Commercial lead generation and B2B appointment setting in New York

New York-Newark has 37,705 business sites with 20 or more people on site in the categories commercial trades sell to, #1 of the 100 markets we cover, and 2.77 times the national concentration of churches and religious organizations. Private business establishments grew 1.9% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

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Local B2B snapshot

How many businesses are in New York-Newark, and which ones buy

New York-Newark has 259,903 establishments in the categories commercial trades sell to, 37,705 of them with 20 or more people on site. Compared with the national mix it over-indexes on churches and religious organizations (2.77x), grocery stores (1.97x) and nonresidential building owners (1.86x). Added over the past year: medical, dental and outpatient offices (+362), senior living and nursing (+35) and hospitals (+32). Down: retail stores (-1,966) and wholesale distributors (-926).

  • 259,903 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 37,705 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • +1.9% private business establishments, 2025 Q1 to 2026 Q1 (669,509 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 2.77x the national concentration of churches and religious organizations

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 49,623 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: 6 Abstrakt territories)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in New York-Newark

  1. Restaurants 1.24x the U.S. mix9,973
  2. Retail stores8,627
  3. Medical, dental and outpatient offices4,636
  4. Wholesale distributors3,747
  5. Manufacturing plants2,830
  6. Grocery stores 1.97x the U.S. mix1,882
  7. Senior living and nursing1,712
  8. Private K-12 schools 1.50x the U.S. mix1,222

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in New York-Newark: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 9,97352,247 1.24x -794
Retail stores 8,62770,682 1.11x -1,966
Medical, dental and outpatient offices 4,63647,205 1.09x +362
Wholesale distributors 3,74730,739 0.87x -926
Manufacturing plants 2,83012,747 0.68x -134
Grocery stores (also counted in retail) 1,88219,524 1.97x -592
Senior living and nursing 1,7124,408 0.85x +35
Private K-12 schools 1,2221,928 1.50x -16
Bank and credit union offices 9248,561 0.76x -195
Churches and religious organizations 7907,477 2.77x -79
Auto dealerships (also counted in retail) 6951,751 0.65x +4
Hotels 6941,666 0.56x +6
Trucking companies 6087,626 0.58x -186
Apartment and residential property managers 4265,988 1.34x +4
Warehousing and distribution 3711,057 0.79x +27
Hosting and data processing companies 2611,219 0.61x -3
Hospitals 197225 0.42x +32
Nonresidential building owners 1823,684 1.86x -83
Golf courses and country clubs 181329 0.60x -12
Colleges and universities 164269 0.48x +4
Commercial property managers 1601,846 1.46x -8
Total, each site once37,705259,903

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in New York

What Industry Are You Growing In?

Pick your trade to see the New York-Newark buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in New York at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants9,973
  2. Retail stores8,627
  3. Medical, dental and outpatient offices4,636
  4. Wholesale distributors3,747
  5. Manufacturing plants2,830

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial Roofing#1 of 89
  2. Commercial Painting & Coatings#2 of 86
  3. Paving & Asphalt#9 of 94

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in New York

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in New York: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial Roofing
Largest buyer group: retail stores
 159 +7 26,052 163.8 #1 49,623
Commercial Painting & Coatings
Largest buyer group: retail stores
 231 -10 26,974 116.8 #2 not counted
Paving & Asphalt
Largest buyer group: retail stores
 410 +5 27,244 66.4 #9 not counted
Commercial Flooring
Largest buyer group: apartment and multifamily management companies
 180 -7 20,515 114.0 #7 not counted
Commercial Construction
Largest buyer group: commercial building owners and developers
 2,483 -7 13,834 5.6 #32 49,623
Commercial Electrical
Largest buyer group: retail stores
 1,726 -42 19,692 11.4 #38 not counted
Managed Service Providers
Largest buyer group: medical, dental and outpatient practices
 7,844 +164 23,343 3.0 #43 not counted
Commercial Landscaping
Largest buyer group: retail stores
 7,741 -85 28,322 3.7 #48 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 4,704 -86 17,910 3.8 #49 15,682
Fire Protection
Largest buyer group: restaurants
 639 +9 24,997 39.1 #58 not counted
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
 1,640 -37 13,933 8.5 #69 21,414

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is New York-Newark adding businesses? Five years of counts

Private business establishments in the metro's counties went from 620,577 in 2021 to 658,627 in 2025 (+6.1%), while private employment moved +12.2% to 8,294,900. In the Census Bureau's latest count, 55,318 establishments opened and 50,227 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, New York-Newark
YearEstablishmentsEmploymentAvg weekly wage
2021620,5777,393,206$1,839
2022643,8957,856,153$1,848
2023652,5438,073,074$1,870
2024659,9528,254,311$1,940
2025658,6278,294,900$2,041

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 22 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, New York-Newark-Jersey City, NY-NJ
Year to MarchOpenedRateClosedRate
201951,86010.4%48,4529.7%
202050,11310.1%56,55711.4%
202153,18810.9%66,90013.7%
202264,25113.2%49,75710.2%
202355,31811.1%50,22710.1%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, New York-Newark-Jersey City, NY-NJ. Each year runs March to March; rates are per 100 establishments.

New business applications

355,736 applications for an employer ID number were filed in the metro's counties in 2025, +30.4% on 2019 (272,799): New York County 54,695, Kings County 48,687, Queens County 34,304, Nassau County 24,390, Suffolk County 21,701, Bergen County 18,711, Essex County 17,350, Bronx County 15,247, Hudson County 14,746, Westchester County 14,407, Middlesex County 14,268, Monmouth County 11,188, Union County 10,938, Ocean County 10,576, Passaic County 9,778, Somerset County 8,769, Morris County 7,886, Rockland County 7,090, Richmond County 6,206, Sussex County 1,816, Hunterdon County 1,808, Putnam County 1,175. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, New York-Newark
Trade20212025Change
Managed Service Providers7,0397,677+638 (+9.1%)
Commercial Cleaning & Janitorial4,5594,771+212 (+4.7%)
Fire Protection610632+22 (+3.6%)
Commercial Construction2,4422,498+56 (+2.3%)
Commercial Flooring179183+4 (+2.2%)
Commercial Landscaping7,7157,840+125 (+1.6%)
Commercial Roofing155154-1 (-0.6%)
Paving & Asphalt430409-21 (-4.9%)
Commercial Electrical1,8701,763-107 (-5.7%)
Commercial HVAC & Mechanical1,8311,667-164 (-9.0%)
Commercial Painting & Coatings269240-29 (-10.8%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the New York calendar

Cooling demand peaks in July (322 cooling degree days in a normal year), and 72% of the 2,205 severe hail and wind reports from 2015 to 2024 fell in July, June and August. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, New York-Newark
MonthAvg high (F)Cooling degree daysHail and wind reports
January3905
February42045
March50059
April610116
May7134159
June80160499
July85322738
August83272344
September7697117
October65735
November54076
December44012

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in New York-Newark

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $10.18 billion in contracts with a place of performance in New York-Newark's counties in federal fiscal year 2026 (October 2025 to September 2026), against $10.17 billion in fiscal 2025 (+0.1%). Construction (NAICS 23) took $695.5 million.

Contract obligations by county
CountyFY2026FY2025
Middlesex County$424.2 million$381.5 million
Monmouth County$882.7 million$1.25 billion
Ocean County$107.8 million$145.4 million
Somerset County$474.2 million$385.4 million
Nassau County$704.2 million$931.3 million
Suffolk County$1.87 billion$2.07 billion
Essex County$835.7 million$969.6 million
Hunterdon County$4.6 million$16.6 million
Morris County$776.3 million$1.03 billion
Sussex County$18.7 million$13.9 million
Union County$101.7 million$145.4 million
Bergen County$200.7 million$271.5 million
Hudson County$154.4 million$184.4 million
Passaic County$242.2 million$316.0 million
Bronx County$201.8 million$90.7 million
Kings County$301.6 million$280.1 million
New York County$2.03 billion$1.58 billion
Putnam County$699,693$1.2 million
Queens County$80.8 million$64.2 million
Richmond County$46.1 million$36.3 million
Rockland County$70.1 million$173.7 million
Westchester County$644.8 million-$168.2 million
Metro counties$10.18 billion$10.17 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Managed Service Providers541512$481.1 million
Commercial Construction236220$381.7 million
Commercial Cleaning & Janitorial561720$84.0 million
Paving & Asphalt237310$32.1 million
Commercial Electrical238210$25.6 million
Commercial HVAC & Mechanical238220$22.0 million
Commercial Roofing238160$21.0 million
Fire Protection561621$11.9 million
Commercial Landscaping561730$6.0 million
Commercial Flooring238330$664,824
Commercial Painting & Coatings238320$9,670

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer. A negative figure means deobligations (money taken back on earlier contracts) exceeded new obligations in that county.

Territory intelligence

Where the New York buyers are

New York County, Suffolk County and Kings County hold 35% of the metro's 37,705 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, New York-Newark-Jersey City, NY-NJ
CountySitesShare
New York County 6,55017%
Suffolk County 3,3979.0%
Kings County 3,1988.5%
Nassau County 2,9057.7%
Bergen County, New Jersey 2,4346.5%
Queens County 2,3856.3%
Middlesex County, New Jersey 2,0385.4%
Westchester County 1,7824.7%
Monmouth County, New Jersey 1,5514.1%
Essex County, New Jersey 1,4013.7%
Morris County, New Jersey 1,3353.5%
Union County, New Jersey 1,1863.1%
10 more counties6,86718%
Not assigned to a county by Census6761.8%
Metro total37,705100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 676 sites cannot be placed in a county.

Abstrakt territories in this market

Kings and Queens, Manhattan, New York - Northern New Jersey, New York - Long Island, New York - Central New Jersey and New York - West Chester. A strategist confirms which one your program would hold.

The owners that anchor New York-Newark

Each fact links to its source, checked 2026-10.

Health system

Northwell Health

New Hyde Park, Nassau County

Northwell calls itself the largest health system in New York, with 104,000-plus employees, 28 hospitals and over 1,000 care locations.

Hospitals and more than 1,000 care locations across Long Island, the city and Westchester give one owner a deep bench of buildings needing HVAC, life-safety, cleaning and flooring work.

HVACfire protectioncleaningflooringelectrical

Northwell Health (opens in a new tab)
Campus

The City University of New York (CUNY)

New York, New York County

CUNY says it enrolls 247,000 degree-seeking students at 26 colleges spread across New York City's five boroughs and calls itself the nation's largest urban public university.

Twenty-six college campuses across five boroughs run classroom, lab and dormitory buildings that need cleaning, HVAC, roofing and painting work.

cleaningHVACroofingpaintingflooring

The City University of New York (opens in a new tab)
Major employer

JPMorganChase Tower, 270 Park Avenue

New York, New York County

6sqft reports JPMorganChase's 60-story global headquarters at 270 Park Avenue can accommodate 10,000 employees across 2.5 million square feet of workspace.

An all-electric Midtown tower of this size, plus the bank's other Midtown offices, needs janitorial, electrical, mechanical and interior finish work.

cleaningelectricalHVACflooringpainting

6sqft (opens in a new tab)
3 more anchor owners in New York-Newark
Logistics hub

Port of New York and New Jersey

Newark and Elizabeth, Essex and Union counties

The Port Authority says the port moved 4,427,159 TEUs over the first half of 2026, virtually even with the prior year.

Container terminals and the warehouses and distribution buildings around Port Newark and Elizabeth need paving, roofing, electrical and fire protection work.

pavingroofingelectricalfire protection

American Journal of Transportation (Port Authority of New York and New Jersey release) (opens in a new tab)
Industrial park

Hunts Point Food Distribution Center

Bronx, Bronx County

The Bronx Times describes the 329-acre Hunts Point Food Distribution Center as the largest wholesale food hub in the country, with more than 200 wholesalers and distributors across its three markets.

Refrigerated produce, meat and fish market buildings with heavy truck traffic need refrigeration and mechanical service, roofing, paving and sanitation cleaning.

HVACroofingpavingcleaningelectrical

Bronx Times (opens in a new tab)
Projects and economic activity

What is being built in New York-Newark, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

New Terminal One at JFK International Airport

2.6 million sq ft

Under wayUnder construction; first phase opening 2026, full completion 2030

A new international terminal at John F. Kennedy International Airport in Queens, part of the Port Authority's $19 billion JFK redevelopment.

The first phase opens in 2026 and later phases run to 2030, so fit-out work continues for years. The operator has already contracted out maintenance of HVAC, plumbing, electrical, and fire life safety systems, a sign of the steady service work a terminal this size creates.

HVACelectricalfire protectioncleaningflooring

PR Newswire (The New Terminal One press release), 2025-12-03 (opens in a new tab)

NYU Langone academic medical center in Melville

See sourcePlanned; subject to state and local approvals

A new hospital with more than 500 private inpatient rooms and 70 emergency department bays, plus research and medical school space, on a 45-acre site at the Huntington Quadrangle in Melville, Suffolk County.

NYU Langone bought the site in May 2026 and expects up to 8,000 union construction jobs over a multiyear build once approvals clear. Contractors on Long Island should plan for hospital mechanical, electrical, and fire protection scopes, plus large site paving and landscaping packages for a 45-acre campus.

HVACelectricalfire protectionpavinglandscaping

PR Newswire (NYU Langone Health press release), 2026-06-02 (opens in a new tab)

SUNY Downstate hospital modernization and new annex

$1.1 billion

Approved or fundedDemolition contract approved; design underway

Renovation of SUNY Downstate's hospital in East Flatbush, Brooklyn, including private-room conversions and an emergency department expansion, plus a new annex with an ambulatory surgery center for cardiology and oncology.

The state approved the garage demolition contract in February 2026 to clear the annex site. Renovating an occupied hospital means phased HVAC, electrical, and fire protection upgrades, with flooring and painting work in each converted unit.

HVACelectricalfire protectionflooringpainting

Office of the Governor of New York, 2026-02-17 (opens in a new tab)

Science Park and Research Campus (SPARC) Kips Bay

Over 2 million sq ft

Under wayDeconstruction 2026; construction starts 2027

A life sciences, public health, and education campus for CUNY and city partners in Kips Bay, Manhattan, replacing existing buildings on the site.

Demolition runs through 2026 and new construction begins in 2027. Lab and academic space carries heavy mechanical, electrical, and fire protection requirements, which makes this a long pipeline for those trades in Manhattan.

constructionHVACelectricalfire protection

Office of the Governor of New York, 2025-12-23 (opens in a new tab)

Woodmont Industrial Partners Rahway redevelopment (349 and 389 New Brunswick Ave.)

Under wayUnder construction; completion Q1 2027

Two Class A warehouse buildings (201,000 and 76,000 square feet of warehouse space) replacing an obsolete 212,000-square-foot facility on a 25-acre site in Rahway, Union County, New Jersey.

Ground broke in June 2026 with completion targeted for early 2027. New warehouse shells need roofing, truck court paving, and electrical work during construction, then sprinkler, landscaping, and cleaning contracts once tenants move in.

roofingpavingelectricalfire protectionlandscaping

ROI-NJ, 2026-06-26 (opens in a new tab)
Market view

What we see in New York

Commercial roofers have more room in greater New York than in any other market we compare, and painters nearly as much. Commercial roofing ranks #1 of 89, with 163.8 larger buyer sites per contractor, and commercial painting ranks #2 of 86. The painting field is also thinning: establishments fell 10.8% from 2021 to 2025. HVAC firms fell 9.0% over the same years, yet HVAC is still one of the more crowded trades here at #69, so fewer shops has not meant easy meetings.

The buyer mix needs care. Churches and religious organizations run at 2.77x the U.S. concentration and grocery stores at 1.97x, but grocery stores lost 592 establishments in a year and retail stores lost 1,966. Medical, dental and outpatient offices went the other way, adding 362, and Northwell Health alone runs more than a thousand care locations across Long Island, the city and Westchester.

Manhattan holds 17% of the metro's larger buyer sites, but Suffolk County comes second at 9%, ahead of Brooklyn. That matters for NYU Langone's planned academic medical center in Melville, still subject to approvals, which would bring hospital mechanical, electrical and fire protection scopes plus large paving and landscaping packages to a Suffolk campus. In Queens, JFK's New Terminal One opens its first phase in 2026 and builds out to 2030, and its operator already contracts out HVAC, electrical and fire life safety maintenance.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in New York

177,850 general and operations managers, 62,430 computer and information systems managers and 35,260 medical and health services managers work in the New York-Newark-Jersey City, NY-NJ metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, New York-Newark-Jersey City, NY-NJ
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
177,850$157,000MSP
Computer and information systems managers
SOC 11-3021
62,430$215,300
Medical and health services managers
SOC 11-9111
35,260$167,580
Buyers and purchasing agents
SOC 13-1020
29,360$83,350
Property, real estate, and community association managers
SOC 11-9141
14,250$96,950landscaping, painting, paving
Construction managers
SOC 11-9021
12,120$158,000
Facilities managers
SOC 11-3013
10,210$134,010cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Education administrators, postsecondary
SOC 11-9033
7,550$137,800
Purchasing managers
SOC 11-3061
7,370$171,810

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, New York-Newark-Jersey City, NY-NJ, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the New York guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in New York Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My New York Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not New York results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in New York

  • 91,680people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a New York program quoteRun the full numbers
Local sales intelligence

See how a New York program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to New York.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the New York territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's New York walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in New York.

First, we size your territory.

The New York area has about 429 thousand companies and 2 million business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in New York.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a New York program

Reps on Abstrakt's St. Louis sales floor work your New York-Newark list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in New York

New York State does not run a general contractor licensing program, and contractors must follow local licensing laws. New York City's Department of Buildings registers general contractors and licenses trades such as master electricians and fire suppression piping contractors.

Confirm with New York City Department of Buildings (local); New York State Department of State (alarm installers) (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in New York, 2026

This page's New York data in one report for your team, with the New York calling rules. No form to fill in.

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Free trade territory report · PDF

Get the territory report for your trade in New York

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the New York calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the New York counts

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Territory assessment

See Your New York Sales Opportunity

A Partner Sales Manager sizes your New York territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

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Outsourced sales development in New York, answered

Does Abstrakt provide B2B lead generation and appointment setting in New York?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the New York-Newark-Jersey City, NY-NJ metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a New York program?

It starts with the list. Of the 37,705 sites in New York-Newark with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in New York?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial roofing (#1 of 89), commercial painting & coatings (#2 of 86) and paving & asphalt (#9 of 94) rank best in New York.

What kinds of businesses are concentrated in New York?

Compared with the national mix, New York-Newark has more churches and religious organizations (2.77x), grocery stores (1.97x) and nonresidential building owners (1.86x). Those industries are the best-represented buyers for trades that serve them.

Is the New York business market growing?

Yes, on both counts below. Private business establishments across New York-Newark's counties went from 620,577 in 2021 to 658,627 in 2025 (+6.1%), and private employment +12.2% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 55,318 establishments opened and 50,227 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 5,091.

How much federal construction money is spent in New York?

Federal contract obligations with a place of performance in New York-Newark's counties came to $10.18 billion in federal fiscal year 2026 (October 2025 to September 2026), $695.5 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

Is there room for another commercial roofing contractor around New York?

Yes, more than in any other market we compare. Commercial roofing ranks #1 of 89, with 26,052 larger buyer sites shared by 159 contractors, and the roofing contractor count barely moved from 2021 to 2025. Retail stores are the top buyer for the trade, though their count is falling, so warehouse corridors like the Rahway redevelopment in Union County deserve a place on the list.

When do storms hit commercial roofs in the New York metro?

Midsummer. July, June and August account for 72% of the 2,205 hail and wind reports logged from 2015 to 2024, peaking in July. Roof inspection meetings booked in spring put a contractor in front of property managers before that window opens.

Which counties make up the New York market?

The metro covers 22 counties. New York County, Suffolk County and Kings County hold 35% of the larger business sites, so most programs start there.

What does outsourced sales development cost in New York?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

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