$857K Closed and $3.49M Proposed: An HVAC Partner’s Long Game

Rebuilding Our HVAC Partner’s Sales Strategy

$857K

About Our Partner

For over a century, Armistead Mechanical has provided HVAC solutions to the New York and New Jersey areas. They offer mechanical construction and contracting, specializing in industrial and commercial HVAC solutions, process piping, and high purity orbital welding.

Client’s Challenges

Despite a warm reception from long-term clients and a steady stream of referrals, Armistead recognized that their growth was on a slow burner. They needed to transition from relying solely on word-of-mouth referrals to a more dynamic, cold-calling approach. They needed to safeguard their business against market fluctuations and find new ways to reach the decisionmakers in industries for their specialized HVAC services.

Our Solution

Abstrakt compiled a targeted list of commercial and industrial businesses with over 10,000 square feet of air-conditioned space. Our team then fired up a campaign, reaching out through phone and email strategies, effectively building relationships with potential clients. We set the stage for Armistead, arranging face-to-face meetings where they could present their solutions directly to those who call the shots.

The Excellent Results

One of the appointments we set for Armistead turned into a 3-year deal for a semi-annual preventative maintenance agreement, totaling $23,112.00. This is just a fraction of the success story; over time, Armistead has closed deals worth over $857K and has an additional $3.49M in proposed business. It’s clear that with Abstrakt’s help, Armistead’s market presence is burning brighter than ever.

Results from Abstrakt program records for this client, first published June 2025. Results vary by market, offer and program.

This program

Industry
Commercial HVAC
Program
Outbound BDR
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How Abstrakt works

One partner. Multiple ways to grow.

Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.

Core sales development

  • Outbound BDR

    A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.

    Pricing starting at $5,000 per month See Outbound BDR
  • Enterprise SDR/BDR

    Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.

    Custom pricing See Enterprise SDR/BDR

Supporting growth solutions

  • Inbound SDR

    A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.

    Packages starting at $1,000 per month See Inbound SDR
  • Brand Boost

    Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.

    Packages starting at $500 per month See Brand Boost

Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month

One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.

Starting at$6,500per month
  • Outbound BDR$5,000
  • Inbound SDR$1,000
  • Brand Boost$500
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