Maximizing Your ROI With Appointment Setting
An appointment setting program can book good meetings and still lose money, if the targeting is loose, the meetings are not qualified or nobody follows up after them. This checklist covers the 32 things that decide whether the meetings turn into revenue, from setup to the ROI math, with a short explanation for each. It applies whether you run appointment setting in-house or with a partner.
What's inside
- Setup checks: the goal, the territory and written qualifiers
- Talk track and targeting checks
- How to judge meeting quality before your salesperson goes
- What your own team has to do in and after the meeting
- The ROI math, with a fill-in worksheet
- A scoring page
