Comparing Lead Generation Services
"Lead generation" covers everything from a spreadsheet of contacts to a qualified meeting on your calendar, and providers use the same words for very different things. This guide sorts the market into six kinds of service, explains what each one actually delivers and how it charges, and gives you the questions and the scorecard to compare providers fairly. It is for owners and sales leaders choosing where to spend a lead generation budget.
What's inside
- Six kinds of lead generation service, from lists to qualified meetings
- What you receive, who does the work and where each one breaks
- Pricing models compared: per record, per lead, per appointment, retainer
- How to calculate the real cost per qualified meeting
- Questions to ask every provider, and the red flags
- A side-by-side comparison scorecard
