Technical SEO that fixes what is holding your site back

Technical SEO is the work under the surface: how fast pages load, whether search engines can crawl and index them, how URLs are organized and whether the site is secure. If those are broken, content and links cannot do their job.

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Where it fits in your sales process

Where technical SEO fits in your pipeline

A buyer who just got off the phone with your SDR often opens your site on a phone between job walks. If it takes too long to load, shows a security warning or breaks on mobile, the credibility your rep built on the call drains away before the meeting.

Search engines judge the same things. A clean, fast, crawlable site lets your service pages rank, and those rankings bring in inbound requests that land in the pipeline your appointment setters work.

Why this matters to outbound

Outbound stirs up demand. Then they look you up.

Our outbound program stirs up demand. When a prospect hears from your BDR, they look you up. What they find decides whether they take the meeting.

Nobody books a meeting with a company they cannot find. The facility manager your rep just called opens a browser before they open their calendar. Five places answer the question for them.

your company name
Your Company: the services you sell, in the cities you serveyourcompany.com
Your Company on Google Maps
A directory listing you did not write

Illustration

The next call either starts with "I looked you up" or it does not get answered. We run the outbound and the search work as one program, so the company a buyer finds matches the one your BDR described.

What we fix

The technical seo problems that cost you meetings

  • Slow page speed

    Slow sites lose both rankings and visitors. We optimize page speed and Core Web Vitals.

  • Poor mobile experience

    Buyers check contractors on their phones. We fix layouts and functions that break on small screens.

  • Indexing and crawling issues

    Pages search engines cannot reach cannot rank. We fix crawl errors and clean up your sitemap so the right pages get indexed.

  • Messy URLs and duplicate content

    Duplicate pages and inconsistent URL structures split your ranking signals. We consolidate and organize them.

  • Security and HTTPS issues

    Browser security warnings stop buyers cold. We make sure the site runs securely on HTTPS.

How it works

How we run technical seo

  1. Research and strategy

    Audit site health and build the technical roadmap.

    • Site health audit and crawl issue fixes
    • Competitor analysis and intent-based keyword research
    • Sitemap, URL structure and metadata optimization
  2. Build and optimize

    Rebuild the structure search engines and buyers rely on.

    • Navigation and site speed improvements
    • Keyword-rich metadata and internal linking
    • 15,000+ words of SEO content at build
    • Four rounds of quality checks before launch
  3. Maintain

    Keep the site healthy after launch.

    • 85%+ site health scores and 99% uptime
    • Crawlability and security improvements
    • Structured data markup and clean code
    • Continuous monitoring
  4. Grow

    Keep improving once the foundation is solid.

    • Real-time tracking
    • Fresh content every month
    • Internal linking refinements
    • Local SEO for location-based searches
Deliverables

What you get

  • Technical site health audit
  • Crawl error and indexing fixes
  • Sitemap, URL structure and metadata cleanup
  • Page speed and Core Web Vitals optimization
  • Mobile experience fixes
  • Structured data markup
  • Hosting with site health maintenance and ongoing monitoring
Who does the work

Your dedicated strategist

A dedicated strategist runs your program and calls on our team of subject matter experts when the work needs them:

  • Digital project manager
  • SEO strategist
  • Copywriter
  • Editor
  • Web designer

The same company runs your outbound, so the message a buyer reads matches what your SDR says on the phone.

Technical SEO

The technical work under the hood, audited line by line

Google and AI tools decide whether your pages are worth showing before a buyer ever sees them. If the site is slow, cannot be crawled or sends mixed signals about which page is the real one, content and links cannot do their job.

The work starts with a technical site-health audit, then the fixes, then ongoing monitoring under our hosting and site-health maintenance. Here is what the audit covers.

  • Maintenance targets85%+ site health scores and 99% uptime
  • Before launchFour rounds of quality checks before launch

Crawl and index

  • robots.txt and XML sitemapEvery page you want found is listed and crawlable
  • Index coverage and crawl errorsBroken pages and blocked URLs fixed
  • Canonicals, redirects and duplicatesOne URL per page, old URLs 301-redirected

Core Web Vitals

  • Largest Contentful Paint (LCP)2.5 s or less
  • Interaction to Next Paint (INP)200 ms or less
  • Cumulative Layout Shift (CLS)0.1 or less

Security and mobile

  • HTTPS on every pageNo mixed content, no insecure forms
  • Mobile renderingReadable and tappable on a phone

Readable by search and AI

  • Structured dataOrganization, LocalBusiness, Service and FAQ schema
  • Titles, descriptions and headingsOne H1, clean heading order, unique titles
  • ImagesCompressed, sized and described with alt text

Core Web Vitals targets are Google's published "good" thresholds, measured at the 75th percentile of page loads (Google, web.dev; INP replaced FID in March 2024).

Getting a quote

Quoted to the scope you need

Inbound SDR packages start at $1,000 per month, sold on their own or alongside an outbound program. Tell us the markets you sell into and the services you want found for, and we will quote the scope. Ask for a quote.

Questions

Technical SEO questions, answered

What does a technical SEO audit check?+

Site speed, mobile usability, crawl errors, indexing, sitemap and URL structure, duplicate content, metadata, structured data and HTTPS security.

Do we need technical SEO if our site looks fine?+

Often, yes. A site can look good to visitors and still be slow on mobile, have pages search engines cannot index, or carry duplicate content that splits rankings. The audit shows what is actually there.

What site health standard do you maintain?+

We maintain site health scores of 85% or higher and 99% uptime, with continuous monitoring after launch.

Can you fix technical SEO on our current site, or do we need a new one?+

It depends on what the audit finds. Many issues can be fixed in place. When the structure itself is the problem, the Standard and Enterprise plans include an SEO-built website with hosting and maintenance.

What does Technical SEO cost?+

Technical SEO is part of Inbound SDR, Abstrakt's inbound program. Packages start at $1,000 per month. Scope depends on the size of your site, the markets you serve and how much content you need, so we quote it after a short call.

One partner. Multiple ways to grow.

Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.

Core sales development

  • Outbound BDR

    A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.

    Pricing starting at $5,000 per month See Outbound BDR
  • Enterprise SDR/BDR

    Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.

    Custom pricing See Enterprise SDR/BDR

Supporting growth solutions

  • This service is part of

    Inbound SDR

    A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.

    Packages starting at $1,000 per month See Inbound SDR
  • Brand Boost

    Sell sheets, case studies, pitch decks, trade show materials, video and direct mail that tell the same story as the call.

    Packages starting at $500 per month See Brand Boost

Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month

One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.

Starting at$6,500per month
  • Outbound BDR$5,000
  • Inbound SDR$1,000
  • Brand Boost$500
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