Free guide · 15 pages · PDF
How to Revive Old Leads: A Sales Playbook
Every company that has sold for a few years is sitting on hundreds of buyers who once said "not now": no-shows, lost proposals, stalled deals, old inquiries and customers who left. Most of them still have the need, and many now have a reason to talk again. This playbook shows where those leads hide, how to sort them in an afternoon, what to say when you call, and how to run a revival campaign your team can repeat every quarter. It is for owners and sales leaders.
What's inside
- Seven places old opportunities hide in your CRM
- A sorting method to pick the 100 accounts worth calling first
- Data cleanup before you dial
- Re-engagement rules: what to say and what never to say
- Call talk tracks for no-shows, lost proposals and past customers
- Five re-engagement email templates
- Timing around renewals, budgets and seasons
- How to measure a revival campaign and make it a quarterly habit
