Overview
Serving the intermountain western U.S. since 1984 with mechanical construction, service, repair, preventative maintenance and energy solutions.
Program: Outbound BDR. Scope: Regional. Timeframe: About two years of relationship development; agreement signed December 2022.
The challenge
MSS needed help creating sales opportunities and connecting with key decision-makers in its target market.
The strategy
A dedicated Outbound BDR program: strategic list building to map the right accounts, ongoing phone and email outreach and an extensive nurture program for prospects whose timing was not ready yet.
Execution
After roughly two years of relationship development with one account, the BDR identified a cooling tower project and secured a face-to-face meeting for the MSS team.
Verified results
- Signed agreements$595KSigned December 2022, after about two years of nurture. One signed agreement for a cooling tower project, from one appointment set after two years of nurture. Value from program records.
What the classes mean: A signed agreement or awarded project, at contract value. Source: Abstrakt program records for this client, first published June 2025 on abstraktmg.com. Results vary by market, offer and program, and are not typical of every engagement.
Why it worked
Most outbound programs would have marked that account dead after ninety days. A structured nurture cadence kept MSS in the room until the buyer's timing changed, and when it did, MSS was the first call.
