Commercial lead generation and B2B appointment setting in San Antonio

San Antonio-New Braunfels has 5,328 business sites with 20 or more people on site in the categories commercial trades sell to, #34 of the 100 markets we cover, and 1.75 times the national concentration of hotels. Private business establishments fell 0.8% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

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Local B2B snapshot

How many businesses are in San Antonio-New Braunfels, and which ones buy

San Antonio-New Braunfels has 25,950 establishments in the categories commercial trades sell to, 5,328 of them with 20 or more people on site. Compared with the national mix it over-indexes on hotels (1.75x), nonresidential building owners (1.69x) and medical, dental and outpatient offices (1.53x). Added over the past year: medical, dental and outpatient offices (+125), restaurants (+70) and commercial property managers (+37). Down: wholesale distributors (-113) and retail stores (-52).

  • 25,950 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 5,328 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • -0.8% private business establishments, 2025 Q1 to 2026 Q1 (57,162 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 1.75x the national concentration of hotels

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 4,699 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: San Antonio-New Braunfels)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in San Antonio-New Braunfels

  1. Restaurants 1.47x the U.S. mix1,781
  2. Retail stores 1.26x the U.S. mix1,122
  3. Medical, dental and outpatient offices 1.53x the U.S. mix676
  4. Wholesale distributors378
  5. Manufacturing plants349
  6. Senior living and nursing189
  7. Churches and religious organizations154
  8. Hotels 1.75x the U.S. mix152

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in San Antonio-New Braunfels: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 1,7815,310 1.47x +70
Retail stores 1,1226,443 1.26x -52
Medical, dental and outpatient offices 6765,362 1.53x +125
Wholesale distributors 3782,097 0.81x -113
Manufacturing plants 3491,333 0.88x -2
Senior living and nursing 189475 0.91x -21
Churches and religious organizations 1541,034 0.21x -1
Hotels 152487 1.75x -1
Grocery stores (also counted in retail) 135763 0.92x +15
Trucking companies 130919 0.88x -25
Auto dealerships (also counted in retail) 116350 1.47x -2
Bank and credit union offices 1121,243 1.31x +4
Private K-12 schools 82138 1.23x -9
Warehousing and distribution 72133 1.05x -2
Hospitals 4760 0.85x +2
Golf courses and country clubs 2833 0.69x +1
Apartment and residential property managers 21392 1.29x -41
Hosting and data processing companies 1578 0.47x -5
Colleges and universities 928 0.51x 0
Nonresidential building owners 7252 1.69x -6
Commercial property managers 4133 1.52x +37
Total, each site once5,32825,950

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in San Antonio

What Industry Are You Growing In?

Pick your trade to see the San Antonio-New Braunfels buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in San Antonio at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants1,781
  2. Retail stores1,122
  3. Medical, dental and outpatient offices676
  4. Wholesale distributors378
  5. Manufacturing plants349

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial Landscaping#6 of 100
  2. Commercial Cleaning & Janitorial#25 of 100
  3. Commercial Flooring#19 of 68

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in San Antonio

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in San Antonio: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial Landscaping
Largest buyer group: retail stores
 443 -23 3,107 7.0 #6 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 420 +2 1,965 4.7 #25 1,347
Commercial Flooring
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 24 0 1,968 82.0 #19 not counted
Commercial Roofing
Largest buyer group: retail stores
 35 -1 2,708 77.4 #29 4,699
Managed Service Providers
Largest buyer group: medical, dental and outpatient practices
 839 +16 2,733 3.3 #38 not counted
Commercial Painting & Coatings
Largest buyer group: retail stores
 38 -1 2,743 72.2 #40 not counted
Commercial Construction
Largest buyer group: manufacturing companies
 404 -13 1,483 3.7 #66 4,699
Fire Protection
Largest buyer group: restaurants
 89 +1 3,206 36.0 #69 not counted
Commercial Electrical
Largest buyer group: retail stores
 254 -2 2,188 8.6 #73 not counted
Paving & Asphalt
Largest buyer group: retail stores
 100 +10 3,083 30.8 #77 not counted
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
 245 +10 1,724 7.0 #85 1,778

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is San Antonio-New Braunfels adding businesses? Five years of counts

Private business establishments in the metro's counties went from 55,933 in 2021 to 57,662 in 2025 (+3.1%), while private employment moved +10.6% to 938,880. In the Census Bureau's latest count, 5,544 establishments opened and 4,384 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, San Antonio-New Braunfels
YearEstablishmentsEmploymentAvg weekly wage
202155,933848,787$1,081
202257,347899,059$1,136
202357,855925,649$1,172
202457,782933,122$1,219
202557,662938,880$1,257

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 8 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, San Antonio-New Braunfels, TX
Year to MarchOpenedRateClosedRate
20194,52810.5%3,7418.7%
20204,55310.4%4,0929.4%
20215,11711.5%4,1729.4%
20225,65612.4%4,2779.4%
20235,54411.8%4,3849.4%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, San Antonio-New Braunfels, TX. Each year runs March to March; rates are per 100 establishments.

New business applications

38,934 applications for an employer ID number were filed in the metro's counties in 2025, +69.4% on 2019 (22,982): Bexar County 29,615, Comal County 3,289, Guadalupe County 2,705, Kendall County 1,030, Wilson County 700, Medina County 637, Atascosa County 600 and Bandera County 358. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025
Contractor establishments by trade, 2021 and 2025, San Antonio-New Braunfels
Trade20212025Change
Commercial Roofing2937+8 (+27.6%)
Fire Protection8090+10 (+12.5%)
Paving & Asphalt8594+9 (+10.6%)
Commercial Flooring2224+2 (+9.1%)
Managed Service Providers770836+66 (+8.6%)
Commercial HVAC & Mechanical226238+12 (+5.3%)
Commercial Landscaping444455+11 (+2.5%)
Commercial Electrical2532530 (0.0%)
Commercial Construction419410-9 (-2.1%)
Commercial Cleaning & Janitorial448419-29 (-6.5%)
Commercial Painting & Coatings4339-4 (-9.3%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the San Antonio calendar

Cooling demand peaks in August (598 cooling degree days in a normal year), and 78% of the 726 severe hail and wind reports from 2015 to 2024 fell in April, May and June. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, San Antonio-New Braunfels
MonthAvg high (F)Cooling degree daysHail and wind reports
January641527
February682418
March748272
April81150285
May87341205
June9250075
July955848
August965985
September9041610
October8219511
November72471
December6599

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in San Antonio-New Braunfels

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $8.47 billion in contracts with a place of performance in San Antonio-New Braunfels's counties in federal fiscal year 2026 (October 2025 to September 2026), against $5.76 billion in fiscal 2025 (+47.0%). Construction (NAICS 23) took $249.6 million.

Contract obligations by county
CountyFY2026FY2025
Atascosa County$68,210-$197,544
Bandera County$884,950$172,146
Bexar County$8.35 billion$5.65 billion
Comal County$33.5 million$44.1 million
Guadalupe County$11.1 million$6.2 million
Kendall County$68.6 million$56.6 million
Medina County$455,593$359,091
Wilson County$41,983$67,570
Metro counties$8.47 billion$5.76 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Commercial Construction236220$224.2 million
Managed Service Providers541512$170.6 million
Commercial Cleaning & Janitorial561720$51.4 million
Commercial HVAC & Mechanical238220$16.6 million
Commercial Landscaping561730$10.9 million
Fire Protection561621$2.9 million
Commercial Electrical238210$2.0 million
Commercial Painting & Coatings238320$53,716
Commercial Roofing238160$23,000

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer. A negative figure means deobligations (money taken back on earlier contracts) exceeded new obligations in that county.

Territory intelligence

Where the San Antonio buyers are

Bexar County, Comal County and Guadalupe County hold 93% of the metro's 5,328 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, San Antonio-New Braunfels, TX
CountySitesShare
Bexar County 4,32881%
Comal County 3817.2%
Guadalupe County 2494.7%
Kendall County 841.6%
Atascosa County 641.2%
Medina County 531.0%
Wilson County 330.6%
Bandera County 80.2%
Not assigned to a county by Census1282.4%
Metro total5,328100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 128 sites cannot be placed in a county.

Abstrakt territories in this market

San Antonio-New Braunfels, TX. A strategist confirms which one your program would hold.

The owners that anchor San Antonio-New Braunfels

Each fact links to its source, checked 2026-10.

Health system

Methodist Healthcare System

San Antonio, Bexar County

Methodist Healthcare says it has 12,000+ employees and serves 608,000 inpatients and outpatients and 330,000 ER visits per year, with hospitals, surgery centers, freestanding ERs and clinics across South Texas.

A network of hospitals, freestanding ERs and surgery centers across the metro means many separate buildings with HVAC, life-safety, cleaning and parking-lot needs.

HVACcleaningfire protectionpavingflooring

Methodist Healthcare System (opens in a new tab)
Campus

The University of Texas at San Antonio

San Antonio, Bexar County

Wikipedia, citing UTSA's student enrollment dashboard, lists 38,223 students in fall 2025, with a 725-acre main campus plus downtown and medical campuses.

Three campuses of classrooms, labs, residence halls and parking need cleaning, HVAC, grounds and paving work.

cleaningHVAClandscapingpaving

Wikipedia (opens in a new tab)
Major employer

Toyota Motor Manufacturing Texas

San Antonio, Bexar County

Pulse 2.0 reported in July 2026 that Toyota is investing $3.6 billion to add about 2.5 million square feet and 2,000 jobs on its roughly 2,000-acre San Antonio property, doubling the size of Toyota Texas by 2030.

A truck assembly campus with on-site supplier buildings and a planned second line carries large roofing, electrical, paving and fire protection needs.

roofingelectricalpavingfire protectionconstruction

Pulse 2.0 (opens in a new tab)
3 more anchor owners in San Antonio-New Braunfels
Public owner

Joint Base San Antonio

San Antonio, Bexar County

Wikipedia, citing the 502d Air Base Wing's website (archived 2012), says JBSA supports a population of 80,000 and has a total Plant Replacement Value of about $10.3 billion.

Fort Sam Houston, Lackland, Randolph and Camp Bullis are separate installations, each with buildings, training areas and pavement to maintain.

roofingHVACpavingpaintingconstruction

Wikipedia (opens in a new tab)
Airport

San Antonio International Airport (SAT)

San Antonio, Bexar County

The City of San Antonio said 11,094,278 passengers flew through SAT in 2024, the airport's busiest year ever and the first time it passed 11 million.

Terminals, parking and airfield pavement, with a new terminal under construction, need cleaning, HVAC and paving work.

cleaningHVACpavingelectrical

City of San Antonio (opens in a new tab)
Projects and economic activity

What is being built in San Antonio-New Braunfels, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

San Antonio International Airport Terminal C

$1.4 billion

Under wayUnder construction, opening 2028

An 18-gate terminal at San Antonio International Airport on the North Side, part of a $2.5 billion airport program, about 25% complete as of July 2026.

Topping off is expected in fall 2026 and dry-in in early 2027, which moves the job into roofing, mechanical, electrical and fire protection rough-in through 2027. Interior flooring and paint follow ahead of the 2028 opening.

roofingHVACelectricalfire protectionflooring

San Antonio Report, 2026-07-27 (opens in a new tab)

University Health Retama Hospital and Palo Alto Hospital

$1.5 billion

Under wayUnder construction, opening 2027

Two new University Health community hospitals in Bexar County, Retama on the Northeast Side (167 beds) and Palo Alto on the South Side near Texas A&M University-San Antonio (227 beds), with added bed expansions planned for 2028.

Both hospitals are moving into interior build-out, so flooring, painting and medical-grade mechanical and electrical work peak ahead of 2027 openings. The approved bed expansions add another round of work in 2028, and two new campuses create long-term cleaning and grounds contracts.

HVACelectricalflooringpaintingcleaning

San Antonio Report, 2026-07-01 (opens in a new tab)

CyrusOne SAT14A data center

$500 million

See sourceFiled with state, completion expected June 2027

A 460,000 sq ft CyrusOne data center at 3397 U.S. Highway 90 W. about seven miles west of Castroville in Medina County.

Data center construction is dominated by cooling plant, switchgear and backup power, and clean-agent fire suppression, all compressed into a schedule ending June 2027. Large site work also brings paving and drainage scopes.

HVACelectricalfire protectionpaving

Connect CRE, 2026-07-27 (opens in a new tab)

KTH Texas manufacturing plant (H-One)

$100 million

Announced or plannedAnnounced, construction to start by end of 2026

A 300,000 sq ft automotive parts plant for H-One subsidiary KTH Texas on 40 acres along F.M. 78 near IH-10 and Highway 46 in Seguin, Guadalupe County, with operations starting April 2028.

A ground-up plant this size needs a large roof, industrial power distribution, process ventilation and paved truck courts, with most of that work in 2027. The site also needs fire sprinklers throughout before operations begin.

constructionroofingelectricalpavingfire protection

Seguin Today, 2026-07-09 (opens in a new tab)

Bexar County Animal Care Facility

$12 million

Under wayUnder construction, completion expected April 2027

A roughly 17,000 sq ft county animal shelter with 132 kennels, veterinary surgery space and offices at 6841 Cagnon Road on San Antonio's Southwest Side.

Animal care buildings need high-volume ventilation, washable flooring and coatings, and frequent sanitation, so mechanical, flooring and painting subs have work through early 2027. After opening the county will need ongoing cleaning and HVAC service.

HVACflooringpaintingcleaning

Texas Public Radio, 2026-09-22 (opens in a new tab)
Market view

What we see in San Antonio

Federal money is the first thing we would look at in San Antonio, and then mostly set aside. Obligations performed in the metro rose 47.0% to $8.47 billion in fiscal 2026, and Bexar County, home to Joint Base San Antonio, accounts for $8.35 billion of it. Construction is a thin slice at $249.6 million. By trade, general building work draws $224.2 million, and the specialty trade that does show up is cleaning, at $51.4 million, so a janitorial firm with federal experience has a real list here. For roofing, mechanical or electrical firms, the private buyers matter more. Medical, dental and outpatient offices rose by 125 last year and run 1.53x the U.S. concentration, hotels sit at 1.75x and nonresidential building owners at 1.69x. Apartment managers went the other way, down 41.

Trade by trade, the split is sharp. Landscaping ranks #6 of 100 markets for room, one of the most open lanes we track anywhere. HVAC is crowded at #85 of 100, even though August brings a heavy cooling load, so a mechanical firm should sell maintenance agreements to a short list of hospitals and hotels rather than chase volume. Roofers get a tight storm window:April, May and June hold 78% of local hail and wind reports, so assessments belong in winter. Airport Terminal C is due to dry in early 2027, which moves it into roofing, mechanical, electrical and fire protection rough-in, and University Health's Retama and Palo Alto hospitals are in interior build-out ahead of 2027 openings.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in San Antonio

30,560 general and operations managers, 5,060 medical and health services managers and 4,680 construction managers work in the San Antonio-New Braunfels, TX metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, San Antonio-New Braunfels, TX
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
30,560$99,790MSP
Medical and health services managers
SOC 11-9111
5,060$119,870
Construction managers
SOC 11-9021
4,680$98,450
Computer and information systems managers
SOC 11-3021
4,090$163,490
Buyers and purchasing agents
SOC 13-1020
3,780$79,550
Property, real estate, and community association managers
SOC 11-9141
3,230$57,010landscaping, painting, paving
Education administrators, postsecondary
SOC 11-9033
1,130$105,890
Facilities managers
SOC 11-3013
950$101,450cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Purchasing managers
SOC 11-3061
680$131,660

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, San Antonio-New Braunfels, TX, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the San Antonio guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in San Antonio Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My San Antonio Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not San Antonio results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in San Antonio

  • 9,460people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a San Antonio program quoteRun the full numbers
Local sales intelligence

See how a San Antonio program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to San Antonio.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the San Antonio territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's San Antonio walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in San Antonio.

First, we size your territory.

The San Antonio area has about 57 thousand companies and 261 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in San Antonio.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a San Antonio program

Reps on Abstrakt's St. Louis sales floor work your San Antonio-New Braunfels list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in Texas

Texas has no state license for general contractors or roofers, though cities and counties may set their own requirements. TDLR licenses electrical and air conditioning/refrigeration contractors, and the State Fire Marshal's Office registers fire sprinkler and fire alarm companies.

Confirm with Texas Department of Licensing and Regulation (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in San Antonio, 2026

This page's San Antonio data in one report for your team, with the Texas calling rules. No form to fill in.

Download the PDF (989 KB) Read it online
Free trade territory report · PDF

Get the territory report for your trade in San Antonio

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Texas calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the San Antonio counts

Send me the report

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Territory assessment

See Your San Antonio Sales Opportunity

A Partner Sales Manager sizes your San Antonio territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

Talk With a Sales Development Expert: (314) 338-8865 Check my market Explore Enterprise Sales Development

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Outsourced sales development in San Antonio, answered

Does Abstrakt provide B2B lead generation and appointment setting in San Antonio?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the San Antonio-New Braunfels, TX metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a San Antonio program?

It starts with the list. Of the 5,328 sites in San Antonio-New Braunfels with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in San Antonio?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial landscaping (#6 of 100), commercial cleaning & janitorial (#25 of 100) and commercial flooring (#19 of 68) rank best in San Antonio.

What kinds of businesses are concentrated in San Antonio?

Compared with the national mix, San Antonio-New Braunfels has more hotels (1.75x), nonresidential building owners (1.69x) and medical, dental and outpatient offices (1.53x). Those industries are the best-represented buyers for trades that serve them.

Is the San Antonio business market growing?

Over five years, yes, on both counts below. The latest year dipped: private business establishments fell 0.8% from 2025 Q1 to 2026 Q1. Private business establishments across San Antonio-New Braunfels's counties went from 55,933 in 2021 to 57,662 in 2025 (+3.1%), and private employment +10.6% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 5,544 establishments opened and 4,384 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 1,160.

How much federal construction money is spent in San Antonio?

Federal contract obligations with a place of performance in San Antonio-New Braunfels's counties came to $8.47 billion in federal fiscal year 2026 (October 2025 to September 2026), $249.6 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

What do University Health's two new hospitals mean for San Antonio contractors?

Two rounds of work and then a long service tail. Retama on the Northeast Side and Palo Alto on the South Side are in interior build-out, so flooring, painting and medical-grade mechanical and electrical work peak before their 2027 openings. Approved bed expansions add another round in 2028. After that, two new campuses need cleaning and grounds contracts, which is where commercial cleaning firms, ranked #25 of 100 for room here, should be positioned.

Are the outlying counties around San Antonio worth calling?

Selectively. Bexar holds 81% of the larger buyer sites, with Comal at 7% and Guadalupe at 5%. The projects are what make the edges interesting: the CyrusOne data center in Medina County is due in June 2027, and the KTH Texas auto parts plant in Seguin, Guadalupe County, is set to start construction by the end of 2026, with roofing, electrical, paving and sprinkler work mostly in 2027.

Which counties make up the San Antonio market?

The metro covers 8 counties. Bexar County, Comal County and Guadalupe County hold 93% of the larger business sites, so most programs start there.

What does outsourced sales development cost in San Antonio?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

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