Commercial lead generation and B2B appointment setting in Seattle

Seattle-Tacoma has 8,607 business sites with 20 or more people on site in the categories commercial trades sell to, #16 of the 100 markets we cover, and 2.00 times the national concentration of senior living and nursing. Private business establishments fell 0.8% from 2025 Q1 to 2026 Q1. Abstrakt's U.S.-based reps prospect those buyers by phone, email and LinkedIn and book meetings with the people who sign.

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Local B2B snapshot

How many businesses are in Seattle-Tacoma, and which ones buy

Seattle-Tacoma has 46,817 establishments in the categories commercial trades sell to, 8,607 of them with 20 or more people on site. Compared with the national mix it over-indexes on senior living and nursing (2.00x), restaurants (1.29x) and apartment and residential property managers (1.27x). Added over the past year: senior living and nursing (+125), restaurants (+108) and medical, dental and outpatient offices (+96). Down: wholesale distributors (-256) and retail stores (-145).

  • 46,817 establishments in the 21 categories commercial trades sell to

    Source: U.S. Census Bureau, County Business Patterns 2023

  • 8,607 of them with 20 or more people on site, where a prospecting list starts

    Source: U.S. Census Bureau, County Business Patterns 2023

  • -0.8% private business establishments, 2025 Q1 to 2026 Q1 (123,446 now; U.S. +3.6%)

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 2.00x the national concentration of senior living and nursing

    Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1

  • 10,412 decision-maker records Abstrakt can prospect for a construction and roofing program (territory: Seattle-Tacoma)

    Source: Abstrakt territory record counts, October 2026

An establishment is one physical location, so a company with three sites counts three times; decision-maker records are contacts, not companies; open programs are not reservations.

Largest buyer groups in Seattle-Tacoma

  1. Restaurants 1.29x the U.S. mix2,462
  2. Retail stores1,815
  3. Medical, dental and outpatient offices948
  4. Manufacturing plants900
  5. Wholesale distributors862
  6. Grocery stores403
  7. Senior living and nursing 2.00x the U.S. mix371
  8. Hotels224

Sites with 20 or more people on site, U.S. Census Bureau, County Business Patterns 2023; concentration, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

All 21 categories, with establishments, concentration and one-year change
Business categories in Seattle-Tacoma: larger sites, all establishments, concentration and one-year change
CategorySites with 20+All establishmentsvs. U.S. mix1-yr change
Restaurants 2,4629,761 1.29x +108
Retail stores 1,81510,161 0.88x -145
Medical, dental and outpatient offices 9488,705 0.91x +96
Manufacturing plants 9003,154 0.96x -85
Wholesale distributors 8624,679 1.12x -256
Grocery stores (also counted in retail) 4031,570 0.95x -18
Senior living and nursing 3711,688 2.00x +125
Hotels 224468 0.72x +2
Trucking companies 1791,834 0.55x -44
Auto dealerships (also counted in retail) 177454 0.84x -3
Bank and credit union offices 1631,892 0.93x -57
Churches and religious organizations 1441,660 0.52x -8
Private K-12 schools 135259 1.19x +13
Warehousing and distribution 116297 1.04x -3
Apartment and residential property managers 751,046 1.27x +19
Hosting and data processing companies 70319 1.23x -27
Hospitals 4147 0.44x +3
Golf courses and country clubs 3868 0.63x 0
Commercial property managers 33275 1.00x -3
Nonresidential building owners 19471 1.20x -5
Colleges and universities 1233 1.26x +2
Total, each site once8,60746,817

Sites and establishments: U.S. Census Bureau, County Business Patterns 2023; concentration (location quotient) and one-year change in establishments: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, summed across the metro's counties.

Your industry in Seattle

What Industry Are You Growing In?

Pick your trade to see the Seattle-Tacoma buyers, competition, decision-makers and projects for it. The estimator and the assessment form below follow your choice.

Choose an industry

Every trade in Seattle at a glance

Largest buyer groups (sites with 20+ people)

  1. Restaurants2,462
  2. Retail stores1,815
  3. Medical, dental and outpatient offices948
  4. Manufacturing plants900
  5. Wholesale distributors862

Source: U.S. Census Bureau, County Business Patterns 2023.

Most room per contractor

  1. Commercial HVAC & Mechanical#6 of 100
  2. Commercial Flooring#6 of 68
  3. Commercial Construction#19 of 100

Larger buyer sites per contractor, ranked across up to 100 markets. Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.

Trade panels: buyer sites, U.S. Census Bureau, County Business Patterns 2023; contractors, their one-year change and employment, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; decision-maker records, Abstrakt territory record counts, October 2026; open programs, Abstrakt territory availability.

Compare all 11 trades in Seattle

Ranked by larger buyer sites per contractor against up to 100 markets (only markets with 10 or more contractors in a trade are ranked; n/r means not ranked). A higher rank means more buildings worth calling for every competitor working them.

Commercial trades in Seattle: contractors, buyer sites and rank
TradeContractors1-yr changeLarger buyer sitesPer contractorRankDecision-maker records
Commercial HVAC & Mechanical
Largest buyer group: medical and dental office buildings
 208 +8 3,092 14.9 #6 4,134
Commercial Flooring
Largest buyer group: apartment and multifamily management companies
 29 -2 3,592 123.9 #6 not counted
Commercial Construction
Largest buyer group: manufacturing companies
 426 -11 2,750 6.5 #19 10,412
Commercial Roofing
Largest buyer group: retail stores
 58 +4 5,126 88.4 #17 10,412
Commercial Electrical
Largest buyer group: retail stores
 323 -2 4,071 12.6 #21 not counted
Paving & Asphalt
Largest buyer group: retail stores
 103 +7 5,218 50.7 #23 not counted
Fire Protection
Largest buyer group: restaurants
 125 -3 5,582 44.7 #47 not counted
Commercial Painting & Coatings
Largest buyer group: retail stores
 81 -7 5,353 66.1 #46 not counted
Commercial Landscaping
Largest buyer group: retail stores
 1,543 -51 5,344 3.5 #58 not counted
Commercial Cleaning & Janitorial
Largest buyer group: ambulatory health care: physician, dental, outpatient and urgent care
 1,169 +1 3,493 3.0 #83 3,063
Managed Service Providers
Largest buyer group: construction contractors
 7,028 -63 5,555 0.8 #100 not counted

Sources: contractors and change, U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; buyer sites, U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, each site counted once); decision-maker records, Abstrakt territory record counts, October 2026.

Growth and trends

Is Seattle-Tacoma adding businesses? The latest counts

Private business establishments in the metro's counties went from 119,848 in 2023 to 124,457 in 2025 (+3.8%), while private employment moved -1.0% to 1,789,479. In the Census Bureau's latest count, 10,449 establishments opened and 10,351 closed in a year. New sites start without an incumbent vendor.

Private establishments and employment, 2023 to 2025

Private establishments, employment and average weekly wage by year, Seattle-Tacoma
YearEstablishmentsEmploymentAvg weekly wage
2023119,8481,807,420$2,090
2024122,4211,801,056$2,277
2025124,4571,789,479$2,356

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages (opens in a new tab), private ownership, 2021 to 2025 annual averages, 3 counties summed. n/a: BLS withholds the figure for at least one county. BLS counts of private establishments in Washington State fall 16% from 2021 to 2023 while employment rises, so this page compares years from 2023 on.

Establishments opened and closed each year

Establishment openings and closings by year, Seattle-Tacoma-Bellevue, WA
Year to MarchOpenedRateClosedRate
201910,04610.6%8,8359.3%
20209,96110.4%9,84310.3%
202110,93111.4%10,35910.8%
202211,62612.0%10,15710.5%
202310,44910.7%10,35110.6%

Source: U.S. Census Bureau, Business Dynamics Statistics (opens in a new tab), 2023 release, Seattle-Tacoma-Bellevue, WA. Each year runs March to March; rates are per 100 establishments.

New business applications

78,407 applications for an employer ID number were filed in the metro's counties in 2025, +90.5% on 2019 (41,148): King County 46,989, Pierce County 17,007, Snohomish County 14,411. Applications include sole proprietors and filings that never hire, so they measure new business activity, not new buyers.

Source: U.S. Census Bureau, Business Formation Statistics (county annual) (opens in a new tab), calendar 2025, retrieved 2026-10-15.

Contractors by trade, 2023 to 2025
Contractor establishments by trade, 2023 and 2025, Seattle-Tacoma
Trade20232025Change
Fire Protection117130+13 (+11.1%)
Commercial Cleaning & Janitorial1,0931,177+84 (+7.7%)
Commercial Electrical301322+21 (+7.0%)
Managed Service Providers6,6637,039+376 (+5.6%)
Paving & Asphalt9498+4 (+4.3%)
Commercial Roofing5153+2 (+3.9%)
Commercial Landscaping1,5471,590+43 (+2.8%)
Commercial Flooring29290 (0.0%)
Commercial Construction440431-9 (-2.0%)
Commercial HVAC & Mechanical211200-11 (-5.2%)
Commercial Painting & Coatings9286-6 (-6.5%)

Source: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages, the same NAICS codes as the trade comparison above. More contractors means more competition for the same buyers; fewer means more room for outbound.

When to prospect: the Seattle calendar

Cooling demand peaks in August (30 cooling degree days in a normal year). Start roofing and HVAC prospecting ahead of those months.

Average high temperature, cooling degree days and severe storm reports by month, Seattle-Tacoma
MonthAvg high (F)Cooling degree daysHail and wind reports
January4100
February4400
March4800
April5300
May6000
June6520
July72290
August73300
September6650
October5500
November4500
December4000

Sources: NOAA NCEI nClimDiv county monthly series, 1991-2020 averages (opens in a new tab); NOAA NCEI Storm Events Database (opens in a new tab), 2015 to 2024. Reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties.

Buying signals

Where the money is moving in Seattle-Tacoma

Federal contracts and building permits are early signs that a building is changing: new construction, a renovation, a re-roof.

Federal contracts performed in the metro

Federal agencies obligated $12.33 billion in contracts with a place of performance in Seattle-Tacoma's counties in federal fiscal year 2026 (October 2025 to September 2026), against $8.41 billion in fiscal 2025 (+46.7%). Construction (NAICS 23) took $728.6 million, 44% of it on one award: the Department of the Army's W912DW25C0001 (opens in a new tab) in King County, $320.2 million obligated this fiscal year (the award record describes it as HOWARD A. HANSON DAM ADDITIONAL WATER STORAGE PROJECT (AWSP) FISH PASSAGE FACILITY (FPF) IDAC).

Contract obligations by county
CountyFY2026FY2025
Snohomish County$342.9 million$466.2 million
King County$11.39 billion$7.06 billion
Pierce County$602.4 million$882.0 million
Metro counties$12.33 billion$8.41 billion
FY2026 obligations in each trade's own NAICS code
TradeNAICSFY2026
Commercial Construction236220$295.6 million
Commercial Cleaning & Janitorial561720$42.2 million
Managed Service Providers541512$32.8 million
Paving & Asphalt237310$31.9 million
Commercial Roofing238160$14.4 million
Commercial HVAC & Mechanical238220$9.7 million
Fire Protection561621$5.6 million
Commercial Painting & Coatings238320$3.4 million
Commercial Landscaping561730$3.3 million
Commercial Electrical238210$2.2 million
Commercial Flooring238330$87,382

Source: USAspending.gov (U.S. Department of the Treasury) (opens in a new tab), contract award types A to D, obligations dated October 1, 2025 to September 30, 2026, by place of performance; data as of 2026-10-15. Defense contract actions are published 90 days late, so fiscal 2026 will still rise. Place of performance is coded by the contracting officer.

Commercial building permits

City of Seattle issued 1,354 commercial permits from October 1, 2025 to September 30, 2026, 39 of them for new construction; the busiest month was Apr 2026 (140). Each count covers only the permits that authority issues, so they are not a metro total and do not add up across jurisdictions. City of Seattle: Building, demolition, roofing and grading permits issued by the Seattle Department of Construction and Inspections inside city limits; electrical and other trade permits are a separate dataset.

City of Seattle: commercial permits by type of work
Type of workPermits
Addition/alteration987
Tenant improvment137
(blank)104
New39
Demolition37
Temporary33
Change of use only - no construction14
Deconstruction3

By property class: Commercial 1,066 · Institutional 187 · Industrial 81 · Vacant Land 20. Property class as the city records it (permitclass).

Month by month

City of Seattle: commercial permits issued per month, Oct 2024 to Sep 2026
200 100 0 Oct 2024: 114 commercial permitsNov 2024: 100 commercial permitsDec 2024: 102 commercial permitsJan 2025: 106 commercial permitsFeb 2025: 88 commercial permitsMar 2025: 122 commercial permitsApr 2025: 134 commercial permitsMay 2025: 160 commercial permitsJun 2025: 152 commercial permitsJul 2025: 123 commercial permitsAug 2025: 124 commercial permitsSep 2025: 116 commercial permitsOct 2025: 126 commercial permitsNov 2025: 90 commercial permitsDec 2025: 117 commercial permitsJan 2026: 93 commercial permitsFeb 2026: 85 commercial permitsMar 2026: 137 commercial permitsApr 2026: 140 commercial permitsMay 2026: 86 commercial permitsJun 2026: 120 commercial permitsJul 2026: 130 commercial permitsAug 2026: 126 commercial permitsSep 2026: 104 commercial permits Oct 2024Jan 2026Sep 2026

Oct 2025 to Sep 2026: 1,354 commercial permits, -6.0% against the 12 months before (1,441). The last 12 bars, in red, are that period.

Monthly counts from each authority's open-data permit layer, by issue date, with the same commercial definition as above. Abstrakt snapshots the counts every month, so the series continues after a portal drops old records. Series updated October 15, 2026.

Commercial permits by month, table
Commercial permits issued by month and jurisdiction, Oct 2024 to Sep 2026
MonthCity of Seattle
Sep 2026104
Aug 2026126
Jul 2026130
Jun 2026120
May 202686
Apr 2026140
Mar 2026137
Feb 202685
Jan 202693
Dec 2025117
Nov 202590
Oct 2025126
Sep 2025116
Aug 2025124
Jul 2025123
Jun 2025152
May 2025160
Apr 2025134
Mar 2025122
Feb 202588
Jan 2025106
Dec 2024102
Nov 2024100
Oct 2024114

Sources: City of Seattle, Building Permits (opens in a new tab) (City of Seattle, Seattle Department of Construction and Inspections, Public Domain (opens in a new tab); permitclassmapped = 'Non-Residential' (commercial, institutional, industrial and vacant land), by issueddate). Retrieved 2026-10-15. Counts only; declared job values are applicant estimates and are not shown.

Territory intelligence

Where the Seattle buyers are

King County holds 62% of the metro's 8,607 larger business sites, so most programs start there and add the rest of the metro for larger accounts, depending on how far your crews travel.

Larger business sites (20+ people) by county, Seattle-Tacoma-Bellevue, WA
CountySitesShare
King County 5,35962%
Pierce County 1,66619%
Snohomish County 1,51118%
Not assigned to a county by Census710.8%
Metro total8,607100%

Source: U.S. Census Bureau, County Business Patterns 2023, metro and county files, summed across the buyer categories on this page (each site counted once). County files withhold some size-class counts that the metro file reports, so 71 sites cannot be placed in a county.

Abstrakt territories in this market

Seattle-Tacoma, WA. A strategist confirms which one your program would hold.

The owners that anchor Seattle-Tacoma

Each fact links to its source, checked 2026-10.

Health system

Swedish Medical Center

Seattle, King County (plus Edmonds, Snohomish County, and Issaquah, King County)

Swedish calls itself the largest not-for-profit health care provider in the greater Seattle area, with five hospital campuses and 142 primary and specialty care locations.

Five hospital campuses (First Hill, Cherry Hill, Ballard, Edmonds and Issaquah) plus clinics across the Sound each run mechanical, life-safety and cleaning programs.

HVACcleaningfire protectionflooringelectrical

Swedish (opens in a new tab)
Major employer

Boeing Everett Factory

Everett, Snohomish County

The Everett factory holds the Guinness World Record as the world's largest building by volume at 472 million cubic feet, with a factory floor spanning 98.3 acres.

A wide-body assembly site of this size carries large electrical, roofing, coatings and fire protection scopes, plus surrounding lots and support buildings.

electricalroofingfire protectionpaintingpaving

Airways Magazine (opens in a new tab)
4 more anchor owners in Seattle-Tacoma
Airport

Seattle-Tacoma International Airport (SEA)

SeaTac, King County

The Port of Seattle says SEA set a record with over 52.7 million passengers in 2025.

Terminals, parking garage and airfield facilities owned by the Port of Seattle carry ongoing cleaning, HVAC, electrical and pavement work.

cleaningHVACelectricalpaving

Port of Seattle (opens in a new tab)
Logistics hub

The Northwest Seaport Alliance

Seattle, King County, and Tacoma, Pierce County

The Port of Seattle reports the NWSA handled 3.2 million 20-foot equivalent units (TEUs) in 2025, down 5.5% from 2024's 3.3 million TEUs.

Container, breakbulk and auto terminals in Seattle and Tacoma run yards, warehouses and gate complexes that need paving, lighting and roofing work.

pavingelectricalroofingfire protection

Port of Seattle (opens in a new tab)
Industrial park

Pacific Gateway Business Park

Kent, King County

Segale Properties lists 120 acres within Pacific Gateway Business Park with 1,341,484 square feet of total industrial warehouse space.

Multi-tenant warehouse buildings in the Kent Valley share needs for roof maintenance, truck court paving, sprinkler inspection and dock lighting.

roofingpavingfire protectionelectrical

Segale Properties (opens in a new tab)
Projects and economic activity

What is being built in Seattle-Tacoma, and who it puts to work

Named projects from primary and local news sources, researched September 2026. Market intelligence, not open bids: confirm timing with the owner.

UW Medical Center Montlake 4NN/4EE Acute Care Expansion

$35.5 million

See sourceGC/CM procurement (proposals due October 9, 2026)

Conversion of 18,500 sq ft on the fourth floor of Pacific Tower at UW Medical Center's Montlake campus in Seattle from administrative space back into about 24 medical/surgical acute care beds.

Turning offices into patient rooms means new medical gas, HVAC and electrical work in an occupied hospital, plus fire protection modifications, healthcare-grade flooring and painting.

HVACelectricalfire protectionflooringpainting

Washington APEX Accelerator (University of Washington RFP notice), 2026-09-09 (opens in a new tab)

UW Bothell Husky Hall Replacement

$93,811,402

See sourceProgressive design-build procurement (qualifications due October 13, 2026)

Replacement of the single-story, 30,000 sq ft Husky Hall at UW Bothell with a three-to-four-story, roughly 69,000 sq ft academic building including a 300 to 500 person multipurpose hall.

A new academic building brings mechanical, electrical, roofing and fire protection packages once the design-builder is selected, then flooring, painting and custodial contracts at opening.

HVACelectricalroofingfire protectionflooring

Washington APEX Accelerator (University of Washington RFQ notice), 2026-09-22 (opens in a new tab)

Harborview Bond Program: Pioneer Square Clinic (Duncan Building)

$20 million over three years

See sourceSolicitation anticipated Q3 2026

Seismic upgrades, building improvements and tenant work to turn the Duncan Building in Seattle's Pioneer Square into a new Harborview clinic, part of King County's voter-approved Harborview bond program.

The county is soliciting architectural, mechanical, electrical, plumbing, masonry and structural steel services, so mechanical and electrical subs and interior finish trades should track this release.

HVACelectricalconstructionpainting

Washington APEX Accelerator (King County forecast), 2026-06-08 (opens in a new tab)

Delong Elementary School Replacement

$45 million

See sourceProgressive design-build RFQ issued September 2026

Tacoma Public Schools plans to replace its 1953 Delong Elementary at 4901 S. 14th St. in Central Tacoma with a new 45,000 sq ft school for about 420 students.

School replacements bundle demolition, roofing, mechanical and electrical work with site paving and landscaping, and the new building creates a long-term custodial and grounds contract.

roofingHVACelectricalpavinglandscaping

Seattle Daily Journal of Commerce, 2026-09-28 (opens in a new tab)

Seattle Center Monorail Station Modernization

$23M

Under wayUnder construction (started September 2026)

A renovation of the Seattle Center monorail station to make it fully accessible, including a new ramp from Thomas Street and added passenger capacity.

Transit station renovations call for electrical and lighting upgrades, new finishes and painting, and concrete and paving work at the new ramp connection.

electricalpaintingpavingconstruction

Seattle Daily Journal of Commerce, 2026-09-30 (opens in a new tab)

Sound Transit Stride S3 bus rapid transit line (NE 145th Street)

Under wayUnder construction

Roadway widening, utility work, a water retention vault, sidewalks and station construction along Northeast 145th Street on the Seattle and Shoreline border for Sound Transit's Stride S3 line.

BRT corridors generate paving, sidewalk and station electrical work during construction, and finished stations add landscaping and cleaning maintenance needs.

pavingelectricallandscaping

Seattle Daily Journal of Commerce, 2026-09-24 (opens in a new tab)
Market view

What we see in Seattle

Commercial HVAC is the call we would make first in Seattle-Tacoma. The metro ranks #6 of 100 markets for mechanical room, with 14.9 larger buyer sites behind every HVAC contractor, and the contractor count slipped from 211 in 2023 to 200 in 2025 while the metro as a whole added establishments. Fewer shops chasing the same buildings is the condition outbound rewards. Flooring looks similar: 29 commercial flooring contractors, a count that has not moved since 2023, against 3,592 larger sites.

Senior living and nursing is the buyer category that sets Puget Sound apart. It runs at 2.00x the U.S. mix, with 371 larger communities, and it added 125 establishments in the latest year while wholesale distributors lost 256. Those buildings run around the clock, so janitorial, sprinkler inspection and HVAC service contracts renew on a schedule a good rep can track.

The near-term project work is institutional and mostly in King County. The University of Washington is choosing a contractor to turn administrative floors in Pacific Tower at UW Medical Center Montlake back into acute care beds, and a design-builder for the Husky Hall replacement at UW Bothell. King County's Harborview bond program is converting the Duncan Building in Pioneer Square into a clinic. On the federal side, a single Department of the Army award in King County took 44% of the metro's $728.6 million in construction obligations, so that total reflects one heavy civil job far more than routine facility spending.

Abstrakt's reading of the sourced figures and projects above, written .

Decision-makers

Who signs, and how many of them work in Seattle

29,370 general and operations managers, 13,170 computer and information systems managers and 9,960 buyers and purchasing agents work in the Seattle-Tacoma-Bellevue, WA metro. Jobs across every industry, not a contact list.

Jobs and median annual pay by title, Seattle-Tacoma-Bellevue, WA
TitleJobsMedian payTrades that call this title first
General and operations managers
SOC 11-1021
29,370$146,030MSP
Computer and information systems managers
SOC 11-3021
13,170$214,680
Buyers and purchasing agents
SOC 13-1020
9,960$95,970
Medical and health services managers
SOC 11-9111
4,600$160,100
Construction managers
SOC 11-9021
4,010$159,430
Property, real estate, and community association managers
SOC 11-9141
2,110$117,990landscaping, painting, paving
Facilities managers
SOC 11-3013
1,830$149,490cleaning, construction, electrical, flooring, roofing, fire protection, HVAC
Purchasing managers
SOC 11-3061
1,260$165,430
Education administrators, postsecondary
SOC 11-9033
1,180$133,000

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS) (opens in a new tab), May 2025, Seattle-Tacoma-Bellevue, WA, all industries. Each title is the closest BLS occupation to a role in the trade's playbook; titles BLS does not publish for this metro are left out. Each trade link opens the Seattle guide's decision-maker questions.

Opportunity estimator

What Could Your Next 12 Months in Seattle Look Like?

A planning model, not a forecast: put in your own numbers and it applies Abstrakt's national sales center rates for your trade.

Default 16.1%: Abstrakt national rate for this trade. Use your own if you know it.

Baseline, 12 months

12,000prospecting dials
86meetings set
22proposals
3.6customers won
$89,355first-year value of those customers
Scenarios
ScenarioDials per meetingMeetingsCustomers wonFirst-year value
Conservative190632.6$65,841
Baseline140863.6$89,355
Optimistic1081114.6$115,831
Get My Seattle Opportunity Assessment

How it works. Meetings are dials divided by dials per appointment; proposals, customers won and value follow from the proposal rate, the win rate and your customer value. The rates are Abstrakt sales center, Performance Intelligence, national, October 2026, across all programs, not Seattle results; the scenarios use the slower and faster quarter of buyer industries. Outbound results typically build over 6 to 12 months, so a first year rarely runs at a full year's pace. Benchmarks by trade and method.

Hiring locally

What an in-house SDR costs in Seattle

  • 12,450people in the role locally, all competing for the same hires

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).

In-house SDR, first year (illustrative)$124,700

An illustrative model, not a quote: in-house adds $15,000 commission, 25% payroll taxes and benefits, $550/month tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time, before ramp time. Abstrakt includes the SDR, management, tools and data.

Get a Seattle program quoteRun the full numbers
Local sales intelligence

See how a Seattle program is built in Abstrakt Intelligence

Ava walks through the platform our strategists use, set to Seattle.

Abstrakt Intelligence

This demonstration showcases real Abstrakt Intelligence capabilities using fictional companies and contacts to protect client and prospect privacy. Ava is Abstrakt's AI guide. The screens are the demo set to the Seattle territory; its territory counts come from the demo data, not the Census figures above.

Read the transcript of Ava's Seattle walkthrough

Hi, I'm Ava.

Here's what an Abstrakt program looks like in Seattle.

First, we size your territory.

The Seattle area has about 88 thousand companies and 401 thousand business contacts.

Next, we pick the playbook for your industry.

Each playbook starts with criteria that have already booked meetings.

For roofing, that's roof size, roof age and who owns the building.

Then we build the list.

Anyone who isn't a fit comes off before a rep ever sees the name.

Every prospect gets a full profile.

The decision-maker, the building, and every touch so far.

Before the first dial, each rep practices in an AI role play and gets certified.

Now the calls start.

The dialer, the talk track and the follow-up all live in one place.

Every meeting is reviewed for quality before it reaches you.

And we track each one all the way to closed.

We take one client per trade per territory.

Once a spot is taken, it's gone.

Check if your trade is still open in Seattle.

Client results

Results from programs like this one

Each story is labeled with where the program ran. Abstrakt runs every program from its St. Louis sales floor.

  • Commercial cleaningLocal program, Tulsa

    How Century Facility Services broke its referral ceiling: $415K closed in year one

    Century Facility Services

    After losing a sales rep, Century Facility Services outsourced outbound and booked 58 appointments and closed $415K in year one.

    • 58 appointments booked
    • 7 deals closed
    • $415K closed business

    First year of the program (case published April 2026)

  • Commercial roofingRegional

    How Schena Roofing booked 475 appointments and kept a seasonal calendar full

    Schena Roofing & Sheet Metal

    Schena Roofing booked 475 appointments and closed $1.69M from 2018 to 2024, with another $1.39M in proposals delivered.

    • 475 appointments
    • $1.69M closed business
    • $1.39M in proposals delivered

    2018 to 2024, from Abstrakt program records. Closed business and proposals delivered are separate figures.

  • Fire protectionLocal program, Philadelphia

    How Harring Fire Protection turned outbound and inbound into $200K in new business

    Harring Fire Protection

    Outbound appointment setting plus an inbound website produced 195 appointments and 16 closed deals worth $200K in 28 months.

    • 195 appointments booked
    • 16 deals closed
    • $200K closed business

    28-month partnership (case published April 2026); search figures within 12 months of the February 2025 site launch

See all client stories

Outsourced sales development

How Abstrakt runs a Seattle program

Reps on Abstrakt's St. Louis sales floor work your Seattle-Tacoma list by phone, email, LinkedIn and direct mail after two weeks of training and certification on your account.

Contractor licensing in Washington

Washington requires all construction contractors to register with L&I as a general contractor ($30,000 bond) or a specialty contractor ($15,000 bond) in one of 63 specialties. Electrical contractors need a separate L&I electrical contractor license, and fire sprinkler contractors are licensed by the State Fire Marshal.

Confirm with Washington State Department of Labor & Industries (L&I) (opens in a new tab). Checked 2026-09-30.

Free market report

The State of Outbound Sales in Seattle, 2026

This page's Seattle data in one report for your team, with the Washington calling rules. No form to fill in.

Download the PDF (987 KB) Read it online
Free trade territory report · PDF

Get the territory report for your trade in Seattle

One trade, one city, every page about your market: the account types that buy your work here and how many of each, Tier 1 sites, the counties to start in, who signs and what to ask them, the months that matter, federal contracts and permits, the Washington calling rules, and whether the territory is still open. One client per trade per territory.

  • Account tiers and a worked first-list example
  • Decision-maker roles, questions and objections
  • A 90-day calling plan sized to the Seattle counts

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Territory assessment

See Your Seattle Sales Opportunity

A Partner Sales Manager sizes your Seattle territory for your trade, checks whether it is open (one client per trade per territory) and shows what a program would look like.

Program commitments, including activity and meeting expectations, are defined in your agreement before launch.

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Outsourced sales development in Seattle, answered

Does Abstrakt provide B2B lead generation and appointment setting in Seattle?

Yes. Abstrakt runs outsourced lead generation and B2B appointment setting across the Seattle-Tacoma-Bellevue, WA metro from its St. Louis sales floor: U.S.-based reps prospect the buildings, qualify the opportunity and book meetings with the person who signs. We take one client per trade per territory.

How does B2B appointment setting work for a Seattle program?

It starts with the list. Of the 8,607 sites in Seattle-Tacoma with 20 or more people on site, we keep the ones that buy your trade inside your service area, then a certified rep works them by phone, email, LinkedIn and direct mail. Meetings are booked with the decision-maker, reviewed before they reach you and tracked to a proposal and a close.

Which commercial trades have the most room to grow in Seattle?

Measured by larger buyer sites per contractor across the markets we track (a market is ranked for a trade only where it has at least 10 local contractors), commercial HVAC & mechanical (#6 of 100), commercial flooring (#6 of 68) and commercial construction (#19 of 100) rank best in Seattle.

What kinds of businesses are concentrated in Seattle?

Compared with the national mix, Seattle-Tacoma has more senior living and nursing (2.00x), restaurants (1.29x) and apartment and residential property managers (1.27x). Those industries are the best-represented buyers for trades that serve them.

Is the Seattle business market growing?

Over five years, yes, on both counts below. The latest year dipped: private business establishments fell 0.8% from 2025 Q1 to 2026 Q1. BLS counts of private establishments in Washington State fall 16% from 2021 to 2023 while employment rises, so this page compares years from 2023 on. Private business establishments across Seattle-Tacoma's counties went from 119,848 in 2023 to 124,457 in 2025 (+3.8%), and private employment -1.0% (U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, annual averages). In the latest Census count, 10,449 establishments opened and 10,351 closed in the metro (U.S. Census Bureau, Business Dynamics Statistics, 2023, March to March), so openings ran ahead of closings by 98.

How much federal construction money is spent in Seattle?

Federal contract obligations with a place of performance in Seattle-Tacoma's counties came to $12.33 billion in federal fiscal year 2026 (October 2025 to September 2026), $728.6 million of it in construction (NAICS 23) (USAspending.gov (U.S. Department of the Treasury), retrieved 2026-10-15). Fiscal 2026 will still rise as delayed defense contract actions post.

How many commercial building permits are issued in Seattle?

City of Seattle issued 1,354 commercial permits between October 1, 2025 and September 30, 2026. That count covers only the permits City of Seattle issues, not the metro. Source: each jurisdiction's open-data permit layer, retrieved 2026-10-15.

Which commercial trade has the most room in Seattle-Tacoma?

Commercial HVAC and mechanical, which ranks #6 of 100 markets for room. There are 208 HVAC contractors for 3,092 larger buyer sites, and the number of HVAC establishments fell 5.2% from 2023 to 2025, so the buyer base is not getting more crowded.

Why does senior living matter for contractors selling in Seattle?

Because the metro has 2.00x the national share of senior living and nursing sites, and the category is still adding locations. Its 371 larger communities operate every day of the year, which makes them steady buyers of cleaning, life-safety inspection and mechanical service rather than one-off projects.

Is Seattle a crowded market for managed IT providers?

Yes, it is the most crowded of the 100 markets we compare for MSPs. There are 7,028 IT service firms for 5,555 larger buyer sites, so a provider here wins by picking a narrow buyer group, such as construction contractors, and calling it harder than the generalists do.

Which counties make up the Seattle market?

The metro covers 3 counties. King County holds 62% of the larger business sites, so most programs start there.

What does outsourced sales development cost in Seattle?

Starting at $5,000 per month for an Outbound BDR program, as a flat monthly program. The price depends on how many reps work your program, the channels, and how large a territory and how many trades it covers. For comparison, one in-house SDR costs about $124,700 in year one at a $55,000 base salary on our illustrative model, before ramp time.

Sources and method

Updated . Approved the local markets plan: the data sources, the method and the in-house SDR cost model shown on market pages: Scott Scully, Executive Chairman, October 15, 2026. Every figure is regenerated from its source by a script in the site's code, never typed by hand.

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