Free checklist · 11 pages · PDF
How to Choose a B2B Marketing Partner
Most companies pick a marketing partner on the strength of a pitch meeting and find out six months later what they actually bought. This checklist gives you the questions that separate a partner who will produce pipeline from one who will produce reports, with what a good answer sounds like for each. It is written for owners and sales leaders at commercial trades and B2B companies.
What's inside
- 40 questions in eight areas, each with what a good answer sounds like
- Red flags to listen for in the pitch meeting
- Questions for the references a firm gives you
- A side-by-side scorecard for up to three finalists
- Contract terms to read before you sign
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