a new tab); permit_sub_type = 'Commercial', by issue_date). Retrieved 2026-10-15. Counts only; declared job values are applicant estimates and are not shown.

Territory intelligence

Where the Los Angeles buyers are

Los Angeles County holds 72% of the metro's 30,739 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Los Angeles-Long Beach-Anaheim, CA
CountySitesShare
Los Angeles County 22,07672%
Orange County 8,63628%
Not assigned to a county by Census270.1%
Metro total30,739100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 27 sites cannot be placed in a county.

Abstrakt territories in this market

East Los Angeles, West Los Angeles and Orange County. A strategist confirms which one your program would hold.

The owners that anchor Los Angeles-Long Beach

Each fact links to its source, checked 2026-10.

Health system

Kaiser Permanente Southern California

Pasadena, Los Angeles County

Kaiser Permanente lists 16 hospitals, 201 medical offices and 92,784 employees for its Pasadena-headquartered Southern California region, which includes the Metro Los Angeles and Orange County markets.

Hospitals and medical office buildings spread across Los Angeles and Orange counties each run HVAC plants, sprinkler systems and patient-area floors with daily cleaning needs.

HVACfire protectioncleaningflooringelectrical

Kaiser Permanente (opens in a new tab)
Health system

Cedars-Sinai Medical Center

Los Angeles, Los Angeles County

Wikipedia, with citations, says Cedars-Sinai has a staff of over 2,000 physicians and 10,000 employees.

A dense medical campus of patient towers, research buildings and parking structures carries heavy mechanical, electrical and life-safety maintenance.

HVACelectricalfire protectioncleaning

Wikipedia (opens in a new tab)
Campus

University of California, Los Angeles (UCLA)

Los Angeles, Los Angeles County

UCLA's facts and figures page lists total enrollment of 46,678: 33,040 undergraduate and 13,638 graduate students.

The Westwood campus packs classroom, lab, residence hall and athletic buildings with parking structures that need cleaning, mechanical service and flooring work.

cleaningHVACflooringpainting

UCLA (opens in a new tab)
3 more anchor owners in Los Angeles-Long Beach
Major employer

Disneyland Resort

Anaheim, Orange County

Wikipedia, citing the City of Anaheim's 2024 Annual Comprehensive Financial Report, lists Disneyland Resort as Anaheim's largest employer with 36,000 employees.

Theme parks, resort hotels, the Downtown Disney district and parking facilities operate daily, with heavy cleaning, painting, HVAC and paving needs.

cleaningpaintingHVACpavinglandscaping

Wikipedia (opens in a new tab)
Industrial park

City of Industry

City of Industry, Los Angeles County

The City of Industry says its Industry Business Council represents over 3,000 businesses including manufacturing, wholesale, distribution and logistics.

A city built almost entirely for warehouses, plants and distribution centers means constant demand for roofing, dock paving, lighting and sprinkler work.

roofingpavingelectricalfire protectionconstruction

City of Industry (opens in a new tab)
Projects and economic activity

What is being built in Los Angeles-Long Beach, and who it puts to work

Named projects from primary and local news sources, researched July 2026. Market intelligence, not open bids: confirm timing with the owner.

Market view

What we see in Los Angeles

Paving, flooring and roofing contractors have more room in Los Angeles and Orange County than almost anywhere we compare. Paving ranks #1 of 94 markets and commercial flooring #1 of 68, with roofing at #2 and landscaping at #3. A commercial roofer here splits 19,254 larger buyer sites with only 118 competitors, about 163.2 sites each. City of Industry, a city built almost entirely for warehouses, plants and distribution centers, is the obvious first territory for roofing and dock paving.

The hospital work has a date on it. California requires acute-care hospitals to stay operational after an earthquake by 2030, and the Harbor-UCLA replacement is already underway. That puts Kaiser Permanente's Southern California hospitals and medical offices, and the Cedars-Sinai campus, at the top of the call list for mechanical, electrical and fire protection firms. Outpatient demand is moving the same way: medical, dental and outpatient offices grew by 2,269 in one year, the largest gain of any buyer category in the two counties.

Federal money is shrinking here. Obligations fell 25.4% to $18.05 billion, and 77% of the construction share is a single Army contract at Whittier Narrows Dam, east of downtown. For building trades, the Olympic cycle is the nearer pipeline: the Convention Center expansion is due Olympic-ready in spring 2028, UCLA Research Park build-outs begin in 2026 with lab-grade mechanical and fire systems, and city officials have urged local firms to compete for temporary Olympic overlay work across the venues.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in Los Angeles

104,610 general and operations managers, 23,740 medical and health services managers and 23,180 computer and information systems managers work in the Los Angeles-Long Beach-Anaheim, CA metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Los Angeles-Long Beach-Anaheim, CA
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
104,610$125,830MSP
Medical and health services managers
SOC 11-9111
23,740$134,230
Computer and information systems managers
SOC 11-3021
23,180$204,370
Property, real estate, and community association managers
SOC 11-9141
19,780$77,230landscaping, painting, paving
Buyers and purchasing agents
SOC 13-1020
18,270$82,500
Construction managers
SOC 11-9021
10,120$131,680
Facilities managers
SOC 11-3013
6,630$114,970cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Education administrators, postsecondary
SOC 11-9033
6,050$125,230
Purchasing managers
SOC 11-3061
2,800$156,400

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Los Angeles-Long Beach-Anaheim, CA, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Los Angeles guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Los Angeles Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My Los Angeles Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Los Angeles results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Los Angeles

  • 50,470people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a Los Angeles program quoteRun the full numbers
Local sales intelligence

See how a Los Angeles program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Los Angeles.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Los Angeles territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Los Angeles walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Los Angeles.

First, we size your territory.

The Los Angeles area has about 284 thousand companies and 1.

3 million business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Los Angeles.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a Los Angeles program

Reps on Abstrakt's St. Louis sales floor work your Los Angeles-Long Beach list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in California

CSLB licenses contractors by classification, with a B General Building license and C specialty licenses for individual trades. A license is required for any job of $1,000 or more (labor and materials), or any job that needs a permit or uses hired workers, since January 1, 2025.

Confirm with Contractors State License Board (CSLB) (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Los Angeles, 2026

This page's Los Angeles data in one report for your team, with the California calling rules. No form to fill in.

Download the PDF (974 KB) Read it online
Free trade territory report · PDF

Get the territory report for your trade in Los Angeles

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the California calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the Los Angeles counts

Send me the report

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Territory assessment

See Your Los Angeles Sales Opportunity

A Partner Sales Manager sizes your Los Angeles territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

Talk With a Sales Development Expert: (314) 338-8865 Check my market Explore Enterprise Sales Development

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Outsourced sales development in Los Angeles, answered

Does Abstrakt provide B2B lead generation and appointment setting in Los Angeles?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Los Angeles-Long Beach-Anaheim, CA metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Los Angeles program?

It starts with the list. Of the 30,739 sites in Los Angeles-Long Beach with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Los Angeles?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), paving & asphalt (#1 of 94), commercial flooring (#1 of 68) and commercial roofing (#2 of 89) rank best in Los Angeles.

What kinds of businesses are concentrated in Los Angeles?

Los Angeles-Long Beach's business mix tracks the national average closely, with no category markedly over-represented.

Is the Los Angeles business market growing?

Yes, on both counts below. Private business establishments across Los Angeles-Long Beach's counties went from 650,778 in 2021 to 721,815 in 2025 (+10.9%), and private employment +6.1% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 41,601 establishments opened and 37,884 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 3,717.

How much federal construction money is spent in Los Angeles?

Federal contract obligations with a place of performance in Los Angeles-Long Beach's counties came to $18.05 billion in federal fiscal year 2026 (October 2025 to September 2026), $954.4 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

How many commercial building permits are issued in Los Angeles?

City of Los Angeles issued 6,517 commercial permits between October 1, 2025 and September 30, 2026. That count covers only the permits City of Los Angeles issues, not the metro. Source: each jurisdiction's open-data permit layer, retrieved 2026-10-15.

What does the 2030 hospital seismic deadline mean for contractors in Los Angeles?

It means a fixed date for hospital mechanical, electrical and fire protection work. Every acute-care hospital in California must be operational after an earthquake by 2030, and many Los Angeles County campuses are affected. Contractors who already serve medical office buildings, which grew by 2,269 establishments in a year here, have a natural opening with the same health systems.

Is commercial roofing in Los Angeles driven by storm damage?

No. NOAA logged only 33 hail and wind reports across the metro from 2015 to 2024, mostly in February, January and March. Roof sales here run on scheduled replacements and leak calls for a large building stock, which suits a steady outbound program better than storm chasing.

Which counties make up the Los Angeles market?

The metro covers 2 counties. Los Angeles County holds 72% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Los Angeles?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

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