B2B Lead Generation for Engineering Firms
Does your sales strategy need reengineering? Let the experts at Abstrakt build a robust sales pipeline and generate predictable growth for your firm.
Engineering Lead Generation Services That Get Results
Generating leads is a challenge in any industry, but it’s especially difficult for engineering firms. You have to translate complex engineering jargon for potential customers and effectively convey the value of your work to people who may not understand what you do. If you want to appeal to your target audience, you need a comprehensive, calculated sales strategy that approaches leads from multiple angles—and lots of time and patience.
Don’t have the resources to create an in-house sales strategy? Abstrakt has over a decade of experience building sustainable sales pipelines for clients around the nation. Our sales and marketing experts use tried and true lead generation methods to find qualified leads in your target market. Whether you’re in electrical engineering, mechanical engineering, chemical engineering, civil engineering, or industrial engineering, we can grow your business.
Our Lead Generation Solutions:
- B2B Appointment Setting
- Website Design and Development
- Social Media Marketing
- Marketing Collateral
- Content Writing and SEO Services
- Video Production Services
Our experts focus on lead generation while your engineering team tackles its latest project.
B2B Appointment Setting for Engineers
Find Your Next Major Project
You can’t expect a six-figure project to just fall into your hands. Most construction companies, municipalities, architects, and private companies go through a lengthy process of putting out a request for proposal (RFP), meeting with several potential engineering partners, and reviewing bids. If you want to get ahead of other engineering firms, you have to be in the right place at the right time.
As an Abstrakt outbound B2B appointment setting partner, you don’t have to worry about finding the right opportunities—our strategic prospecting process ensures that we get in touch with your top leads and nurture them through the sales pipeline. After we do the heavy lifting to find, cleanse, nurture, and qualify leads, we give you all the tools you need to conduct a successful sales pitch. Because we only schedule appointments with qualified leads, you’re more likely to close a deal after your sales meeting.
How do we build healthy sales pipelines for our partners? First, we onboard our clients and spend a month nailing down their services, differentiators, target audience, voice, and program goals. Then, we use our four-step B2B appointment setting approach to develop relationships with as many qualified leads as possible. The result? More appointments, more deals, and more revenue for your firm.
The Simple Solution
We have years of experience working with Engineering companies to generate leads. Let’s talk about how we can help your business.
Ready to Grow Your Business?
Ready to Grow Your Business?
Ready to Grow Your Business?
How We Generate Outbound Leads
Our 4-Step Approach
01
Cleanse
Before we can start trying to set appointments with potential clients, we have to make sure they’re a good fit for your services. During our lead cleansing phase, we create a list of potential leads, determine the key decision-maker, find their contact information, and collect data about their business or project. If we learn that the lead doesn’t fit your criteria, we remove them from the sales pipeline and look for better opportunities. Lead cleansing allows us to focus our time on viable options instead of dead ends.
02
Introduce
To build a relationship with a lead, we first have to capture their attention during our first phone call. Most decision-makers aren’t ready to set an appointment right away, but we can open the door for a future sale if we make a great first impression. Our sales experts use their introductory phone calls to learn more about leads, determine their pain points, identify their needs, gauge their interest, and ultimately get them familiar with your firm. If an immediate opportunity exists, we put our appointment setting skills to the test.
03
Nurture
Sometimes it takes several months for a prospect to start accepting bids after our first call; other times, potential customers need convincing before they’re ready to schedule an appointment. Our lead nurturing phase is the interim period between our first call and our clients’ appointment, and we use that time to continue selling your services to qualified leads. Lead nurturing is the most vital step in the sales process because it ensures that future opportunities don’t fall out of the pipeline.
04
Set Appointments
The final step in our B2B appointment setting program is scheduling sales meetings with leads. We confirm their availability and send a meeting invite with a link to our recorded conversation to ensure they have every necessary detail. Additionally, we prepare you for your sales meeting by updating our Lead Management Portal with thorough notes about the lead and their project needs. You use those notes to either craft a riveting sales pitch or create a custom project proposal to present during your sales meeting.
Marketing Services for Engineering Firms
Create Brand Awareness and Boost Conversions
The best engineering sales strategies use both inbound and outbound marketing to generate leads. In outbound marketing, sales representatives reach out to prospects. Inbound marketing is when potential customers reach out to you after seeing your website or social media post.
Optimizing your digital presence is an excellent way to capture leads that are actively seeking out engineering services. As an inbound pipeline program partner, you’ll receive a website and social media overhaul from our digital strategists, designers, copywriters, and project managers. Your inbound program will generate additional leads while supporting your B2B appointment setting program.
Our inbound marketing services include:
- Website Development: Want to bring in more leads in your target audience? You need a professional, user-friendly website that increases your conversion rate. We build custom engineering websites that expertly represent your brand, increase traffic, and support your overall sales efforts.
- SEO Services: You know the audience you’re targeting, and we know how to tailor your site to reach that audience. Our experienced digital strategy team uses their extensive SEO knowledge to identify high-ranking keywords for our copywriters to integrate into your site.
- Social Media Marketing: Many of your target leads use social media platforms for B2B marketing, and you can convert them into a sales opportunity with a strategic social media presence. As your social media marketing partner, we’ll perfect your profiles, post lead-generating content, and keep track of performance.
Marketing Collateral for Engineering Firms
Leave a Lasting Impression on Prospects
A sales meeting may only last 30 minutes, but marketing collateral can continue selling your services long after you leave. At Abstrakt, we create one piece of custom marketing collateral each month for our Pipeline Outbound partners because we understand the importance of a well-rounded sales program. Our sales collateral combines sleek graphics with compelling copy to impress prospects and help convert them into clients.
Each month, we create the marketing collateral item that you need most. Our options include:
- Corporate brochures: Brochures give clients a succinct and impactful overview of your engineering firm.
- Sell sheets: If you have a hard time explaining a service to prospects, our copywriters can boil down the key points and get your point across clearly.
- Video collateral: If telling prospects about your firm isn’t working, try showing them. Our award-winning video production team creates About Us videos, Why Us videos, Case Study videos, and product or service highlight videos.
- Sales pitch decks: Our visually appealing sales decks give prospects a high-level rundown of your firm’s values, differentiators, and specialties.
- Case studies: Potential customers like knowing that you can solve problems similar to theirs. Our case studies show prospects that you can build trusting relationships with clients and solve complex issues.
- Other custom branded materials: If you can think of a new type of marketing collateral, we can make it. Whether you need new business cards, a trade show banner, or a social media cover, our designers and copywriters will bring your idea to life.
We’re Engineering Lead Generation Experts
Interested in learning more? Check out these resources!
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