The Custom Website Design Process for B2B Companies
A B2B website has one job: help the right buyer decide to talk to you. Everything in the design process should serve that job, from the sitemap to the contact form. This guide walks through the seven stages of a custom website project with the checklists we would use ourselves, including the steps most projects skip: content before design, redirects before launch and measurement after it. It is for owners and marketing leaders planning a new site or a rebuild.
What's inside
- Discovery questions that define what the site must do
- A sitemap template for a commercial service or B2B company
- What every service page and location page needs
- Content first: who writes it and how to get it from your team
- Design and build standards: speed, mobile, accessibility, tracking
- A pre-launch test checklist and a redirect plan that protects rankings
- What to measure in the first 90 days
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