B2B appointment setting services that put qualified meetings on your calendar.
Confirmed meetings with the people who buy what you sell, and your team walks in knowing why they agreed to talk. We grade every meeting on a 25-point scorecard before it reaches you. From $5,000 a month, with an appointment guarantee based on your industry.
- 100,000+meetings booked a year
- 500+U.S.-based team members
- 17+years on the phones
Company-wide figures across all Abstrakt programs, as of October 2026.
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- 30 minutes with someone who runs outbound programs.
- We check if your territory is open. One client per trade per territory.
- No obligation. Rather talk now? Call (314) 338-8865.
The basics
What is B2B appointment setting?
A B2B appointment setting company contacts the businesses you want as customers and books confirmed meetings on your calendar. Some call themselves agencies, some call their people setters or SDRs. Either way, you get a meeting, not a list of names. Your people spend their time selling.
A meeting, not a name
A lead list hands your team more calling to do. An appointment is already on the calendar, with someone who agreed to talk and a reason to meet.
60dials a day it takes to book 10 meetings a month. We make them.
A reason to walk in
Your rep shows up knowing who does the work today, when the contract comes up and what the prospect asked about on the call.
25points every meeting is graded on before it reaches you
Time back for selling
Every hour your closer spends prospecting is an hour away from a buyer. Setting the meeting is the whole job for us, every working day.
$125Kfirst-year cost of one in-house SDR doing it instead, before ramp time
We book the meetings. You close the deals.
- dials our reps make for every meeting they book
- 125
- U.S.-based team members
- 500+
- intent triggers we watch so reps call at the right time
- 200+
Dials per appointment: Abstrakt sales center, Performance Intelligence, national, 3,140,107 calls and 25,151 appointments across 15 verticals, as of 2026-10 (benchmarks by industry). SDR cost: the starting values in our SDR cost calculator. Company-wide figures as of October 2026.
Appointment setting vs. lead lists, pay per appointment and hiring an in-house SDR
There are four ways to get meetings on your calendar. Here is what each one costs and what it leaves on your plate.
| Compared on | Lead list | Pay per appointment | In-house SDR | Abstrakt |
|---|---|---|---|---|
| What you get | Names and numbers. Your team does everything from there. | A booked meeting. What counts as a meeting varies by provider. | One rep, and the results depend on the playbook you give them. | A graded meeting on your calendar, with notes from the conversation. |
| Cost | Priced per record, plus the time your team spends working it. | A fee per meeting. It can look cheap until you count the meetings that never qualify. | About $125K a year for one SDR at a $55,000 base salary, before ramp time. | From $5,000 a month, with the team, the tools and the data included. |
| Who prospects | Your team, on top of their job. | The provider, often across many clients at once. | Your hire, and you start again when they leave. | A U.S.-based team we recruit, train and replace at our cost. |
| Who manages it | You run the calls, the follow-up and the tools. | The provider. Ask how much of it you can see. | Your sales leader, on top of their own number. | A partner success manager, with weekly floor coaching and a monthly results meeting. |
| Tools and data | The list only. The dialer, email and CRM are yours to buy. | Usually theirs, and you rarely see it. | You buy it: CRM, dialer, data, email and LinkedIn. | Included: Salesforce, ZoomInfo, Gong and Abstrakt Intelligence. |
| Quality control | None. The list is only as good as its last update. | Varies. Get the definition of a qualified meeting in writing. | Whatever you build and have time to review. | 25-point 5 Star Scorecard, graded by a reviewer who did not make the call. |
| If results fall short | You keep the list and the cost. | You stop paying, and the market knowledge leaves with them. | You keep paying until you replace them. | We work for free until we hit the number in your agreement, if we miss it by the end of the year. |
Appointment setters
Looking to hire B2B appointment setters?
One appointment setter is a hire. A steady calendar takes a team. When you work with us, your setters come with the people who coach them, check their work and answer for the results, and we replace anyone who leaves at our cost.
Your appointment setters
U.S.-based and certified on your account before the first call, working your list every working day under your name.
What an appointment setter doesA coach on the floor
A Partner Sales Manager listens to calls and coaches your setters every week, so you are not adding that to your sales leader's job.
Meet the teamA second set of ears
Quality control grades every meeting from the transcript. The person who made the call does not get to grade it.
How meetings are gradedOne person to call
A partner success manager owns your account from launch on, including the monthly results meeting and anything you want changed.
How we work with you
How does appointment setting work?
Month one is setup: your market, your list and your outreach. After that, the work runs every working day, with people doing it and technology backing them up. Nothing is dialed until the list is right.
Book my strategy callMonth one
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Define your market
We build the profile with you: the companies you want, their size, your service area and the titles that own the decision.
-
Build and check the list
Our data team builds your target accounts in Abstrakt Intelligence, confirms the right contact at each one, and removes your current customers and bad fits.
Every working day
-
Reach out on every channel
Your team calls while email, LinkedIn and direct mail land in the same window, so the buyer hears one story.
- People
- Certified, U.S.-based SDRs working under your name.
- Technology
- A dialer with the contact and building details on screen.
-
Have the real conversation
Who handles the work today? When does the contract come up? Who else signs off? Those answers turn a not-now into a dated follow-up.
- People
- A Partner Sales Manager coaches the floor every week.
- Technology
- Every call is recorded and replayable in your Results Portal.
-
Grade it, then book it
A reviewer who did not make the call grades the meeting on the 5 Star Scorecard before it reaches you.
- People
- A quality reviewer, separate from the rep.
- Technology
- Each meeting is marked qualified, pending review or disqualified.
After the meeting is booked
-
Your rep runs the meeting
It lands on the calendar with the contact, their role, who does the work today and what they asked about. Discovery, pricing and the close stay with you.
-
Not now goes to nurture
Prospects who are not ready get a date and stay in follow-up, and your feedback changes the list, the message and the questions we ask.
The 5 Star standard
What counts as a qualified appointment?
A friendly call is not a qualified meeting. A reviewer who did not make the call grades every booked meeting against the transcript, on 25 points across five sections. Two questions are required on every call: who is involved in the decision, and whether they would consider working with you.
Each meeting comes out qualified, pending review or disqualified, and your rep gets a brief for the ones that reach you.
- Script adherence6 pts
The opener, the reason to meet and the two required questions.
- Appointment commitment5 pts
The date, the time and the agenda, confirmed on the call.
- Qualifiers4 pts
The fit requirements you set for your program.
- Decision-maker5 pts
Who this person is in the decision, not who they said they were.
- Need5 pts
How real the reason to meet is.
Timeline
How long does appointment setting take to work?
Meetings come first, and revenue follows on your normal sales timeline. A design-build general contractor landed a $900K project by month three. Mechanical Service & Systems signed a $595,000 agreement after about two years of nurture. Same approach, different buying timelines.
- Month 1Implementation
Your ICP, target list, messaging and calendar handoff are built and approved.
- Day 11First appointment
Most partners see their first qualified appointment set by day 11.
- End of month 14 set, 2 held
Typically four appointments scheduled and two meetings already held.
- Day 9014 set, 8 held
Fourteen appointments set, with eight of those meetings completed.
- Month 5First closed deal
The first closed deal typically comes by the end of month five.
- Day 19028 set, 18 held
Twenty-eight appointments set and eighteen held, with proposals out the door.
A typical partner timeline from Abstrakt's programs, not a promise for any single program. Your appointment guarantee is based on your industry, with the exact number in your agreement, and outbound results build over 6 to 12 months.
What comes with every appointment we set
A time on your calendar is only part of it. These are the real screens your team sees; the companies and contacts are fictional.
Know who is across the table
Before the meeting, the record shows who this person is, why they were on the list and what has been said so far.
- Their title and seniority
- Building or company details
- Every call, email and LinkedIn touch to date
See why the meeting made it to you
A meeting does not reach your calendar on a rep's word. It sits in a review queue until it is marked qualified.
- The brief your rep gets before they walk in
- The scorecard the meeting was graded against
- The call transcript behind the grade
A not-now does not fall off a spreadsheet
What the prospect said on the call writes the next touch, so the follow-up sounds like the same conversation.
- A notecard, a LinkedIn request or an email
- A date to come back, tied to their contract or project
- Anyone who is not a fit stops getting contacted
Follow the meeting past the calendar
Held, proposal sent, closed. You can see how many appointments turned into work, along with the activity behind them.
- An opportunity board for every meeting we set
- My Voice: listen to the calls made on your account
- A monthly results meeting to change what is not working
How much do appointment setting services cost?
Appointment setting starts at $5,000 a month, flat, so you are not paying by the dial or by the meeting. One in-house SDR costs about $124,700 in year one. Switch on what you want and watch the price.
What you get
- Meetings graded before they reach you
- A brief for every meeting
- One client per trade per territory
- Every call recorded
- A partner success manager
- A monthly results meeting
- +24 guaranteed appointments a year*
- Calls to your website's warm visitors
* With Inbound SDR on the 1-year agreement, added to your outbound guarantee.
Pay per appointment, monthly retainer or flat program?
Compare what you pay for a meeting that actually happens with the right person, not the price on the proposal.
- Pay per appointment
You pay for each meeting booked
- Appeal
- No fixed monthly cost.
- Watch for
- The provider gets paid for the booking, so get the definition of a meeting in writing and ask what happens with no-shows.
- Monthly retainer
You pay for the work each month
- Appeal
- A predictable budget and steady outreach.
- Watch for
- Some retainers pay for activity with no number attached, so ask what you get if meetings do not come.
- Abstrakt
Flat program from $5,000 a month
- What you get
- One monthly price with the team, the tools and the data included.
- The difference
- Your appointment number is in writing, and we work for free until we hit it if we miss it by the end of the year.
More detail: what appointment setting costs · appointment setting cost calculator
The guarantee
How does guaranteed appointment setting work?
If we miss your number by the end of the year, we work for free until we hit it.
Get my number- 01
We set the number together
Your appointment guarantee is based on your industry, and we agree on it before we launch.
- 02
It goes in your agreement
The number is in writing, so nobody has to remember what was promised on a sales call.
- 03
We keep working if we miss
If we have not hit your number by the end of the year, we work for free until we do. The details are in your agreement.
Case studies: what happened after we booked the meeting.
What the program did for 6 clients, in their own published numbers, each labeled for what it is: booked meetings, signed agreements or closed business.
How two years of patient nurture turned into a $595K HVAC agreement
$5.68M
Closed business from 2020 to 2026. We got MSS in front of the people who buy mechanical work.
How Century Facility Services broke its referral ceiling: $415K closed in year one
$415K
Closed from 7 deals in year one, after we took over outbound and booked 58 appointments.
How Schena Roofing booked 475 appointments and kept a seasonal calendar full
$1.69M
Closed business from 2018 to 2024, out of 475 appointments we booked for Schena.
How Harring Fire Protection turned outbound and inbound into $200K in new business
$200K
Closed from 16 deals in 28 months. We put Harring in front of property and facility managers and booked 195 appointments.
How TruSeal America closed $344K in 15 months instead of waiting for referrals
$344,440
Closed in 15 months from 129 appointments with verified decision-makers.
How a design-build GC won a $900K project by month three
$900K
One project won by month three. We built the list, ran the outreach and booked the meetings.
What do clients say about our appointment setting?
In their own words. Want to hear what a call sounds like? Pick your industry and listen to a sample call.
- Commercial roofing lead generation
Midwest Diversified
Keith Steiner closed a project within three days of his first appointment. Since then, Midwest Diversified has turned those first meetings into repeat six-figure work, including a car dealership account with 15 buildings and crews on site every week.
- Commercial HVAC
Engineering Excellence
Mariah of Engineering Excellence opened a new branch in a market where no one knew the company. With appointments set and a notes brief before every meeting, she is on track to hit her yearly target and brought in about $160,000 in repairs alone.
- Commercial HVAC
Chiller Systems Service
Vandy Butler explains how ten years of consistent outreach kept Chiller Systems Service top of mind with commercial buyers. Deals came from scheduled meetings and from prospects who remembered the calls, and one relationship we started became business with three different companies.
Appointment setting by industry
Who picks up the phone changes by trade: a facility manager, a general contractor, an IT director. Pick yours to see who we call and what opens the conversation. Selling to property managers or general contractors? Start with appointment setting for commercial contractors.
Is appointment setting right for your business?
It works when you know who buys from you, one deal is worth a sit-down meeting and someone on your team can run that meeting and close.
Usually a good fit
- Commercial trades and B2B services selling agreements or projects to facilities, property managers, general contractors and operators.
- Companies stuck at the edge of their referral network. The work is good, but new conversations only start when someone else starts them.
- Teams with a closer and no time to prospect, such as an owner or estimator who sells well once in the room.
- Firms opening a new territory or vertical. You need meetings before anyone there knows your name.
Usually not a fit
- Low-ticket, transactional sales where a meeting costs more than the deal is worth.
- Consumer and residential sales. We only book B2B meetings.
- No one free to run meetings promptly. Meetings left waiting go cold.
- A full backlog or an unclear offer. Booking meetings you cannot follow through on burns the market you will need later.
How do you choose a B2B appointment setting company?
Whether you are comparing companies or agencies, pick the one whose standard, reporting and experience in your market you can check before you sign. These six questions separate them faster than a sales deck. The full checklist is in how to choose an appointment setting company.
How do you define a qualified appointment?
Get it in writing. Ours is the 25-point 5 Star Scorecard, and you can download it.
Can I hear the calls?
Every call on your program is recorded and replayable in your Results Portal.
Who makes the calls?
Our SDRs are U.S.-based and work on our St. Louis campus.
Do you work with my competitors?
We take one client per trade per territory.
What happens to "not now" prospects?
Without follow-up you pay to learn a buyer's timing and then throw it away.
Have you booked meetings with buyers like mine?
Ask for case studies in your trade. Ours are below and on our success page.
B2B appointment setting: FAQs
What is B2B appointment setting?
An outbound service where a trained team contacts the companies you want as customers and books confirmed meetings with the right people on your calendar, so your reps sell instead of prospect.
How is appointment setting different from lead generation?
Lead generation delivers contacts or inquiries for your team to work. Appointment setting does that work and delivers a booked, graded meeting. If your reps have spare capacity, leads may be enough. If not, you need meetings.
What counts as a qualified appointment?
At Abstrakt, a meeting has to pass the 25-point 5 Star Scorecard: script adherence, appointment commitment, your qualifiers, the decision-maker and the need. A reviewer who did not make the call grades it before it reaches you.
How much do appointment setting services cost?
Abstrakt's Outbound BDR program starts at $5,000 per month, flat, with the team, the tools and the data included. We scope it to your territory and goals, then give you the final number.
Is appointment setting cheaper than hiring an SDR?
One in-house SDR costs about $124,700 in year one at a $55,000 base salary, before ramp time. That counts pay, taxes and benefits, tools, recruiting, turnover and manager time. You can run your own numbers in our SDR cost calculator.
Do you offer pay per appointment?
No. We run a flat monthly program with your appointment number in writing. Paying per meeting moves the risk, but the provider is then paid to book meetings, so ask exactly what counts as one.
Can I hire appointment setters through Abstrakt?
Yes, as part of a program. You get U.S.-based appointment setters certified on your account, along with the coaching, quality control and account management around them. We recruit and replace them at our cost.
What does a B2B appointment setting agency do?
It builds the list of companies you want, contacts them by phone, email and LinkedIn, qualifies the conversation and books the meeting on your calendar. Your team runs the meeting and closes the deal.
How long until I see results?
Month one is implementation. Most partners see a first qualified appointment set by day 11, and the first closed deal typically comes by the end of month five. That is a typical timeline, not a promise for any single program.
How many appointments will I get each month?
It depends on your market size, deal type and buying cycle. On a strategy call we look at your territory before talking about volume, and the number goes in your agreement.
Is your appointment setting guaranteed?
Yes. Every program carries an appointment guarantee based on your industry, and the exact number is in your agreement. If we miss it by the end of the year, we work for free until we hit it.
Will you book meetings for my competitors?
No. We take one client per trade per territory and will not run the same program for a direct competitor in your territory.
Do you offer B2C appointment setting?
No. We only book B2B meetings with people at companies that buy from you.
Run outbound yourself? Start with these
The programs you are not running yet
One company runs all of it, so the buyer hears the same story from the first call to the website, the sell sheet and the meeting.
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Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
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