Consulting sells on trust, but you still need to be in the room. We book qualified meetings with the executives who buy your expertise so your partners focus on delivery.
Ask Ava anything about the information on this page.
Most management consulting firms don't need another list of cold leads to chase. They need meetings on the calendar. Our reps run calls, email and LinkedIn as one program, so you talk to the executives and operators who have a real project and the budget for it.
Matches your ICP. No bottom-of-market noise.
The actual decision-maker, not a gatekeeper.
Active intent, budget approved, project underway.
These are the problems we hear most from companies like yours, and what we do about each one.
Partners spend billable hours prospecting.
We book qualified executive meetings so your team focuses on delivery.
Your pipeline depends on referrals and network.
A managed outbound motion adds new, qualified conversations every month.
Reaching the right executive is hard.
We identify and reach the decision-makers who buy your expertise.
Growth is lumpy and hard to forecast.
A steady meeting cadence makes pipeline predictable.
Every program is built around your highest-value offerings, the service lines we put in front of qualified buyers so your team spends its time quoting real work.
Qualified meetings with target executives.
Coverage in new sectors and geographies.
Meetings for retainer and project engagements.
Reaching complementary firms and channels.
Companies hire consultants when an executive has a problem that is important, time-bound and beyond what the internal team can solve alone. The best outbound targets are companies where that kind of problem is likely right now, led by executives who have bought outside help before.
Our guide to building a B2B ideal customer profile explains how we turn your best past engagements into a target list.
The executive who owns the problem. Consulting is sold to a person, not a department. Procurement and HR appear late at larger companies, but every engagement starts with an executive who wants an outcome and trusts your firm to deliver it.
Controls: Strategic priorities and discretionary budget.
Cares about: Growth, the board's or owner's expectations, and capacity to execute.
When involved: From the first conversation at mid-market companies, where functional executives do not buy alone.
Controls: Operating budget and performance initiatives.
Cares about: Margin, throughput, cost and delivery.
When involved: Operations, supply chain and performance improvement work.
Controls: Budget approval, finance transformation and transaction work.
Cares about: Return, cost and risk.
When involved: As the buyer for finance projects and as an approver for everything else.
Controls: Their function's projects and budget, whether HR, IT, marketing or strategy.
Cares about: Delivering their mandate, which is often new.
When involved: Function-specific engagements, especially in their first year in the role.
Controls: The value-creation plan, and often which advisors portfolio companies use.
Cares about: EBITDA and the exit timeline.
When involved: After an acquisition and in the run-up to an exit.
Procurement owns approved vendor lists and rate cards at large companies, but it enters after the executive has chosen you. Do not open there.
A specific problem that is new or getting worse, and a reason to believe your firm has seen it before. Generic capability pitches get deleted. A call that names the situation gets a meeting.
Through a series of conversations that build trust, ending in a scoped proposal. Executives rarely buy in the first meeting. They buy when they believe you understand the problem better than the alternatives, which include doing nothing and hiring.
A typical path runs from an introductory conversation about the situation to a working session with the executive and a few of their team, then a proposal with scope, approach and fees, then sign-off, with procurement at the end at larger companies. A small diagnostic engagement is often the way into a larger program.
Discretionary consulting budgets are usually set in annual planning, and budget left near fiscal year-end can fund a short engagement. Problems that cannot wait, such as an integration deadline or a failing rollout, get funded outside the cycle.
Many targets already have a firm they call. You rarely replace it in one move. You win scoped work the incumbent is not doing, deliver, and grow from there.
An executive who says "not this year" has told you the problem exists and roughly when it might be funded. Record the issue, the planning month and the people involved. Consulting relationships are long, and the firm that stayed in touch with a useful point of view is the one called when the problem turns urgent. National Outbound BDR keeps that contact going across phone, email, LinkedIn and direct mail, with nurture for up to 18 months on Growth.
Executive objections are usually about relevance, priority or a past bad experience. Each one tells you how to make the next touch more specific.
What it tells you: They buy consulting, and may be paying a premium for work a specialist could do better.
Next step: Ask what that firm is engaged on and where it has not been involved. Look for adjacent scope.
What it tells you: The problem is recognized, but capacity and objectivity have not been weighed.
Next step: Ask how long it has been on the list and what has kept it from moving.
What it tells you: They do not yet see why your firm in particular.
Next step: Send a short point of view on their situation instead of a deck, and ask for twenty minutes to discuss it.
What it tells you: Other problems rank higher.
Next step: Ask what is at the top of the list. It may be work you also do.
What it tells you: Fear of a report that sits on a shelf or a team that leaves without transferring knowledge.
Next step: Ask what went wrong, and explain how your engagements define outcomes up front.
A qualified meeting is with the executive who owns a problem your firm solves, at a company that can fund an engagement, about a situation they described and agreed to discuss with one of your partners.
That is the standard behind every qualified appointment we book. Firms bring us in as their outsourced sales development team so partners spend their time in these meetings rather than researching and dialing, and our article on why outbound still wins covers why referrals alone rarely fill a consulting pipeline.
A repeatable, transparent process, built and managed for you end to end.
We map your total addressable market, scoring accounts and 200+ buying-intent signals to find the ones most likely to need you now.
A U.S.-based SDR team runs the cold calls, backed by email, LinkedIn and customized direct mail.
Every interested contact is vetted against your ideal profile. Only real opportunities with real timing move forward.
The meeting lands with full context, and every touch is logged in your Results Portal.
Client testimonials and verified reviews from the companies we grow.
Plug in your revenue goal and average deal size, and we'll show you the qualified meetings per month you need to book. No form, no email, just the math.
Open the Business Growth Formula →Where new consulting business comes from right now, built from our own talk tracks.
A quick call to see if your market is still open and whether we're the right fit. We'll walk you through how the program works, no long sales process, no obligation.
A quick 15-minute market & fit call.
The framework for reverse-engineering a revenue goal into the exact number of qualified meetings you need every week.
Read the Article →We publish a client result after the client approves it and the figure has a period. There is no approved consulting story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified consulting meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Qualified executive conversations for retainer and project work, plus new-sector and channel opportunities.
CEOs, COOs, CFOs, VPs of operations/strategy, and department heads who buy consulting.
Most agencies sell leads, names and emails you chase. We sell booked meetings with qualified buyers, each verified against three checks: Right Company, Right Contact, Right Timing.
Most programs launch in 2 to 3 weeks and produce a first qualified meeting within 30 to 45 days, with full ramp by roughly day 60.
Both. Whether you serve a single metro or operate across multiple states, we build the target list to match your footprint.
Done badly, it can. That is why our outreach is researched, specific to the executive's situation and run by U.S.-based SDRs who ask questions rather than pitch. An executive should come away thinking your firm understood their problem, even if the answer was not now.
Whoever can discuss the problem credibly, which in most firms means a partner or senior consultant. Executives agree to a conversation about their situation, and they expect someone who can engage on it.
Yes. The target list is built around the sectors, company sizes and ownership types where your firm has done its best work, including PE portfolio companies and the operating partners who oversee them.
Individually powerful. Better together. Our four solutions work together to find your buyers, book meetings with them and help your team close more of them.
All three together: Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month ($5,000 + $1,000 + $500 = $6,500). Enterprise SDR/BDR is custom.Build my program
Getting Ava ready…
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
Photos on this page: Vitaly Gariev (opens in a new tab) (Unsplash License (opens in a new tab)); Tim van der Kuip (opens in a new tab) (Unsplash License (opens in a new tab)); Annie Spratt (opens in a new tab) (Unsplash License (opens in a new tab)); Austin Distel (opens in a new tab) (Unsplash License (opens in a new tab)); Hero photo: Yan Krukau on Pexels (Pexels License).
New playbooks, benchmarks and guides from our sales floor, for owners and sales leaders who sell to businesses. One email a month. See past issues.
