Commercial lead generation and B2B appointment setting in Nashville

Nashville-Davidson has 5,660 business sites with 20 or more people on site in the categories commercial trades sell to, #29 of the 100 markets we cover, and 4.06 times the national concentration of hospitals. Private business establishments grew 5.0% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

See Your Nashville Sales Opportunity Check my market

Ask Ava anything about the information on this page.

Local B2B snapshot

How many businesses are in Nashville-Davidson, and which ones buy

Nashville-Davidson has 25,200 establishments in the categories commercial trades sell to, 5,660 of them with 20 or more people on site. Compared with the national mix it over-indexes on hospitals (4.06x), apartment and residential property managers (1.53x) and warehousing and distribution (1.52x). Added over the past year: medical, dental and outpatient offices (+356), restaurants (+278) and retail stores (+121). Down: wholesale distributors (-82) and hosting and data processing companies (-17).

25,200 establishments in the 21 categories commercial trades sell to
Source: U.S. Census Bureau, County Business Patterns 2023
5,660 of them with 20 or more people on site, where a prospecting list starts
Source: U.S. Census Bureau, County Business Patterns 2023
+5.0% private business establishments, 2025 Q1 to 2026 Q1 (72,549 now; U.S. +3.6%)
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1
4.06x the national concentration of hospitals
Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1
4,978 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Nashville-Davidson-Murfreesboro)
Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Nashville-Davidson

Restaurants 1.17x the U.S. mix1,787
Retail stores 1.15x the U.S. mix1,085
Medical, dental and outpatient offices640
Manufacturing plants536
Wholesale distributors427
Senior living and nursing217
Churches and religious organizations193
Grocery stores183

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change

Business categories in Nashville-Davidson: larger sites, all establishments, concentration and one-year change
Category	Sites with 20+	All establishments	vs. U.S. mix	1-yr change
Restaurants	1,787	4,684	1.17x	+278
Retail stores	1,085	6,634	1.15x	+121
Medical, dental and outpatient offices	640	4,377	1.05x	+356
Manufacturing plants	536	1,552	1.11x	+52
Wholesale distributors	427	2,071	1.14x	-82
Senior living and nursing	217	364	0.74x	+18
Churches and religious organizations	193	1,488	0.62x	+24
Grocery stores (also counted in retail)	183	849	0.91x	+14
Hotels	161	423	1.43x	+19
Trucking companies	153	840	0.84x	+29
Bank and credit union offices	119	1,439	1.44x	+7
Warehousing and distribution	103	208	1.52x	-1
Auto dealerships (also counted in retail)	91	415	1.51x	+9
Private K-12 schools	88	132	0.96x	+6
Hospitals	35	42	4.06x	+342 *
Hosting and data processing companies	30	111	1.28x	-17
Golf courses and country clubs	29	45	0.68x	-1
Apartment and residential property managers	21	406	1.53x	+29
Nonresidential building owners	19	240	1.28x	+7
Colleges and universities	9	24	0.58x	0
Commercial property managers	8	120	0.94x	+4
Total, each site once	5,660	25,200

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties. * More than half the prior year's count (hospitals). QCEW counts move when an employer changes how it reports its locations, so treat this as a reporting change until confirmed.

Your industry in Nashville

What Industry Are You Growing In?

Pick your trade to see the Nashville-Davidson buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Every trade in Nashville at a glance

Largest buyer groups (sites with 20+ people)

Restaurants1,787
Retail stores1,085
Medical, dental and outpatient offices640
Manufacturing plants536
Wholesale distributors427

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

Commercial Painting & Coatings#16 of 86
Commercial Cleaning & Janitorial#32 of 100
Commercial HVAC & Mechanical#35 of 100

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Nashville

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Nashville: contractors, buyer sites and rank
Trade	Contractors	1-yr change	Larger buyer sites	Per contractor	Rank	Decision-maker records
Commercial Painting & Coatings Largest buyer group: retail stores	35	0	2,956	84.5	#16	not counted
Commercial Cleaning & Janitorial Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care	482	+40	2,095	4.3	#32	1,466
Commercial HVAC & Mechanical Largest buyer group: medical and dental office buildings	180	-2	1,939	10.8	#35	2,031
Commercial Landscaping Largest buyer group: retail stores	768	+65	3,100	4.0	#37	not counted
Paving & Asphalt Largest buyer group: retail stores	72	+3	3,101	43.1	#37	not counted
Commercial Flooring Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care	26	-1	1,949	75.0	#31	not counted
Commercial Roofing Largest buyer group: retail stores	47	+4	2,932	62.4	#50	4,978
Fire Protection Largest buyer group: restaurants	86	+7	3,462	40.3	#54	not counted
Commercial Construction Largest buyer group: manufacturing companies	390	+26	1,690	4.3	#58	4,978
Managed Service Providers Largest buyer group: medical, dental and outpatient practices	1,310	-31	2,991	2.3	#66	not counted
Commercial Electrical Largest buyer group: retail stores	328	+1	2,375	7.2	#84	not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Nashville-Davidson adding businesses? Five years of counts

Private business establishments in the metro's counties went from 61,059 in 2021 to 70,081 in 2025 (+14.8%), while private employment moved +10.6% to 971,388. In the Census Bureau's latest count, 5,586 establishments opened and 4,115 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2021 to 2025

Private establishments, employment and average weekly wage by year, Nashville-Davidson
Year	Establishments	Employment	Avg weekly wage
2021	61,059	878,494	$1,288
2022	68,008	934,970	$1,361
2023	74,089	966,464	$1,398
2024	76,862	970,821	$1,469
2025	70,081	971,388	$1,522

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 14 counties summed. n/a: BLS withholds the figure for at least one county.

Establishments opened and closed each year

Establishment openings and closings by year, Nashville-Davidson--Murfreesboro--Franklin, TN
Year to March	Opened	Rate	Closed	Rate
2019	4,370	10.5%	3,421	8.3%
2020	4,327	10.3%	3,775	8.9%
2021	5,075	11.8%	4,026	9.4%
2022	5,474	12.4%	4,144	9.4%
2023	5,586	12.3%	4,115	9.0%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Nashville-Davidson--Murfreesboro--Franklin, TN. Each year runs March to March; rates are per 100 establishments.

New business applications

38,735 applications for an employer ID number were filed in the metro's counties in 2025, +69.0% on 2019 (22,925): Davidson County 17,739, Rutherford County 5,575, Williamson County 5,278, Sumner County 2,883, Wilson County 2,532, Maury County 1,624, Robertson County 984, Dickson County 617, Cheatham County 543, Hickman County 252, Macon County 246, Smith County 200, Cannon County 153 and Trousdale County 109. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2021 to 2025

Contractor establishments by trade, 2021 and 2025, Nashville-Davidson
Trade	2021	2025	Change
Paving & Asphalt	56	70	+14 (+25.0%)
Commercial Roofing	36	44	+8 (+22.2%)
Commercial Construction	309	366	+57 (+18.4%)
Commercial Flooring	23	27	+4 (+17.4%)
Commercial Electrical	286	325	+39 (+13.6%)
Commercial HVAC & Mechanical	164	181	+17 (+10.4%)
Managed Service Providers	1,223	1,326	+103 (+8.4%)
Commercial Landscaping	673	727	+54 (+8.0%)
Commercial Painting & Coatings	34	36	+2 (+5.9%)
Fire Protection	84	84	0 (0.0%)
Commercial Cleaning & Janitorial	474	452	-22 (-4.6%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Nashville calendar

Cooling demand peaks in July (409 cooling degree days in a normal year), and 56% of the 1,805 severe hail and wind reports from 2015 to 2024 fell in July, June and May. Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Nashville-Davidson
Month	Avg high (F)	Cooling degree days	Hail and wind reports
January	48	3	38
February	52	2	15
March	61	15	238
April	71	22	178
May	79	131	276
June	86	291	361
July	89	409	379
August	88	374	144
September	83	197	41
October	72	38	16
November	60	2	65
December	51	1	54

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Nashville-Davidson

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $1.22 billion in contracts with a place of performance in Nashville-Davidson's counties in federal fiscal year 2026 (October 2025 to September 2026), against $1.16 billion in fiscal 2025 (+5.2%). Construction (NAICS 23) took $102.4 million.

Contract obligations by county
County	FY2026	FY2025
Cannon County	$0	$0
Cheatham County	$854,091	$1.1 million
Davidson County	$767.7 million	$806.3 million
Dickson County	$16.2 million	$2.9 million
Hickman County	$31.8 million	$58.1 million
Macon County	$0	$0
Maury County	$7.6 million	$6.8 million
Robertson County	$127,836	$1.3 million
Rutherford County	$151.5 million	$125.5 million
Smith County	$236,414	$8.0 million
Sumner County	$11.2 million	$26.8 million
Trousdale County	$8,346	$7,560
Williamson County	$217.3 million	$102.7 million
Wilson County	$19.6 million	$24.1 million
Metro counties	$1.22 billion	$1.16 billion

FY2026 obligations in each trade's own NAICS code
Trade	NAICS	FY2026
Commercial Construction	236220	$38.5 million
Commercial HVAC & Mechanical	238220	$29.5 million
Commercial Electrical	238210	$6.8 million
Paving & Asphalt	237310	$6.5 million
Commercial Landscaping	561730	$1.4 million
Commercial Roofing	238160	$346,722
Fire Protection	561621	$268,725
Commercial Cleaning & Janitorial	561720	$237,080
Managed Service Providers	541512	$95,156
Commercial Flooring	238330	$12,276

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer.

Commercial building permits

Metro Nashville issued 2,709 commercial permits from October 1, 2025 to September 30, 2026, 276 of them for new construction; the busiest month was Mar 2026 (315). Each count covers only the permits that authority issues, so they are not a metro total and do not add up across jurisdictions. Metro Nashville: Building permits issued by Metro Nashville Codes for Davidson County (the consolidated city and county); trade permits are not in this dataset, and other counties in the metro issue their own.

Metro Nashville: commercial permits by type of work
Type of work	Permits
Building commercial - rehab	1,512
Building commercial - tenant finish out	567
Building commercial - new	276
Building commercial - addition	81
Building commercial - roofing / siding	81
Building commercial - amend permit	67
Building commercial - shell	59
Building commercial - change contractor	31

By building use: Multifamily, Condominium > 5 Unit Bldg 524 · General Office, Professional Services 314 · Retail, Department / Retail Stores 248 · Restaurant (Full Service) 169 · Multifamily, Tri-Plex, Quad, Apartments 159 · Multifamily, Apt / Twnhome > 5 Unit Bldg 106. Building use as Metro Codes records it (Permit_Subtype_Description).

Month by month

Metro Nashville: commercial permits issued per month, Oct 2024 to Sep 2026

Oct 2025 to Sep 2026: 2,709 commercial permits, +15.1% against the 12 months before (2,354). The last 12 bars, in red, are that period.

Monthly counts from each authority's open-data permit layer, by issue date, with the same commercial definition as above. Abstrakt snapshots the counts every month, so the series continues after a portal drops old records (Metro Nashville keeps three years). Series updated October 15, 2026.

Commercial permits by month, table

Commercial permits issued by month and jurisdiction, Oct 2024 to Sep 2026
Month	Metro Nashville
Sep 2026	230
Aug 2026	262
Jul 2026	219
Jun 2026	231
May 2026	199
Apr 2026	179
Mar 2026	315
Feb 2026	257
Jan 2026	143
Dec 2025	242
Nov 2025	202
Oct 2025	230
Sep 2025	210
Aug 2025	187
Jul 2025	199
Jun 2025	201
May 2025	204
Apr 2025	204
Mar 2025	170
Feb 2025	187
Jan 2025	236
Dec 2024	197
Nov 2024	123
Oct 2024	236

Sources: Metro Nashville, Building Permits Issued (opens in a new tab) (Metro Nashville Codes Administration, Metro Nashville Open Data (Executive Order FO018) (opens in a new tab); Permit_Type_Description starts with 'Building Commercial' (Metro's commercial building permits, which include apartment and condominium buildings), by Date_Issued (local date)). Retrieved 2026-10-15. Counts only; declared job values are applicant estimates and are not shown.

Territory intelligence

Where the Nashville buyers are

Davidson County, Rutherford County and Williamson County hold 73% of the metro's 5,660 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Nashville-Davidson--Murfreesboro--Franklin, TN
County	Sites	Share
Davidson County	2,577	46%
Rutherford County	781	14%
Williamson County	771	14%
Sumner County	374	6.6%
Wilson County	340	6.0%
Maury County	210	3.7%
Robertson County	124	2.2%
Dickson County	108	1.9%
Cheatham County	39	0.7%
Macon County	30	0.5%
Smith County	19	0.3%
Hickman County	14	0.2%
2 more counties	11	0.2%
Not assigned to a county by Census	262	4.6%
Metro total	5,660	100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 262 sites cannot be placed in a county.

Abstrakt territories in this market

Nashville-Davidson-Murfreesboro, TN. A strategist confirms which one your program would hold.

The owners that anchor Nashville-Davidson

Each fact links to its source, checked 2026-10.

Health system

Vanderbilt University Medical Center

Nashville, Davidson County

Wikipedia, citing VUMC's Quick Facts page, says that as of 2023 the health system had 1,741 licensed hospital beds and a workforce of 40,000.

The main campus on Medical Center Drive plus Vanderbilt Wilson County Hospital and clinics across Middle Tennessee carry heavy HVAC, electrical, life-safety and cleaning loads.

HVAC electrical fire protection cleaning flooring

Wikipedia

Campus

Middle Tennessee State University

Murfreesboro, Rutherford County

MTSU says it has an enrollment of more than 20,000 students and is the largest locally governed university in Tennessee.

Classroom buildings, residence halls, athletic venues and large parking lots need cleaning, HVAC, grounds and paving work.

cleaning HVAC landscaping paving

Middle Tennessee State University

Campus

Vanderbilt University

Nashville, Davidson County

Vanderbilt says its 340-acre campus, an accredited arboretum 1.5 miles from downtown, houses 11 schools and colleges.

A dense urban campus of academic buildings, residence halls and athletic facilities needs grounds care, roofing, painting and mechanical service.

landscaping roofing painting HVAC

Vanderbilt University

3 more anchor owners in Nashville-Davidson

Major employer

Nissan Smyrna Vehicle Assembly Plant

Smyrna, Rutherford County

Assembly Magazine reported in 2025 that the plant has more than 6-million-square-feet of production space, including body and paint shops, final assembly and a two-mile test track, on a site broken ground in 1981 on 778 acres.

A plant that Assembly Magazine calls one of the largest auto factories in the world has huge roof areas, process electrical and ventilation systems, sprinklers and miles of paved lots and roads.

roofing electrical fire protection paving HVAC

Assembly Magazine

Industrial park

Speedway Industrial Park

Lebanon, Wilson County

WSMV reported in April 2025 that Amazon bought a building at Speedway Industrial Park on Richard Petty Way, built in 2023 on about 110 acres.

Large distribution buildings off I-840 share needs for truck-court paving, roofing, lighting and sprinkler service.

paving roofing electrical fire protection

WSMV

Airport

Nashville International Airport (BNA)

Nashville, Davidson County

WSMV reported that, according to the Metropolitan Nashville Airport Authority, BNA handled a record 26.7 million passengers in the fiscal year ending June 30, 2026, a 7.7% increase.

A terminal under a $3 billion expansion, plus garages, rental-car facilities and ramps, needs cleaning, HVAC, electrical and pavement work.

cleaning HVAC electrical paving

WSMV

Projects and economic activity

What is being built in Nashville-Davidson, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

New Nissan Stadium

about $2.2 billion

Opening or open75 percent complete as of March 2026, opening February 2027

A new stadium for the Tennessee Titans on Nashville's East Bank in Davidson County, with an ETFE roof, glass curtain wall and indoor/outdoor terraces.

With the curtain wall and masonry nearly done and a daily average of 2,000 workers on site, the remaining months shift to interior trades: restroom tile, walk-in coolers, entry doors, electrical fit-out and finish work ahead of a February 2027 opening, followed by ongoing venue cleaning and maintenance.

electrical HVAC flooring painting cleaning

Nashville Scene, 2026-04-10

BNA Concourse A Reconstruction (New Horizon)

Opening or openUnder demolition and reconstruction, opening July 2028

Nashville International Airport closed its existing Concourse A in September 2025 to demolish and rebuild it as a 16-gate concourse, the largest at BNA, with two moving walkways and indoor and outdoor passenger spaces.

A full concourse rebuild through mid-2028 carries airport-grade mechanical, electrical and fire protection scopes, then concession and gate-area finishes, all phased around an operating airport.

construction HVAC electrical fire protection flooring

WSMV, 2025-09-23

Jim Ayers Tower at Vanderbilt University Medical Center

495,000 sq ft

Opening or openFirst floor opened October 2025, completion expected early 2027

An expansion tower adjoining Vanderbilt University Hospital above 21st Avenue on the Medical Center campus in Nashville, planned for 180 to 187 inpatient beds across six inpatient floors plus radiology, specialty clinics and office space.

Floors are opening in phases, so healthcare-grade HVAC, electrical, fire protection and flooring work continues floor by floor into 2027, and unfinished floors reserved for future beds point to more fit-out work later.

HVAC electrical fire protection flooring cleaning

Vanderbilt University Medical Center, 2026-05-07

Oracle Nashville Campus

See sourceDemolition and site prep began February 2026, completion targeted for 2031

Oracle's planned campus on more than 70 acres in the River North area of Nashville's East Bank, including office buildings, a Nobu hotel and restaurant, a community medical clinic, a pedestrian bridge to Germantown and a riverfront greenway extension.

Current work is demolition of warehouses and water and sewer line installation; the multi-year buildout that follows will need site paving, landscaping and full building trades across offices, a hotel and a clinic through 2031.

construction paving landscaping electrical HVAC

The Tennessean (via Yahoo News), 2026-02-24

RadiusDC Nashville I Data Center

12MW, 102,500 sq ft

Under wayBroke ground September 2025, opening 2026

A colocation data center on about 12 acres in the Trinity Hills area of Nashville, built by DPR Construction with a closed-loop cooling system and enhanced cooling for higher-density deployments.

A 12MW data hall depends on heavy electrical distribution, precision cooling and fire suppression, and once open it needs ongoing mechanical service and critical-environment cleaning.

electrical HVAC fire protection cleaning

RadiusDC, 2025-09-04

DENSO Lebanon Logistics Facility

$69 million

Announced or plannedAnnounced January 2026, operations scheduled for spring 2027

A new 280,000 sq ft logistics facility at 1528 Sparta Pike in Lebanon, Wilson County, with advanced robotics and automation, expected to retain 100 jobs.

A new build of this size brings roofing, slab and dock work, power for automation equipment, fire sprinklers and truck-court paving on a schedule aimed at spring 2027.

roofing electrical fire protection paving construction

Area Development, 2026-01-20

Market view

What we see in Nashville

The new Nissan Stadium on the East Bank is in its interior months now. With the curtain wall and masonry nearly done ahead of a February 2027 opening, the remaining scopes are restroom tile, walk-in coolers, entry doors, electrical fit-out and finish work, followed by venue cleaning and maintenance once it opens. That favors finish trades with open calendars, and Nashville has room for them: painting ranks #16 of 86 markets, with 84.5 larger buyer sites per painter, and flooring ranks #31 of 68.

Health care is the deepest list. Hospitals run at 4.06x the U.S. concentration, the highest ratio of any buyer group here, and medical, dental and outpatient offices rose by 356 in a year. Vanderbilt's Jim Ayers Tower is opening floor by floor into 2027, with unfinished floors held for future beds, so HVAC, electrical, fire protection and flooring work keeps coming. Mechanical contractors have more space than most markets give them, ranked #35 of 100. Electrical is crowded at #84 of 100, and the electrical contractor count rose 13.6% since 2021.

Metro Nashville permits from October 1, 2025 to September 30, 2026 total 2,709, and rehab (1,512) and tenant finish-out (567) far outnumber new buildings (276). Most commercial work in Davidson County is inside existing walls. Outside it, the DENSO logistics facility in Lebanon brings roofing, dock, sprinkler and truck-court paving work on a schedule aimed at spring 2027.

Abstrakt's reading of the sourced figures and projects above, written October 15, 2026.

Decision-makers

Who signs, and how many of them work in Nashville

23,820 general and operations managers, 5,640 computer and information systems managers and 5,510 medical and health services managers work in the Nashville-Davidson--Murfreesboro--Franklin, TN metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Nashville-Davidson--Murfreesboro--Franklin, TN
Title	Jobs	Median pay	Trades that call this title first
General and operations managers SOC 11-1021	23,820	$119,990	MSP
Computer and information systems managers SOC 11-3021	5,640	$165,970
Medical and health services managers SOC 11-9111	5,510	$116,480
Buyers and purchasing agents SOC 13-1020	3,660	$68,130
Construction managers SOC 11-9021	2,460	$122,190
Property, real estate, and community association managers SOC 11-9141	1,970	$68,590	landscaping, painting, paving
Facilities managers SOC 11-3013	1,030	$105,820	cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Education administrators, postsecondary SOC 11-9033	940	$100,850
Purchasing managers SOC 11-3061	570	$140,410

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Nashville-Davidson--Murfreesboro--Franklin, TN, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Nashville guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Nashville Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Industry

Market

Prospecting dials per month (example: change it)

Average first-year value of a new customer (example: change it)

Proposals you win (%) Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials

86meetings set

22proposals

3.6customers won

$89,355first-year value of those customers

Scenarios
Scenario	Dials per meeting	Meetings	Customers won	First-year value
Conservative	190	63	2.6	$65,841
Baseline	140	86	3.6	$89,355
Optimistic	108	111	4.6	$115,831

Get My Nashville Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Nashville results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Nashville

9,370people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

Base salary$

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a Nashville program quote Run the full numbers

Local sales intelligence

See how a Nashville program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Nashville.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Nashville territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Nashville walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Nashville.

First, we size your territory.

The Nashville area has about 44 thousand companies and 200 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Nashville.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

Commercial cleaningLocal program, Tulsa

How Century Facility Services broke its referral ceiling: $415K closed in year one

Century Facility Services

After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.
- 58 appointments booked
- 7 deals closed
- $415K closed business
First year of the program (case published April 2026)
Read the full story →
Commercial roofingRegional

How Schena Roofing booked 475 appointments and kept a seasonal calendar full

Schena Roofing & Sheet Metal

Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.
- 475 appointments
- $1.69M closed business
- $1.39M in proposals delivered
2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.
Read the full story →
Fire protectionLocal program, Philadelphia

How Harring Fire Protection turned outbound and inbound into $200K in new business

Harring Fire Protection

Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.
- 195 appointments booked
- 16 deals closed
- $200K closed business
28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch
Read the full story →

See all client stories

Outsourced sales development

How Abstrakt runs a Nashville program

Reps on Abstrakt's St. Louis sales floor work your Nashville-Davidson list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

How the process works
The team and the technology
The Outbound BDR program
Multi-market programsAdd Chattanooga or Huntsville once Nashville is producing.

Contractor licensing in Tennessee

Tennessee requires a contractor's license before bidding or contracting on projects of $25,000 or more, issued by classification with a monetary limit. Electrical, mechanical, plumbing, HVAC and roofing subcontractors also need the license at $25,000 or more, and masonry at $100,000 or more.

Confirm with Tennessee Board for Licensing Contractors (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Nashville, 2026

This page's Nashville data in one report for your team, with the Tennessee calling rules. No form to fill in.

Download the PDF (1.0 MB) Read it online

Free trade territory report · PDF

Get the territory report for your trade in Nashville

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Tennessee calling rules, and whether the territory is still open. One client per trade per territory.

Account tiers and a worked first-list example
Decision-maker roles, questions and objections
A 90-day calling plan sized to the Nashville counts

Send me the report

Your trade * Name * Work email * Company * Phone (optional)

Free. The download starts as soon as you press the button, and the next page links it again. We use your details to follow up about it. Privacy Policy.

Territory assessment

See Your Nashville Sales Opportunity

A Partner Sales Manager sizes your Nashville territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

Talk With a Sales Development Expert: (314) 338-8865 Check my market Explore Enterprise Sales Development

Outsourced sales development in Nashville, answered

Does Abstrakt provide B2B lead generation and appointment setting in Nashville?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Nashville-Davidson--Murfreesboro--Franklin, TN metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Nashville program?

It starts with the list. Of the 5,660 sites in Nashville-Davidson with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Nashville?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial painting & coatings (#16 of 86), commercial cleaning & janitorial (#32 of 100) and commercial HVAC & mechanical (#35 of 100) rank best in Nashville.

What kinds of businesses are concentrated in Nashville?

Compared with the national mix, Nashville-Davidson has more hospitals (4.06x), apartment and residential property managers (1.53x) and warehousing and distribution (1.52x). Those industries are the best-represented buyers for trades that serve them.

Is the Nashville business market growing?

Yes, on both counts below. Private business establishments across Nashville-Davidson's counties went from 61,059 in 2021 to 70,081 in 2025 (+14.8%), and private employment +10.6% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 5,586 establishments opened and 4,115 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 1,471.

How much federal construction money is spent in Nashville?

Federal contract obligations with a place of performance in Nashville-Davidson's counties came to $1.22 billion in federal fiscal year 2026 (October 2025 to September 2026), $102.4 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

How many commercial building permits are issued in Nashville?

Metro Nashville issued 2,709 commercial permits between October 1, 2025 and September 30, 2026. That count covers only the permits Metro Nashville issues, not the metro. Source: each jurisdiction's open-data permit layer, retrieved 2026-10-15.

What does the Oracle campus on the East Bank mean for Nashville site contractors?

Not much building work yet, but a long pipeline. Demolition of warehouses and water and sewer line installation began in February 2026 on the River North site, with completion targeted for 2031. The buildout that follows covers offices, a hotel, a clinic, a pedestrian bridge and a riverfront greenway extension, so paving and landscaping firms should be in front of the site contractors now, with building trades following later in the decade.

When do Nashville roofers need their spring meetings set?

By early spring. Storm reports in the metro cluster in July, June and May, which held 56% of the 1,805 hail and wind reports from 2015 to 2024. The roofer count rose 22.2% from 2021 to 2025, leaving a rank of #50 of 89 markets for room, so a roofer who waits for storm season to start calling will be competing with more names than a few years ago.

Which counties make up the Nashville market?

The metro covers 14 counties. Davidson County, Rutherford County and Williamson County hold 73% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Nashville?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated October 15, 2026. Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

Contractors, business-category change and concentration: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership (opens in a new tab), 2026 Q1, the 14 counties of Nashville-Davidson--Murfreesboro--Franklin, TN summed, with location quotients rebuilt against U.S. totals; retrieved 2026-10-15.
Business sites and establishments by size and county: U.S. Census Bureau, County Business Patterns 2023 (opens in a new tab). Suppressed size classes count as zero; grocery stores and auto dealers are counted once, inside retail.
U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), 2021 to 2025 annual averages; retrieved 2026-10-15.
U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023; retrieved 2026-10-15.
U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), 2025; retrieved 2026-10-15.
USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), Federal fiscal year 2026 (FY2025 for comparison); retrieved 2026-10-15.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025; retrieved 2026-10-15.
Commercial permits: Metro Nashville, Building Permits Issued (opens in a new tab) (Permit_Type_Description starts with 'Building Commercial' (Metro's commercial building permits, which include apartment and condominium buildings), by Date_Issued (local date); Building permits issued by Metro Nashville Codes for Davidson County (the consolidated city and county); trade permits are not in this dataset, and other counties in the metro issue their own), October 1, 2025 to September 30, 2026; retrieved 2026-10-15. Data: Metro Nashville Codes Administration, Metro Nashville Open Data (Executive Order FO018) (opens in a new tab).
Projects: sources linked on each project card, researched September 2026.
Anchor owners: sources linked on each card, read 2026-10.
Decision-maker records: Abstrakt territory record counts, October 2026; estimated decision-maker records Abstrakt can prospect per program, counted for HVAC, roofing, construction and cleaning.
Sales rep headcount: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025. The in-house SDR first-year cost is an illustrative model at a $55,000 base salary, with the assumptions stated beside it.
Sales center benchmarks: Abstrakt sales center, Performance Intelligence, national, October 2026. Not broken out by city.

Commercial lead generation and B2B appointment setting in Nashville

How many businesses are in Nashville-Davidson, and which ones buy

Largest buyer groups in Nashville-Davidson

What Industry Are You Growing In?

Every trade in Nashville at a glance

Is Nashville-Davidson adding businesses? Five years of counts

Private establishments and employment, 2021 to 2025

Establishments opened and closed each year

New business applications

When to prospect: the Nashville calendar

Where the money is moving in Nashville-Davidson

Federal contracts performed in the metro

Commercial building permits

Month by month

Where the Nashville buyers are

The owners that anchor Nashville-Davidson

Vanderbilt University Medical Center

Middle Tennessee State University

Vanderbilt University

Nissan Smyrna Vehicle Assembly Plant

Speedway Industrial Park

Nashville International Airport (BNA)

What is being built in Nashville-Davidson, and who it puts to work

New Nissan Stadium

BNA Concourse A Reconstruction (New Horizon)

Jim Ayers Tower at Vanderbilt University Medical Center

Oracle Nashville Campus

RadiusDC Nashville I Data Center

DENSO Lebanon Logistics Facility

What we see in Nashville

Who signs, and how many of them work in Nashville

What Could Your Next 12 Months in Nashville Look Like?

What an in-house SDR costs in Nashville

See how a Nashville program is built in Abstrakt Intelligence

Results from programs like this one

How Abstrakt runs a Nashville program

Contractor licensing in Tennessee

The State of Outbound Sales in Nashville, 2026

Get the territory report for your trade in Nashville

Send me the report

See Your Nashville Sales Opportunity

Get My Territory Assessment

Outsourced sales development in Nashville, answered

Keep exploring Nashville

Nearby markets

Markets by state

Trade guides for Nashville

How it works

Free tools

Sources and method

Accelerate your growth today.

Get Sales Talk in your inbox