Overview
A licensed, insured and bonded design-build general contractor working in Texas and Oklahoma.
Program: Outbound BDR. Scope: Regional. Timeframe: Month three of the outbound program.
The challenge
Like most GCs, this firm's best people were consumed by the work they had already won: estimating, managing subs, delivering projects. Consistent prospecting for the next project did not happen between bids.
Who we reached
Commercial buyers in the contractor's Texas and Oklahoma territory.
The strategy
A managed outbound appointment-setting program: Abstrakt identified the commercial buyers in the territory, handled list building and multi-channel outreach, qualified interest and put decision-makers on the GC's calendar, with no new hires.
Verified results
- Signed agreements$900Kproject wonMonth three of the program. One project the client won from an outbound-set appointment, as reported by the client. Client name withheld at their request.
Representative wins and details from the published case:
- By the client's math, the one project covered its investment in the program for two full years
What the classes mean: A signed agreement or awarded project, at contract value. Source: Abstrakt program records for this client, first published June 2025 on abstraktmg.com. Results vary by market, offer and program, and are not typical of every engagement.
Why it worked
Construction buying windows are short and unpredictable. Whoever is in front of the owner when a project gets the green light wins the conversation. Systematic outreach put this GC in that seat in month three instead of year three.
