Cold Call Talk Tracks With Templates
A talk track is not a script to read. It is the structure of a good call written down, with the words your team can use and the branches to follow when the prospect says something unexpected. This set gives you fill-in templates for every call your team makes and complete sample calls for five commercial trades, built on the same structure our SDRs use on every call. It is for sales leaders writing or rewriting their team's talk tracks.
What's inside
- How a talk track differs from a script, and the eight parts of every call
- A fill-in template for the full first call
- Gatekeeper, follow-up, new decision-maker, referral and nurture tracks
- Voicemail and follow-up email templates by call outcome
- A pushback guide with prepared answers
- Five complete sample calls: roofing, HVAC, cleaning, fire and security, and IT
- A checklist to review recorded calls against the talk track
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