Challenges and Initial State
About Our Partner: Our partner is a Midwest-based commercial HVAC company committed to serving businesses with reliable heating, cooling, and maintenance solutions. While they had long relied on B2B appointment setting to generate leads, they realized their outdated website and lack of SEO visibility were holding them back from capturing digital opportunities.
Outbound calling helped open doors, but their bare-bones website left prospects unconvinced after initial outreach. Without SEO value or industry-specific content, potential clients searching online could not easily find or validate the company’s services. In a competitive HVAC market, this gap meant lost opportunities, even when their sales team worked tirelessly to nurture leads.
The company needed a stronger online presence to complement outbound sales, build credibility, and capture prospects already searching for HVAC solutions.
Strategic Implementation
In 2018, the HVAC partner expanded their strategy by enlisting Abstrakt’s inbound marketing and website development team. Together, we:
Redesigned the website to align with modern design and UX/UI standards.
Built SEO-driven content around targeted keywords like “industrial HVAC services” and “hospital HVAC service.”
Optimized for search intent so prospects asking specific questions, certifications, preventative maintenance, emergency service, would find their site first.
Continuously refreshed content to keep rankings high, with 96 keywords landing on Google’s first page by March 2021.
This approach positioned the HVAC company as a trusted industry leader and created a seamless inbound funnel that supported outbound sales activity.
Unprecedented Visibility
The results demonstrate the power of combining inbound and outbound strategies:
$130,000 deal closed within 30 days of a prospect re-engaging through the website.
Over $160,000 in 2021 sales, with the inbound-driven deal making up more than 80% of total revenue.
96 first-page Google rankings, driving qualified traffic and inbound leads.
Revived long-lost opportunities: A healthcare prospect nurtured for three years rediscovered the company through search and converted quickly after reviewing their revamped website.
Persistence in outbound efforts paired with inbound SEO strategy turned a cold lead into a six-figure success story, proving that patience, visibility, and consistency pay off.
Results from Abstrakt program records for this client, first published October 2025. Results vary by market, offer and program.
