Commercial lead generation and B2B appointment setting in Austin

Austin-Round Rock has 5,628 business sites with 20 or more people on site in the categories commercial trades sell to, #30 of the 100 markets we cover, and 2.08 times the national concentration of commercial property managers. Private business establishments fell 0.3% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

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Local B2B snapshot

How many businesses are in Austin-Round Rock, and which ones buy

Austin-Round Rock has 27,028 establishments in the categories commercial trades sell to, 5,628 of them with 20 or more people on site. Compared with the national mix it over-indexes on commercial property managers (2.08x), hosting and data processing companies (1.70x) and nonresidential building owners (1.63x). Added over the past year: medical, dental and outpatient offices (+144), restaurants (+101) and commercial property managers (+37). Down: wholesale distributors (-67) and apartment and residential property managers (-67).

  • 27,028 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 5,628 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • -0.3% private business establishments, 2025 Q1 to 2026 Q1 (75,297 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 2.08x the national concentration of commercial property managers

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 5,138 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Austin-Round Rock)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Austin-Round Rock

  1. Restaurants 1.16x the U.S. mix2,023
  2. Retail stores1,184
  3. Medical, dental and outpatient offices616
  4. Wholesale distributors395
  5. Manufacturing plants387
  6. Senior living and nursing195
  7. Hotels 1.21x the U.S. mix165
  8. Grocery stores164

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in Austin-Round Rock: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 2,0235,486 1.16x +101
Retail stores 1,1846,650 0.96x -40
Medical, dental and outpatient offices 6165,556 1.14x +144
Wholesale distributors 3952,210 0.80x -67
Manufacturing plants 3871,619 0.92x -9
Senior living and nursing 195412 0.68x -5
Hotels 165374 1.21x +7
Grocery stores (also counted in retail) 164888 0.80x -2
Churches and religious organizations 139895 0.15x +5
Bank and credit union offices 1171,289 1.19x +36
Private K-12 schools 97201 1.26x +3
Auto dealerships (also counted in retail) 90252 0.85x +10
Hosting and data processing companies 71291 1.70x +16
Trucking companies 68682 0.49x 0
Apartment and residential property managers 52687 1.54x -67
Hospitals 3947 0.73x +5
Warehousing and distribution 3294 0.74x +6
Golf courses and country clubs 2135 0.63x -1
Nonresidential building owners 11303 1.63x -2
Commercial property managers 9174 2.08x +37
Colleges and universities 723 0.39x +2
Total, each site once5,62827,028

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in Austin

What Industry Are You Growing In?

Pick your trade to see the Austin-Round Rock buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in Austin at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants2,023
  2. Retail stores1,184
  3. Medical, dental and outpatient offices616
  4. Wholesale distributors395
  5. Manufacturing plants387

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial Landscaping#9 of 100
  2. Commercial Painting & Coatings#11 of 86
  3. Commercial Cleaning & Janitorial#40 of 100

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Austin

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Austin: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial Landscaping
Largest buyer group: retail stores
 581 +4 3,491 6.0 #9 not counted
Commercial Painting & Coatings
Largest buyer group: retail stores
 34 +1 3,224 94.8 #11 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 489 +6 2,025 4.1 #40 1,300
Fire Protection
Largest buyer group: restaurants
 87 +2 3,806 43.7 #49 not counted
Commercial Flooring
Largest buyer group: apartment and multifamily management companies
 34 -5 2,240 65.9 #36 not counted
Commercial Roofing
Largest buyer group: retail stores
 54 -1 3,168 58.7 #56 5,138
Commercial Construction
Largest buyer group: manufacturing companies
 427 +5 1,596 3.7 #65 5,138
Paving & Asphalt
Largest buyer group: retail stores
 91 +9 3,368 37.0 #62 not counted
Commercial Electrical
Largest buyer group: retail stores
 309 -1 2,392 7.7 #81 not counted
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
 262 -7 1,783 6.8 #90 1,856
Managed Service Providers
Largest buyer group: construction contractors
 2,264 +23 3,193 1.4 #92 not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Austin-Round Rock adding businesses? Five years of counts

Private business establishments in the metro's counties went from 70,809 in 2021 to 75,886 in 2025 (+7.2%), while private employment moved +19.1% to 1,113,111. In the Census Bureau's latest count, 8,074 establishments opened and 5,731 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, Austin-Round Rock
YearEstablishmentsEmploymentAvg weekly wage
202170,809934,450$1,553
202274,7901,027,116$1,628
202375,7041,068,847$1,667
202475,8701,074,286$1,766
202575,8861,113,111$1,842

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 5 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, Austin-Round Rock-San Marcos, TX
Year to MarchOpenedRateClosedRate
20196,20512.5%4,5679.2%
20206,43912.6%4,8699.5%
20217,26313.8%5,43010.3%
20228,12714.8%5,47810.0%
20238,07414.0%5,73110.0%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Austin-Round Rock-San Marcos, TX. Each year runs March to March; rates are per 100 establishments.

New business applications

68,812 applications for an employer ID number were filed in the metro's counties in 2025, +123.9% on 2019 (30,735): Travis County 48,974, Williamson County 13,247, Hays County 4,316, Bastrop County 1,529 and Caldwell County 746. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, Austin-Round Rock
Trade20212025Change
Paving & Asphalt6689+23 (+34.8%)
Commercial Flooring3237+5 (+15.6%)
Managed Service Providers2,0242,301+277 (+13.7%)
Commercial Cleaning & Janitorial451495+44 (+9.8%)
Commercial Construction400425+25 (+6.3%)
Commercial Landscaping570586+16 (+2.8%)
Commercial Roofing5556+1 (+1.8%)
Commercial Electrical301306+5 (+1.7%)
Commercial HVAC & Mechanical263267+4 (+1.5%)
Fire Protection9185-6 (-6.6%)
Commercial Painting & Coatings4434-10 (-22.7%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Austin calendar

Cooling demand peaks in August (608 cooling degree days in a normal year), and 72% of the 572 severe hail and wind reports from 2015 to 2024 fell in April, May and September. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Austin-Round Rock
MonthAvg high (F)Cooling degree daysHail and wind reports
January62136
February66205
March727051
April80132188
May86323155
June9249662
July9559611
August976084
September9041468
October8217619
November71421
December6372

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Austin-Round Rock

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $2.78 billion in contracts with a place of performance in Austin-Round Rock's counties in federal fiscal year 2026 (October 2025 to September 2026), against $3.04 billion in fiscal 2025 (-8.4%). Construction (NAICS 23) took $12.1 million, 47% of it on one award: the Federal Prison System / Bureau of Prisons's 15BBNF26C70000005 (opens in a new tab) in Bastrop County, $5.7 million obligated this fiscal year (the award record describes it as 26Z5AJ4 REPLACE/REPAIR BOILERS MULTIPLE LOCATIONS EO 14398).

Contract obligations by county
CountyFY2026FY2025
Bastrop County$9.3 million$11.8 million
Caldwell County$75,013$162,972
Hays County$76.2 million$62.8 million
Travis County$1.20 billion$1.51 billion
Williamson County$1.50 billion$1.45 billion
Metro counties$2.78 billion$3.04 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Managed Service Providers541512$135.5 million
Commercial HVAC & Mechanical238220$6.1 million
Commercial Construction236220$4.7 million
Commercial Landscaping561730$2.3 million
Commercial Electrical238210$704,438
Fire Protection561621$621,361
Commercial Cleaning & Janitorial561720$380,371

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer.

Commercial building permits

City of Austin issued 15,083 commercial permits from October 1, 2025 to September 30, 2026, 2,570 of them for new construction; the busiest month was Jul 2026 (1,496). Each count covers only the permits that authority issues, so they are not a metro total and do not add up across jurisdictions. City of Austin: Building, electrical, mechanical, plumbing and driveway permits issued by the City of Austin Development Services Department, inside the city and its extraterritorial jurisdiction; other cities in the metro issue their own.

City of Austin: commercial permits by type of work
Type of workPermits
Remodel7,336
New2,570
Change out1,528
Repair1,112
Wall839
Upgrade352
Interior demo non-structural198
Shell159

By trade permit: Electrical Permit 4,506 · Building Permit 4,324 · Mechanical Permit 3,110 · Plumbing Permit 2,989 · Driveway / Sidewalks 154. Permit type as the city records it (permit_type_desc).

Month by month

City of Austin: commercial permits issued per month, Oct 2024 to Sep 2026
2,000 1,000 0 Oct 2024: 1,412 commercial permitsNov 2024: 1,054 commercial permitsDec 2024: 891 commercial permitsJan 2025: 1,009 commercial permitsFeb 2025: 965 commercial permitsMar 2025: 1,363 commercial permitsApr 2025: 1,346 commercial permitsMay 2025: 1,575 commercial permitsJun 2025: 1,294 commercial permitsJul 2025: 1,315 commercial permitsAug 2025: 1,192 commercial permitsSep 2025: 1,079 commercial permitsOct 2025: 1,193 commercial permitsNov 2025: 923 commercial permitsDec 2025: 1,118 commercial permitsJan 2026: 1,173 commercial permitsFeb 2026: 1,122 commercial permitsMar 2026: 1,295 commercial permitsApr 2026: 1,330 commercial permitsMay 2026: 1,245 commercial permitsJun 2026: 1,437 commercial permitsJul 2026: 1,496 commercial permitsAug 2026: 1,385 commercial permitsSep 2026: 1,366 commercial permits Oct 2024Jan 2026Sep 2026

Oct 2025 to Sep 2026: 15,083 commercial permits, +4.1% against the 12 months before (14,495). The last 12 bars, in red, are that period.

Monthly counts from each authority's open-data permit layer, by issue date, with the same commercial definition as above. Abstrakt snapshots the counts every month, so the series continues after a portal drops old records. Series updated October 15, 2026.

Commercial permits by month, table
Commercial permits issued by month and jurisdiction, Oct 2024 to Sep 2026
MonthCity of Austin
Sep 20261,366
Aug 20261,385
Jul 20261,496
Jun 20261,437
May 20261,245
Apr 20261,330
Mar 20261,295
Feb 20261,122
Jan 20261,173
Dec 20251,118
Nov 2025923
Oct 20251,193
Sep 20251,079
Aug 20251,192
Jul 20251,315
Jun 20251,294
May 20251,575
Apr 20251,346
Mar 20251,363
Feb 2025965
Jan 20251,009
Dec 2024891
Nov 20241,054
Oct 20241,412

Sources: City of Austin, Issued Construction Permits (opens in a new tab) (City of Austin, Texas - data.austintexas.gov, Public Domain U.S. Government (opens in a new tab); permit_class_mapped = 'Commercial' (the city's commercial class, which includes apartment buildings of three or more units), by issue_date). Retrieved 2026-10-15. Counts only; declared job values are applicant estimates and are not shown.

Territory intelligence

Where the Austin buyers are

Travis County, Williamson County and Hays County hold 96% of the metro's 5,628 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Austin-Round Rock-San Marcos, TX
CountySitesShare
Travis County 3,58364%
Williamson County 1,24222%
Hays County 56310%
Bastrop County 1081.9%
Caldwell County 420.7%
Not assigned to a county by Census901.6%
Metro total5,628100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 90 sites cannot be placed in a county.

Abstrakt territories in this market

Austin-Round Rock, TX. A strategist confirms which one your program would hold.

The owners that anchor Austin-Round Rock

Each fact links to its source, checked 2026-10.

Health system

St. David's HealthCare

Austin, Travis County

St. David's HealthCare says it is the fourth-largest private employer in the Austin area, with more than 10,600 colleagues across more than 160 healthcare sites.

More than 160 hospital, surgery and clinic sites means a large spread of roofs, rooftop units, parking lots and interiors to service.

HVACroofingpavingcleaningpainting

St. David's HealthCare (opens in a new tab)
4 more anchor owners in Austin-Round Rock
Major employer

Tesla Gigafactory Texas

Unincorporated Travis County, outside Austin

Wikipedia, citing the Austin Business Journal, lists 10,000,000 sq ft of floor area for the factory, which also serves as the site of Tesla's corporate headquarters.

A vehicle plant and headquarters of this size runs heavy electrical, mechanical, fire protection and paved-lot needs on one site off SH 130.

electricalHVACfire protectionpavingcleaning

Wikipedia (opens in a new tab)
Public owner

State of Texas (Capitol Complex and state agencies)

Austin, Travis County

Wikipedia's table of Austin's top employers, citing the city's financial report, lists State Government first with 40,460 employees in 2024.

State agencies occupy office buildings, the Capitol Complex and parking structures across central Austin that need janitorial, mechanical, electrical and painting work.

cleaningHVACelectricalpainting

Wikipedia (opens in a new tab)
Industrial park

Hutto Megasite

Hutto, Williamson County

The Williamson County Economic Development Partnership describes the megasite as an assemblage of 1,400 city and privately owned acres, with an $18 million spine road completed to open it to industrial development.

Data center campuses, industrial buildings and flex space going up along US 79 bring site work, paving, electrical and new-building trades into one corridor.

constructionelectricalpavingfire protectionroofing

Williamson County Economic Development Partnership (opens in a new tab)
Projects and economic activity

What is being built in Austin-Round Rock, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

Austin-Bergstrom International Airport expansion

Over $5 billion

See sourceUnder way; Concourse M as soon as 2027, Concourse B early 2030s

A program adding 32 gates at Austin-Bergstrom International Airport in Southeast Austin, including the $1 billion, 26-gate Concourse B linked by an underground walkway to the Barbara Jordan Terminal and a six-gate Concourse M, with the South Terminal closing in spring 2026 for demolition.

Demolition of the South Terminal and new taxiways put paving and site work first, followed by two concourse builds with roofing, mechanical, electrical and fire protection scopes into the 2030s. Airline leases signed in January 2026 secured the funding.

pavingroofingHVACelectricalfire protection

KUT News, 2026-01-07 (opens in a new tab)

Austin Convention Center redevelopment

$1.6 billion

Under wayUnder construction, reopening spring 2029

A rebuild of the downtown Austin Convention Center, demolished in 2025, that will nearly double its rentable space; a Travis County judge upheld the hotel-tax funding plan in June 2026.

With demolition finished and legal challenges cleared, the job moves through structure into large mechanical, electrical and fire protection packages, then flooring and paint across exhibit halls and meeting rooms before 2029. A venue this size also carries long-term cleaning contracts once open.

HVACelectricalfire protectionflooringcleaning

KUT News, 2026-06-18 (opens in a new tab)

Ascension Seton Williamson patient tower expansion

$230 million

Opening or openOpened 2026

A six-story, 216,000 sq ft patient tower at Ascension Seton Williamson in Round Rock, Williamson County, that opened September 1, 2026 with 96 beds online and room for 160.

The tower opened with 64 beds of shell capacity still to be built out, which means future interior fit-out work for mechanical, electrical, flooring and paint crews. The added space also expands the hospital's cleaning and building service needs now.

cleaningHVACelectricalflooring

Community Impact, 2026-08-21 (opens in a new tab)

KDC data center campus, Taylor

$2.5 billion

Approved or fundedAnnexation and zoning approved March 2026

A data center campus of at least six large buildings on 220 acres northeast of Samsung's chip plant in Taylor, Williamson County, proposed by Dallas-based developer KDC.

City documents project about 3,000 construction jobs over three and a half years, with electrical infrastructure, cooling and fire protection as the core building scopes plus site work for detention ponds and a dedicated right of way.

electricalHVACfire protectionpavingconstruction

Austin American-Statesman, 2026-03-27 (opens in a new tab)

ACC Hays Campus Healthcare Professions Building

Under wayBroke ground September 22, 2026

A new building at Austin Community College's Hays Campus in Kyle, Hays County, for nursing, dental hygiene, sonography, surgical technology and radiological technology programs, funded by ACC's 2022 bond.

Simulation and clinical lab spaces need detailed mechanical, electrical and plumbing coordination, then durable flooring and paint, and a building for 900 to 1,000 students adds a custodial contract once open.

HVACelectricalflooringcleaning

Community Impact, 2026-09-22 (opens in a new tab)
Market view

What we see in Austin

Austin's permit file says remodel, not ground-up. The City of Austin issued 15,083 commercial permits from October 1, 2025 to September 30, 2026: 7,336 remodels against 2,570 for new construction, plus 1,528 change-outs. The busiest month was Jul 2026 with 1,496.

That remodel volume is good news for painters, who have the clearest opening here. Austin ranks #11 of 86 markets for painting room, with 94.8 larger buyer sites per contractor, and the painting contractor count fell 22.7% from 2021 to 2025. Landscaping also has room at #9 of 100. HVAC and managed IT are the crowded calls, ranked #90 and #92 of 100.

The big jobs run in a clear order. The Austin Convention Center has cleared its funding challenge and is moving through structure into mechanical, electrical and fire protection packages, then flooring and paint before a spring 2029 reopening. At the airport, South Terminal demolition and new taxiways put paving first, with Concourse M as soon as 2027 and the larger Concourse B after it. In Williamson County, Ascension Seton Williamson's new tower opened in September 2026 with shell floors still to build out, and Taylor approved zoning for KDC's data center campus in March 2026.

For a first list, we would start with commercial property managers. They sit at 2.08x the U.S. mix and rose by 37 in a year, while apartment managers fell by 67. Medical, dental and outpatient offices added 144, the biggest gain of any buyer group.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in Austin

42,190 general and operations managers, 11,050 computer and information systems managers and 6,040 construction managers work in the Austin-Round Rock-San Marcos, TX metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Austin-Round Rock-San Marcos, TX
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
42,190$117,850MSP
Computer and information systems managers
SOC 11-3021
11,050$176,990
Construction managers
SOC 11-9021
6,040$102,980
Medical and health services managers
SOC 11-9111
5,160$126,110
Buyers and purchasing agents
SOC 13-1020
4,340$77,150
Education administrators, postsecondary
SOC 11-9033
3,270$125,190
Facilities managers
SOC 11-3013
1,190$98,850cleaning, construction, electrical, flooring, landscaping, painting, roofing, fire protection, HVAC, paving
Purchasing managers
SOC 11-3061
930$140,820

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Austin-Round Rock-San Marcos, TX, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Austin guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Austin Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My Austin Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Austin results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Austin

  • 16,700people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a Austin program quoteRun the full numbers
Local sales intelligence

See how a Austin program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Austin.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Austin territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Austin walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Austin.

First, we size your territory.

The Austin area has about 51 thousand companies and 231 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Austin.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

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Outsourced sales development

How Abstrakt runs a Austin program

Reps on Abstrakt's St. Louis sales floor work your Austin-Round Rock list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in Texas

Texas has no state license for general contractors or roofers, though cities and counties may set their own requirements. TDLR licenses electrical and air conditioning/refrigeration contractors, and the State Fire Marshal's Office registers fire sprinkler and fire alarm companies.

Confirm with Texas Department of Licensing and Regulation (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Austin, 2026

This page's Austin data in one report for your team, with the Texas calling rules. No form to fill in.

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Free trade territory report · PDF

Get the territory report for your trade in Austin

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Texas calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the Austin counts

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Territory assessment

See Your Austin Sales Opportunity

A Partner Sales Manager sizes your Austin territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

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Outsourced sales development in Austin, answered

Does Abstrakt provide B2B lead generation and appointment setting in Austin?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Austin-Round Rock-San Marcos, TX metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Austin program?

It starts with the list. Of the 5,628 sites in Austin-Round Rock with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Austin?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial landscaping (#9 of 100), commercial painting & coatings (#11 of 86) and commercial cleaning & janitorial (#40 of 100) rank best in Austin.

What kinds of businesses are concentrated in Austin?

Compared with the national mix, Austin-Round Rock has more commercial property managers (2.08x), hosting and data processing companies (1.70x) and nonresidential building owners (1.63x). Those industries are the best-represented buyers for trades that serve them.

Is the Austin business market growing?

Over five years, yes, on both counts below. The latest year dipped: private business establishments fell 0.3% from 2025 Q1 to 2026 Q1. Private business establishments across Austin-Round Rock's counties went from 70,809 in 2021 to 75,886 in 2025 (+7.2%), and private employment +19.1% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 8,074 establishments opened and 5,731 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 2,343.

How much federal construction money is spent in Austin?

Federal contract obligations with a place of performance in Austin-Round Rock's counties came to $2.78 billion in federal fiscal year 2026 (October 2025 to September 2026), $12.1 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

How many commercial building permits are issued in Austin?

City of Austin issued 15,083 commercial permits between October 1, 2025 and September 30, 2026. That count covers only the permits City of Austin issues, not the metro. Source: each jurisdiction's open-data permit layer, retrieved 2026-10-15.

When do Austin roofers need their assessment meetings booked?

Before April. Storm reports in the metro cluster in April, May and September, which held 72% of the 572 hail and wind reports from 2015 to 2024, and August carries the heaviest cooling load on rooftop equipment. A roofer who has walked a property manager's buildings in late winter is the first call after a spring storm. Roofing ranks #56 of 89 markets for room, so the list has to be worked early, not wide.

Is Williamson County worth its own call list for Austin-area contractors?

Yes. Williamson County holds 1,242 larger business sites, 22% of the metro, and recorded $1.50 billion in federal contract obligations by place of performance this fiscal year. The KDC data center campus in Taylor points electrical, cooling and fire protection work there over several years, and Ascension Seton Williamson in Round Rock has unfinished patient floors that will need interior fit-out later.

Which counties make up the Austin market?

The metro covers 5 counties. Travis County, Williamson County and Hays County hold 96% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Austin?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

Stop riding the feast-or-famine cycle. We fill your calendar with qualified meetings while your team does what it does best, winning and delivering the work.

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